28/11/2022
Small Business Social Media Ideas and Marketing ✨
1. Employ Nifty and Affordable Tools to do the Heavy Lifting
Massive social media. There are 1.65 billion 🙌Facebook users monthly. Each minute, 350,000 👀tweets are sent. How would you find the uploads that are most relevant to your industry, say technology? The answer is that you can’t. But the right tools can do that for you, and intelligently. You require a tool that can crawl the Web and find high-quality shareable content. Tools like DrumUp let you curate and share content through the same interface and help you stay active on social with ease.
2. Share Only What You Know Resonates with Your Readers
Buyer behavior is pertinent when building marketing strategies. Invest a significant amount of time in profiling your target audience. 🤞It’ll be a one-time and worthwhile investment because everything that works on social media isn’t random — it works for specific reasons. For instance, if you run through Starbucks’ Twitter page, you’ll discern a distinct theme — all things that are coffee, feel-good, and look great. Check out the cinnamon coffee recipes shared. It is relevant, something that would help Starbucks’ loyal audiences, who are ardent coffee fans, and it looks great.
3. Organize Your Efforts. This Actually Saves More Time Than it Consumes
You might spend about an hour a month planning what to share, but that beats spending an hour every day! Content calendars can be simple and effective. ✌All you have to do is download a calendar for each month in advance and then write a theme for each date. Or you could use Google Calendars which is fairly easy. Your articles could be drawn from the lists you made in the previous step. Suppose you have 10 possible articles that you’re sure your social media audience would love. You could assign those themes to dates on the calendar on a cycle, 1 through 10, and then back to one. This way, your audience gets both value and variety from your social media pages.
4. Include Content from Diverse Sources and in Varying Formats
If there’s anything that all audiences look for, it is the freshness factor. Expert blogger👌 Nir Eyal said, “People don’t want something truly original, they want the familiar done differently.” This idea fits perfectly with the strategy we’re discussing. What format do you use? Blogs, videos, vlogs, GIFs, infographics, graphs. Include nice-looking visuals always, since visuals increase engagement by 80 percent.
5. Make the most of your existing content
If you’ve already shared a bunch of stuff on social media, that's awesome! Because now you can reignite conversations on those shares and use that to drive traffic to your site. Reuse and recycle your old stuff. Edit the title a bit and maybe add a new image. Throw in a hashtag? Especially on days when you don’t have enough time to look at anything, you could always do this as a backup. 👍Some content curation tools even have content libraries where you can store golden posts for a rainy day. Another way of using old stuff is repurposing it. Have you noticed a particular post that has gotten you a lot of engagement? Please pick it up, re-purpose it and re-post it! All you have to do is pick a distinct angle to discuss in that post and title it accordingly. A quick and easy way to get results!
6. Add Your Own Voice to the Shares, it Portrays Authenticity
Curation is a convenient way to connect with an audience without having to commit much time to the practice, but it certainly can’t compete with originality.🤞 If you’re hard-pressed for time, what you should definitely be doing is adding a touch of your personality to everything that you curate and share. It shouldn’t take you more than a few seconds to type a few words before sharing.
If you have a Small Business, and you need Social Media Ideas and Marketing, please contact me for a free discussion.👏
Find Me Here: https://www.fiverr.com/share/g5GyYE ✔
