Our Story
On 4 November 1998, Prothom Alo began its humble journey of conquering the hearts of millions of readers with its credible and courageous news delivery through innovative presentation and layout. The unprecedented popularity of Prothom Alo, particularly in terms of circulation and readership, is not only new records but also milestones in the history of news media industry of Bangladesh. Together in print and online, Prothom Alo reaches around 7.6 million people every day.
According to National Media Survey 2018 of Kantar MRB, 6.6 million people read the print edition of Prothom Alo every day, and it is the highest readership number among all Bangladeshi newspapers. The daily does not only have the widest reader base but also reaches to the most erudite readers of Bangladesh belonging to upper SEC (Socio Economic Class). It is miles ahead of any other newspaper in the important demographic segments of readers.
Prothom Alo online (www.prothomalo.com) is the "Number 1" Bangladeshi as well as Bengali Language website in the world based on traffic and page views. Around 10 million users access this portal every month from over 200 different countries and territories and they generate 280 million page views per month. Through all digital platforms - Bengali and English portal and mobile apps - the daily reach to 1 million people every day in home and abroad.
Beyond the border of Bangladesh, Prothom Alo is also being published from outside Bangladesh - Weekly North America Edition is printed in New York and distributed to the expatriate Bangladeshis residing across USA and Canada. On the other hand, Weekly Gulf Edition is printed in Doha and distributed to Qatar and Bahrain Besides impartial and authentic news presentation, Prothom Alo’s effort in serving the community through numbers of philanthropic activities is acknowledged and applauded highly at home and abroad.