05/01/2024
Marketers are one of the most undervalued professionals in business.
Marketing is misunderstood.
Marketing is underestimated.
Marketing is sidelined.
Because of this so many businesses don’t really understand the power of a good marketing strategy.
But marketing is one of the most powerful aspects of a business you can invest in.
I’m a marketer turned founder.
Here’s how marketers (like me) can benefit any business:
📈 Business strategy alignment: We have a keen understanding of market dynamics, customer behaviour, and creating strategies to target audiences.
🧠 Branding and positioning: As experts in branding, we know how to create a distinct image for any business, strategically positioning it in the market and differentiating it from competitors.
🔥 Customer centricity: We understand the importance of maintaining a customer-centric focus. We help to build a business that prioritises customer satisfaction, which can lead to customer loyalty and better business results.
🚀 Awareness creation: We excel at creating awareness and communicating value. We can leverage this skill to ensure a business gains traction and attracts interest.
So next time someone says “marketing isn’t worth it”, just know they’re wrong.
I talk to marketers in our Girls in Marketing community everyday, and they’re truly some of the most amazingly talented people I’ve ever met.
Invest in marketing, it’s worth every penny 👏
https://www.linkedin.com/pulse/marketers-one-most-undervalued-professionals-business-marketing-bweqe