10/01/2026
Aruba School of Media presents its 2026 curriculum: from AI skills to revenue models
Oranjestad — As 2026 approaches, a growing number of professionals, entrepreneurs, and students are asking the same question: how can AI practically help me generate more income? The new curriculum of Aruba School of Media responds directly to this demand with a broader, practice-driven approach than traditional AI training programs.
According to the institution, the focus in 2026 is no longer solely on teaching technical AI skills, but on applying AI within real revenue models. The curriculum combines workshops, coaching, and hands-on projects, aimed at both individual career development and business growth.
More than technology alone
Aruba School of Media offers a range of workshops in which participants learn hands-on how to work with AI tools for journalism, content creation, marketing, and digital production. At the same time, strong emphasis is placed on coaching, guiding participants on how to strategically apply AI within their own work, company, or organization.
Media and AI services for businesses
A key component of the 2026 curriculum is its direct link to concrete media and AI services for the business community. The school actively collaborates with companies and provides support in:
• website development
• app development
• business content creation (text, visuals, video)
• marketing strategy
• media and campaign planning
This approach ensures that participants gain experience with real assignments and client cases, rather than purely theoretical exercises, significantly lowering the barrier to sustainable income and long-term collaboration.
New campaign: AI as an opportunity, not a threat
Alongside the launch of the 2026 curriculum, Aruba School of Media is introducing a new public campaign under the slogan:
“AI won’t replace you. Someone using AI will.”
The campaign targets everyone who wants to understand how AI can be practically applied to improve business performance, growth, and relevance in a rapidly evolving media landscape. The message is clear: people are not being replaced, those who understand and use AI gain a competitive advantage.
AI as a means, not a goal
According to Aruba School of Media, AI is not an end in itself, but a tool that only creates value when embedded in a clear strategy. Both the 2026 curriculum and the accompanying campaign are designed to help participants think like creators, strategists, and entrepreneurs, using AI as an accelerator.
With this integrated approach, Aruba School of Media positions itself as an education and development platform where learning, application, and earning come together, aligned with the realities of the AI-driven media economy of 2026.