Her fields of interest are in business, media, communication, digital culture, psychology and Islam. Mobinah Ahmad (BSc, BA, MA-DCC, MA-IS) is an Australian academic, writer, mentor, public speaker, and media personality. She has a career as an executive at the Australia Arab Chamber of Commerce & Industry and is the Managing Editor of AMUST News. She is the Founder of the Friendship Theory and th
e Mosaic Mentorship program and has been featured on world-class media platforms. She has served the multicultural interfaith community for fifteen years with her engagement in community work. Mobinah is passionate about Islam and Social Media and has always strived to eradicate racism and Islamophobia. She enjoys spending her time boxing, cooking, teaching, and writing.
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Full Biography
Mobinah Ahmad (BSc, BA, MA-DCC, MA-IS) is an Australian Muslim academic, writer, mentor, public speaker, workshop facilitator and media personality. Roles: Mobinah is the Executive Officer at the Australia Arab Chamber of Commerce & Industry. In this role, Mobinah is entrusted with overall responsibilities of defining the roadmap of success of the chamber, strategy development and consultation for high-level projects. Mobinah is the Managing Editor of a national community news platform, AMUST News, highlighting positive news and issues within multicultural communities. She was the Usrah Program Incharge at the Islamic Foundation for Education and Welfare. She was the Event Manager at
the first and largest Eid festival in Australia, 'The Multicultural Eid Festival & Fair, ’ promoting religious celebration and multicultural harmony. Mentor Mosaic: Mobinah is the founder of Mentor Mosaic, where she assists in providing knowledge and guidance to others. She has developed a Mentorship Program where she facilitates private sessions, group sessions and workshops that assist community organisations, businesses, schools, universities and various community projects. Her areas of expertise include identity, psychology, digital culture and Islam. She completed the Mentor Muslim Leadership Program at the Islamic Science and Research Academy and many other leadership programs. Friendship Theory Mobinah has developed her own socio-cultural theory, which has different levels of social relationships and highlights the importance of effort and connection in friendships. It first went viral on an International American podcast Judge John Hodgeman Amicus Grief (2014). Also, it was featured on Australian Television on ABC 7:30 Report (2015) and Channel 10, which went viral again on a national and international scale. Many news outlets picked up on it, including News.com.au, Mamamia, Daily Mail UK. She has also appeared in podcasts such as the Kickback Republic. She discussed relationships breakdown and its impact in today’s world where politics and media take over society on ABC God Forbid’s Friendship episode. Mobinah also gave an interview on SBS Urdu discussing Likes and Friendship - Risks of Social Media in partial English and the Urdu language. Mobinah has developed her podcast Friendship Theory, where she talks about all topics related to friendship and social relationships. Mobinah is also the founder of Duties of Brotherhood, which looks at friendship from a faith-based perspective using the works of Imam Al Ghazali, a prominent and influential philosopher, theologian, and scholar of Islam. Publications: Mobinah is a writer for AMUST News. Mobinah is currently writing two books: Friendship Theory, which explores her theory and its impact on social relationships and Have You Met My Friend Muhammad?, which looks at how the Prophet Muhammad (PBUH) behaved amongst his companions and looked at friendship from an Islamic perspective. Media: Mobinah has participated in being the focus of several television documentaries on ABC Compass showcasing her Australian Muslim identity. Breakfast at Mobinah's explored her experience of being an Australian Muslim during the month of Ramadan. She was also featured in ABC's Hear Me Out, discussing Fear, Ignorance, and Islam in Australia and shared her experience during the pandemic My Ramadan in Lockdown. Mobinah was invited to various podcasts such as Addlove, where she discussed mental health in the Muslim community. She was the Muslim panellist on ABC’s God Forbid COVID lockdown. She gave her take on Sydney’s COVID breakout and how the Australian government has dealt with Western Sydney residents. She also is involved in interfaith projects and initiatives by speaking on panels and at events. She took part in Holy Switch (2013), where she swapped lives with a Jewish girl and lived with a Rabbi and his family in Melbourne for 10 days. Mobinah also spoke on SBS about her views on Christianity: Part 1 and Part 2 (2019). Advocacy: Mobinah is passionate about dismantling misconceptions about Islam and advocating against Islamophobia. Mobinah led a national project in countering Islamophobia by creating awareness of the experiences of Australian Muslims. She was the Project Manager at the Australian Human Rights Commission in the Race Discrimination Team. Mobinah spoke to SBS about the Christchurch Terror Attack (2019) and shared her views regarding the incident. She discussed the impact these events have across the Australian multicultural community. Johns Ambulance Mobinah was involved with St. John Ambulance as a Cadet Leader and Officer in Charge for five years at Bankstown Cadet Division. This position required heavy leadership, planning and motivating others in the team. She ensured organisational and structural policies remained in place and made a few big decisions that determined the future longevity of the division. She completed the St John Ambulance Cadet Management and Development Program, holds a Certificate in Frontline Management and has completed a Child Protection Course. She has also acquired certifications in Senior First Aid, Advanced First Aid and Advanced Life Support. Honours & Awards: Mobinah was selected as one of the Business Women Champions of the Heart, representing the Australia Arab Chamber of Commerce & Industry, the nation’s first network of senior Business Women dedicated to raising awareness about heart disease in women launched by the Heart Foundation and the Australian Chamber of Commerce and Industry ACCI. Mobinah was on the Executive Committee for Dress For Success Sydney, a charity that helps underprivileged women dress for interviews and work. Mobinah Ahmad became the finalist as Young Journalist of the Year on the Premier's Multicultural Media Award for her involvement in multicultural interfaith communities across Australia. As AMUST Multimedia Journalist, she is responsible for the Lifestyle, Social and Community News sections of the news platform and her work was extensively recognised at the ceremony. She achieved and was selected finalist for Photo of the Year as Best Image for Mobinah’s People of Persia series at the Premier’s Multicultural Media Awards for her work as a Photographer. She was featured on the Women Acknowledging Women award as the Managing Editor of the Australasian Muslim Times (AMUST) News. She appeared on SBS News discussing the significance of representation in Muslim media. Mobinah received recognition for helping a pedestrian who was hit by a car and taking him immediately to a hospital. The Superintendent of the area rewarded her with the Police Award and thanked her for her valuable assistance. Mobinah received the UPF Award Ambassador for Peace at the Living for Others Awards night at Oceania Peace Embassy in Sydney. Education: Mobinah Ahmad holds a Bachelor in Science (Psychology) & Arts (Digital Media) and a Masters in Digital Communication & Culture, where she completed a thesis on Facebook privacy, user vulnerability, and Australian law from the University of Sydney. Mobinah has completed a Masters in Islamic Studies at Charles Sturt University through the Islamic Science and Research Academy. She seeks to look for opportunities by applying traditional Islamic principles to social media. Mobinah will be pursuing a Doctor of Philosophy PhD in Islam in the Australian Muslim Digital Context. Mobinah attended the Reviving the Islamic Spirit Conference & Knowledge Retreat in Malaysia & Canada. ABN 97 015 025 053
