The Social Sandwich

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Australia
Wollongong, NSW
The Social Sandwich

🤓Posting practical Insta tips + updates
🥰Social media for small business expert
🤝300+happy clients I'm your guy!

Wanna get better at Facebook, Twitter, Instagram, TikTok, MySpace?

08/01/2025

First goal of 2025 done - make goals post ✅

22/12/2024

If you're doing a "happy Christmas" post, please, PLEASE don't just grab a random photo from Google 🤦‍♂️

Happy Holidays Sandwichers! 🥪

20/12/2024

I love a 🔥hot🔥 take.

Here's where I see things going in 2025.

Comment "Trends" for an early bird link to my workshop next year where I'll be diving into these in detail 🫡

Agree? Disagree? Think I've forgotten something? Let me know!

12/12/2024

I feel like I’m taking crazy pills 🤪

10/12/2024

Social Sandwich Christmas Party 🥳 🎄

(It was Chels’ idea to play golf I swear)

08/12/2024

If this post doesn't make you wanna join my Trends workshop in 2025, nothin' will 😂

Book in here: https://thesocialsandwich.com.au/bookings-1/ola/services/get-ahead-of-the-2025-small-business-instagram-trends

The importance of showing, not telling, is something I speak to every Sandwicher about in my calls 🥪

This post is probably revealing too many of my secrets, but hey, I'm a pretty generous guy 😇

Let's make 2025 your business moves away from telling people, and starts showing 🤝

05/12/2024

Happy Sandwich Wrap Day to all who celebrate 🥳🎵🌯

(This too me so long to pull together so please enjoy it and engage hahaha)

25/11/2024

Im a chill guy

06/11/2024

If you’re sick of being stuck on 100 views on your Reels and no growth, this Challenge is for you 😇

Reply with “challenge” and I’ll send you more info, or book in bio the link in my bio 🔗

23/10/2024

If you’re not following these businesses/creators/artists you’re missing out 👇

io

Until next time 🤫

17/10/2024

More reach for images and carousels!?

Here 👏 for 👏 it 👏

14/10/2024

Meet the man behind the 🥪 - Edwin 👋

If you’re new here, hi! It’s so nice to “meet” you 👋

Thanks for following and spending your time reading this.

I’ve been running this account for about 4 years now, with the aim of helping businesses just like yours create meaningful, engaging content, and ultimately, to make money.

I’ve worked in social media for 11 years now 🤯

Before it was even close to being considered a full-time job, I was running accounts for national sporting bodies like the Australian Open and Cricket Australia 🎾

I moved into the TV world, spending 4 years at Channel 10, and use many of the learnings I got there with what I teach today.

I saw how many people misunderstood the point of social media - it’s to entertain, not to promote.

So when TV peeps told me to post a photo saying “X show is on tonight at 7.30pm”, I challenged them with “why does our audience care about this?” 🤔

That was 6-7 years ago and that line of thinking has never been more relevant than today.

My biggest piece of advice I give all businesses I work with is to show, don’t tell.

Think about it.

People aren’t on Instagram to buy stuff, they’re on here because they’re bored.

So if you want to actually grow an engaged audience on here, you need to think about engaging them first, then the sell comes second.

That’s why I’m running a 7 Day Posting Challenge that starts literally today (DM me if you want a last minute entry), and share weekly tips on how businesses can do exactly that - show, not tell.

I’m so grateful I get to spend my working days helping people like you - so thank YOU for all the support, now let’s make some fun posts.🥳

10/10/2024

Are you ready to pick up the phone and answer the Challenge? 📞

Yes I know this metaphor is a bit dodgy but it's really hard to sell stuff on Instagram so I'm doing my best her fam.

Anyway, 7 Day Posting Challenge starts on Monday, I have 3 spots left.

If you want in, comment "Challenge" and I'll send you more details!

04/09/2024

If you work in retail, this post is for you 👇

This is Kate 👋

Kate has one of the BEST retail Instagram accounts in Australia 😱

Yes, in Australia.

While most retail stores are either posting boring image/product content, or completely inactive, Kate is bucking the trend and sharing fun, entertaining content.

Because that’s what resonates on Instagram 📈

Her Reels are hilarious and her audience is super engaged, sooooo I thought I’d bring her along for my first-ever Sandwich Secret Sauce Q&A 🤫

The idea is I’ll have an open chat with Kate about how she grew to almost 15k followers, how she approaches her Instagram, and the incredible results she’s gotten from her page.

We’ll also take questions from the audience.

Best of all - you’ll learn a heap of practical tips and tricks you can use TODAY to take your Instagram account to the next level 🚀

Book your spot via the link in my bio, on my Story or comment “Secret” and I’ll send you a link.

See you there 🍷

Details:
6-7pm Monday 9 September ⏰
Zoom 🏎️
$20+GST
BYO party shirts and glass of wine 🍷

21/08/2024

SUPER EASY INSTA CAROUSEL HACK 😱

Ok so this isn’t a hack as much as it is a new update buuuuuut I got your attention, right?

This one is big because it means you can make a super simple carousel post like this one right on your phone 🤯

Carousels are great for tips n tricks, telling a story or weekly/monthly “photo dumps.”

This more raw style of content is incredibly popular (dare I say… trending?!) right now, so give it a go!

13/08/2024

If you want to succeed on Instagram, you need to be using Stories effectively 🤷‍♂️

That's my plug - see you tomorrow night?

Comment "Stories" and I'll send you a booking link 🔗

09/08/2024

🎠 20 image Carousel posts 🎠

As the age old saying goes - just because you can, doesn't mean you should post a 20 image carousel 🤷‍♂️

06/08/2024

I talk a lot about Reels but the real forgotten hero of Instagram is Stories 🫣

Stories are talking directly to your followers, to your biggest fans.

They won’t lead to growth but they will lead to customers/clients/leads.

That’s why I’m dedicating an entire webinar to Stories and this is your official invite 📝

Deets:
🎟️ Early bird tickets $25+GST
⏰ 7-8pm August 14 on Zoom

Recording sent out to everyone who registers, so if you can’t make it live, all good!

Comment “Story” and I’ll send you a direct booking link 🫡

Address

Wollongong, NSW
2500

Website

http://www.thesocialsandwich.com.au/

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