The Social Sandwich

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Australia
Wollongong, NSW
The Social Sandwich

🤓Posting practical Insta tips + updates
🥰Social media for small business expert
🤝300+happy clients I'm your guy!
(1)

Wanna get better at Facebook, Twitter, Instagram, TikTok, MySpace?

04/09/2024

If you work in retail, this post is for you 👇

This is Kate 👋

Kate has one of the BEST retail Instagram accounts in Australia 😱

Yes, in Australia.

While most retail stores are either posting boring image/product content, or completely inactive, Kate is bucking the trend and sharing fun, entertaining content.

Because that’s what resonates on Instagram 📈

Her Reels are hilarious and her audience is super engaged, sooooo I thought I’d bring her along for my first-ever Sandwich Secret Sauce Q&A 🤫

The idea is I’ll have an open chat with Kate about how she grew to almost 15k followers, how she approaches her Instagram, and the incredible results she’s gotten from her page.

We’ll also take questions from the audience.

Best of all - you’ll learn a heap of practical tips and tricks you can use TODAY to take your Instagram account to the next level 🚀

Book your spot via the link in my bio, on my Story or comment “Secret” and I’ll send you a link.

See you there 🍷

Details:
6-7pm Monday 9 September ⏰
Zoom 🏎️
$20+GST
BYO party shirts and glass of wine 🍷

21/08/2024

SUPER EASY INSTA CAROUSEL HACK 😱

Ok so this isn’t a hack as much as it is a new update buuuuuut I got your attention, right?

This one is big because it means you can make a super simple carousel post like this one right on your phone 🤯

Carousels are great for tips n tricks, telling a story or weekly/monthly “photo dumps.”

This more raw style of content is incredibly popular (dare I say… trending?!) right now, so give it a go!

13/08/2024

If you want to succeed on Instagram, you need to be using Stories effectively 🤷‍♂️

That's my plug - see you tomorrow night?

Comment "Stories" and I'll send you a booking link 🔗

09/08/2024

🎠 20 image Carousel posts 🎠

As the age old saying goes - just because you can, doesn't mean you should post a 20 image carousel 🤷‍♂️

06/08/2024

I talk a lot about Reels but the real forgotten hero of Instagram is Stories 🫣

Stories are talking directly to your followers, to your biggest fans.

They won’t lead to growth but they will lead to customers/clients/leads.

That’s why I’m dedicating an entire webinar to Stories and this is your official invite 📝

Deets:
🎟️ Early bird tickets $25+GST
⏰ 7-8pm August 14 on Zoom

Recording sent out to everyone who registers, so if you can’t make it live, all good!

Comment “Story” and I’ll send you a direct booking link 🫡

05/08/2024

Don’t be the guy on the left 🤦‍♂️

Think about the experience your audience has seeing 9 random posts on their feed 🤮

Content over aesthetic ✅

Inspo from

#

25/07/2024

Does your Insta content inspire, educate or entertain your audience? 🤔

Not sure which pillar your business should use?

Tag your business below and I'll give you a freeeeee content idea because I'm feeling generous 🥰

10/07/2024

Let's do some myth busting 🦄

Anything surprising? Anything I've missed?

03/07/2024

Here's a cheeky lil tip for ya - next time, instead of posting one image, post two 🤯

Carousel posts are highly effective right now, for a range of reasons 👇

🥪 Instagram will often show your audience the first AND second post, at different times on their feed. That's two chances at engagement!

🥪 People naturally spend more time looking at two images than one. More time on the platform = a good signal for our pals at Insta HQ to show your post to more people 🫡

🥪 It can be a good way to "hide" more promotional / graphic style posts as the second image, with a more personal "real" image as the first. Kinda like what I've done here - second post has more text, which I don't necessarily want people to see first, and looks a bit ugly on my grid.

🥪 If you're tossing up which two images to use - channel your inner taco girl and "porque no los dos" 🌮 (why not both 🤷‍♂️).

It's almost at the stage where I'll be avoiding posting single-image posts at all.

Bonus tip: Don't reinvent the wheel 🛞

If you've had a Reel perform well, duplicate that into a carousel, and visa versa.

Stay tuned for the Reel version of this post 😉

02/07/2024

If you're new here, or want to learn a little more about me (Edwin) have a swipe 👋

My DMs are always open, let me know if you wanna know how I can help you and your business!

25/06/2024

Wanna know what to expect in Thursday's webinar? I am SO glad you asked!

Book in here: https://thesocialsandwich.com.au/bookings-1/ola/services/the-secret-to-growing-and-converting-on-instagram-in-2024

24/06/2024

I'll keep this short. Last chance to register for my brand new webinar - The Secret To Growing and Converting On Instagram in 2024.

15+ Sandwichers have already registered, why haven't you?!

Link in bio or comment "I'm in" and I'll send you a link 🤝

12/06/2024

About this webinar 👇

This is a brand new webinar of mine, on a topic I know you all want to know more about.

In 2024, how the bloody hell do I:

Continue to grow and engage my audience... 🤔
.. While also converting my audience into paying customers? 🤔

It's a question every business has, and one I'll answer for you in a jam-packed hour session on 27 June.

Book your spot: https://thesocialsandwich.com.au/bookings-1/ola/services/the-secret-to-growing-and-converting-on-instagram-in-2024

11/06/2024

STORY TIME: I always love working with larger, established accounts, so when the opportunity came to work with , I jumped at it 🍔

Obviously, Jonny has been nailing his content for many years, growing to 315k on Instagram.

But like many of you, he was experiencing a dip in reach and engagement 📉😢

I did an audit of his content and provided some recommendations and guidance, which helped spark his account back to life, growing by 20% or around 75k followers in a few months 📈👏

A real highlight was his "day in the life" video that went viral with over 1.7 million views at last count 😳

It was a shift away from his usual recipe content, but I saw an opportunity to do something a little different, and the results were insane 🤯

*plug time*

If your Insta is struggling to reach people in 2024, I can help, no matter how big or small your page is. Just slide into my DMs and let's chat 💬

05/06/2024

Reels and Stories are both equally important to your business, but for different reasons 🤝

Want help making a plan for how to use both effectively? Slide into my DMs and let's chat!

12/05/2024

Happy Mother’s Day to all the incredible mums out there, but especially to mine!

If you’ve ever met Sandra (or Sandy), you’ll know she’s probably the nicest, most caring person you’ve ever met.

If more people were like her, I honestly believe the world would be a better place ❤️

Love you Mum!

11/05/2024

Get your Instagram sizing right 🫡

Take particular note of the "dead zone" for Instagram Reels 👀

05/05/2024

7 days into the 14 Day Post Challenge and it's been a raging success (in my completely unbiased opinion) 💪😜

But don't take my word for it - here's what some Sandwichers have been saying.

25 Sandwichers have taken part in my Challenge, keeping each other accountable and growing together 🤝

I've absolutely loved watching everyone's posts flood my feeds, and I'll definitely be looking at doing it again in the future.

Hit me up if you want to be included next time 😇

02/05/2024

Here’s some fun facts about me 👇

1. I once won a Logie. Kind of 😅 I was part of the 10 Sport team who won the Logie for their Bathurst 1000 coverage and I ran the social media which was integrated into the broadcast, so it counts, right?!

I still remember doing a Facebook Live with walking through pit lane - very cool 😎

2. I didn’t come up with the name Social Sandwich - my dear friend did over coffee many years before I even started my own business 🤝 🥪

3. When I worked on I’m A Celebrity Get Me Out Of Here, I thought it would be funny to add the location of Katoomba to an insta post. It was funny because the next day The Daily Mail ran a story about how the show was actually filmed in the blue mountains 🤣

4. My wife is 10 x funnier than me 🙃 check out if you don’t believe me 🤣

29/04/2024

Hello 👋 I'm Edwin, owner and founder of The Social Sandwich 🥪

I started this Instagram account about 4 years ago, partly because I wanted to be my own boss, but largely because I had just lost my full time job thanks to the old Covid 😇

In a previous life, I ran the social media for The Voice, I'm A Celebrity Get Me Out Of Here, Love Island, Survivor, 10 Sport (think BBL, VASC, F1) and more.

I've been working in social media for 11 years, before it was close to being considered a job.

I now work with small and large businesses, to help engage, grow and ultimately sell, on social media, with a large focus on Instagram.

I live and breathe organic content, and am passionate about how businesses can use social media to engage their audience in order to sell, rather than selling first and hoping.

Some of the brands and businesses I've worked with over the last few years include , , , , , , and over 500 small businesses like 🙏

Oh, I'm also currently running and partaking in a 14 Day Posting Challenge, so expect to see more of me in your feed in the next two weeks 😘

27/04/2024

I'm looking for 2-3 more businesses to join me for my 14 Day Post Challenge 🚀

If you're ready to commit to your Instagram, connect with like-minded business owners and learn from me, then this is for you.

Did I mention it's only $60+GST too?!

Sign up here: https://form.jotform.com/241068128846461

22/04/2024

Not to be dramatic, but this is the BIGGEST thing The Sandwich has done 🤯

I am THAT excited to launch my baby, something that's been in the works for honestly 12+ months.

I've spoken to literally hundreds of business owners over the last 4 years.

I've ran 50+ webinars through Business Connect, ASBAS and small business groups.

But what I've always wanted to do was run a program I designed with business owners like YOU specifically in mind 🧠

That's where the 14 Day Post Challenge comes in 🙏

I know how hard Instagram can be.

I know how many experts are out there telling you what to post and how many hashtags you should use and why a 9 image grid is a great idea.

I know you're time poor and don't have hours to scour Instagram looking for new, exciting content ideas that will move the needle 📈

I know you don't have time to track down a trending audio to use on your next Reel.

That's where I come in 👋

I'll send you a content idea every morning to use on your Insta.

It might be a trending audio or a Reel, a carousel or a static image, a simple B-Roll Reel or a funny trend.

It'll take the guess work out of posting, and let you focus on your business, while your Instagram grows with a bunch of other like-minded business owners 🤝

All for $60+GST!

If you want to join the Challenge, comment "I'm in" and I'll send you more details, or head to the link in my bio.

Let's do this Sandwichers! 🥪

18/04/2024

Alright stop, collaborate and listen 🤝

And yes, my DMs are open if you wanna collab with me 🤝

08/04/2024

Four years of the Social Sandwich calls for a badly designed Canva graphic 🥳 🎂

As you know, I like to make fun Reels to celebrate milestones like this, so what should I do to celebrate?

Current options:

⭐️ Getting funny/roasting reviews from my famous followers (might need some volunteers here 🤔)
🫣 Reviewing my first ever Reel (spoiler: it's bad)
🥪 Ranking my four fave sandwiches (have thought about this for a long time but it's so hard)
🍻 Drinking four beers (this one needs work)

Thanks for the 4 years of support!

03/04/2024

More likes = more people seeing your posts 👏

(and sorry again about THAT April Fool's post 🫠)

01/04/2024

Number 3 got me tho 🤣

Shout out to for the inspo 😜

07/03/2024

Happy International Women's Day to all the incredible women out there, but especially to my beautiful wife Chels 😍

Thank you for not flinching when I said I wanted to leave the stability of a full time job and work for myself 🙏

Thanks for always making my jokes 50% funnier 🤣

Thank you for proof reading my posts and finding the really obvious typos I've missed 🫠

Thank you for making me put down my phone when I clearly need a break 😴

You're the best wife, friend and 2IC I could ask for 🫶

I love you.

06/03/2024

🚨Attn Gong businesses 🚨

I'm running a FREE hands-on in person social media workshop in Shellharbour and want YOU to join me 🥳🙏

The deets:

👉 Thursday 14 March
⏰ 1pm-4pm
💰 Cost: FREE
📌 Shellharbour Civic Centre

Limited places, link in my bio to book your spot, or slide into my DMs if you have any questions 😊

27/02/2024

Did you know that I ran the social media channels for 3 seasons? 🔥

To this day, it’s still a career highlight for me.

So much so that I still talk about it 5+ seasons later 🤣

From Facebook Lives with eliminated contestants to memes, to roasting fans, other rival TV shows and even past contestants (sorry again 😘), it was an absolute blast to work on.

Here’s a selection of selfies and pics I still have saved to my camera roll.

Any Survivor fans out there?

20/02/2024

"Informative but not boring" is quite possibly the nicest thing anyone has said about me 🥹

That is EXACTLY what I go for in all my webinars, workshops and content - so thank you Penny! 😍

See you in my next webinar? 🤔

Address

Wollongong, NSW
2500

Website

http://www.thesocialsandwich.com.au/

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Videos

Live Q&A with @kateinglishdesigns on Monday night 🤝 Think of this like those lame “lunch and learns” your office used to put on 🤦‍♂️ Except it’s not at lunch and you’ll actually learn a whole bunch of stuff 🤣 So stoked Kate has agreed to spill her secrets, I’m excited to pick her brain about how she built her audience of almost 15k followers I’ll also be sharing the tips I’ve given her to re-engage that audience in this new Instagram landscape we all find ourselves in, with reach at an all-time low, and how you can do the same! So grab a wine, get comfy and get ready to learn from one of the best in the bizz 💪 #Australianbusiness #wollongongsmallbusiness #smallbusinessaustralia #australianbusiness #sydneysmallbusiness #instagramtips #nowra #wollongong #southcoastnsw

The Washington Post TikTok guy stole my shirt 😡 @davetakespictures @washingtonpostuniverse #stateofsocial24 #washingtonpost #instagramtips #viral

💡 NEW INSIGHTS 💡 This is one of those changes that’s kind of not really a change buuuut it’s worth mentioning anyway. Stick with me Sandwichers 🤞 “Reach” has always been the key metric for Instagram. Reach = people who see the posts you make. Then Reels came along and Insta called it “plays” whenever someone watched your Reel. Now, they’re renaming “plays” to “views” not just for Reels but for stories, posts and carousels too 🙏 I actually like this change because it means one metric across all features 🫡 Hit me up below if you have any questions 👇 #Australianbusiness #wollongongsmallbusiness #smallbusinessaustralia #australianbusiness #sydneysmallbusiness #instagramtips

Worst. Birthday. Ever 😡 10/10 commitment tho 👏

Why Instagram Grids are a bad idea 👇 1. Bad user experience People don’t want to see random photos with no context in their feed 😡 Most people will swipe straight past because it’s boring and unengaging content - the exact opposite of what Instagram is all about right now. 2. Hard to maintain Once you grid, you can’t go back 🤷‍♂️ Disney will have to post in groups of 3 now or the Grid will be out of whack. Not ideal! 🫠 3. Their engagement will suffer 📉 There is NO reason to engage with this content. When you get less engagement, less people see your posts. That’s bad 😈 One image had 3.8k likes (from 3 million followers) which is or a 0.1% engagement rate. That’s not great! Im guessing the goal of these posts is to get people to click through to their profile to learn more BUT IF NO ONE IS SEEING THE POSTS IN THE FIRST PLACE HOW WILL IT HAPPEN 🤪🤪🤪🤪 / rant I’m begging marketers and creatives out there - stop trying to do things that look cool and think about what your audience wants instead 😇 #disney #Instagram #Instatips

Please stop this fml #Australianbusiness #wollongongsmallbusiness #smallbusinessaustralia #sydneysmallbusiness #instagramtips

Sharing is caring 🫶🥰 How shareable is your content? 🤔 #Australianbusiness #wollongongsmallbusiness #smallbusinessaustralia #sydneysmallbusiness #instagramtips

Safety is no joke 🙅‍♂️ If you want to keep your account safe (and trust me, you do), turn on 2 factor authentication for your Instagram, and everywhere else you can. Trust me, you don’t wanna deal with the pain that is being locked out of your account 🤦‍♂️ #instagramsafety #viral #safety #instagramtips #instatips

Here’s a sneak peek at my latest webinar, covering how to grow and convert on Instagram in 2024 🤫 Another topic I’ll cover is the 80/20 rule, which i actually use in this Reel to hook you on 😜 Link in bio to book your spot or just comment Sandwich and I’ll message you the deets 🫡 #Australianbusiness #wollongongsmallbusiness #smallbusinessaustralia #sydneysmallbusiness #instagramtips

The 🔑 differences between Stories and Reels 👀 #Australianbusiness #wollongongsmallbusiness #smallbusinessaustralia #sydneysmallbusiness #instagramtips

Day 1 of calling out so called “experts” who share hacks to get 1000s of new followers 😡 It’s like the old saying goes: if it’s too good to be true, it probably is! There’s no secret button to press on Instagram to make your account explode. Growth comes down to one key thing - how engaging is your content to your target audience? 🎯 Without that, nothing will help you 🤷‍♂️ / rant #Australianbusiness #wollongongsmallbusiness #smallbusinessaustralia #australianbusiness #sydneysmallbusiness #instagramtips

My key learnings after my 14 Day Challenge 👀 Based off the amazing feedback from the Sandwichers who did it with me, I’ll definitely be running it again, so keep an eye out for the next one 👊 #Australianbusiness #wollongongsmallbusiness #smallbusinessaustralia #australianbusiness #sydneysmallbusiness #instagramtips

I studied Sports Media for 3 years only to end up rolling around on my floor in the name of funny Instagram content (and wouldn’t have it any other way 🤣)

If I had a dollar for every time I was asked this question, I’d be happily retired on a beach in Hawaii by now 🏝️🤑 How often do you post a week? #Australianbusiness #wollongongsmallbusiness #smallbusinessaustralia #sydneysmallbusiness #instagramtips

Myth busting some of the most common questions I get 🙋‍♂️🤔 hit me with any questions you have in the comments 👇 #Australianbusiness #wollongongsmallbusiness #smallbusinessaustralia #australianbusiness #sydneysmallbusiness #instagramtips

I’VE HAD ENOUGH 😡 It’s 2024. Whoever thinks that 15 image grids are a good idea needs to be fired into the sun 🚀 Why? I’m so glad you asked. Let’s break down the pros and the cons: Pros: 🥪 You might get a few people looking at your profile out of curiosity 🥪 It looks cool (I’m not even sure it does???) Cons: 🥪 You need engagements (likes) on your posts to be seen by anyone. When your posts are getting single figure likes, Instagram simply won’t show the posts to anyone because it’s terrible content. 🥪 You have to post 15 times in the space of a few minutes, flooding your users feed with your content. A great tactic if you want to lose followers 😇 🥪 You can’t post again or your feed will be ruined 🥪 If you do post, you have to post 3 times in a row to keep the grid going. Again, a great tactic if you want to p*ss your followers off! Instagram Grids screams fancy agency or marketing wizard who wants to do something that looks cool so it justifies their job but doesn’t take into account how Instagram is actually used by people. Do your bit and share this with someone who’s considering making a grid in 2024 🙏 #SaveAGridSaveALife #insatgrid #grid #rant #graphicdesign

Reviewing my first-ever Reel, from almost 4 years ago 🫣 Not a party shirt in sight, what was I thinking! #Australianbusiness #wollongongsmallbusiness #smallbusinessaustralia #australianbusiness #sydneysmallbusiness #instagramtips

✋ Stop listening to experts (even me) 🫠 I have 10 years experience working on Instagram for some of the biggest companies and TV shows in Australia (I’m a Celebrity, Survivor, Cricket Aus, The Voice, Love Island) and one of my biggest learnings was👇 What works for one account might not work for another. Because every single audience is different 👏 So next time you see an expert saying “you MUST do this to grow on Instagram” - ask yourself: does this actually make sense for MY business and MY audience? There’s so many experts out there with hacks and tricks to gain 10k followers overnight and honestly, it’s all b***s*** to game the system and grow THEIR followers 😡 I’ve seen it all. Post short Reels. Post long Reels. Stop posting Reels, only post carousels. Stop writing long captions. Make your captions longer. Tap your nose 3 times before hitting Share on your Reel and it’ll go viral 🤥 Using all of instagram’s features (posts, stories, Reels) and tailoring your posts to what your audience wants is the real secret to Instagram 🔑 Thanks for listening and now reading my rant, I needed to get this one off my chest 🤣 #instagram #instagramhacks #instagramgrowth #smallbusiness