You Know Media

18/12/2024

We're going on a break for Christmas and New Year and will be back on January the 6th. We have a big announcement coming in January so stay tuned! ❤️

Happy Holidays! 🎄🎆

01/10/2024

We'll see you there next week! 💚🖤

Garnier Australia is bringing its ‘Blackout Challenge’ to , inspired by the Anti-Blemish Serum. 🖤
In this collab with PWR, fans can win blindfolded 1v1s at the ‘PWR Up with Garnier’ booth for exclusive merch.
Stop by for the meet & greets, photobooth, claw machine and more!

Limited Friday & Sunday Badges still available! Book your badge now!

25/12/2023

Merry Christmas from the YKM team. We'll be back on the 8th! 🎄🤍❤️

01/11/2023

Received some great news this morning! 👨‍🎓👩‍🎓

Our 'Gen V: Supe My Sim' campaign for Prime Video's newest series from The Boys universe, has officially won Mediaweek Australia's Ad Placement of the Month.

Click here for more 👉 https://www.mediaweek.com.au/mediaweeks-ad-placement-of-the-month-launch-wins-new-gamers/

Thanks to Rufus, powered by Initiative and all our partners for making this possible. More to come! 💪

We're not very active on Facebook so feel free to follow us on Twitter and LinkedIn for more updates.

24/03/2023

We’ve won an award! 💪

Thank you The Festival of Media APAC Awards! Last evening we were awarded a Bronze in the Best Partnership category for our 'Terminal List - Warzone Rebirth Island Tournament' with Prime Video and Activision Blizzard.

Thanks to all the teams and partners involved who helped make this happen, especially The Chiefs Esports Club and Rufus, powered by Initiative, Amazon's dedicated media and communications agency.

We're a small company so this is a big achievement for us and we are proud of everyone that contributed to this great campaign.

List of all winners 👉 https://festivalofmedia.com/foma/festival-of-media-apac-2023-winners/ -Partnership-Anchor

16/01/2023

All the fun from the Macca’s Gaming Summer Party at the Chiefs Esports Clubhouse! 🍟 🌊

Here’s the recap from when five lucky winners were welcomed into The Chiefs’ esports clubhouse for a full day of parties, gaming, and antics, thanks to Macca’s.

The day involved a Content Creators vs. Pro Players Intel PC Build-off, a Next Level Racing Hotlap, some outdoor games and of course playing some Call of Duty and Overwatch with the pros.

This party was a continuation of Macca’s support for Australia’s gaming scene following the previous winter and summer streams.

Thanks to McDonald's, The Chiefs Esports Club, OMD Australia and all our editorial partners for making this happen!

Details here: https://dotesports.com/sponsored/news/the-chiefs-ring-in-summer-with-maccas-gaming-summer-party

10/01/2023

Here’s a wrap-up video of ANZ’s first ever Invitational sponsored by Tom Clancy’s .

The tournament currently sits at nearly 382k views and the livestream held strong at over 10,000 concurrent viewers for the entirety of the show. If you missed the live action, watch it here: https://www.twitch.tv/videos/1681200085

This tournament streamed live on Dec 17 from the official CoD Twitch channel with eight teams of iconic Australian, New Zealand and Japanese players competing to win the prize pool of $15,000 AUD.

Team Vauxie, composed of Vauxie, Fighta, Louqa, and Zak, reigned victorious overall. There was also a Rogue Round (taking inspiration from Jack Ryan S3) which saw all captains competing in an eight-player mega-fight where Qrissy avenged her early knockout.

Overall, we’re so grateful to all our partners and everyone involved for making this tournament a success. Thanks Amazon Prime Video, Activision Blizzard, Initiative and The Chiefs Esports Club.

Keep your eyes peeled for the future campaigns!

01/12/2022

We've been working with McDonald's Australia and The Chiefs Esports Club to make this Gaming Summer Party come to life.

Win your way to party at The Chiefs Esports Clubhouse on Dec 18 by registering here: https://chiefsesc.com/pages/maccas-summer-party

09/11/2022

Have you checked out the first sponsored video by TOS Girls thanks to Prime Video yet? Search TOS on YouTube to find it. 😁💙

In the meantime, here are the businesses featured in the video: MANIAX Axe Throwing, iFLY, The HIIT Factory, Blue Tongue Bikes, Sacred Heart Mission, Gelatissimo, The Carringbush Hotel and Cat Cafe Melbourne 😸

08/11/2022

TOS Girls - the Australian influencer girl group with an ever-growing popularity - has got their first sponsored video thanks to Prime Video’s new show The Peripheral.

Check out the video titled ‘TOS Controls Their Best Friend For 24HRS’ which uses the idea of controlling the girls’ future selves roughly based on the concept of The Peripheral.

https://www.youtube.com/watch?v=eEyH5tdzlJc

At YKM, we’re proud to have added another first under our belt thanks to Amazon Prime Video, Rufus, powered by Initiative, and all our partners.

Both The Peripheral and the TOS Girls are future-gazing, and we can’t wait for them to get noticed more and more.

26/10/2022

Loserfruit, Muselk, PandaTV, Taylor Morgan, BazzaGazza, Oasis, Crayator, Alpha Anton and The Chiefs… Whew!

The Overwatch 2 x Macca’s collaboration has been a star-studded one and continues to be the talk of the town.

We couldn’t be prouder of the team at YKM and all our wonderful partners who have made this campaign a success.

Have you ordered your Overwatch 2 meal from the MyMacca’s app yet?

25/10/2022

Here at YKM we have team mates spread across four different states, so it’s so great when we get to spend time together IRL.

It’s officially reached the time of year when you can say ‘big things planned for next year’… but in all seriousness, big things planned!

19/10/2022

We have put Macca's in the game and the game in Macca's! Our biggest brand + game integration yet, we couldnt be prouder of this market first between Macca's and our partners Blizzard.

From October 19 to 31, customers that grab an Overwatch 2 Big Mac, McChicken or 10 piece Chicken McNuggets Meal through the MyMacca’s app, will receive a download code for an epic Tracer Lightning skin for use in-game.

A huge shout out to Blizzard, McDonald's and OMD Australia for making this work and bringing this vision to life.

Read more here: https://dotesports.com/sponsored/news/maccas-launch-overwatch-2-meals-with-free-in-game-skin

08/10/2022

Some of the crew doing and Melbourne this week.

How great to see the many gaming communities and industry players out in force.

29/09/2022

Our CEO/ founder will be speaking at the Esports Australia Summit 2022 around the business of Esports. Along with a range of industry experts.

Announcing our first speaker for the the Esports Australia Summit 2022 as part of this year's Melbourne International Games Week thanks to Creative Victoria.

Ryan Cunningham Founder & CEO of You Know Media (YKM) and will be joining session one - Business in Esports

Synopsis:

Join us as we take a look at the business of esports in Australia with our esteemed panelists providing perspectives that include what it's like to operate events and commercialize in this landscape, working with brands looking to market to gamers through esports and to the inner workings for professionals participating in the industry.

Listeners can expect to get an insight into the business of esports, where opportunities are to participate, how brands can activate in the space and what it takes for esports to come to life.

The event will be held at SAE Institute Australia Melbourne, 6th October 2022 who are a supporting partner for this year's summit!

Further details are available at www.aesa.org.au/summit22

29/09/2022

The three day gaming event PAX Australia (by ReedPOP) is happening from October 7th. YKM team be down alongside the PAX Saloon with Lion and Voodoo Ranger.

For those wanting to learn more around the industry, our founder and CEO Ryan Cunningham has pulled in some friends to do a session around founding and running a gaming business.

Alongside him will be Emma Esra Kuldemir (MD/Founder Esports Media House), Emma Barnes (CEO/Founder Click Media) and Alpha Anton (Content Creator + The Chiefs Esports Club partner)

For more details see here... https://tinyurl.com/2mwy5rzh

02/09/2022

As a partner of PAX Australia, YKM are excited to add authentic value to the event for both consumers and brands. Look out for the Voodoo Saloon (formerly PAX Pub) over the three-day event, 7-9 October, at the Melbourne Convention and Exhibition centre. 🍻

Coming to PAX AUS in Melbourne this October? See ya there as Voodoo Ranger AU are proudly partnering with PAX AUS to be the official beer pourer. Dead serious!

Whether you die for the juicy IPA or the tropical flavoured Hazy IPA, get around us at PAX AUS. More details to come. In the meantime, live rangerously!