Google Discover is a personalised feed of content tailored to your interests. It appears on the Google app or mobile homepage and helps users explore news, articles, videos, and updates without needing to search for them. 🌟
For marketers, this means a chance to get discovered by new audiences organically. If your content is relevant and engaging, it could end up right in front of the people most likely to love it! 🚀 Find out more here: https://zurl.co/mV1e
🌟 Google’s AI Overview Launches in Australia - What Does This Mean for SEO?
The introduction of Google’s AI-powered Search Generative Experience (SGE) could be a game-changer for SEO. With AI generating richer, context-driven answers, traditional search rankings may shift as users interact with content in new ways.
For marketers, this means:
Focusing on high-quality, authoritative content is more critical than ever.
Optimising for user intent and conversational queries becomes key.
Adapting to AI-powered search snippets that deliver instant value.
Curious about the future of SEO with AI? Get the full details here: https://zurl.co/zSMU
🌟 Big News from Online Path! 🌟
We may be small, but we’re proving we’re mighty. Online Path has been shortlisted for 3 awards, including the prestigious Best Small Integrated Agency in the APAC region! 🏆✨
This recognition fuels our passion to keep delivering amazing results for our clients. Thank you to everyone who supports us on this journey - you’re the real MVPs! 🙌
Wish us luck as we go for gold! 💪
Speed up your design process with Canva brand templates! 🎨 You can store your company’s colours, fonts, and logos all in one place, making it easy to re-brand any template with just one click. No more repetitive edits - just fast, consistent designs every time.
Google just gave its shopping experience a major upgrade! 🛒✨
Key highlights:
✅ Personalised results powered by advanced AI, giving shoppers smarter product recommendations.
✅ A seamless journey across platforms, users can browse and buy without leaving Google.
✅ Visual search integration makes it easier to find products based on images.
✅ Enhanced filtering options let users discover products that fit their exact needs faster.
eCommerce managers, now’s the time to optimise your listings and ride the wave of this new shopping era!
AD INSPIRATION 💭
At first glance you might think this ad for the mobile network Orange is just a cool highlight reel of well-known male soccer players, but all is not as it seems.
Created by agency Marcel, Paris, the Bleues’ Highlights ad begins as a compelling highlights package of French football stars such as Kylian Mbappé and Antoine Griezmann performing expert pieces of skill and scoring wonder goals. But halfway through, the ad pulls the rug from under viewers by revealing the actual people behind the moments of football magic – players from the women’s French team.
Following the reveal, the ad displays the message: ‘At Orange, when we support les Bleus, we support les Bleues’ – referring to both the masculine and feminine forms of the word and showing Orange’s support to French football as a whole.
The ad was viewed over 15 million times, generated 50+ articles and was mentioned during prime-time TV news. It was also shared on social media by the French Minister of Sports and World Cup-winning athletes.
Arnott's Biscuits Arnott's Shapes, feel free to send us new flavours to taste-test 😉😂 #chickencrimpyFTW
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