Online Path

Online Path Online Path is a leading Adelaide-based digital marketing and advertising agency that’s driven by conversions, not just clicks.

We drop the jargon and get to know your business from the inside out. We’ll turn your goals into a strategy that works. At Online Path, we're not just another digital marketing agency; we're your partners in navigating the online world. Our services include search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media marketing. We're not about fancy promises; we're about dri

ving real growth for your business and will explain it to you simply, without the jargon. When you choose Online Path, you're choosing a dedicated team of experts who'll work together with you to boost your online presence and achieve your goals. We excel in SEO services for online presence, leverage PPC's immediate impact, and know how compelling content and strategic social media can lift your brand. Let's work together to make your online path a successful one.

📢 Google Analytics Update: Tracking Just Got Smarter!Google Analytics 4 has introduced two new features to make event tr...
07/01/2025

📢 Google Analytics Update: Tracking Just Got Smarter!
Google Analytics 4 has introduced two new features to make event tracking easier and faster:

🎯 Mark as Key Event: Quickly identify existing events and mark them as key with just one click.
🚀 Create Key Event: Generate a new event from a page view and automatically mark it as key in one click!

This update is a game-changer for simplifying your analytics setup and ensuring you’re tracking what matters most. Ready to optimise your insights? Let’s dive in!

🎙️ Voice Search is Taking Over! Is Your Content Ready?In the U.S. 41% of adults use voice search daily.90% of people bel...
01/01/2025

🎙️ Voice Search is Taking Over! Is Your Content Ready?

In the U.S. 41% of adults use voice search daily.
90% of people believe voice search is faster and easier than traditional search.
With such strong adoption, voice search isn’t the future - it’s now! Is your SEO strategy ready to speak up?

Learn more about Voice Search and the impact on SEO here: https://zurl.co/RSEd

📍 Why Local SEO is a Game-Changer for BusinessesHere’s why investing in local SEO is a no-brainer:46% of all searches ha...
19/12/2024

📍 Why Local SEO is a Game-Changer for Businesses

Here’s why investing in local SEO is a no-brainer:
46% of all searches have a localised intent. Customers are actively looking for businesses near them.

28% of local intent searches convert into store visits or online purchases. 🚀
“Near Me” searches are up 130% year-over-year, and have grown by over 500% in the last five years. 🔥

As Google gets smarter, local search becomes even more important. Ready to boost your local presence and grab those conversions?

We've learned more about Bluesky and why it is shaking up the social media game and showing 3-4x higher engagement and c...
15/12/2024

We've learned more about Bluesky and why it is shaking up the social media game and showing 3-4x higher engagement and conversions compared to other platforms!

💡 What makes it stand out?

High engagement: Open-source developers report strong interactions, even with smaller follower counts.

No penalties for link sharing: A dream for publishers and SEO pros looking to drive traffic without restrictions.

As Bluesky grows, it’s proving to be a goldmine for creators, brands, and developers alike. Are you ready to explore its potential? 🌟

💡 What is a Key Event in Google Analytics?Key Events are the actions you really want to track - like form submissions, p...
08/12/2024

💡 What is a Key Event in Google Analytics?
Key Events are the actions you really want to track - like form submissions, purchases or downloads. These events give you powerful insights into how users engage with your site and whether they’re completing the actions that matter most to your business. 📊✨

By setting up Key Events, you can optimise your marketing and boost ad conversions 🚀
Are you tracking the right Key Events for your business? Let’s talk!

Emily's Top Tip: Take Control of Your Ad Copy.Did you know that Google AI can create and publish headlines and descripti...
04/12/2024

Emily's Top Tip: Take Control of Your Ad Copy.
Did you know that Google AI can create and publish headlines and descriptions for your ads? It’s all thanks to the ‘Automatically Created Assets’ setting. While it can save time, it might not always align with your brand’s voice.

Want full control over your ad copy? ✍️ Turn this setting off and ensure every headline and description reflects your brand perfectly. Your audience deserves the best version of your message! 💡

🚨 What is Bluesky and why is everyone talking about it?With a decentralised approach and a focus on user control, Bluesk...
02/12/2024

🚨 What is Bluesky and why is everyone talking about it?
With a decentralised approach and a focus on user control, Bluesky is becoming the go-to platform for those looking for an alternative to X (formerly Twitter) with over 700,000 new accounts created since the US election. The buzz is growing, with more people flocking to this new space for fresh conversations and less drama.

Is it the future of social media?

🎥✨ TikTok’s Latest Game-Changer for Creators!TikTok is testing a new feature that lets creators directly link items feat...
01/12/2024

🎥✨ TikTok’s Latest Game-Changer for Creators!
TikTok is testing a new feature that lets creators directly link items featured in their videos with a dedicated label.

This could revolutionise how creators and brands connect with audiences on the platform, and provides a huge new potential revenue stream for the platform's creators and brands alike.

💰 Black Friday Weekend is set to be HUGE in Australia this year!According to the Australian Retailers Association, in 20...
28/11/2024

💰 Black Friday Weekend is set to be HUGE in Australia this year!

According to the Australian Retailers Association, in 2025 Aussies are expected to spend a whopping $6.36 billion over Black Friday weekend, making up more than a quarter of all holiday purchases. 🛍️✨

It’s not just a sale; it’s a massive retail moment for brands and shoppers alike.

✨ Jacqui’s Top Tip for Better Meta Ads! ✨Forget traditional A/B testing—try the 3:3:2 principle instead!Here’s how:🔹 Use...
24/11/2024

✨ Jacqui’s Top Tip for Better Meta Ads! ✨
Forget traditional A/B testing—try the 3:3:2 principle instead!

Here’s how:
🔹 Use 3 creatives
🔹 Pair them with 3 primary texts
🔹 Add 2 headlines

Then let Meta’s algorithms do its thing, optimising for the best results. It’s a smarter, faster way to test and scale your campaigns. 🚀

Have you tried this yet? Let us know how it works for you!

Reach vs. Impressions in MarketingReach: The total number of unique people who see your content.Impressions: The total n...
18/11/2024

Reach vs. Impressions in Marketing

Reach: The total number of unique people who see your content.
Impressions: The total number of times your content is displayed, whether the same person sees it multiple times or not.

For example, if 100 people each see your ad once, your reach is 100 and your impressions are 100. But if some people see it more than once, your reach stays 100, while impressions increase.

In short: Reach = unique viewers, Impressions = total views. Both metrics matter for understanding visibility and engagement! 📊

💡 What is ROAS (Return on Ad Spend) & How to Calculate It?ROAS tells you how much revenue your ads bring in for every $1...
18/11/2024

💡 What is ROAS (Return on Ad Spend) & How to Calculate It?
ROAS tells you how much revenue your ads bring in for every $1 spent.

How to calculate ROAS:
Revenue from Ads ÷ Ad Spend

Example:
If you spend $1,000 on ads and generate $5,000 in sales:
ROAS = $5,000 ÷ $1,000 = 5

This means you earned $5 for every $1 spent! The higher your ROAS, the better your campaign is performing. 🚀

📍 Want to get more visibility on Google? Your Google Business Profile is the key! With the right tweaks, you can attract...
14/11/2024

📍 Want to get more visibility on Google?
Your Google Business Profile is the key! With the right tweaks, you can attract more customers and boost your local presence. This guide covers everything from optimising your profile to leveraging reviews for better engagement. 🌟🌟🌟🌟🌟

Read more here: https://zurl.co/JnmQ

🚀 TikTok is booming in Australia! Early 2024 data shows 9.73 million users aged 18+ on the platform, reaching 46.6% of a...
12/11/2024

🚀 TikTok is booming in Australia! Early 2024 data shows 9.73 million users aged 18+ on the platform, reaching 46.6% of all adults and 38.6% of the country’s internet users.

Research recently released reveal the audience split is almost even, with 50.9% female and 49.1% male.

With a powerful ad reach, TikTok offers a massive opportunity for marketers targeting younger and diverse audiences. Ready to tap into this potential?

Emily's Top Tip: When setting your location targeting on Google Ads, make sure to select 'people in or regularly in your...
10/11/2024

Emily's Top Tip: When setting your location targeting on Google Ads, make sure to select 'people in or regularly in your location'. Otherwise, your ads will show to people who are interested in your target location, not necessarily living there.

As Jacqui celebrates 3 years with Online Path, here's her top tip of the week! 💡 Always check what Advantage Plus Enhanc...
04/11/2024

As Jacqui celebrates 3 years with Online Path, here's her top tip of the week! 💡
Always check what Advantage Plus Enhancements Meta chooses to turn on without us realising! For example. music to stories, re-scaling and enhancing images.

Meta change their settings all the time and these enhancements are notorious for sneakily turning back on when you're not looking.

Shopify data reveals that the average conversion rate for online stores during Black Friday is 4.3%, significantly highe...
04/11/2024

Shopify data reveals that the average conversion rate for online stores during Black Friday is 4.3%, significantly higher than the annual average of 2.5%, demonstrating the effectiveness of targeted promotions for holiday shopping.

Additionally, abandoned cart emails increase revenue by 28% and email open rates are up by 11% at this time of year.

Address

Unit 6, Level 1/169 Unley Road
Unley, SA
5061

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61870801614

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📊 18 Years of CMS Evolution! Watch the incredible journey of CMS platforms over the last two decades! From early contenders to today’s leader, WordPress reigns supreme as the most popular choice for websites worldwide. 🌍✨ Which CMS do you think will dominate the next 20 years? Let us know below! 👇

💡 Olga’s Top Tip for Google Ads! Don’t waste your budget on irrelevant clicks! Regularly check your Search Term Report to spot irrelevant search terms and add them as negative keywords. 🚫 This ensures your ads only show up for the most relevant searches, saving money and boosting your campaign performance. 🎯 Smart optimisation = better ROI! Are you doing this regularly?

Google Discover is a personalised feed of content tailored to your interests. It appears on the Google app or mobile homepage and helps users explore news, articles, videos, and updates without needing to search for them. 🌟 For marketers, this means a chance to get discovered by new audiences organically. If your content is relevant and engaging, it could end up right in front of the people most likely to love it! 🚀 Find out more here: https://zurl.co/mV1e

🌟 Google’s AI Overview Launches in Australia - What Does This Mean for SEO? The introduction of Google’s AI-powered Search Generative Experience (SGE) could be a game-changer for SEO. With AI generating richer, context-driven answers, traditional search rankings may shift as users interact with content in new ways. For marketers, this means: Focusing on high-quality, authoritative content is more critical than ever. Optimising for user intent and conversational queries becomes key. Adapting to AI-powered search snippets that deliver instant value. Curious about the future of SEO with AI? Get the full details here: https://zurl.co/zSMU

🌟 Big News from Online Path! 🌟 We may be small, but we’re proving we’re mighty. Online Path has been shortlisted for 3 awards, including the prestigious Best Small Integrated Agency in the APAC region! 🏆✨ This recognition fuels our passion to keep delivering amazing results for our clients. Thank you to everyone who supports us on this journey - you’re the real MVPs! 🙌 Wish us luck as we go for gold! 💪

Speed up your design process with Canva brand templates! 🎨 You can store your company’s colours, fonts, and logos all in one place, making it easy to re-brand any template with just one click. No more repetitive edits - just fast, consistent designs every time.

Google just gave its shopping experience a major upgrade! 🛒✨ Key highlights: ✅ Personalised results powered by advanced AI, giving shoppers smarter product recommendations. ✅ A seamless journey across platforms, users can browse and buy without leaving Google. ✅ Visual search integration makes it easier to find products based on images. ✅ Enhanced filtering options let users discover products that fit their exact needs faster. eCommerce managers, now’s the time to optimise your listings and ride the wave of this new shopping era!

AD INSPIRATION 💭 At first glance you might think this ad for the mobile network Orange is just a cool highlight reel of well-known male soccer players, but all is not as it seems. Created by agency Marcel, Paris, the Bleues’ Highlights ad begins as a compelling highlights package of French football stars such as Kylian Mbappé and Antoine Griezmann performing expert pieces of skill and scoring wonder goals. But halfway through, the ad pulls the rug from under viewers by revealing the actual people behind the moments of football magic – players from the women’s French team. Following the reveal, the ad displays the message: ‘At Orange, when we support les Bleus, we support les Bleues’ – referring to both the masculine and feminine forms of the word and showing Orange’s support to French football as a whole. The ad was viewed over 15 million times, generated 50+ articles and was mentioned during prime-time TV news. It was also shared on social media by the French Minister of Sports and World Cup-winning athletes.

Arnott's Biscuits Arnott's Shapes, feel free to send us new flavours to taste-test 😉😂 #chickencrimpyFTW What should we taste-test next?

We're thrilled to announce that Online Path has made it to the finals of the APAC Search Awards 2024! Being recognised among the industry's finest is truly humbling, and we take immense pride in our team's achievements. We were also invited to be featured in an article for APAC Awards about our finalist entry and the results we achieved for our client. Read more here: https://apacsearchawards.com/2023/12/19/finalist-spotlight-online-paths-apac-search-awards-success-story/ #APACSearchAwards @dontpanicevents

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Online advertising, strategy and results made easy.

Online Path is a leading Adelaide-based digital marketing and advertising agency that’s driven by conversions, not just clicks. We drop the jargon and get to know your business from the inside out. We’ll turn your goals into a strategy that works—and get you tangible results no matter what your objectives are.

From SEO and digital marketing, to online and social media advertising, we’ll drive traffic to your website, make the phone ring, generate qualified leads and ultimately increase your sales. We even help not-for-profits build their brand and philanthropic appeal by leveraging the power of search advertising with a Google Ads Grant.

We’re a family owned agency accredited as a Google Partner, and we’re backed by a global team of digital specialists who are Google Ads and Analytics certified. With our knowledge, expertise and experience, you can be confident that your digital marketing and advertising will get you bang for your buck.

We love happy clients and our clients love our friendly, strategic and transparent approach. We’re here to build long-term relationships and care as much about your business as you do.