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Soccerscene Australia's leading football business magazine for the domestic and international industry

29/01/2025

LATEST NEWS: Newcastle Jets partner with Eggy to boost local ties: The Newcastle Jets have announced a multi-year partnership with Eggy, an innovative employee experience app designed to streamline workplace efficiencies.

As part of the partnership, Eggy’s branding will feature on the shorts of the Jets’ A-League Men’s team for the 2024/25 and 2025/26 seasons.

Eggy was co-founded by Novocastrians Dr Kate Morgan and former NRL fan favourite Kirk Reynoldson.

Originally developed as a family organisation app, Eggy has evolved into a mobile-first platform that simplifies access to essential work information for deskless employees, reflecting the company’s forward-thinking approach.

It has many important features like Simplified centralisation, Segmented comms and Streamlined compliance that help employers manage employee's tasks a lot easier.

The app has amassed over 40,000 users with an app store rating of 4.5 stars and used across three different countries, highlighting its quick growth in the market.

This would become Eggy's first venture into the football market for a partnership and no better start than with local club Newcastle Jets who have built a very loyal fan base in Northern NSW.

Dr Kate Morgan explained the importance of the local connection to Newcastle and the Jets with this new partnership.

“While living in Newcastle, we made lifelong friends, soaked up the beaches, and fell for Newcastle’s vibrant charm,” said Dr Morgan in a statement release.

“So, when the Newcastle Jets started their grassroots reboot, the partnership was a natural fit.”

Kirk Reynoldson shared the same sentiment about this exciting new partnership.

“Sport builds strong communities,” Reynoldson explain in a statement. “And as a parent watching my kids play football, I see the same magic that Eggy aims to bring to everyday life: simplicity and connection.”

Partnering with Eggy strengthens the Newcastle Jets' ties to the local community while enhancing financial stability and brand synergy.

This collaboration reinforces the club’s commitment to supporting Newcastle businesses, driving economic growth, and fostering long-term success both on and off the pitch.

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29/01/2025

LATEST NEWS: Discover the best free apps for soccer clubs: Club management is an exceptionally difficult all-encompassing role, which can entail working long hours and tight budget restrictions. To help alleviate some of the stress, here is a list of several freely available apps and tools to help you across a variety of fields.

Club Structure & Documents

Organising how a club is structured is complex, involving large compendiums of documents, files, and more. To help assist how your club is structured and recorded, the following software can help.

Stack Team App

The Stack Team App is a well-known app designed for use by sports teams and clubs. It allows club administrators to keep track of members with ease, send messages and information to members simply, fundraise directly, create calendars and schedules, as well track attendance and availability for matches. The app also serves as a way to keep documents in a central location, allowing for easy access.

OneNote

OneNote is Microsoft's free note-taking platform, available on multiple platforms. It allows admins and members to outlay important club information, plan, take meeting minutes and more. All within in a format which is easy to use and can be freely shared, allowing for real-time collaboration.

Notion

Similar to OneNote, Notion operates as a note-taking tool, available on a number of platforms. However, it prides itself on being an effective and simple project management platform, allowing users to see, comment on and track work being done by others. The base version of Notion is free and provides a collaborative workspace for up to 10 people, along with integration with several major apps such as Slack. Paid versions of the app increase the number of contributors and provide unlimited file uploads.

Google Drive

Google Drive is a free file-hosting service which allows for documents to be securely saved and then retrieved from any device, requiring only a Google account. Through Google Drive, files can be shared freely to members or kept private.

Dropbox

Like Google Drive, Dropbox is a cloud storage software which allows for files to be shared swiftly or kept protected. The free version of the app allows for up to 2GB of storage, which can be upgraded by purchasing premium subscriptions.

Club Messaging

For clubs, it is crucial admins, volunteers, players and members are always up to date with important information and have an easy way to contact each other in times of need.

WhatsApp

WhatsApp is a free messaging platform available on mobile phones and desktops. While it may seem at first redundant to use instead of simply texting, WhatsApp has some key advantages. Using only an internet connection for messaging and calling, WhatsApp users are not subjected to SMS charges like in regular texting. Furthermore, WhatsApp allows for far larger group chats than texting, allowing for 256 members within a single group.

Slack

Slack is a multi-device messaging platform designed for businesses and professionals. It features the ability to divide messaging into isolated channels for convenience, integration with apps, as well as featuring voice and video calls.

Club Social Media

In 2025 it is vital that clubs have a social media presence. It is a highly valuable tool to market a club to new members and also a platform to spread information to supporters.

The three most important social media apps your club needs to be on are Instagram, Facebook and X (formerly known as Twitter). These platforms are free to use and can be accessed from any device.

Here, your club can post about fixtures, important events, ticketing, fundraising, membership, and more.

Club Design and Graphics

As a club, it may seem like design and graphics are unimportant, but that is entirely untrue. Having a remarkable and unique visual style can help you stand out from other rival clubs, while posting professional looking content on social media strengthens the appeal of the club.

Canva

Known for its simplicity and ease of use, Canva is perfect for those who want to improve their club's social media content without venturing into complex software. Available on mobile phones and desktops, Canva is versatile and offers a range of templates to help ease the design process. The base version of the app is free, while paid versions extend upon its features, offering new design tools and templates.

Adobe Express

Adobe Express is a more basic version of Adobe's professional programs, however that does not diminish it. The app is easy to use, offering simple tools and templates, while also being available on mobiles and desktop. Adobe Express can be upgraded via paid subscription to include more templates, assets, and greater AI tools.

Conclusion

Running a club is already incredibly difficult, so always look for tools that can assist you. For any more information, feel free to contact Football Pro Directory.

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28/01/2025

LATEST NEWS: British Football’s Longest Partnership: Tom Banks Explores the Influential Collaboration Between Kindred Group and Rangers FC: Back in September, Rangers FC confirmed they had extended their partnership with Kindred Group establishing this special alliance as the longest-standing of its kind in British football for its tenth season now.

Kindred Group, an online gambling company, have invested their time providing help in the local community, with initiatives such as ‘Team Talk’, which the Rangers Charity Foundation team run.

Most gambling operators put their logos on jerseys or have it around the grounds and consider it a success, Kindred is not the average gambling company as they wanted to make sure there was a wider piece of work going on.

During an extensive conversation with Soccerscene, Group Head of Corporate Affairs at Kindred Group, Tom Banks, spoke in-depth to Alex Bagdasarian about the relationship between the two parties, the work done in the local community, men’s mental health, and much more.

Can you explain to us about the benefits of both parties and the relationship you two have over the last 10 years?

Tom Banks: We’ve had a very long relationship with them, it’s into its tenth season and we have seen them through ups and downs in terms of seeing them in European Cup finals and supported them through when they were relegated down to championship, promoted back to the Scottish Premiership, so it has been a rollercoaster of a journey, it has been really great.

Rangers FC, as lots of football fans will know are steeped in heritage and got a really special place in football not just in Scotland and the wider United Kingdom, but across Europe as well, it is a very well-known club and a well known brand. We have been proud to support them for the last 10 seasons and what has been really good is particularly the last few years we’ve worked hard across all of our sponsorships in football to create a new model of sponsorship that not only benefits the club in terms of our support from a club perspective, but also the communities and so every club that we sponsor now across the UK always has a community benefit angle to it, so in the example of Rangers for the last few years we have supported a great project called ‘Team Talk,’ which focuses on mental health and particularly men’s mental health.

It uses the football club as a sort of conversation starter for men who might not otherwise feel comfortable to open up about their mental health and so we have seen a huge support for that organisation and that program has grown significantly as a result of our funding and that’s really great and we have replicated that across other clubs that we support that focus on mental health.

We did our research a few years ago with a research agency that showed football clubs and men have a unique link and everybody knows it and if you can leverage that the right way to open up conversations about how you’re doing and your wider mental health then there is a real opportunity to get a conversation going and make improvements.

[caption id="attachment_28085" align="alignnone" width="1000"] Image provided by Kindred Group.[/caption]

Can you explain to us what work has been done in the local community?

Tom Banks: That’s predominantly through our support of the ‘Team Talk’ initiative which the Rangers Charity Foundation team run, that program runs once or twice a week, we funded it from a supporter perspective which has meant it can be open for longer, it can have more people turn up and it hosts more sessions, it has been great to see that program grow.

Quite a bit of it is individuals sharing with everyone having a shared passion of the club and so that is a nice entry point for people, and if they want to talk a bit about how they are doing more broadly they can, and there is staff who are trained on hand to have those conversations with them but they also do football sessions.

The club and foundation has seen a strong growth in terms of the numbers of people that have turned up to those sessions, as a result the support we have been able to provide that can advertise those sessions more widely.

Previously to the mental health project that we have supported The ‘Team Talk’ program, we have also sponsored resources for homeless charities in Glasgow, so we have done bits and pieces so that’s why over the last couple of years we have created more of a defined model of what our sponsorship looks like in terms of community benefit and l think we have started to see the benefits of that now in regards to a real increase and engagement with the community.

You mentioned the support of a men’s mental health initiative called ‘Team Talk’, explain to us in further detail and what it involves.

Tom Banks: The beauty of that program is that it is a real enabler for people to talk, with a dozen men attending the sessions every week and staff tracking how they are doing from when they first joined the program right the way through and we have seen a big improvement in the wellbeing of the participants.

It is not a medical program, it is reducing the barriers to talk about if they have any problems with their mental health, we have sponsored other clubs that have had similar projects and they are really powerful.

The research that we were provided in the last couple of years did show that men are statistically less likely to talk about any kind of mental health issues but they are statistically much more likely to be very passionate football fans and so there is a nice intersection to be able to use the football club and the sport to make them feel more comfortable to start talking and that’s really important which has been valuable for that project because initiatives such as ‘Team Talk’ have showed that the science behind what we thought we knew from the research is proving correct, it has been great to see it being developed over the last couple of years.

Is there a particular demographic that comes through the doors the most?

Tom Banks: It’s not exclusive to men but it’s focused predominantly on men, we expected it to be slightly older men, or who are on their own or who don’t have that many people around them in terms of support network but it has actually been quite diverse.

There is some quite younger people that come through the doors because mental health can affect anybody because it’s not like other types of diseases that affects over 65s or men of a certain weight.

Its been interesting to see the broad demographic split of men, it slightly leans older but overall it is diverse and l think that shows the fact that mental health doesn’t necessarily discriminate against any type of character.

[caption id="attachment_28087" align="alignnone" width="512"] Image provided by Kindred Group.[/caption]

Kindreds approach to ‘Zero % Mission’, can you explain to us what it involves and the tools available for Rangers fans?

Tom Banks: The Zero % Mission is something we are really proud of and Kindred is the parent company and that has this overarching journey and an ambition the company has to reach zero % of its revenue derived from harmful gambling where people have had issues when they play and it is a small percentage of what we see which is around 2-3% from where our revenue comes from but the aim is to get that to 0%, we have seen good success on reducing that percentage over the last three or four years and so the Zero % Mission is almost our consumer facing campaign element of the journey to zero.

What it means and why we are proud of the work that we have done with Rangers but also other clubs is because we use the sort of advertising assets and the sponsorships assets like the front of shirts has Zero % Mission underneath and a lot of LED around the ground will refer to that.

We remain l think one of the only gambling operators that just doesn’t have their logo on the shirt but also has some form of safer gambling type of messaging and we think that is important to use our assets for good.

It has been good to use the Zero % Mission to open up the conversation on safer gambling with fans and punters more easily. I suppose it’s about insuring fans that are aware of the variety of tools that players have available when they gamble and actually we have seen a really good benefit of that and us talking more about that through the Zero % Mission.

In 2020, about 40% of our player base use a voluntary safe gambling tools so that’s factors such as a deposit limit or a loss limit, there is various tools that are available for players, much like on Netflix where it says ‘are you still watching?’, we have very similar things on our platforms to make sure individuals are aware and in control, but it’s actually up to about three quarters of our player base that have one now.

I think we have gotten a lot better as a sector and everything else from a Kindred perspective, using our sponsorships to really highlight and promote the use of these tools because for us it’s really important that our players on our platforms are doing it in a controlled way.

Lastly, is there any new initiatives planned between both parties in the extension of the partnership?

Tom Banks: We will be doing a range of interesting things from a content perspective so that will come throughout the year, what we will try to do is utilise some of the players and assets to think about how we can use our sponsorship creatively but the main thing is the ongoing support of Team Talk, we expect there will be further developments for that program over the course of the year as a result of the funding and it may be possible for them to expand the program in the next 12 months.

It is one for people to keep an eye on, we are really keen for the sponsorship to continue evolving but we’re just really excited to be part of it again for another season. I think it’s the longest running deal in British football and so that is a challenge as much as it is an area of pride because we have been going for a long time to keep it new and fresh for the fans is important.

We’re trying to challenge ourselves to make sure we think of new ways to innovate in terms of giving benefits to the club and the community but there is definitely exciting things on the horizon.

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28/01/2025

LATEST NEWS: Manchester City joins forces with Veritran: Reigning English Premier League champions Manchester City have announced they have joined forces with global software giant, Veritran.

Headquartered in Buenos Aires, Veritran are renowned for providing clients with exemplary, efficient digital solutions for unique needs or for revamping outdated digital infrastructure.

Through the collaboration with Manchester City, Veritran will become both an Official Global Partner of the club, as well as City's Official Fan Identity Partner. Via the deal, Veritran will apply their technology expertise to network and update Manchester City's software infrastructure, to improve online processes readily accessed by fans such as membership, registration and ticketing.

Vice President of Global Partnership Sales at City Football Group, Kaitlyn Beal, explained why the club was drawn to Veritran.

“As a club, we strive to be at the forefront of cutting-edge technology and innovation in order to further enhance our solutions-based infrastructure and help us continually improve our processes for fans," she said in a press release.

“We are excited by Veritran’s products and solutions, and we look forward to working with them to implement this technology over the next few years.”

Chief Commercial Officer at Veritran, Marcelo Fondacaro, expressed his company's enthusiasm for the collaboration with Manchester City.

“At Veritran, our mission has always been to simplify and elevate digital processes. Becoming a partner of Manchester City, a club that shares our passion for innovation and excellence, allows us to bring that expertise to the sports world," he said via press release.

“This collaboration represents a groundbreaking achievement for Veritran, as we proudly become one of the first LATAM tech companies to partner with Manchester City. With Veritran’s proven expertise and the Club’s commitment to excellence, this partnership will further enhance Manchester City’s technology infrastructure, creating smoother, more connected, and more enjoyable interactions for fans worldwide.”

With over 50 million people accessing Veritran services across Latin America, North America and Europe, the partnership marks a significant achievement for Manchester City and also provides Veritran with a widely recognised global platform to grow further from.

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28/01/2025

LATEST NEWS: Football South Australia boosts schools with new partnerships: Football South Australia has established a significant development partnership with educational institutions, implementing comprehensive football programs across the state.

The two-year initiative, characterised by consultation between Football SA personnel and educational football coordinators, has delivered substantial outcomes in both sport and educational aspects.

The collaboration has instituted several professional development pathways, including accredited community coaching certification and formal referee education programs for students.

Educational staff have received specialised professional development through structured training days and a specifically designed Foundation of Football Course.

Strategic innovations within the framework include the implementation of Student-Led Football Festivals and the integration of Teqball, an advanced football-based training methodology utilising specialised curved table equipment.

The establishment of the Development Centre at Trinity College, Gawler, represents a significant expansion of the program's geographical reach, while Rostrevor College has functioned as a demonstration facility for inter-institutional professional development.

Roma Mitchell Secondary College staff member Theo Tsiounis provided his personal assessment on the initiative.

"Collaborating as a network of schools with Football South Australia has been an excellent opportunity to enhance our support for players, helping them progress in their sporting journeys and personal development,” Tsiounis explained via Football SA press release.

Football South Australia Participation Officer Owen Gallas emphasised the program's momentum.

"With 50 teachers already signed up with the school ambassador program, there is no better time to take part in creating a strong network of like-minded teachers who are actively looking to promote sport within their community and, more specifically, football," Gallas explained via Football SA press release.

The 2025 strategic plan encompasses further expansion of the organisation's educational reach. The existing Football in Schools Program, which currently facilitates engagement with approximately 2,000 students per annum, will be augmented through integration with Football Australia's Sporting Schools Program.

The introduction of the School Ambassador Program represents a strategic initiative to establish sustained one year-round connection between educational institutions and football development. The school ambassadors will handle all football related activities, conversations and news for schools.

Football South Australia continues to seek expansion of institutional participation and welcomes enquiries regarding engagement with any aspect of these initiatives.

The collaboration between football programs and educational institutions has always been an important part of success for the sport within Australia.

Football and sport in a larger sense have been a great avenue to implement educational practices onto young players and similarly educational institutions are perfect places to grow and develop the sport.

This ongoing program is an exciting prospect for the sport and the state, one which will continue to grow more opportunities and development.

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27/01/2025

LATEST NEWS: DAZN’s Ligue 1 deal in jeopardy amid losses: DAZN’s Ligue 1 Struggles

Sports streaming giant DAZN is reportedly seeking to renegotiate its $666 million-per-year agreement with the French Professional Football League (LFP) for Ligue 1 domestic broadcast rights.

The move comes amid disappointing subscriber numbers, with DAZN reportedly attracting only 400,000 customers by November 2024, far short of the 1.5 million needed to secure a return on investment (ROI).

Since the start of the 2024/25 season, DAZN has been airing eight of the nine Ligue 1 matches each matchday, positioning the league as its flagship property in France. Despite promotional efforts, including price cuts, subscriber growth has remained stagnant.

Exit Clauses Looming

DAZN has the option to terminate its contract after two seasons if it fails to meet the 1.5 million subscriber target by December 2025.

Meanwhile, BeIN Sports, which pays $166 million annually for the remaining fixture, also holds an exit clause after three seasons.

BeIN has previously expressed dissatisfaction with its treatment by the LFP, and industry insiders believe it could also walk away if DAZN activates its clause.

Financial Challenges for Ligue 1

The LFP had hoped its current broadcast deals would help reduce the financial disparity between Ligue 1 and Europe’s other top leagues.

However, the contracts with DAZN and BeIN, which run until the 2028/29 season, were signed at the last minute before the 2024/25 campaign and represent a significant drop in revenue compared to previous deals with Amazon Prime Video and Canal+.

Adding to the financial strain, new projections from the LFP’s National Control and Management Directorate (DNCG) estimate that clubs in Ligue 1 and Ligue 2 face combined losses of $2 billion.

This grim outlook is attributed to reduced broadcast revenue and the cessation of funds from private equity firm CVC’s prior investment in French football.

What’s Next for the LFP?

Should DAZN and BeIN terminate their contracts, the LFP could find itself in a precarious position. A direct-to-consumer (DTC) streaming service is one potential solution, but DAZN’s underwhelming subscriber base casts doubt on the feasibility of achieving the LFP’s previous targets of two million subscribers and $962 million in annual revenue.

Long-Term Implications for French Clubs

The ongoing broadcast uncertainty adds to a series of challenges for French clubs, which have already endured the financial fallout from the Covid-19 pandemic and the collapse of the Mediapro deal. For many teams, ensuring financial stability and consistent revenue streams will be the top priority as they navigate an increasingly volatile landscape.

Conclusion

Ligue 1’s broadcast crisis highlights the fragile state of French football’s financial ecosystem.

The LFP’s strained relationships with key partners and its reliance on uncertain broadcast revenues leave both the league and its clubs vulnerable.

If DAZN and BeIN exercise their exit clauses, the LFP will need to act swiftly to stabilise its media rights strategy and secure the long-term future of the competition.

The post DAZN’s Ligue 1 deal in jeopardy amid losses appeared first on Soccerscene.

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27/01/2025

LATEST NEWS: CoachBetter: Revolutionising football coaching with cutting-edge tools and insights: CoachBetter is a company founded in 2018 in Switzerland with the primary goal to create an advanced coaching app intended to help teams at grassroots and professional level.

The CoachBetter app exists to revolutionise the way football coaches and clubs operate, offering a suite of tools designed to streamline processes, enhance player development, and simplify coaching tasks.

Let’s dive into the features that make CoachBetter the ultimate app for football coaches.

All-in-One Communication Hub

Effective communication is the backbone of any successful team. With CoachBetter’s Integrated App for Players, you can keep everyone on the same page.

Coaches can share training updates, match plans, and important announcements, ensuring that players have easy access to the information they need. This seamless communication fosters a sense of unity and ensures that no crucial detail is overlooked.

Task Management Made Simple

Managing a football team involves juggling multiple responsibilities, from training schedules to administrative tasks.

CoachBetter’s Task Manager serves as your personal coaching assistant, helping you organise, schedule, and prioritise tasks. By automating administrative duties, you can focus more on what matters most: coaching and developing your players.

Visual Learning Through Video Sharing

A picture is worth a thousand words, but a video is worth even more.

CoachBetter enables you to share insightful video sequences with your players and staff. Whether you’re breaking down match footage or highlighting key tactical plays, this feature transforms your video library into an engaging visual playbook, making complex strategies easier to understand.

Build Your Team Philosophy

Every great team has a unique identity and culture. CoachBetter empowers you to spread your coaching philosophy, allowing you to shape a culture that reflects your vision and principles. By articulating your values and approach, you can inspire your players and create a cohesive, motivated squad.

Streamlined Team Management

Managing a team involves more than just strategy; it’s about ensuring smooth coordination across all aspects of the game. CoachBetter offers a range of features to simplify team management:

Training Session Planning: With over 700 pre-built activities, you can plan effective training sessions tailored to your team’s goals. You can also customize sessions to address specific needs.

Game Day Management: Optimize your match-day strategy by documenting games, evaluating performances, and making data-driven tactical adjustments.

Team Coordination: Effortlessly manage communication, schedules, and information sharing, making it easy to keep everyone aligned.

Enhance Performance with Video Analysis

CoachBetter’s Video Analysis tool takes performance reviews to the next level.

You can tag, cut, and share key moments from match footage, enabling players to visualise their strengths and areas for improvement. This feature not only aids individual growth but also strengthens team-wide understanding of tactics.

Prioritising Player Well-Being

Player health is a cornerstone of long-term success. The app’s Player Medical Records feature tracks injury histories, recovery timelines, and overall fitness levels. This ensures that your team is always in peak condition, ready to perform at their best.

Data-Driven Coaching

In today’s game, data is king. CoachBetter provides powerful tools to harness the power of analytics:

Data & Performance Insights: Track individual and team progress, identify trends, and make informed decisions to boost performance.

Player Performance Statistics: Dive deep into metrics that matter, enabling you to pinpoint areas for improvement and drive success.

Continuous Learning for Coaches

The journey to becoming a great coach never ends. CoachBetter offers Coaching Education, a treasure trove of expert articles covering topics like offensive strategies, defensive tactics, and team management. This resource ensures you’re always learning and adapting to the demands of modern football.

Premium Training Packages

For those looking to unlock their team’s full potential, CoachBetter offers Premium Training Packages. These elite programs are designed to ignite progress and push your team to new heights, ensuring you stay ahead of the competition.

Conclusion

CoachBetter isn’t just an app; it’s a game-changer for football coaches and clubs.

By combining cutting-edge technology with practical coaching tools, it simplifies the complexities of team management and empowers coaches to focus on what truly matters: developing their players and achieving success.

In an era where every decision counts, CoachBetter ensures you’re always ahead of the game.

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