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Soccerscene

Australia's leading football business magazine for the domestic and international industry

06/12/2025

🔥 Everything comes down to THIS! South Melbourne vs Marconi in a Grand Final that could define a generation. Kick-off 3pm! ⚽️🏆
Marconi FootballAustralia HistoryInTheMaking

05/12/2025

Dallas City FC is entering a new era! ⚡

Txfootball has partnered with the club to deliver fully customised, high-performance gear for the 2026 season. This alliance supports youth development, strengthens pathways, and reconnects the club with its community.

Read the full story here 👉 https://www.soccerscene.com.au/tx-football-and-dallas-city-fc-alliance-revealed-for-2026/

04/12/2025

👀 From grassroots to global stage - Deploy is set to shape every moment of the Gold Coast International Cup 2026 as the official match ball provider.

Read here 👉 https://www.soccerscene.com.au/deploy-named-official-match-ball-provider-for-gold-coast-international-2026/

04/12/2025

LATEST NEWS: Spain’s Domestic and Global Success: What can Australia Learn?

http://dlvr.it/TPdhmq Read here 👇

04/12/2025

LATEST NEWS: PFA and Fans Association Unite to Bring Fans Closer to Players

http://dlvr.it/TPdhmY Read here 👇

04/12/2025

LATEST NEWS: Deploy Named Official Match Ball Provider for Gold Coast International 2026

http://dlvr.it/TPdhld Read here 👇

03/12/2025

LATEST NEWS: Football Victoria Begins New Era under Unified Structure

http://dlvr.it/TPcTML Read here 👇

03/12/2025

LATEST NEWS: ESPORTS Takes Over Gold Coast International Futsal Challenge Cup 2026

http://dlvr.it/TPcTLz Read here 👇

03/12/2025

LATEST NEWS: Zaparas Lawyers Named Grandstand Sponsor for Oakleigh Cannons’ Jack Edwards Reserve

http://dlvr.it/TPcTKT Read here 👇

02/12/2025

⚽ Community football is powered by volunteers, families and passion - yet it’s being strangled by rising fees, facility costs and operating pressure.

Still too many organisations are surviving on contra deals and one-season sponsorships that do nothing for long-term sustainability.

In my latest opinion piece for Soccerscene, I argue that meaningful sponsorship is no longer optional - it’s essential.

We already know that purpose-led partnerships can fund community programs, improve facilities and, in some cases, directly ease the cost burden on players.

So here’s the uncomfortable question:

If long-term, community-focused sponsorship models exist - why is grassroots football still trapped in short-term cash grabs?

Key principles for meaningful sponsorship:

- Scale and impact: Leverage club and membership networks for maximum benefit.

- Long-term commitment: Move beyond one-season deals to sustainable partnerships.

- Community-first outcomes: Focus on programs that keep football accessible for every child, family, and volunteer.

This debate will make some people uncomfortable. Good. The future accessibility of our game depends on it.

– Stace Ioannidis

Read here in full 👉 https://www.soccerscene.com.au/meaningful-sponsorship-a-smarter-way-to-drive-down-football-club-costs/

02/12/2025

LATEST NEWS: Football South Australia Enters into a New Strategic Deal with Nupak Australia

http://dlvr.it/TPbGBS Read here 👇

01/12/2025

LATEST NEWS: Arsenal Secures Exciting New Deal with Paramount+

http://dlvr.it/TPZ5L9 Read here 👇

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