Social_32

26/04/2023

Two of my favourites an infographic and a checklist

Some key pointers to ensure that you’re maximizing all of your social media marketing opportunities.

13/04/2023

Another new addition for FB stories

With more engagement shifting to DMs and Stories, Facebook continues to add new tools to lean into the trend.

18/07/2021

Do you find FB algorithms frustrating well hopefully this article might shed a little bit of light on the situation? https://www.socialmediatoday.com/news/facebook-provides-new-explainer-on-how-its-news-feed-algorithm-works/603189/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Social%20Media%20Today%2007-17-2021&utm_term=Social%20Media%20Today%20Weekender

The video provides a good overview of the fundamentals of Facebook's feed ranking process.

11/02/2021

Content planning - It is always a good idea to have a mix of content available to you throughout the year you can get this from various sources, blogs yours and others, articles from magazines, perhaps your business has seasonal products or you run training courses throughout the year - these are just some of the things that will help you plan your content. Key is understanding your business and understanding your audience .

09/02/2021

You probably hear the question "What social media platform do you use?" Did you know Facebook has 25 million small business pages and 1.23 billion monthly users, Facebook is a great platform for connecting with your target audience. But where do you begin and how can you make it work for your business? Which ever platform you use you need to ensure you are interacting with your audience otherwise how do people even know you exist.

26/01/2021

Can there be such a thing as too much news ? Facebook News officially launches in the UK today after roll out in the US in 2019, find out more : - http://ow.ly/xSQ050DijNY

Facebook News, Facebook's curated and personalized news tab in the native app, has officially launched in the UK.

15/01/2021

As you all know I do love an infographic mainly just because I am a bit lazy and it saves me having to read through loads and loads of text. Are you worried that your social media is not being seen or that you have very few interactions , well maybe you've got your timing wrong, I suppose we could argue that during lockdown we are probably looking at our devices just that little bit more than usual but here you go - http://ow.ly/ahK550D9tlD

The following infographic shows the best times to share your posts on Facebook, Twitter, Instagram, Pinterest, LinkedIn, Reddit, VK, and Telegram for more outreach and engagement, based on current research data.

15/01/2021

2020 saw almost everyone have to take action and come up with a new business plan, a new way to work. Perhaps this has been your chance to retrain and to learn a new skill.
Working from home was now becoming the new norm and with home schooling added to the mix, for some this meant taking control was even more important . What action have you taken that has made a difference?

08/01/2021

My creative director has been working very hard today

19/11/2020

Even Twitter is getting in on the act, now you can post fleets which only last for 24 hours. You can learn more here:-
https://www.socialmediatoday.com/news/twitter-launches-its-story-like-fleets-for-all-users/589215/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202020-11-18%20Social%20Media%20Today%20Newsletter%20%5Bissue:30930%5D&utm_term=Social%20Media%20Today

Twitter is rolling out its Stories-like 'Fleets' option to all users.

12/10/2020

There has never been a more crucial time to look after our mental health. So many people still find it hard to confide in a friend or even admit that they are having problems and continue to put on a brave face. Last week was mental health awareness week lets all make a pact and promise to take the time to check up on friends, family, neighbours and work colleagues and make sure that they are OK. It's a simple question. Are you OK?

22/09/2020

This looks interesting and worth a read:
http://ow.ly/zJyr50BxGMH

Facebook has launched a new platform to help small businesses manage their Facebook and Instagram presences from one app.

18/08/2020

Do you want to learn more about page shops what's involved and how to get started you can always browse FB help section which will guide you through the process. Take a look :- https://www.facebook.com/business/help/238403573454149?id=206236483305742

07/08/2020

There's lots going on with Tik Tok we will continue to watch and see how things develop

TikTok is building a new data center to house information in European users as Microsoft widens the scope of its potential deal for the platform.

21/07/2020

Following on to my previous post the debate goes on regarding TikTok and it mainly focuses around data collection - yes all platforms collect data but is TikTok any different here's an interesting piece to help you make up your own mind - https://www.bbc.co.uk/news/technology-53476117

Why is there so much controversy surrounding the popular short-video app?

13/07/2020

Tik Tok is it right for your business , here's a quick and easy infographic to help you make a bit more sense of it all. https://www.viziononline.co.uk/tiktok-business/

29/06/2020

During lock down we have seen so many people joining in with Tik Tok and making videos now we see Tik Tok for business so I know what I will be doing today reading up on the reviews and investigating whats available. Will you be using Tik Tok for business?
https://www.socialmediatoday.com/news/tiktok-launches-tiktok-for-business-platform-for-marketers/580581/

TikTok has launched a new 'TikTok fo Business' website, which is a hub for news and information around how marketers can make use of the platform.

02/06/2020

We often share news about the importance of videos as part of your social media marketing strategy here are a few stats - if you haven't already give it a go it's the perfect time to practise and master your technique.

Video remains the most engaging content type on social media. Here are some more stats underlining the value of video content.

01/06/2020

Does your Instagram page give the right message about your company . Who you are, what you do ? Could potential clients tell what your brand is just from looking at your page . Take the time now to implement the right look and feel get your page in order or better still let Social 32 take a look for you. We’re happy to guide you .

18/05/2020

This week is Mental Health Awareness Week and it's focus is on kindness. These past weeks during lockdown have certainly proved the importance of " the Power of Kindness " and that random acts of kindness no matter how small can lift the spirits and restore peoples faith in human kindness. I have read some brilliant and moving acts of kindness often reducing me to tears so I for one would like to hope that no matter how restrictive this lockdown has been it has made us a more kinder and thoughtful society. Sadly not everyone will be kind but hopefully we can try and be kinder. Remember you are not alone.

11/05/2020

Did you know social media platforms have seen an increase of 61% during lockdown. Which is why it's so important to continue to use your social media presence wisely after restrictions are eased, don't let all this effort go to waste just because you don't have the time anymore - "Spread the Love" and continue to promote your business or use a social media marketer to help you keep on top of your marketing strategy .

07/05/2020

Every day we here the government say "analysing the data" the same applies to social media, you can learn a lot based on the data you already have - whether its on Twitter, Facebook or Instragram. etc – You can gather data from your previous posts, and interactions with your followers to see what works and what doesn't work. It's a great way to analyse the social media presence of your competitors. So make a list of your competitors and go and have a look at their accounts and see what they are up to.

05/05/2020

We hope during lockdown you've had the time to look at your social media marketing plan and have a strategy in place for when we do eventually return to some form of normality - when ever that may be. Either way we hope you've been continuing to use your social media presence wisely - "Spread the Love" and continue to promote your business.

04/05/2020

We will be keeping a look out for more updates

Facebook is working on a new sticker that prompts Stories viewers to get in touch with the creator via direct message.

24/04/2020

Not bad the office environment today decided to work outdoors - Rigsby is being very focussed but I think that maybe more on the toast than the task In hand which is creating more content .

21/04/2020

While we are in lockdown it's a great time to build video confidence and start thinking about utilising IGTV, (Instagram's Television app ) to promote your product or service. You could do behind the scenes, mini documentaries, how to guides, it's a great way to show recaps of company events or devise Q & A sessions and the beauty is you can create a substantial library and you have 60 minutes. Let us know how you get on.

20/04/2020

This may be useful to some group admins you can mute members for longer !! Do you love that everyone can have their say but sometimes there can be one voice that's just always always always posting - is that a good thing or a bad thing ?

Facebook is giving group admins the capacity to mute members for up to a month, expanding on the existing mute options.

17/04/2020

Make you say safe online

During the current pandemic, an increasing number of organisations and individuals are turning to communications platforms such as Zoom and Microsoft Teams for online meetings.

Unfortunately, this provides increased opportunities for malicious cyber actors to hijack online meetings that are not secured with passwords or that use unpatched software.

Here’s how you can stay safe using these platforms:
• Don’t make meetings public. Instead, use a meeting password or use the waiting room feature to control the entry of guests
• Don’t share links to meetings on social media. Provide the link directly to those invited
• Manage screensharing options. Change screensharing to “host only”
• Keep all software up to date
• Review all your privacy settings in all applications to better secure yourself
• Only download applications from official stores
• Set strong complex passwords (by using three random words) on all accounts, or consider using a password manager
• Enable 2FA / MFA (2 factor authentication / multi-factor authentication) on all accounts where possible
• Consider what can be seen in the background of your video-call (consider adding telework requirements into your documented policies for information security)
• Anyone from public organisations or with operationally sensitive material should do their own research first on the platform of choice.

You can find more information about keeping yourself safe online on our website: https://www.derbyshire.police.uk/advice/advice-and-information/fa/fraud/online-fraud/

15/04/2020

Remember a few months back we posted not to dismiss IGTV just yet - see further updates in this news peice in Social Media Today

Instagram has revamped its IGTV app to put more emphasis on top creators, while it's also adding a new option to promote IGTV content via Stories.