27/10/2020
Let's talk ENGAGEMENT. No, not the pretty rings and dresses sort of engagement. We're talking about your Instagram engagement.
Here's how to figure out your engagement rate:
🧁Add up all the likes and comments you’ve received on your last 3 posts
🧁Divide that number by 3, to get your average
🧁Divide your average by the number of followers you have
🧁Multiply that number by 10
🧁Boom, you’ll get a percentage… and that’s your engagement score
Here's what it all means:
0 - 1% - less than 1% of your whole audience is interacting with your posts, so it's time to get your engagement back on track by creating content that resonates with your people.
1 - 2% - Is about the industry average.YAY.
2 - 4% - An excellent rate. Woo hoo to you for creating engaging content
4% and above. You are a content master.