National Liquor News

National Liquor News The leading trade magazine for independent liquor retailers in Australia.

National Liquor News includes features on industry trends and categories, product information and issues impacting the trade across the country, as well as regular news and profile pages. The magazine also has a team of specialist contributor writers who share their intimate industry knowledge in dedicated features about the various liquor categories. National Liquor News is also a proud co-host of the annual Australian Liquor Industry Awards (ALIA).

For the first time in more than 20 years, [yellow tail] has unveiled a major brand refresh backed by significant global ...
27/06/2025

For the first time in more than 20 years, [yellow tail] has unveiled a major brand refresh backed by significant global investment.

AI is dramatically transforming the wine sector, with technological innovation  – driven by automatisation and personali...
24/06/2025

AI is dramatically transforming the wine sector, with technological innovation – driven by automatisation and personalisation – influencing the technological choices made in the industry from vineyard to cellar, to marketing.

AI is transforming wine production and marketing, as explored by experts at Vinexpo Asia 2025.

Starting on 27 June, the fine wine store is teaming up with Enomatic to deliver a by-the-glass tasting series of rare, p...
23/06/2025

Starting on 27 June, the fine wine store is teaming up with Enomatic to deliver a by-the-glass tasting series of rare, premium wines.

With New South Wales now on board, LMG's More Rewards loyalty program positions the group and its members for long-term,...
20/06/2025

With New South Wales now on board, LMG's More Rewards loyalty program positions the group and its members for long-term, data-led growth.

In the latest instalment of our ‘Five minutes with…’ series, National Liquor News sits down Dee Vine Estate's National S...
17/06/2025

In the latest instalment of our ‘Five minutes with…’ series, National Liquor News sits down Dee Vine Estate's National Sales Manager, Michael Farah, who shares his unique perspective of the industry and insights into they key trends shaping liquor retail.

Dee Vine Estate’s Michael Farah shares insights on wine trends, smarter inventory strategies, and how retailers can stay competitive.

Cobar’s only drive-thru bottle shop proves decisive in outback hotel sale to experienced regional operators.
16/06/2025

Cobar’s only drive-thru bottle shop proves decisive in outback hotel sale to experienced regional operators.

Gamified rewards, personal offers and lifetime loyalty drive the next evolution of Thirsty Camel’s loyalty program.
13/06/2025

Gamified rewards, personal offers and lifetime loyalty drive the next evolution of Thirsty Camel’s loyalty program.

BREAKING: Scott Davidson will leave his role as BWS Managing Director in November, following a transformative five-year ...
12/06/2025

BREAKING: Scott Davidson will leave his role as BWS Managing Director in November, following a transformative five-year tenure.

Scott Davidson will leave his role as BWS Managing Director in November, following a transformative five-year tenure.

National Liquor News sat down with representatives from China’s Guizhou province at Vinexpo Asia 2025 to learn about the...
10/06/2025

National Liquor News sat down with representatives from China’s Guizhou province at Vinexpo Asia 2025 to learn about the country’s national liquor, baijiu.

We sat down with representatives from China’s Guizhou province at Vinexpo Asia to learn about the country’s national liquor, baijiu.

Brett Weinert joins Liquor Marketing Group as NT District Manager, bringing decades of liquor industry experience and en...
09/06/2025

Brett Weinert joins Liquor Marketing Group as NT District Manager, bringing decades of liquor industry experience and energy.

The new V-Tex bottle-chilling technology being trialled at BWS Gordon targets sustainability, efficiency, and customer c...
06/06/2025

The new V-Tex bottle-chilling technology being trialled at BWS Gordon targets sustainability, efficiency, and customer convenience.

Drakes Supermarkets is set to rebrand its liquor division as Drakes Cellars, launching the new identity across six South...
05/06/2025

Drakes Supermarkets is set to rebrand its liquor division as Drakes Cellars, launching the new identity across six South Australian locations from 30 June. The rollout will be supported by Paramount Liquor, which joins as the exclusive supply partner for this next chapter in Drakes’ liquor retail journey.

Drakes Cellars will open across six locations in South Australia, with Paramount Liquor joining as the exclusive supply partner.

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National Liquor News launched 39 years ago and is the leading trade magazine for independent liquor retailers in Australia.

It includes features on industry trends and categories, product information and issues impacting the trade across the country, as well as regular news and profile pieces. The magazine also has a team of specialist contributor writers who share their intimate industry knowledge in dedicated features about the various liquor categories. National Liquor News reaches all pockets of the nation’s liquor businesses and also co-hosts the annual Australian Liquor Industry Awards (ALIA). Since its launch 10 years ago, TheShout has attracted overwhelming trade interest. The site is updated each Monday, Wednesday and Friday and is the first to market with liquor industry news, product launches and events.

Pictured: Paul Wootton (Publisher), Deborah Jackson (Editor), Shane T Williams (General Manager Sales), Kea Thorburn (Group Art Director).