
14/02/2025
The global online alcohol market is entering a new era of steady, sustainable growth, projected to surpass $36 billion by 2028. This shift is largely driven by the increasing role of digital platforms in consumer behaviour – not just as purchasing channels but as spaces for brand discovery and engagement. For Australian liquor retailers, these trends present both a significant challenge and a huge opportunity to drive profitability in a rapidly changing environment.
E-commerce is set to grow by 20 per cent over the next five years, presenting both opportunities and challenges for liquor retailers.