National Liquor News

National Liquor News The leading trade magazine for independent liquor retailers in Australia.

National Liquor News includes features on industry trends and categories, product information and issues impacting the trade across the country, as well as regular news and profile pages. The magazine also has a team of specialist contributor writers who share their intimate industry knowledge in dedicated features about the various liquor categories. National Liquor News is also a proud co-host of the annual Australian Liquor Industry Awards (ALIA).

Gamified rewards, personal offers and lifetime loyalty drive the next evolution of Thirsty Camel’s loyalty program.
13/06/2025

Gamified rewards, personal offers and lifetime loyalty drive the next evolution of Thirsty Camel’s loyalty program.

BREAKING: Scott Davidson will leave his role as BWS Managing Director in November, following a transformative five-year ...
12/06/2025

BREAKING: Scott Davidson will leave his role as BWS Managing Director in November, following a transformative five-year tenure.

Scott Davidson will leave his role as BWS Managing Director in November, following a transformative five-year tenure.

National Liquor News sat down with representatives from China’s Guizhou province at Vinexpo Asia 2025 to learn about the...
10/06/2025

National Liquor News sat down with representatives from China’s Guizhou province at Vinexpo Asia 2025 to learn about the country’s national liquor, baijiu.

We sat down with representatives from China’s Guizhou province at Vinexpo Asia to learn about the country’s national liquor, baijiu.

Brett Weinert joins Liquor Marketing Group as NT District Manager, bringing decades of liquor industry experience and en...
09/06/2025

Brett Weinert joins Liquor Marketing Group as NT District Manager, bringing decades of liquor industry experience and energy.

The new V-Tex bottle-chilling technology being trialled at BWS Gordon targets sustainability, efficiency, and customer c...
06/06/2025

The new V-Tex bottle-chilling technology being trialled at BWS Gordon targets sustainability, efficiency, and customer convenience.

Drakes Supermarkets is set to rebrand its liquor division as Drakes Cellars, launching the new identity across six South...
05/06/2025

Drakes Supermarkets is set to rebrand its liquor division as Drakes Cellars, launching the new identity across six South Australian locations from 30 June. The rollout will be supported by Paramount Liquor, which joins as the exclusive supply partner for this next chapter in Drakes’ liquor retail journey.

Drakes Cellars will open across six locations in South Australia, with Paramount Liquor joining as the exclusive supply partner.

Sanctus Brewing Co is championing Aussie indie brewers battling market dominance by global giants with the release of In...
03/06/2025

Sanctus Brewing Co is championing Aussie indie brewers battling market dominance by global giants with the release of Independent’s Day XPA.

For liquor retailers, the launch presents both an opportunity and a challenge. While multinational brands dominate shelf space and tap contracts through volume pricing and aggressive distribution, customers are increasingly looking for genuine craft options – and for many, authenticity matters.

Sanctus Brewing’s Independent’s Day XPA champions Aussie indie brewers battling market dominance by global giants.

The Bottle Stop Newport opening marks a major milestone in Paramount Retail's national expansion, being the group's firs...
01/06/2025

The Bottle Stop Newport opening marks a major milestone in Paramount Retail's national expansion, being the group's first fully-rebuilt store, with a focus on pricing, convenience and a tech-forward shopping experience.

The Bottle Stop Newport opening marks a major milestone in Paramount's national expansion, being the group's first fully-rebuilt store.

Coles Liquor has announced a leadership reshuffle with Claire Lauber as Chief Executive Liquor and Michael Courtney in a...
30/05/2025

Coles Liquor has announced a leadership reshuffle with Claire Lauber as Chief Executive Liquor and Michael Courtney in a new digital role. In her new role, Lauber will be responsible for steering Coles Liquor, which operates nearly 1,000 stores across Australia.

Coles announces leadership reshuffle with Claire Lauber as Chief Executive Liquor and Michael Courtney in new digital role.

Driven by premiumisation and innovation, liquor retailers play a significant role in the growth of the premium mixers ca...
29/05/2025

Driven by premiumisation and innovation, liquor retailers play a significant role in the growth of the premium mixers category.

Liquor Marketing Group and SipnSave are celebrating 20 years since the two groups were brought together as a joint ventu...
28/05/2025

Liquor Marketing Group and SipnSave are celebrating 20 years since the two groups were brought together as a joint venture.

More than 400 of the country's best wineries have landed a place in the Top Wineries of Australia rankings, with a Victo...
26/05/2025

More than 400 of the country's best wineries have landed a place in the Top Wineries of Australia rankings, with a Victorian winery claiming top spot.

More than 400 of the country's best wineries have landed a place in the Top Wineries of Australia, with a Victorian winery claiming top spot.

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Sydney, NSW
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National Liquor News launched 39 years ago and is the leading trade magazine for independent liquor retailers in Australia.

It includes features on industry trends and categories, product information and issues impacting the trade across the country, as well as regular news and profile pieces. The magazine also has a team of specialist contributor writers who share their intimate industry knowledge in dedicated features about the various liquor categories. National Liquor News reaches all pockets of the nation’s liquor businesses and also co-hosts the annual Australian Liquor Industry Awards (ALIA). Since its launch 10 years ago, TheShout has attracted overwhelming trade interest. The site is updated each Monday, Wednesday and Friday and is the first to market with liquor industry news, product launches and events.

Pictured: Paul Wootton (Publisher), Deborah Jackson (Editor), Shane T Williams (General Manager Sales), Kea Thorburn (Group Art Director).