18/10/2024
A year since Suntory Oceania was announced, the drinks giant invited industry partners to immerse themselves in its 125-year legacy at the Suntory House experience while offering a glimpse into the company’s bold ambitions for the future.
The exclusive activation made its debut at SXSW Sydney, attended by more than 350 of Suntory’s partners in Oceania and bringing the Suntory spirit to life like never before.
Visitors to Suntory House were guided through five immersive spaces including the Light Waterfall, Streets of Tokyo and Spirits Reimagined – The Founders Way, all showcasing Suntory’s ambitions for the ANZ region, the legacy behind the portfolio and its sustainability commitments. Experiences included a Japanese omakase-style menu, vibrant streetscapes, an intimate bar, and a digital garden, representing everything from the neon-lit streets of Tokyo to traditional Japanese architecture.
Ahead of the official launch of Suntory Oceania’s $3bn partnership, Suntory House offers a glimpse into the brand’s philosophy and its bold future in Australia.