Hello Social

Hello Social Using the latest social advertising technology we achieve reach and results that would be simply impossible with traditional media alone.

Hello Social is a specialist Social Media Marketing Agency providing integrated strategies, content production, channel advertising, community management and much more. Our edgy content creators and data-driven social media experts smash brand and commercial objectives through robust marketing strategies, paid media advertising, community management, influencer marketing and dynamic activations.

What a way to finish our best year yet. All agency year in review presentation. Kris Kringle. Glorious harbour party. Se...
21/12/2024

What a way to finish our best year yet. All agency year in review presentation. Kris Kringle. Glorious harbour party. See you in 2025 for more even more

Wishing our Director of Client Experience a Happy 5 Year Anniversary at One of the best to ever do it. Thank you for E...
04/12/2024

Wishing our Director of Client Experience a Happy 5 Year Anniversary at One of the best to ever do it. Thank you for EVERYTHING you do. We are so lucky to have you 🫶🏽 A few highlights from the camera roll + words of reflection from Maddie below:

“Today marks my five year anniversary at Hello Social. In agency years that sounds like a lifetime, but it’s flown past in the blink of an eye.

For a bit of agency lore - in my third week, our founder and I got the Hello logo tattooed, forever memorialising our Christmas party and foreshadowing one heck of a wild ride for our humble but mighty agency. Talk about an origin story.

In the five years since, our agency has tripled in size to a team of 70. We are lucky to work with some of the world’s biggest brands. Together, we are doing some of the bravest, boldest integrated work. In my camp alone, we have thrown a skydiving chicken drumstick out of an airplane, launched the Uber Pride Ride with the Vengaboys as a free, safe and fun way to get around World Pride, filmed with All Blacks and Black Ferns legends on their home turf, explored the inner sanctum of local eats with Mick Fanning, Peking Duk and Tayla Harris, produced CGI dragons, saved the iconic Indian Home Diner with a rave2save and most recently, put on the most epic City2Surf afterparty by turning the iconic Bondi Icebergs pool into a giant ice bath for Uber One members.

I am as proud of the work we did five years ago as I am of the work today. Grateful for the people who have stuck with us and with me. I have had the pleasure of working alongside some of the brightest, most inspiring people in the industry - as colleagues, village partners and clients. Saying “family” is the corporate f-word, but after five years you are. So there”.

Off to the big dance! We are pleased to announce has been nominated for Social Media Agency of the Year and Influencer ...
23/11/2024

Off to the big dance! We are pleased to announce has been nominated for Social Media Agency of the Year and Influencer Marketing Agency of the Year at the worlds most prestigious agency of the year awards hosted by in Singapore. Congratulations to all the finalist’s. We look forward to updating you on the results

We’ve done it! Campaign of the Year at the Australian Podcast Awards: “Toni and Ryan’s Paramount+ Movie Marathon” by th...
21/11/2024

We’ve done it! Campaign of the Year at the Australian Podcast Awards: “Toni and Ryan’s Paramount+ Movie Marathon” by the legendary entertainment & activation team at Hello Social. Big congrats to our friends at , our hosts .jon and of course our team. When it comes to talent integration, no one does it better.

Now this is pretty special. 15 shortlists at the peak Australian influencer industry awards. The best part of all of thi...
14/11/2024

Now this is pretty special. 15 shortlists at the peak Australian influencer industry awards. The best part of all of this… the fact that these nominations came from all corners of the agency: Uber, Kimberly-Clark, Unilever, Paramount Pictures. A huge thanks to our partners, and of course, our team.

Talent-led marketing, including creator, influencer and celebrity partnerships, have always been a leading competency at Hello Social. While our ambition and capabilities stretch well beyond this discipline, our mission to push “those with influence” into the world’s best ideas remains steadfast.

As the talent industry focuses on scale and transactional efficiency through technology and acquisition, Hello Social has doubled down on quality, creativity and effectiveness.

Whether its integrating influencers into a world first overnight period testing lab at the Ovolo Hotel to drive product efficacy for U by Kotex, or working with Mary Fowler to support community sporting teams in new regions where Uber Reserve is rolling out, we’re pleased to see our approach is not only being recognised but is delivering for our clients.

The calibre of entries across the award program this year are next level. We can’t wait to celebrate with our industry and all the amazing agencies and creators on the night.

A huge congratulations to the Hello team and our partners on a brilliant first showing at the Agency of the Year Awards...
06/11/2024

A huge congratulations to the Hello team and our partners on a brilliant first showing at the Agency of the Year Awards. To be keeping company with the likes of Special, The Monkeys, Thinkerbell and Howatson is pretty surreal. We’re all very chuffed.

In a world where societal taboos often silence discussions about periods, we’ve partnered with and .mami to empower ind...
06/11/2024

In a world where societal taboos often silence discussions about periods, we’ve partnered with and .mami to empower individuals to break boundaries and pursue their questions without limits.

The ReFlex x U By Kotex Period Talk Campaign aims to break the silence and spark genuine conversations on period comfort, protection, and progress.

Leveraging Flex Mami’s successful “Talking Card” concept, we created a period edition, featuring thought-provoking questions that dismantle taboos around periods. The cards encourage menstruators to share their experiences openly, and the response has been nothing short of inspiring: the cards have sold out twice, with the third release currently in print. The feedback from educators, parents and students has been overwhelmingly positive.

Backed by insights from a commissioned study into period discomfort, this campaign solidifies U By Kotex’s role as a trusted provider of comfort and protection that keeps people moving forward, regardless of the time of month.

We’re proud to be part of this movement toward greater period positivity and progress! 🌟

Introducing Hello’s 2024 touch football team “Can’t Touch This”. We’re glad the new kit finally saw the light of day aft...
29/10/2024

Introducing Hello’s 2024 touch football team “Can’t Touch This”. We’re glad the new kit finally saw the light of day after a hefty hold up in customs! Assuming the delivery label “can’t touch this” caused some chaos at Port Botany dispatch. Anyhoo, great to see our 35 person squad depth on display today with 9 of our best and fairest actually showing up 😅 After two rounds, let’s just say the only way is up 💛 Stay tuned for updates.

One for the ages! Exciting to see our Paramount+ “1923 Operation Moonshine” campaign take out Bronze for best social/inf...
24/10/2024

One for the ages! Exciting to see our Paramount+ “1923 Operation Moonshine” campaign take out Bronze for best social/influencer campaign at the Global Entertainment Marketing Academy Awards. Not bad for a pure gifting campaign with zero dollars spent on talent!

The awards program stands as the pinnacle of recognition for exceptional accomplishments in television and streaming entertainment marketing. It pays tribute to the campaigns that shape and define brands, captivating global audiences and celebrating creative and strategic genius from media companies and agencies around the world.

Congratulations to all the other finalists and many thanks to our friends at Paramount+, Wavemaker & Archie Rose.

We’re thrilled to see our recent reactive “Paramount+ Movie Marathon” collaboration with Australian podcasters Toni & Ry...
15/10/2024

We’re thrilled to see our recent reactive “Paramount+ Movie Marathon” collaboration with Australian podcasters Toni & Ryan recognised at the Australian Podcast Awards.

Our team leverage AI and social listening daily to reactively identify “magic moments” for authentic brand alignment and have unearthed some absolute beauties over the years. In this instance, host Toni had never been to a movie marathon.

We overheard the travesty and jumped on it, activating a movie marathon for Toni & Ryan plus their 2M fans. The IRL movie marathon hosted at Paramount Pics theatre was an instant sell out, reaching their fans plus millions more via earned and social.

This spark kickstarted a movie marathon month with other large Australian creators inviting their audiences in for a day at the movies. We’re big on brands amplifying existing cultural groundswell, not trying to manufacture it Thanks for moving at the speed of culture team Paramount+

When the Hello Social and teams combine... GOAT things happen!It was great to see our “Paramount+ Goat Social Take Over...
25/09/2024

When the Hello Social and teams combine... GOAT things happen!

It was great to see our “Paramount+ Goat Social Take Over” win “Most Innovative Use of Social & Digital” and “Most Innovative Use of Organic Social & Digital” at The Global Entertainment Marketing Academy Awards ANZ.

Congratulations to the team and all of the winners.

Great to see our work for Paramount Pictures’ film “Bob Marley: One Love” recognised on the global stage awards. Not on...
24/09/2024

Great to see our work for Paramount Pictures’ film “Bob Marley: One Love” recognised on the global stage awards. Not only did our Fisher remix of Bob Marley’s “Jamming” go to #1 on the global music charts, it delivered the key 16-30 year old segment required to propel the film to #1 film in Australia and globally... all with zero dollars media investment. Well done to our team and partners. WE’RE JAMMING!

📣 BIG NEWS from Instagram today, introducing Instagram Teen Accounts, a new experience for teens, guided by parents. The...
18/09/2024

📣 BIG NEWS from Instagram today, introducing Instagram Teen Accounts, a new experience for teens, guided by parents.

The move has been welcomed by Hello Social. We know parents want to feel confident that their teens can use social media to connect with their friends and explore their interests, without having to worry about unsafe or inappropriate experiences.

Instagram Teen Accounts is designed to better support parents, and give them peace of mind that their teens are safe with the right protections in place. Teen Accounts have built-in restrictions which limit who can contact them and the content they see, and also provide new ways for teens to explore their interests. Some of the new features will include daily time limits, private accounts, stricter messaging restrictions, sensitive content restrictions and sleep mode.

“Its been a pleasing start to Q1 here at Hello HQ. Along with welcoming a swag of new clients including Under Armour, R ...
09/09/2024

“Its been a pleasing start to Q1 here at Hello HQ. Along with welcoming a swag of new clients including Under Armour, R U OK Day!, Chery Motors, Clearpay UK and Tyro, we’ve announced a number of key promotions and new hires across the business. Nothing is more exciting than seeing loyal individuals and teams flourish off the back of hard work and really leaning into their career development plans. A big congratulations to:

Ben Stavert, Director of Social & Editorial
Melissa Woodward, Director of Talent
Daniel Hill, Director of Media & Marketing Science
Mary Chbib, Senior Account Director - Integrated
Jessica Campion, Senior Account Director - Talent
Samantha Crooks, Account Director - Social
Anthony Cornwell, Senior Account Manager - Social

I’d also like to welcome Alana Young who joins as a Senior Editor and our newest in-house creator Alessandro Zotti who joins from Concrete Playground.

A big part of our refreshed “EOS” growth strategy has been focusing less on total headcount and more on driving value and quality for clients with industry leading hires and increased salary bands across senior roles. If you want to be a market-leader, you need to pay and attract accordingly. Well done to all and thanks again to our clients for believing in the vision. Creativity and quality are infinite ROI multipliers for all involved.” said Sam Kelly, Managing Director.

It’s not all celebrities and fame finding activation here at Hello group... Although this one is still iconic! Hats off ...
28/08/2024

It’s not all celebrities and fame finding activation here at Hello group... Although this one is still iconic!

Hats off to Hello Create on the launch of their latest key visual design system for the all new Kleenex Luxury Quilts range. The “AirCushion Softness” technology has officially been given the paw of approval by the iconic Kleenex puppy!

Our in-house studio used generative AI to apply natural, subtle yet purposeful motion to supplied puppy statics across 6 second animated assets, avoiding an expensive shoot exercise.

The suite is live in-store, digitally and across digital OOH. Check it out for yourself, we guarantee it will be love at first wipe! Sorry, the toilet humour feels contextually relevant.

Many miles in the legs for the HS crew yesterday at the City 2 Surf 🏃‍♂️ 🏙️ 🏄‍♂️
11/08/2024

Many miles in the legs for the HS crew yesterday at the City 2 Surf 🏃‍♂️ 🏙️ 🏄‍♂️

We’re very pleased to welcome our new Executive Creative Director Daniel Fryer.Dan brings with him a wealth of experienc...
08/07/2024

We’re very pleased to welcome our new Executive Creative Director Daniel Fryer.

Dan brings with him a wealth of experience in elevating brand narratives across both traditional and non-traditional platforms, where he’s been awarded at the highest level including Effies, One Show and AWARD, as well as winning a coveted Cannes Lions Titanium Grand Prix and D&AD Black Pencil.

Says Sam Kelly, Managing Partner, Hello: “ With an ambition to compete with the very best creatively, it’s undoubtedly the right move for us. The fact that one of Australia’s most decorated creatives believes in what we are building here is a huge vote of confidence. In addition to exceptional craft, it was important we found a creative leader with shared values: Hustle and Heart, For the Greater Good of the Team and Chase the GOAT. Dan’s not only a brilliant mind, he’s a brilliant partner.”

Says Dan Fyer, Executive Creative Director, Hello: “With its diverse mix of talent and specialities, not to mention its impressive list of clients looking for different shaped ideas, Hello is an exciting place to be. I look forward to getting stuck in and growing the creative team (wink wink).”

Hi , Hello Social is out of the office tomorrow and will return Monday 8 July. During this period, we will have no acces...
04/07/2024

Hi , Hello Social is out of the office tomorrow and will return Monday 8 July. During this period, we will have no access to email as we are enjoying our well-earned annual “double pay self-development day” - making space for what matters. Our sabbatical includes sessions on improving mind, body and soul, positive psychology, creative outlet and laughter as the best form of medicine. For immediate assistance please don’t contact me on my mobile.
Best Regards us xoxo

Address

Suite 16, 285A Crown Street
Sydney, NSW
2010

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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+61288893930

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Who we are

The Hello Social team is leading the social media revolution in Australia where we are regarded as the biggest and most experienced social agency. With the most engaged social media presence and one of the most popular industry blogs of any agency in Australia, we clearly practice what we preach.

Our edgy content creators and data-driven social media experts smash brand and commercial objectives through robust marketing strategies, paid media advertising, community management, influencer marketing and dynamic activations.

Using the latest social advertising technology we achieve reach and results that would be simply impossible with traditional media alone. Global brands such as Schneider Electric, Amazon, Uber, Virgin Australia, Clipsal, Brother International Corporation, Taylors Wines, My Muscle Chef, QIC and Sydney Zoo have joined us as clients to ramp up social engagement of their products, services, announcements, specials, partnerships and brand as a whole.

Your business is awesome. Let us at Hello Social amplify it.