YouthSense
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Study, career and life advice for parents of Gen Zs.
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84 Alexander Street
Sydney, NSW
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Our Story
YouthSense is the youth marketing insights community powered by the team at Year13 – and we go straight to the source. Every report we release and every story featured on the YouthSense site is backed by data-driven insights and opinions that come direct from Gen Z, collated from our market-leading surveys of young Australians. Year13 is in a privileged position where young people trust us enough to share their thoughts and feelings, from the issues affecting them today to their concerns for the future. Through YouthSense, we are able to take these findings and turn them into learnings to empower government, industry, teachers, and parents to bridge the communication gap with youth. Through our partnerships we bring the authentic Year13 voice to the brands and organisations we work with. This is done through our written and video content and social media marketing campaigns, as well as our fully integrated Connect platform. In doing this we effectively bridge the gap between our partners and the ever-changing youth market.
