Join us behind the scenes at this year's YouTube Brandcast, where our Co-CEO Laura Nice takes the stage alongside Chris Brown, Chief Customer Officer for McDonald’s. Together, they share the real success story behind the OMD, McDonald's and Google partnership!
Wherever We Go
This week marks the launch of Telstra’s new brand campaign ‘wherever we go’. Creating a world of epic wonder from the screens to the streets, this campaign is anchored in high reaching, high attention, premium environments that evoke amazement and wonder.
The team have done such an impressive job of painting the town orange and blue, with a multi touchpoint outdoor approach, totalling 3,000+ OOH sites! Plus, be sure to tune into both the NRL Finals and AFL Grand Final this weekend to catch the film in action, followed by broadcast, digital and cinema.
This was all made possible by the +61 team and Bear Meets Eagle On Fire, working closely together with Telstra and our media partners to bring Telstra’s new brand story to life, whilst pushing the boundaries wherever we go.
Ever wonder what Luna Park’s entry would look like without make-up? Thanks to a team of clever OMDers, our wonderful partners NIVEA and some crafty CGI work, the recognisable icon has been given a fresh face.
Highlighting the importance of cleansing and what NIVEA’s new product Micellar Water can do to nourish the skin, this fresh-face makeover isn’t just limited to Australian icons, with a custom filter running across major social platforms allowing anyone to unleash their natural glow.
Keep an eye out for this exciting campaign running online and OOH for the next two weeks!
Office Lingo - OMD Melbourne
We asked OMDers at our Melbourne office their favourite office lingo. From "let's take this offline" to "circle back", these South Yarra marketers touched on some office classics. Take a look and let us know if you have any to add.
Telstra's newest and most amusing friends made their debut in the latest 'Better on a Better Network' campaign, a testament to the creativity of +61!
Working with TBWA Australia and Bear Meets Eagle on Fire, the campaign highlighted Telstra's network superiority through the power of emotion-led creative and cumulative storytelling, aligning with habitual viewing. Using the State of Origin for launch, with spots throughout the broadcast, we aligned media with high-frequency moments across MasterChef, Dream Home, AFL, NRL and the News. Congratulations to the +61 team for bringing such an imaginative campaign to life!
Sydney, get ready to glow!
In an exciting first, our client Estée Lauder is a proud official partner of Vivid Sydney 2024. As the ‘Nighttime Skincare Experts’, this was the perfect partnership to shine the light on skin, in a new and unexpected way.
To make this truly unmissable, OMD Create produced a super sleek 3D animated video that showcased the product range and brought the #EsteexVivid partnership to life.
Here it is, up on the big screen, from the heart of Pitt Street! If you're in the city in the coming days, be sure to check it out.
May 27 to June 3 is National Reconciliation Week. This year’s theme is ‘Now More Than Ever’, a reminder to all of us that no matter what, the fight for justice and the rights of Aboriginal and Torres Strait Islander people will, and must, continue. NRW is marked by the anniversaries of the 1967 referendum on May 27th and the 1992 High Court decision of the Mabo case that over turned the myth of terra nullius on June 3rd. Reconciliation is an ongoing journey and we, together with OMG, are committed to continuing the work of many generations before us to drive meaningful change through our Reconciliation Action Plan. We honoured National Reconciliation Week at OMD with a full schedule of events throughout the week. From film screenings to basket weavings, smoking ceremonies and guided garden tours, it has been wonderful to see many OMDers participating.
For World Book Day, Brisbane OMDers hosted a Book Swap with a twist! Everyone brought in their favourite book, wrapped it in craft paper and then wrote a hint about the genre and plot for someone else to pick up and read. It was such a success that the team will continue it as a yearly tradition. Happy reading everyone!
Take a peek behind the scenes of our OMD Cadetship program! Watch as Maria Bravo from our Melbourne office attends three immersive media sessions hosted by our media partners SBS Australia, News Corp and Nine.com.au
We are so excited to have taken home a Gold, Silver and Bronze in three categories at the The Festival of Media Asia Pacific 2024 Awards!
GOLD, Best Use of Sport
AAMI to the Rescue - OMD with Channel 7 and Whooshka Media for AAMI
SILVER, Best Use of Real-time Marketing
AAMI Crash Index - OMD with Ogilvy Australia for AAMI
BRONZE, Best Use of Data
PROJECT ENIGMA - OMD for NSW Government Cancer Institute
A big round of applause to our amazing OMDers and client and media partners who worked on these amazing campaigns #WeveGotThis
Some partnerships just make you feel Bloody Beautiful! For this year’s World’s Greatest Shave Leukaemia Foundation turned the campaign on its head, saying goodbye to its famous upside-down chins and launching a new tagline, That’s Bloody Beautiful. Importantly, the new direction is aimed at encouraging communities to come together and support Australians living with blood cancer. OMDers zeroed in on the call-to-arms brief and in a media first, united two rival radio networks Nova Entertainment and ARN to promote the campaign together.
You can read more about this exciting campaign and how you too can be an everyday hero by signing up to shave, cut, colour or donate here https://www.adnews.com.au/news/omd-and-leukaemia-foundation-inspire-australia-to-do-something-bloody-beautiful
That's Bloody Beautiful creative courtesy of Jack Nimble.
That's bloody beautiful! Over the past month, OMD Australia has raised over $42,000 for World's Greatest Shave, the Leukaemia Foundation's largest annual event taking a new brand direction this year with the help of OMD.
In celebration of the partnership and to support Australians living with blood cancer, all three OMD offices hosted their own World's Greatest Shave events, with 22 OMDers stepping up and cutting, colouring or shaving their hair. We managed to beat our own record of $40,000 raised last year and are so thankful for the effort all OMDers put in to achieve this! Every dollar raised will make a difference. #StongerTogether
Congratulations to our Employees of the Month for January and February 2024! Here's to these amazing OMDers that have done outstanding work over the new year, we couldn't do it without you.
Wishing Danielle Capon (Senior Designer, Marketing and Business Development) a very happy 10th OMD-versary! We hope you enjoy hearing about some of Danni’s highlights from her decade at OMD.
The Brisbane office recently held an Auslan workshop, hosted by OMDer Angus McLeod in honour of the International Day of Persons with Disabilities. A huge thank you to Angus for offering up his skills and teaching some fellow OMDers sign language. Check out the highlights from this session!
