OMD Australia

OMD Australia OMD Australia's ambition is to deliver Performance with Integrity for our People and Partners.

OMD Australia is a proud part of the OMD global network, the world's largest leading marketing and communications agency. A people-obsessed, outcomes-focused business that applies evidence and data-driven insights, combining empathy and inclusion, to drive performance and growth. Ranked #1 in global billings (COMvergence 2021), OMD Worldwide is home to 13,000+ media professionals spanning 130+ cit

ies in 100+ countries. Since launching in 2000, OMD Australia has grown to become Australia's largest media and communications agency, with 660+ staff in six offices in Sydney, Melbourne, Brisbane, Adelaide, Perth and Hobart. Our ambition is to be known for Performance with Integrity for our People and Partners. Performance delivers growth, we build businesses, brands and careers. Integrity is the equitable relationships we have; centred on having the right conversations, delivered with complete transparency. We don’t settle for the status quo, we are constantly evolving whilst unlocking pathways for our people and partners to achieve purpose. OMD Australia is ranked #1 in billings by independent research companies RECMA and COMvergence (2021). We are driven by understanding our clients' challenges to become trusted business advisors that deliver solutions beyond media. OMD is renowned in market for our culture and people-first philosophy. We are proud to have ranked #7 in the 2022 'Great Place to Work' list, the only Australian business to rank in the top 50 for 14 consecutive years.

🏆OMD and Telstra’s ‘Hello Christmas’ proved to be the gift that keeps on giving at the AdNews Awards yesterday🏆This fant...
21/02/2025

🏆OMD and Telstra’s ‘Hello Christmas’ proved to be the gift that keeps on giving at the AdNews Awards yesterday🏆

This fantastic campaign took out Best Use of AI and Technology AND Media Campaign of the Year! Congratulations to our Telstra and OMD Create teams, we are so proud of the innovative and memorable work you have created.

🎉✨ A round of applause for our fantastic Employees of the Month! 🎉✨Let's congratulate these remarkable OMDers who have s...
19/02/2025

🎉✨ A round of applause for our fantastic Employees of the Month! 🎉✨

Let's congratulate these remarkable OMDers who have started 2025 with a bang, continually delivering exceptional work with creativity and innovation at the heart.

18/02/2025

🏆 Voting is now open for the 2025 B&T 30 Under 30 People’s Choice Award! 🏆

We are so happy to have five talented OMDers nominated this year.

Show your support for these superstars by casting your vote through the link in our bio!

Congratulations to Gemma Lasenby (Managing Partner) on 10 amazing years with OMD! Thank you for everything you do, Gemma...
12/02/2025

Congratulations to Gemma Lasenby (Managing Partner) on 10 amazing years with OMD! Thank you for everything you do, Gemma. We can’t wait to see what’s next.

"It’s been amazing to be part of the growth of OMD over the past 10 years and to feel supported to grow my little family right alongside my career. Just a few of my highlights are cats and dogs (in the office), costume parties and working alongside such talented and passionate OMDers. I’ve also been able to get exposure across so many categories and clients at various stages in their advertising journeys. Thanks to all of our amazing clients, media partners and, of course, the colleagues I’ve been lucky enough to work alongside across the past decade."

10/02/2025

With over 14,000 people strong, we're creating what's next 🚀 — building the future of creative media solutions with the best of Omnicom, the best of the marketplace, and the best of our people across the globe.

Happy New Year, from us to you! 🧧 This Lunar New Year, OMDers came together to welcome the Year of the Snake with celebr...
31/01/2025

Happy New Year, from us to you! 🧧 This Lunar New Year, OMDers came together to welcome the Year of the Snake with celebrations across Sydney, Melbourne and Brisbane. From lion dancers and skilled calligraphy artists, to bubble tea carts and delicious dumpling feasts, it was one for the books! Wishing you all prosperity, happiness, and success this year. 🐍🥟🎉

Award-winning holiday magic! OMD’s ‘Free Calls to Santa’ campaign for Telstra garnered widespread local and global recog...
20/01/2025

Award-winning holiday magic! OMD’s ‘Free Calls to Santa’ campaign for Telstra garnered widespread local and global recognition in 2024, winning gold and silver at the Festival of Media Global, MFA, and MMA APAC and Global Smarties Awards. Additionally, the campaign received three shortlist nominations at the B&T and AdNews Awards.

This heartwarming campaign brought the magic of Christmas to life, enabling thousands of children across Australia to engage with the jolly man in red by calling the North Pole from Telstra payphones. A huge congratulations to everyone involved - this campaign is a shining example of creativity and festive joy.

18/12/2024

Cheers to a fantastic 2024! 🌟 Wishing you a joyful and relaxing festive season from everyone here at OMD. Our offices reopen on Monday, 6th January. See you in 2025!

Ho ho ho! Is that little elves we see running around OMD? No, it’s Kidsmas! We loved welcoming our OMDers’ little ones i...
18/12/2024

Ho ho ho! Is that little elves we see running around OMD? No, it’s Kidsmas! We loved welcoming our OMDers’ little ones into the offices for some festive fun. Not only did they get to see where their parents work, they had an absolute blast with arts and crafts, face painting and photos with Santa. It was the perfect way to get into the holiday spirit!

Emma Hook, Account Director of Entertainment Partnerships, recently penned an op-ed with B&T on the importance of partne...
16/12/2024

Emma Hook, Account Director of Entertainment Partnerships, recently penned an op-ed with B&T on the importance of partnerships. "Once a luxury, partnerships are fast becoming a non-negotiable within any media strategy, serving as a critical vehicle for brands to enter and influence culture, delivering meaningful brand-building at scale”. To read this great piece from Emma, click here: https://bit.ly/4gcCdrw

OMD’s Night Before Quizmas was back this year, bigger and louder than ever before! OMDers across the nation hosted our m...
16/12/2024

OMD’s Night Before Quizmas was back this year, bigger and louder than ever before! OMDers across the nation hosted our media partners for trivia events full of nostalgia and media themed questions as a fun way to say thank you for an amazing year. To our valued partners, we cannot wait to create what’s next with you all in 2025! 🏆

AdNews is looking back on the year that was, sharing thoughts from across the industry on the best media campaigns of 20...
15/12/2024

AdNews is looking back on the year that was, sharing thoughts from across the industry on the best media campaigns of 2024. Join Jason Heyes (Account Manager, OMD Sydney) and Maz Fornasier (Account Manager, OMD Melbourne) as they recount their favourite campaigns. Read their thoughts here: http://bit.ly/41zp8UC

13/12/2024

It’s that special time of year where we announce OMD’s Roving Reindeer employees of the year!

Each year, we send our Roving Reindeer across the country to award a deserving winner from our Brisbane, Melbourne, Sydney and national teams.

Congratulations to our shining stars Tim Spalding, Emma Ray, Lisa Leicester and Mette Breith who have had a truly spectacular 2024! Thank you for all you do. 🌟 🤩 🫶

Your attention, please. The game is about to begin!We are so excited to announce that our incredible McDonald’s x Netfli...
13/12/2024

Your attention, please. The game is about to begin!

We are so excited to announce that our incredible McDonald’s x Netflix Squid Game partnership that heroes the Dalgona Candy Challenge is finally here. An exciting immersive campaign that allows fans to experience the thrill of the viral challenge IRL at Macca’s, with exclusive prizes to be won. We could not be prouder of what we have collectively created and achieved for this campaign, let the games begin!

This is the work of OMD Australia and Akcelo teaming up on something so special with our incredible partners at McDonald's and Netflix to bring it all to life. 🍪⭕🔺⭐🍟

Three cheers for our superstar EA Kelly Taylor! Kel has been deservedly named as one of B&T's Best of the Best Business ...
12/12/2024

Three cheers for our superstar EA Kelly Taylor! Kel has been deservedly named as one of B&T's Best of the Best Business Support Executives 🎉

In addition to creating OMD magic every day, Kel does an incredible job supporting our Co-CEOs Sian Whitnall and Laura Nice, Marelle Salib (Chief Investment Officer) and Kenny Stewart (Group Managing Director). What can’t she do?! OMD is truly because of her.

Congrats, Kel!

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Bay 7, 2 Locomotive Street
Sydney, NSW
2015

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Thursday 9am - 5:30pm
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🏆 Voting is now open for the 2025 B&T 30 Under 30 People’s Choice Award! 🏆 We are so happy to have five talented OMDers nominated this year. Show your support for these superstars by casting your vote through the link in our bio! #OneOMD #TransformingTomorrow

With over 14,000 people strong, we're creating what's next 🚀 — building the future of creative media solutions with the best of Omnicom, the best of the marketplace, and the best of our people across the globe. #WeCreateWhatsNext

Cheers to a fantastic 2024! 🌟 Wishing you a joyful and relaxing festive season from everyone here at OMD. Our offices reopen on Monday, 6th January. See you in 2025!

It’s that special time of year where we announce OMD’s Roving Reindeer employees of the year! Each year, we send our Roving Reindeer across the country to award a deserving winner from our Brisbane, Melbourne, Sydney and national teams. Congratulations to our shining stars Tim Spalding, Emma Ray, Lisa Leicester and Mette Breith who have had a truly spectacular 2024! Thank you for all you do. 🌟 🤩 🫶

A huge celebration to round out 2024! We are so happy to be named Campaign's Gold Australian Media Agency of the Year, for the second consecutive year! Huge congratulations and thanks to our amazing people and partners who continually push the boundaries to create incredible work together. Cheers to you all! 🎉 🏆

We're incredibly proud to have Sian Whitnall and Laura Nice (Co-CEOs) and Marelle Salib (Chief Investment Officer) recognised in this year's Mediaweek Agency 50! The list includes the top 50 most influential media agency executives and leaders in the country, known for their impactful leadership and positive influence on the industry, their organisations, and their clients' success. Congrats Sian, Laura and Marelle! 🎉

Last week our Sydney office celebrated World Kindness Day, a day dedicated to the simple yet powerful act of spreading kindness. This year’s theme, Significance, honoured acts of kindness and compassion, inspiring all of us to reflect on the impact of even the smallest gestures. OMDers came together to enjoy a shared lunch, embracing the spirit of the day.

We are so excited to share the news that we've been shortlisted for Australian Media Agency of the Year in Campaign Asia's Agency of the Year Awards!

🎉 Huge congratulations to our OMD partners who won at this year’s Media i Awards, celebrating sales excellence across all media channels! Our Investment team from across the agency have come together with a special message to say thank you for all that you do! 🌟👏

Join us behind the scenes at this year's YouTube Brandcast, where our Co-CEO Laura Nice takes the stage alongside Chris Brown, Chief Customer Officer for McDonald’s. Together, they share the real success story behind the OMD, McDonald's and Google partnership!

Wherever We Go
Wherever We Go

This week marks the launch of Telstra’s new brand campaign ‘wherever we go’. Creating a world of epic wonder from the screens to the streets, this campaign is anchored in high reaching, high attention, premium environments that evoke amazement and wonder. The team have done such an impressive job of painting the town orange and blue, with a multi touchpoint outdoor approach, totalling 3,000+ OOH sites! Plus, be sure to tune into both the NRL Finals and AFL Grand Final this weekend to catch the film in action, followed by broadcast, digital and cinema. This was all made possible by the +61 team and Bear Meets Eagle On Fire, working closely together with Telstra and our media partners to bring Telstra’s new brand story to life, whilst pushing the boundaries wherever we go.

Ever wonder what Luna Park’s entry would look like without make-up? Thanks to a team of clever OMDers, our wonderful partners NIVEA and some crafty CGI work, the recognisable icon has been given a fresh face. Highlighting the importance of cleansing and what NIVEA’s new product Micellar Water can do to nourish the skin, this fresh-face makeover isn’t just limited to Australian icons, with a custom filter running across major social platforms allowing anyone to unleash their natural glow. Keep an eye out for this exciting campaign running online and OOH for the next two weeks!

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