Cutting Edge Marketing Services

25/01/2025

#2025

13/01/2025

Tuesday Advertising Update

Advertising is on Tuesday 7am-6pm only. Please get in touch with the above profile Cutting Edge Marketing Services via PM (Private Message) for a media kit for advertising starting in February 2025.

I approve posts every Tuesday at the hour for business posts; please be respectful and not post continuously until this is approved if you don't mind. Any posts after 6pm will not be approved.

Thank you. 🫶

13/01/2025

05/01/2025

Small Medium Business Marketing Tips, Drive Success in 2025

Navigating the small business marketing landscape can be challenging, but it’s essential to understand how to remain competitive and stand out. Key areas to focus on include analysing your competitors' strategies, understanding their motivations, wisely investing your marketing budget, and planning your marketing efforts for 2025.

I just wanted to let you know that now is the time to refine your marketing and business development strategy. Please take five minutes to review our suggestions for kickstarting 2025.

1. Streamline Your Client Experience
Client relationships are essential for success. It’s important to provide the best possible experience at every interaction. This is an opportunity to assess how effectively you communicate with clients, how smoothly the onboarding process runs, and whether you maintain meaningful contact that adds value to the relationship.

· After completing a job, ask your clients for a Google review. Additionally, a survey to gather your clients' feedback on improving your services. To thank them for their time, offer a digital eGift card as a reward.
· We recently implemented Xero, and we love it! It has simplified our invoicing and follow-up processes, making them much smoother and more transparent.

2. Reconnect

Reconnecting with old contacts can lead to new business opportunities. A simple catch-up—whether through email, coffee, or a LinkedIn message—can help revive relationships and open doors you might not have anticipated.
As people reflect on their networks while looking toward the new year, reaching out now could put you back on their radar for potential projects, referrals, and opportunities.

· One of our tradie clients has over 5,000 emails and mobile numbers in their database. I asked them a simple question: How often do you contact these contacts? The answer was zero. As a result, we set up a Mailchimp account and sent a personal Christmas message to reconnect with past clients and colleagues.
· Moving forward, we plan to offer value in our reconnections by sharing relevant articles or suggesting collaboration opportunities monthly.

3. Revamp Your Brand for 2025
Your brand is everything when standing out and reaching your goals. It’s the perfect time to take a fresh look at your online presence and ensure it aligns with where you want to go in 2025.

· Update your LinkedIn profile or logo
· Begin sharing thought leadership content that resonates with your target audience - articles, client success stories.

Cutting Edge Services offers freelance marketing services to diverse businesses. This approach allows small and medium-sized companies to access top marketing talent without hiring full-time. Please get in touch with us for a complimentary conversation on how your business can benefit from experienced marketing leadership.

02/01/2025

A Shift in Budget to In-Person Events

In an age where digital interactions are ubiquitous, 2025 is witnessing a significant resurgence of in-person events as the preferred choice for marketers and meeting professionals. While virtual and hybrid formats have their place in the meetings landscape, there’s a pronounced enthusiasm for face-to-face gatherings that offer deeper, more meaningful connections.

Survey data from The 2025 Global Meetings and Events Forecast by American Express reveals that 59% of meeting professionals favor organizing in-person-only events, while 21% lean towards virtual-only, and 20% prefer hybrid formats. This preference highlights a collective acknowledgment of the unique benefits that live events provide over their digital counterparts.
The optimism doesn’t stop there. The meetings and events industry is expected to thrive in 2025, with 66% of professionals anticipating increased budgets. This additional funding is slated to support a wide range of business priorities, signaling a robust confidence in the value of investing in live events.

https://lnkd.in/gVK5m4qn

Do you need help implementing and executing your activations and events in 2025; please reach out I'd love to help you make it happen.

This link will take you to a page that’s not on LinkedIn

01/01/2025

CES can't wait for the year ahead with our various Clients, "Making Things Happen"! If you have a project you would like to talk about with us, please don't hesitate to reach out.

23/12/2024

Lol😂😂

18/12/2024

Wishing you a Merry Christmas and a Happy New Year with your family and friends! Your support makes our year at Cutting Edge Event & Marketing Services merry and bright. Thank you for being part of our journey in 2024.

We are excited about the upcoming year 2025 and have six months of dedicated work planned already. We will hit the ground running, positioning ourselves to effectively execute a significant year filled with activations, events, and marketing projects for our amazing clients.

CES will be closed from Monday, December 23, 2024, to Monday, January 6, 2025, for a well-deserved break to relax, recharge, reset, and refocus for the upcoming year.

Be Safe.

Francesca 💗 🎄 🎅 🍸

17/12/2024

Check out my LinkedIn tips for 2025

Are you looking to make more connections, increase engagement, and develop your professional brand? LinkedIn is not just a networking platform; it's a stage where professionals can showcase their expertise, connect with like-minded individuals, and build their professional reputation.

If you're wondering where to begin and how to stand out without overwhelming your audience or yourself, this advice is for you. Whether new to LinkedIn or an experienced user, these tips will help you enhance your presence and transform connections into opportunities.

Maintain consistency.
LinkedIn is a powerful positioning tool and often the first point of contact for a person to learn more about you before engaging with you. Your LinkedIn profile should tell a story.

Like and Comment
Engage with your connections, LIKE posts, COMMENT. But remember, it's not about quantity; it's about quality. Choose your engagements wisely to make the most impact. If you engage enough, you avoid being forgotten.

Engage
Pay attention to the power of the comments section. I think active participation is key, whether responding to comments on your posts or sparking genuine discussions on others' content. Could you connect with everyone on the post?

Join groups
Share your weekly posts in the groups you belong to! Add value to your groups and be cautious not to be overly promotional; the content should enhance the group's value. Share articles, videos, podcasts, and events you found particularly helpful.

Showcase your skill set.
Enhance your profile by professional branding, networking and showcasing expertise. Create a concise and impactful headline highlighting your expertise; mine is Making Things Happen, Activations | Events | Marketing Services.

Relationship Marketing
Follow thought leaders and companies that resonate with you. Accept and send requests to connect with individuals and organisations that interest you. With determination and authenticity, you can build a vast professional network.

Be Active
Just last week, a former connection contacted me about a project scheduled for 2025. I have not collaborated with this contact for over ten years. Why did they get in touch? Because I have been consistently active on LinkedIn.

Add Value
It's essential to avoid being overly self-promotional; instead, focus on providing value to your readers. Value-driven content includes educational materials such as updates, helpful tips (like this post), and insights on industry trends.

16/12/2024

Loving this Can Cooling Fans; it is perfect for any outdoor event experience in summer, and you can brand it up, too!

14/12/2024

💓💓💓💓👌

12/12/2024

Forgotten a Christmas gift for Clients.....

Catering Project has these awesome Chrismas High Tea packages, and I highly recommend their catering; it is amazing. Could you order today for next week's delivery? I have sent thank-you packages to Clients for morning tea. Great service.

https://www.cateringproject.com.au/items/item/christmas-high-tea?_kx=PCD9vhyw7gAVTDJS-mCaih5xwXhJdryYEMrTkWyAMkz_UryiVKOt1BkE_XSndD7L.QVigwj

12/12/2024

Planning for 2025? Check out these light boxes.

CES came across these awesome light boxes. Most light boxes are extremely expensive; however, I have found an Australia-wide supplier for hire. They are a great idea for your next media wall or 3x3 exhibition stand; they POP. They are affordable, and they manage the bump in and out.

If you need help with activations, events, or marketing projects in 2025, please call Cutting Edge Events & Marketing Services on 0410 144 286. We can manage the full project or its components.

01/12/2024

What a great idea on a HOT summer's day like today; got me thinking!

I never really thought about a company family day at Raging Waters. They offer Corporate, Sporting, Family, and School group bookings that include admission to the park and access to over 40 slides, rides, and attractions.

They offer team-building experiences and packages to suit your group's needs, and they also offer catering.

Check out their exclusive use of event spaces -> https://www.ragingwaterssydney.com.au/celebrations/for-companies/event-spaces

25/11/2024

Working space this morning💓

30/10/2024

Stunning day. The water looks amazing! Happy day, happy life, making things happen.

28/10/2024

Check out the Monti in Singapore.

Magnificent view of the city skyline in a glass-encased dome
Located at the heart of Singapore’s central district
Afloat the Marina Bay in the iconic Fullerton Pavilion
Exclusive use rooftop or take them to your event indoors
Italian-style cuisine
Standing: Up 300 Pax
Minimum spend includes the use of the AV/projector

Check it out -> https://www.monti.sg/

27/10/2024

Love this view. Cranking out the admin for a Monday 💪☝️