The Book Adviser

02/09/2024

Have you ever read a book and felt like this?

That, for some reason, the book that has been lying around for ages, or that someone has given you, or you've seen in a bookshop and decided to buy without quite knowing why, was meant for you right now?

I have.

And it happens to me all the time.

It probably helps that I read 1-2 books a week...often 2 or 3 at a time.

There might be a sentence or paragraph in some books that cause me to stop and think, literally. Sometimes I can't stop thinking about what I've read, what I think, and why.

That's why I love reading.

So many books, so little time.

Let me know what book has changed your mind about something, someone or a position you have held close.

30/08/2024

If you’re thinking about writing a book you also need to think about how you are going to let the world (well your target audience mainly) know about your book. And, telling people about your book launch a few weeks or a month before hand doesn’t count as engagement.

The key part to creating a book community is involvement and building a clear plan for that involvement from the time you’ve completed your first draft right to till after your book has been launched and you’re sharing it with the world.

Book a chat with me https://thebookadviser.com.au/

28/08/2024

And...The Politician's Epiphany is now officially launched.

Just in time for Father's Day

Just in time for local elections here in NSW, but not for some 100+ Liberal candidates who didn't get their nominations in on time. Well, it was their party that didn't and boy, are the recriminations ongoing from that. And they remind me of the fictional politician in Tony Farnham's book, Malcolm Rudder from The Shire, as he battles the Party representative, Amber Light and others who have it in for him.

If you want a good laugh go and buy this book for yourself or your Dad, or for anyone involved in any level of politics. It's a winner...just like Malcolm Rudder was, until he wasn't.

To order head to The Book Adviser >> https://thebookadviser.com.au/product/a-politicians-epiphany/

26/08/2024

So you’ve self published and launched your book.

Congratulations.

Now the hard work comes in marketing and selling it. Yep, you have to put effort into this, after all there’s no point having a book that the world’s best kept secret.

It can be challenging to know what to do to promote and market your book and not feel like you’re selling shavers or steak knives. One excellent way to increase the visibility of you and your book is to enter book and business awards. I say book and business awards as there are a number of business awards that have categories for marketing and promotion.

But which awards and are they worth the time, effort and investment to enter?

Great questions, which is why I am interviewing Lauren Clemett from the Audacious Agency at 12.30pm on Thursday, September 5.

Lauren and her team are experts at helping book authors select and enter book and business awards.

So, if you want to increase your visibility, credibility and authority, and become an award winner register for this LinkedIn Live now.
https://www.linkedin.com/events/7231450535776641024/about/

23/08/2024

Business books are on my mind, always.

this article explains why you probably won't get a publishing deal from a traditional publisher.

I field numerous calls and enquiries every week from businesspeople wanting to have their book picked up by a traditional publisher and seeking advice on how to do this. I half-jokingly often reply, "Why would you want to do that? Have you thought about your goals and the other options?" The usual r

22/08/2024

Still use pencils and a fountain pen

.

22/08/2024

Fashion and books/writing are on-trend in more ways than one.

Apparently, Paris is about to become the centre of the ‘haute bookshop’, then there’s the whole trend of writing/literature on fabrics.

Interesting right?

Read about this here https://www.linkedin.com/pulse/book-fashionista-jaqui-lane-nj85c/?

20/08/2024

We finally met in person and it was wonderful!

I met up with one of my clients, the wonderful Peter Stanford.

Of course, we've met via Zoom and Peter has been on two of my LinkedIn Lives sharing his knowledge about ChatGPT.

While working remotely has its benefits there's nothing like meeting face-to-face and I prefer it.

Peter has now retired...no, not because of the book!

It's been a pleasure and honour to work with him and learn so much about the art and science of ChatGPT and Ai.

20/08/2024

If you live in and around Paddington, Queen Street, Woollahra please sign this petition.

2 signatures are still needed! Stop the Proposed Oxford Street, Paddington Cycleway

16/08/2024

Looking for a Father's Day present?

Have I got one for you.

is a satirical romp through Australian politics - all completely ficticious of course.

It's the ideal present for the father who is interested in politics, or who has become disillusioned with politics or their local member.

It might even been somewhat entertaining for the Liberal local council representatives who missed out on being registered for the NSW council elections.

Written in the style of The Shovel/The Wharf R***e, the book follows the end of political life and times of a state member of parliament for The Shire, Malcolm Rudder (or is that Rudderless?).

14/08/2024

Content marketing won't sell your book.

It's time to turn your attention to Engagement - both online and offline.

In this article, I explore how building and executing a business book engagement plan will increase your book sales, visibility and recognition.

📸 Pouria Moradi

13/08/2024

Does your boss behave badly?
Are you a boss who behaves badly, and if you do, do you know what you can do to be a better, more effective boss?

It was an absolute delight to attend Dr. Paul Donovan's book launch last week on a stunning Sydney afternoon

So many of Paul's current and former clients were there to support his book launch, a great testament to the high regard in which he is held.

His book captures much of his research, insights and learnings over 30+ years.

I've thoroughly enjoyed working with Paul on his book and have learnt a great deal about leadership, EQ and the need/benefit of stepping back to understand our own key drivers, motivators and learned behaviours.

If you want to get a copy of his book, go here https://www.pauldonovan.com.au/

12/08/2024

07/08/2024

What’s the best option for you and your business book?

What option you choose should be based on a clear understanding of the purpose of your book and the goals you wish to reach with it. If you’d like to have an initial discussion about starting your book journey, Book a chat with me https://thebookadviser.com.au/contact/

05/08/2024

Marketing your business book is not a one-way exercise. It’s about real engagement whether on LinkedIn, Facebook, your own website, industry sites, podcasts etc. Engage with readers, those who comment on your book, presentation, blog and social posts.

And remember, consistency in ex*****on over the medium-long term is how your book could change the world, and if not the world hundreds or thousands of people.

02/08/2024

😎🤓

31/07/2024

Working with the Books in Homes Australia team is always the highlight of my year. Visiting schools, attending assemblies and talking about books.

NEW SPONSOR SHOUT OUT! Welcome and thank you to The Book Adviser who has come on board to sponsor Baryulgil Public School in regional NSW.

The Book Adviser Founder, Jaqui Lane, is a renowned corporate storyteller, business historian, biographer and book coach who helps ASX-listed companies, private and family businesses, directors and consultants to capture and publish their stories.

With over 34 years’ experience in corporate and business publishing worldwide with major companies, professionals, business people and aspiring thought leaders, there's not much Jaqui hasn't read or seen in the world of corporate storytelling, writing and publishing, self publishing and book marketing.

As a published author of over 37 business histories and publisher of over 600 business books, she is an expert at writing corporate stories that resonate. Jaqui Lane has also been a Role Model since 2015.

For more information: https://thebookadviser.com.au/

31/07/2024

One of my favourite days. with

31/07/2024

📙 Just what does The Book Adviser do, I was asked by someone who was referred to me.

A GREAT question. So, I thought I'd share my response.

🖋 The Book Adviser helps business people to successfully write, self publish and market their business book.

📣 We're different from other book coaches in that we work with our clients on the purpose, structure and writing of their book AND the whole marketing and selling strategy and plan.

📚 We offer personalised support and expertise so that business executives, entrepreneurs, consultants and business owners only have to deal with one person throughout their business book journey.

How do we do this?
* 1-to-1 mentoring by me throughout the process
* Helping you to create a schedule and budget upfront and keeping you accountable - while understanding you have a business to run
*Sharing over 50 workbooks, templates, checklists, information guides
* Guiding you through key decisions and cost options for editing, design, printing, marketing and promotion
*Sharing our wide network of professionals from around the world
* Inviting you to join our network of successful business executives and leaders who have launched and are still selling their business book.

Why do we do it?
We want to change the world for the better one book at a time.
I am passionate about learning and knowledge sharing and bringing literacy and the love of reading to everyone.

If you have a book you've been thinking about writing and publishing take that first step and have a chat with me.

DM here or email me [email protected]

If you do, this could be you in 12 months time.

30/07/2024

Is AI going to help, hinder, empower or emasculate business book authors and business books?

I don't think so for a moment.

That said, I have a deep interest in the whole 'AI is going to (if it hasn't already) completely change the book writing and publishing landscape.

More on this next

I wanted to share this article as it's well worth the long read...you know those
reads that you want your target audience readers to do with your business book.

While its more about the fiction and literary aspect of book publishing (why do most articles only focus on this I wonder), its a terrific discussion about the book publishing zeitgeist.

Click here:
https://www.esquire.com/entertainment/books/a61485201/books-ai-lawsuits/

27/07/2024

Gotta love these socks from Of course I bought the book ones but you can choose socks that plant trees, protect the ocean, support mental health and protect animals.
A great idea and a way to give a gift that has an impact.

27/07/2024

Time to move on from content marketing...there's too much content.

Time to focus on engagement, online and offline if you want to get greater visibility, recognition, book sales and business.

26/07/2024

😅🤓

25/07/2024

It’s not my role to convince anyone to write and self-publish their business book. I know the time, effort and investment that goes into this.

As The Book Adviser, it’s my role to help business people work out if writing, self publishing and marketing their book is something they want to do and then help them achieve this.

Here are the five questions I ask anyone who wants to talk about their business book ideas:

1. What’s your purpose?
2. What specific knowledge, insight, and tools do you have?
3. Who is your target audience?
4. How committed are you to writing, self publishing and marketing your book?
5. What does success look like to you?

Once you’ve answered the five questions above you’ll have a much clearer picture about whether you want to write your book, or just talk about it.

OR you can contact me and let's discuss how I can help you https://thebookadviser.com.au/book-adviser-program/

23/07/2024

Remember, it’s absolutely critical that you engage with your community. Don’t just post your comments. Read and engage with the posts and blogs and posts of others. You need to build trust and interest. Become part of a like-minded community.

By all means share that you’re writing a book, perhaps ask some questions about some of the stuff you’re writing about . . . genuinely comment on what they are posting about.
read more about this here
https://thebookadviser.com.au/build-an-author-platform/

19/07/2024

😎

18/07/2024

Ready to turn your book dreams into reality?

Join the Book Adviser Program and get expert guidance every step of the way—from your first draft to the day your book hits the shelves!

✅ Knowledge & Expertise
✅ Support & Advice
✅ Templates & Guidance

Let's make your book a success together!
Learn more https://thebookadviser.com.au/book-adviser-program/

16/07/2024

Social media is just contemporary advertising. Previously there was radio, TV, newspapers, magazine, billboards, side-of-bus advertising. You wouldn’t for a moment ‘advertise’ on all these channels, so approach social media the same way with your ‘advertising’ aka content.

Knowing where your target audience is, who they are reading, watching, listening to will guide you to where you need to spend your time and money.

The reality is you don’t have an unlimited amount of time or the money to ‘advertise’ everywhere. You need to prioritise. Even if you’re going to outsource your social media you need to deeply know where your target audience is.