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The Social Beach

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Australia
Sydney, NSW
The Social Beach

The Social Beach Social media marketing strategy and management for small businesses Hello I'm Anna, it's lovely to e-meet you!

I am passionate about personalising your brand online and showing the face behind the business, helping build that all important know, like and trust factor which ultimately leads to sales. If you’re not getting anywhere with your socials and need some digital tender loving care aka a Social Media Health Check, or you’re ready to hand over the reigns of your social media accounts so you can start

working on your business rather than in it, I’m here to help you. I love to chat [just ask my kids!] so please feel free book in a call or if you prefer, send me a message to discuss your social media needs. Lets be social, come and say hi on Instagram

11/04/2022

To all my fellow pet parents!

Today is a special day; it's National Pet Day 🐾

Celebrating our loyal, cuddle loving, cat chasing dog Henry. The pic is him as a pup; swipe right to see him as an older man and wrapped up in my daughter's blanket - he's incredibly tolerant 😂

And not forgetting our pretty lady cat, Indigo, the biggest scaredy-cat ever but the fastest 🤣 [still never caught by Henry] 🙄

09/09/2021

How are you? RUOK?

With never-ending lockdowns, homeschooling, and not seeing loved ones, these are really challenging times and now more than ever, we need to check in with each other.

I'm OK. I've been off the social media for the past year as I've been building a house. Tbh it has taken every last bit of creative energy I have, which I somewhat naively didn't expect.

It's been a fantastic experience, and I've learnt so much but also stressful, overwhelming at times, and decision fatigue is a genuine, if first world problem.

And Covid threw an extra curveball with construction pause and delays, but we're almost at the finishing line, and I'm looking forward to getting back to some kind of routine.

I couldn't have done it without my wonderful friends and family's support. Having someone to talk to makes such a difference, so if you're struggling right now, check-in with a friend, a problem shared is a problem halved after all.

Sending you much love 💕🤗

24/06/2020

Hot tip ☀️
app [an Instagram social media scheduler], has just released a new feature, which I know will HELP so many of you stuck with what to write in your captions.

It's called the *Caption Finder* where you have access to thousands [yes you read correctly] of captions inside the app to help you feel inspired, to tell your story, to connect with your followers and to help build your community. 🙌🏻

It's not free, [it's US$14.99 for a month to month plan] but even if you paid for just one month, it is INCREDIBLE value.

Go check it out at https://thepreviewapp.com

Will you try it?

22/06/2020

My favourite part of running my own business is the freedom it gives me to be there for my family. 👨‍👩‍👧‍👦

This is the number one reason I chose to freelance versus working for someone else.

Don't get me wrong it can be hard to keep motivated working from home [especially after lockdown 😜} in fact after the school holidays which always kills me, ha! I started to look for a job but after a couple of interviews i quickly realised I wouldn't have the freedom I needed and then COVID hit. Which was a blessing in disguise.

I realised I love working for myself but that I needed to implement strategies to keep motivated and stimulated;

🖥 Step away from my desk when the words don't flow.
🙋🏼 Organise regular catch ups with girlfriends to maintain that social contact.
🗓 Stick to my work days which are Tuesday, Wednesday and Thursday.
✏️ Enrol in regular courses both professionally and for my own self development. When I asked potential employees who kind of training/education they provided, it was minimal if any.
⏲Get super organised and intentional with my time. I now plan my week almost hour by hour to make sure everything gets done in the short day that I have.
🌊And finally something I'm very excited for is to start working in a co-working space [thank you Beaches Coworking]

What is your favourite part of running your own business?

12/05/2020

Showing UP 👩🏼
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It can be hard at the best of times to promote yourself but now more than ever your followers need to see a friendly face and know that it's business maybe not as usual, but adapted to this new situation we find ourselves in.
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Pre Covid I had the pleasure of attending a headshot day at the beautiful with the lovely Leah from Snappystreet Creative and although I am always telling my Clients to get professional photography for their social media platforms I was hesitant to book in. It's not my happy place [and many others I know], to be in front of the camera, I feel awkward and a little bit silly. [btw I needn't have worried, Leah made me feel relaxed and at ease immediately] BUT I know and see the results of engagement and reach for my Clients when we show professional photos on their feed. So it's time to walk the talk, ha!
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Here are my top reasons why you should invest in professional photography 👇🏻
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🌊 Showing your face helps build connection with your audience. People do business with people so showing up on your feed helps build the know, like and trust factor so they will hopefully end up buying from you.
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🌊 Having professional photography gives a professional image of your business.
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🌊 It's called professional for a reason - photographers understand lighting, composition, best angle etc and basically know how to take a great photo so that they can capture the best version of you to promote your business.
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Sure you can take photos on your iPhone and there are occasions when this is OK as long as they are good quality, not dark or blurred and align with your brand.
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If you are looking for a some super lovely photos for your social media platforms/website check out the gorgeous Leah . She runs headshot days, personal branding shoots and more. ⠀
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📸 Snappystreet Creative 🏡

07/05/2020

It's been a while. I've been head down trying to service Clients/supervise school work/keep sane. 😜

Here is what what I have learned so far during this tricky time 👇🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🌊 I need a routine. It's more flexible than pre-COVID, but I try to wake up, walk the dog, have breakfast/start work, or homeschool at roughly the same time each day.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🌊 Listening to inspiring podcasts while on my daily walks are precious *me time* and help set me up for the day. Ones I love at the moment are The Lorraine Murphy Show and Unlocking Us ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🌊 Iso has inspired me to learn both for business and self-development - I've enrolled in a design course by , and a self-development course by loving both so far!⠀⠀⠀⠀⠀⠀⠀
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🌊My Clients have been so understanding and supportive ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🌊 Noise-canceling headphones are a lifesaver - I can literally work anywhere with these, including our busy kitchen. I'm currently on my bed Pre ISO; I needed complete silence to create content, not anymore with these bad boys!

🌊 I love playing gin rummy and scrabble with the family in the evenings pre Iso [typically too busy running kids to activities]
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🌊 And last but not least I have been so impressed with the beautiful online community. Everyone has been so supportive, helpful and extraordinarily kind during this time 💕⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What have you learned so far?

17/03/2020

Keeping your COOL 😎
...on social media in a world crisis aka COVID-19.

With panic buying in the supermarkets and a potential lockdown bringing huge uncertainty to all businesses, it's definitely a challenge to keep your cool right now.

What do you say on social media? My thoughts are that we need to:

1️⃣ Calmly acknowledge the situation, explain what measures your business has put in place to avoid the spread of the virus, taking care to consider your tone of voice - sarcastic might not be the right tone for this particular time, but empathy, understanding and even some tasteful humour can go a long way.

2️⃣ Explain how you are going to be operating both with Clients and internally. Will you be working from home, having meetings via Zoom?

3️⃣ Ensure all your facts are correct. there is A LOT of false information out there, and you don't want to spread more panic and fear

4️⃣ Share content that is relevant and valuable to your ideal Client e.g. can you share positive stories that might lift up your follower's spirits? Or initiatives that they can get involved in?

Above all, it's important to stay positive in this unprecedented time .

Sending all my love and good health to you all 💕😍 and please don't hesitate to drop me a DM if you would like help in working out what to say for your business on social media.
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14/11/2019

Are you stranded in a sea of social media chaos? 🌊

With 2020 just around the corner now could be the time to start the new year right with a social media strategy.

Allow me to create a bespoke SM strategy just for your business!

You will get:

1️⃣ A health check of your current social media platforms, including suggestions for optimising your existing channels and your profile/Bio

2️⃣ Social Media Style Guidelines + Canva templates for your chosen platform/s

3️⃣ 3 sets of customised hashtags

4️⃣ Tips, tricks, and tools for your chosen platform/s

5️⃣ Content calendar - your content mapped out for the next 3 months with a bank of content ideas to inspire your social media posts 🙌🏻

And all of this customised to your business and goals presented in a 50+ page pdf which is yours to keep and refer back to [for ever!]

If this sounds like something you need visit https://www.facebook.com/pg/thesocialbeach/services or send me a PM for more info 💕

12/11/2019

Credit where credit is due AKA social media etiquette ✅⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Want to use someone else's image on your feed but not sure how? Before you dive in and start sharing, read these best practice tips to avoid getting yourself in hot water 🔥⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1️⃣ Always ask the creator before you share. I send a DM explaining why I love their work and then requesting to use their image. I never leave a comment on a post. It's impersonal and it could get missed if there are a lot of comments ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2️⃣ When you've received the 👌🏻 remember not to alter the image in any way, which means no filters, text overlay, no size change etc.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3️⃣ Tag the creator in the post [include and select their page if posting from Facebook and if you're posting from Insta tap*tag people* or tap the person icon if you're using a scheduler like to add their username]⠀⠀⠀⠀⠀⠀⠀⠀⠀
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4️⃣ Credit the creator in your caption. I like to pay a compliment, for example 📸 taken by the very talented ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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4️⃣ The only time it's OK not to credit is when you have purchased the image from an image library such as Shutterstock [as I have here]. From the free image sites even though it's not necessary, I will always try and credit the photographer, as it means more exposure for them 🙌🏻⠀⠀⠀⠀⠀⠀⠀

Happy crediting dear friends!😍

11/11/2019

Sending positive thoughts and sunbeams your way 🐪☀️⠀
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It can be hard when you're a small business owner to keep those good thoughts coming day in day out but a positive mindset is key 🔑⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What are your tips for staying positive when you're having a blah day?

08/11/2019

It's easy to forget living by the ocean that Australia is in drought, the worst since records began in some parts.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Growing up in the UK I never really experienced drought, it was only when I was travelling through Costa Rica which was in drought at the time, I become conscious of saving water. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Recently I was reminded that we can all do our bit to help conserve our precious water. Thank you to who were at my local shopping centre with their Small Change Shop taking pledges from the public to help save C2O 💧⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here are some of ways you can pledge to save water every day, choose one or go all in!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💧To take 4 minute showers⠀⠀⠀⠀⠀⠀⠀⠀⠀
💧To do full loads of washing⠀⠀⠀⠀⠀⠀⠀⠀⠀
💧To use the half flush on the toilet⠀⠀⠀⠀⠀⠀⠀⠀⠀
💧To turn off the tap when brushing your teeth [a trick I learnt in Costa Rica and use to this day]⠀⠀⠀⠀⠀⠀⠀⠀⠀

I pledged all of the above, which pledge will you take? Do you have any other water saving tips, please share below! Let's all work together to save our precious water 💧💧

22/10/2019

🎶 Holidaaaayyy 🎶 🏖

Nope I'm not going on another holiday but I do bring you all of the key social media holiday dates until the end of 2019 to help inspire your social media posts 🙌🏻

With only 64 days until Christmas 🎅 😱 now is the time [if you haven''t already] to plan out your content for November and December.

Simply choose dates relevant to you and your business to help inspire your social media posts. For example you if you're vegan? Tell your followers a story about what made you switch to veganism or share your fave vegan dish. And for Small Business Day why not celebrate your fellow small business owners by giving a special shout out to your fave small businesses?

Which ones will you be celebrating? 🎊

15/10/2019

The goofy grin of a lady who is happy to be back!
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Back from a long trip to the UK wth family, and then a 2 week school holiday 😱 believe me you can have too much holiday! But the icing on the cake? It's my birthday today 🎂 🥳
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I know some people don't like birthdays but I can't help but love them even if I'm now a fully fledged middle aged woman [and yes been feeling that recently when looking in the mirror 😂 and my kids never fail to remind me how ancient I am!] I will always feel like a kid at heart though 👧🏼
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Today with hubby away at a work conference I have been thoroughly spoiled by my kids and lovely friends who have brought me birthday cake, thoughtful cards, presents and sang me happy birthday 🎶
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And with the holidays and birthdays celebrations over I'll be back in the routine of content planning, posting social media tips and tricks and on boarding a lovely new Client 🙌🏻 🙌🏻
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Do you love birthdays or dislike getting older?? I would love to know in the comments below!
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14/08/2019

Client 💕

It has been such a pleasure to work with Parent Coach Dina Cooper.

I recently finished creating a social media strategy for Dina including defining her ideal customer, creation of a bespoke content calendar with content themes, engagement + hashtag strategies and how to track analytics. In addition, we set up her Instagram account, and created templates for her feed and Story highlights so she is 100% set up for social media successs 🙌🏻

Dina was a dream to work with - I'm so proud of how she is implementing everything suggested and is consistently showing up and posting like a pro 🙌🏻 thank you Dina 😍

Hot tip 🔥 Don't foget to share your Client testimonials or any lovely words that come your way. It provides potential Clients with social proof and shows them how you can help solve your Client's problems.

Address

NO
Sydney, NSW
2093

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://thesocialbeach.com/

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Videos

Facebook Stories Hack

Facebook Stories hack👇🏻 Facebook Stories has 500 million users since it's launch 2 years ago. Which, for the record is the same number of daily users as Instagram. That means 1/3 of Facebook’s 1.56 billion daily users are posting or watching Stories each day 😱 Holy moly. It's growing and fast so you're missing a trick if you are not utilising it. If you're already posting Stories on Instagram make sure you are cross posting to Facebook too. No need to re-invent the wheel here! Not sure how? Keep reading dear friends 👇🏻 To ensure you are automatically sharing your Instagram Stories follow the simple steps below and swipe for a step by step tutorial 👉🏻 Go to your Stories in Instagram > tap on your profile image in top left corner as if you were going to add a story > tap on Story controls [the serrated circle in top left] > scroll down and select share your story to Facebook et voila! Stories shared! 🙌🏻

Facebook Tip

Facebook Tip 💙 If you find you're not seeing content from people or businesses you've liked it could be the pesky algorithm at play. If you want to start seeing posts you can do one of 2 things. Either 👇🏻 👉🏼 Interact with the page's posts - a click, like or comment will tell the Facebook algorithm that you want to see more from this page so you should start seeing them in your feed again OR 👉🏼 Follow the steps in my video - go to Settings and Privacy > Settings > Newsfeed preferences > Prioritise who to see first Do you see what you want to see in your newsfeed or will you be using this tip to start seeing the content you want? Let me know in the comments below 😍

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My Story

Hello I'm Anna, it's lovely to e-meet you!

I’m a Social Media Manager based in Manly Australia and I LOVE helping entrepreneurs and small business owners with all things Facebook and Instagram.

I can create a social media strategy for you to implement or I can manage all your social media including content creation, copywriting, scheduling and analytics reporting leaving you time to focus on your business instead of in it!

And if you are looking to supercharge your social media efforts? I can create a Facebook + Instagram advertising campaign to really help meet your marketing goals.