H & E Social - Hospitality and Entertainment Marketing, Sydney (2025)

01/07/2024

We love a new menu launch! 🙌

01/04/2024

BRAND ACTIVATIONS & PROMOS…..
Do you do then in your venue? 🤔

Most beverage brands offer promos for their venues.
There are many ways for alcohol brands and hospitality venues to creatively promote products and lead memorable brand activations to successfully reach customers and increase sales.
These include on-premise campaigns, online promotions, social media, influencer marketing, and much more.

They key is to get creative with your promotions by setting up eye catching displays, POS, event experiences, themed areas in your venue and of course creating FNB specials featuring the brand you are promoting, just like this one Mish did for at a few years ago.

Do you need some inspo or help with brand activations and marketing them?
Head to our website or COMMENT “PROMO HELP” and I’ll be in touch.

📸 - by Mish -

20/03/2024

COCONUT MOJITO ANYONE?🥥🍃
Now that I’ve got your attention, lets talk about improving your social media strategy by mastering the art of writing captivating captions.

Discover the key elements to writing captions that will set your content apart from your competition, it’s CRUCIAL to get the copywriting right without writing too much.

🗣️SEND A DM OR DROP ME AN EMAIL TO LEARN HOW….
or just hit the 👍 if you’re drooling over this delicious Mojito!

📧 [email protected]
💻 https://www.handesocial.com.au/services
📸 By Mish -

19/03/2024

PLAN, PLAN AND PLAN SOME MORE!
Planning your content, events, promotions and offers ahead of time is crucial to be successful. Planning and scheduling your social media and email marketing ahead of time is even more crucial!!
Its that simple, or is it?!

If you want to know why and how, I can explain the importance of planning and scheduling all your marketing strategies and why you won’t hit the mark if you don’t.

🗣️ Let’s chat via DM, email or phone!

💻 Head to our website to learn more about what we can do for your venue or entertainment business.

16/02/2024

Who’s ready for Friday knock offs? 🍺🍷🍸

What’s your favourite TGIF drink?

Shout out the best bars in Sydney doing great Friday knock off drinks with live music!

🍸 Espresso Martini
📸 by us!
🍺 Venue -

11/02/2024

Have you jumped on the Tay Tay train yet with your promos?

If not, WHY? 🤔

Its not too late to whip up some themed cocktails just like .hotel have. They are also hosting a Taylor Swift themed trivia night presented by .ent so check out their pages for full details.

Themed events are a great way to increase venue awareness to new patrons and improve FNB revenue.
Get creative and have some fun with themed events, your patrons and staff will love them when executed properly.

If you need some help getting started, hit us up, we love getting creative with a good themed campaign!

The creatives for Marayong Hotel’s Tay Tay cocktails were put together by us!

02/02/2024

Happening TONIGHT at Marayong Hotel!

Last Stand - Chisel Barnes Show LIVE & FREE from 8pm supported by Jack Daniels!

We are proud to have put this gig together for our friends at Marayong Hotel along with a great Jack Daniels activation with deals and giveaways.

Jack Daniels promo artwork by us.

25/01/2024

Happy Australian Day! 🇦🇺🦘❤️

Where are you celebrating our beautiful country today❓

Give your favourite venue who have AU Day events a shoutout and tag the artist or band you will be enjoying today. 🍻🥂🎤🎸🥁

24/01/2024

Is your venue offering any themed cocktails this “Australia Day” long weekend❓

Getting creative with themed drinks will help increase your beverage revenue, but more importantly get your customers excited about something new.
Make sure you share great photos of your creations to your socials in the lead up to and during the target event.

📷 Pictured is a “Long Aussie Iced Tea” Mish created for Australia Day 2021 for a venue.

10/01/2024

LET’S TALK BEVERAGE PROMOTIONS & BRAND ACTIVATIONS!! 🥃 🗣️

Do you offer promotions in your venue?
Are you activating your promotions to their full potential?
Have you built a great relationship with your reps?
Does your marketing person look after your promotions and activations?

If you answered no to any of these questions your venue and patrons are missing out!

I’ve seen it before, managers growning when the rep walks in because they think all they want to do is ram products down their throats.
But this couldn’t be further from the truth.
Sure, reps are there to sell products BUT they offer so much more support when it comes to promoting products and helping with brand awareness.

The problem I see in venues is that it’s usually a Bar Manager, Food and Beverage Manager or Operations Manager who look after beverage ordering and their promotions.
THERE’S THE MISTAKE! 😳
You see, these managers are good at the operation side of the business, but not so great when it comes to the “Sales & Marketing” of their products!
By involving a qualified marketing person in the process of choosing what promotions to go with, your venue will have the best chance at a successful promotion.

To run a successful promotion you must:
🍸 Build great relationships with brand partners - they will be more willing to give you more!

🍸 PLAN beverage promos in a promotional calendar - this is imperative so you don’t have overlapping activations. A marketing person will know how to team up a promotion with a seasonal event to get the best outcome.

🍸 Get creative and set up eye catching visual displays - Customers purchase with their eyes! Your rep can help you with branded merch and signage. keep it professional looking and true to the brand. Make sure its in key locations for maximum exposure.

🍸 Brief your staff!! THIS IS A BIG ONE! Make sure ALL staff are aware of a new product or promotion. Get them excited about it, they are the ones selling it!

If you need help with building relationships and activating successful promos, I’d love to help!
Pictured are various promos I have activated for

🗣️LET’S CHAT! - Mish www.handesocial.com.au

06/01/2024

There’s nothing more frustrating than an outdated website, right?!😉

IS YOURS UP TO DATE? 🤔

It’s imperative that your website represents your brand, but it’s even more important to ensure all your information is correct and current, otherwise your brand’s reputation is in serious jeopardy. How can your customers, patrons or audience take your business seriously if your information isn’t correct?

Did you also know that whenever you change a landing page link you need to change it across all your social media accounts and ads?

If you have someone in-house without proper training updating your website here and there, they could be costing you more in the long run.
Consider hiring a digital marketer to look after your website and socials, it will cost you less than you think. A qualified digital marketer will ensure things like last year’s Valentines Day advertising isn’t still on your website 11 months after the event, and will also ensure there aren’t any broken links.

If you would like a health check of your website, please reach out, I’m ready to offer my help!

Mish - H & E Social

03/01/2024

ARE YOU READY FOR VALENTINES DAY⁉️❤️
Planning ahead is the key to any successful promotion.
By now your successful competitors have already got V DAY planned, their marketing assets completed and will be starting to advertise in the next week or two, if they haven’t already!

DONT PANIC if you haven’t begun, we are here to help.
We can help you with the planning, menu design, artwork design, advertising and promotion, while keeping designs inline with your brand. (BRANDING IS VITAL!)

Reach out NOW to get started!

📷: A previous VDAY event completely planned and marketed by Mish -

02/01/2024

CONTENT REPURPOSING, DO YOU PRACTICE THIS❓
Reusing images for content creation can have many benefits, such as save time, maintain a consistent visual theme, and reinforce brand identity.

To repurpose photos for content creation effectively, consider cropping, adjusting colors, adding text overlays, or combining multiple images. Ensure the new context aligns with your content’s message and maintains visual appeal.

A common mistake I see quite often is when venue’s repost photos from old photos shoots that are no longer relevant, or don’t align with the copy, promotion or message they are trying to share.
This is often the result of using an external social media manager or marketing agency who doesn’t understand hospitality and isn’t up to date with a venues ever changing offerings.
Constant communication between venue management and the marketing team is the key and absolutely vital to ensure what you are advertising is correct and appealing to the target audience.

At H & E Social, we know hospitality, entertainment and customer service inside out, it’s our specialty!

If you’d like a digital audit done on your socials and website, we’d love to chat!

Visit our website, send us an email or shoot us a DM.
📷 by Mish - for

31/12/2023

The struggle is real…..yet we never learn! 🤦‍♀️🥂
Who’s with me? Hit 👍 or ❤️

HAPPY NEW YEAR AND STAY SAFE! 🎆🎉🍾

Are you ringing in the new year at a venue or watching your favourite singer or band tonight?
Don’t forget to check in or tag them in your posts to help them grow!

21/12/2023

WHO’S EXCITED FOR FRIDAY CHRISTMAS KNOCK OFF DRINKS TONIGHT? 🙋‍♀️🍸🎄

SHOUT OUT YOUR LOCAL! 📣
Tag your favourite venue and what they have on tonight.

GOING TO LIVE MUSIC TONIGHT? 🤘🎸🎤
Who’s playing where, tag them!

Lets pack venues tonight and DONT FORGET TO TIP THE STAFF! 💵❤️

Happy Friday knock offs everyone, stay safe! 🍻🥂🎅
📸 Photo: Mish -

🎸 Band: with Santa at last years Friday knock offs for the HYPE BOYS XMAS BASH

🍺 Venue:

16/12/2023

DID YOU KNOW❓🤔
Most social media users including your current customers already following you are turned off quickly when brands overshare promotions.

DO YOU AGREE❓

This can quickly lead to “unfollows”!!

A lot of venues make the mistake of assuming that what’s valuable to them is also important to their audience. Therefore they use their social platforms to “sell, sell, sell”, rather than considering what really matters to people they’re trying to reach, or more importantly keep!

So instead of using your social platforms to broadcast, try to use social media to join conversations that are already happening.
Listen to what your audience is already discussing, research what your competitors are doing well, read what influencers are writing - then create and post content that will appeal to your audience.

It may be worth considering the 5-3-2 rule for every 10 posts you publish:
🍸5 should be curation - sharing others’ content.

🍸3 should be creation - relevant content you’ve produced yourself.

🍸2 should be humanisation - personal, fun and relaxed content that humanises your brand!

If you want to promote your “Steak Night” on Facebook and Instagram, consider a drool worthy photo of one of your mouth watering steaks (never a stock image) instead of a promo flyer/poster. Keep the poster artwork for in house advertising.

If you’re stuck with content ideas, need help planning your content calendar or want us to audit your socials, we’d love to help!

Head to www.handesocial.com.au, DM us or shoot us an email at [email protected] and let’s chat!

14/12/2023

GET IN MY BELLY! 🎄🍸🤤
Hands up if you have been enjoying some Christmas Cheer at your local. 🙋‍♀️
🍸What’s your favourite festive drink❓
🍸If you work in a venue, what’s been popular this year❓
🍸Hit like if you’re looking forward to Friday knock offs today! 👍

Pictured are the awesome Christmas cocktails Marayong Hotel are offering right now! 🤩

📸 by Mish - H&E Social
🖼️ Artwork by us too.

Hit us up if you need help with themed promos, cocktail menu creation, content creation, photography or graphic design artwork. We’d love to work with you!

13/12/2023

Hi I’m Mish, founder of ! 👋

Those who know me personally know I have been a die hard Jimmy Barnes fan for as long as I can remember.
I woke up this morning to read some bad news of Jimmy’s health issues and was on edge all day.
I was grateful and relieved to read from that has pulled through his open heart surgery and is now recovering in ICU. ❤️

My message tonight has nothing to do with marketing, but is simply don’t sweat the small stuff, spend more time hugging the ones you love the most, you never know when they can be taken away from you! ❤️‍🩹🙏

Wishing you a speedy recovery Jimmy with your beautiful family around you! ❤️🙏

Much love,
Mish - H and E Social 🍸

H & E Social - Hospitality and Entertainment Marketing