I had to share a pretty hard truth with my client the other day. ⤵️
Despite months of positive analytics reports, growing followers, reach, and engagement, our client wasn’t seeing the sales they expected. When I asked if they were doing anything else besides organic social media marketing, the answer was a clear « No. »
The hard truth? Social media is just one piece of the marketing puzzle.
Your digital presence needs a well-rounded approach:
• Networking events
• SEO-optimized website content
• Email marketing
• Paid advertising across platforms
• Reconnecting with past prospects
Don’t put all your eggs in the social media basket. Diversify your marketing efforts and watch your results grow! 🌱
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#MarketingTruth #SocialMediaTips #DigitalMarketing #IgTips #ContentTips #SocialMediaMarketing #FemaleOwedBusiness #SocialMediaManagers #SocialMediaManagerServices
How do I sign more clients? And not just any clients, but my DREAM clients?
For the longest time, I struggled to reach my target audience. Somehow, companies that weren't even eco-friendly or interested in making a difference in the world wanted to work with me, regardless of the messaging I wrote on my website or the social media posts I was sharing.
But after 3 years of running Green Socials, I feel like I've cracked the code—although I'll always be a student in the sales field.
Watch this Reel to discover how we are now attracting eco-friendly businesses and mission-driven brands. These game-changing strategies could be your key to unlocking new opportunities! 🗝️
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#BusinessGrowth #SustainableMarketing #DreamClients #DreamClient #DigitalMarketingTools #DigitalMarketingLife #DigitalMarkertingServices #SocialMediaManagerServices #SocialMediaMarketingAgency #ContentMarketingStrategy #IgTips #ContentTips #SocialMediaMarketing #FemaleOwedBusiness #SocialMediaManagers #SocialMediaManagerServices
Do Instagram feeds actually matter? → YES ‼️
While the focus has shifted from spending as much time optimising our IG feeds as the actual posts (😂), maintaining an aesthetically-pleasing feed still remains a CRUCIAL aspect of our social media strategy.
The Instagram feed enables you:
👉🏼 To maintain a cohesive visual brand identity,
👉🏼 To give an amazing first impression,
👉🏼 To curate great visual storytelling and portray your brand’s story at a glance.
As you can see from some of our clients' ‘before’ feeds, some relied too heavily on images alone, while others had issues with duplicated posts or were using the wrong post covers. Our process to solve these issues? ⤵️
🥰 Adding more of their visual branding to their feed,
🥰 Creating new content templates that reflect their brand,
🥰 Scheduling posts in advance on @metricoolapp to be able to see the pre-planned feed at a glance.
We can help you revamp your Instagram feed and content templates, making your social media page more visually appealing and cohesive than ever! Comment ‘GS Roster’ to receive more info 💚
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#IGContentStrategy #InstagramExpert #SocialMediaTipsAndTricks #DigitalMarketingExpert #MarketingPlan #SocialMediaStrategy #ContentMarketing #SocialMediaMarketer #ContentMarketer #Branding #BrandReview #SocialMediaManagers
Brands that make sustainability fun (part 1): @whogivesacraptp 🎉
Let’s be honest, we’ve all heard so much of the doom and gloom of climate change that we’re almost numb to it. But what if we’re just talking about sustainability all wrong?
Enter Who Gives A Crap - the Aussie toilet paper company that’s wiping out deforestation one roll at a time. 🧻🌳 “Good for your bum. Great for the world.” Now that’s a slogan we can get behind! 😉
Their social media posts never, ever mention their social and environmental efforts, instead always focusing on TP-related jokes and fun, trendy content.
We’re not saying here that all purpose-led brands need to employ a fun tone of voice, but rather that each and every business needs to OWN their branding to the max. If you want to run a fun, sustainable brand and make life lighter, have coherent branding that represents this vibe. And your social media should be one of the first platforms to convey this light, positive energy.
So, let’s talk about brands that make doing good feel good. Who’s your favourite fun and sustainable brand? Drop it in the comments—let’s keep this eco-party rolling! 🎉♻️
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#WhoGivesACrap #ToiletPaper #PurposeLed #SocialMediaTipsAndTricks #DigitalMarketingExpert #MarketingPlan #SocialMediaStrategy #ContentMarketing #SocialMediaMarketer #ContentMarketer #Branding #BrandReview
Sometimes I have to pinch myself to believe this is my reality...
If you’d told my 20-year-old self that I would:
👉🏼 Build a thriving business in Australia
👉🏼 Have the freedom to work from anywhere with just a laptop
👉🏼 Explore the globe alongside my closest friends and family
I would’ve thought you were pulling my leg! 😂
But let’s keep a real picture: I don’t wake up every day feeling on top of the world. Like everyone else, I face challenges in both my personal and professional life. The key is to pause occasionally and think, “Wow, I’ve actually come pretty far and accomplished more goals than I thought!”.
Because sometimes I catch myself comparing my journey to my friends back home. They’ve got the steady jobs, the houses, the families, and even the cute dogs. For a moment, I feel like I’m falling behind. But then I take a breath and ask myself, “Would I really want that life?” The answer is a clear NO, for me!
My path might be different, but it’s uniquely mine. I’m building a life filled with adventures, growth, and endless possibilities. 💪🏼
So here’s a gentle reminder: let’s cherish what we have and live in the present—it’s truly all we’ve got in this beautiful journey called life. #clichebuttrue 💛
Okay, I’m so surprised that I haven’t talked more about our done-with-you package! 🎉
Because it truly is a game-changer for small business owners. Still can’t believe how much value we’re packing into it for just AU$500 a month.
After years of observing and talking to small business owners about their financial struggles in outsourcing their SMM, we decided to take matters into our own hands and created this super affordable monthly package. It’s like we’ve bottled up all our social media magic and made it super lean and streamlined for you!
So, let’s chat about why this package is making me do a happy dance. We all know the struggle, right? ⤵️
😓 Social media eats up so much of our time
😰 Coming up with fresh content ideas is so hard
😫 Keeping up with the ever-changing social media world and trends is exhausting
🤯 And thinking of hashtags, keywords, and finding the perfect posting time should not even be a thing
With our done-with-you package? Nah, none of that. Here’s what you get:
👉🏼 5 custom weekly content prompts and caption ideas so that your content always seems fresh with new ideas, keeping up with trends and talking about what matters in your business.
👉🏼 All the scheduling nitty-gritty - hashtags, keywords, best times to post, the works - already done.
👉🏼 Branded content templates that’ll save you heaps of time on content creation and visuals.
👉🏼 Even IG weekly community outreach to improve your engagement, monthly catch-up calls and analytics reports!
Here’s what a client had to say about it:
Val and the Green Socials team are absolutely magical! The Done-With-You package is GOLD. From the on-boarding experience of setting up the detailed content strategy, to the creation of customizable and beautiful brand templates, I felt ready to execute! [...] As someone who is incredibly busy, I especially appreciate the community outreach and engagement they do to help me connect with and
What I wish I knew before starting my own purpose-driven agency ⤵️
1️⃣ My business should be my first and most important client.
As you get busy with client work, it becomes so challenging to continue to work on your own business and make it grow. I still struggle with it a lot, but I am slowly getting to a place where I can outsource a lot of the client work to my amazing account managers and copywriters and focus on strategising for Green Socials.
2️⃣ Negative (or positive) client feedback has nothing to do with me, my competencies, my life choices, or values.
I used to get in my head so much when a client would give any sort of feedback. But wait, isn’t feedback the only way that we get to learn and progress?! Feedback IS the only way that you can grow as a business owner, an employee, a partner, etc. That’s precisely why we put together analytics reports at the end of each month! ✌🏻
3️⃣ Outsourcing is not shameful, but necessary.
I used to believe that I could do it all, or that building a ‘lean’ business was the only way that I could profitably grow, but this mentality led to burnout and just complete disgust for the work that I was doing. When I started to outsource some content creation and copywriting work, I felt more motivated than ever before in my business. I now have targets to hit to be able to pay my staff and know that it’s only by being a collaborative team that our clients get the best experience possible.
What have been your biggest lessons in business so far? Let me know in the comments below! ⤵️
#GreenSocials #SustainableBrands #BehindTheScenes #DigitalMarketingAgency #PurposeDrivenBusiness
What I wish I knew before starting my own purpose-driven agency ⤵️
1️⃣ My business should be my first and most important client.
As you get busy with client work, it becomes so challenging to continue to work on your own business and make it grow. I still struggle with it a lot, but I am slowly getting to a place where I can outsource a lot of the client work to my amazing account managers and copywriters and focus on strategising for Green Socials.
2️⃣ Negative (or positive) client feedback has nothing to do with me, my competencies, my life choices, or values.
I used to get in my head so much when a client would give any sort of feedback. But wait, isn’t feedback the only way that we get to learn and progress?! Feedback IS the only way that you can grow as a business owner, an employee, a partner, etc. That’s precisely why we put together analytics reports at the end of each month! ✌🏻
3️⃣ Outsourcing is not shameful, but necessary.
I used to believe that I could do it all, or that building a ‘lean’ business was the only way that I could profitably grow, but this mentality led to burnout and just complete disgust for the work that I was doing. When I started to outsource some content creation and copywriting work, I felt more motivated than ever before in my business. I now have targets to hit to be able to pay my staff and know that it’s only by being a collaborative team that our clients get the best experience possible.
What have been your biggest lessons in business so far? Let me know in the comments below! ⤵️
#GreenSocials #SustainableBrands #BehindTheScenes #DigitalMarketingAgency #PurposeDrivenBusiness
We’re so grateful for all of the business owners and organizations that we get to work with. 💚
Thank you so much for taking the time to leave a Google Review for Green Socials. If we’ve ever worked together, we would absolutely love to hear about your experience with us. It makes the biggest difference for our small business.
#GreenSocials #SocialMediaManagerServices #SocialMediaMarketingAgency
Branding101 with @mayadesigner.co and @green.socials 🤓🌱
Do you know what branding really means for your business? It’s not just about having a cool logo or a catchy name. It’s the whole package, the essence that evokes specific emotions and connections within your target audience.
Imagine this, you start a business, you’ve got your logo, your name, and even your favourite colours splashed everywhere. But a year goes by and you’re not seeing the clients you dreamed of. That’s when it hits - branding is about strategic positioning. It’s about crafting a distinct identity, a message, a feeling that clicks with your target audience.
So, before you hop into the world of social media, make sure your branding is crystal clear, consistent, and truly shows off what your business is all about.
Ready to see how strategic branding and effective social media management can transform your business? Get in contact with us 📧
@mayadesigner.co for branding dedicated to impact-led businesses ✨
@green.socials for ethical social media management 🌱
#Branding #BrandDesigner #SustainableBrands #SustainableProducts #SustainableProduction #SustainabilityMatters #PurposeDriveLife #PurposeDrivenBusiness #PurposeDrivenWoman #PurposeDrivenLife #ContentMarketingStrategy #IgTips #ContentTips #SocialMediaMarketing #FemaleOwedBusiness #SocialMediaManagers #SocialMediaManagerServices
