Wedding business marketing | Book More Brides | Online digital & social media marketing for HMUA's Was it just me that was doing this? So what do I do now?
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In 2015, I was reaching the end of my Certificate 111 in Hairdressing (I already had my Beauty, Nails & Massage Diploma from 2005, plus a Diploma in Floristry - this was my overly ambitious/addicted to education additional training I thought I needed too. Anyway, I asked the question “where’s all the stuff on promoting your business?” I was shown to a few pages inside of a lesson booklet which sh
owed things like “display advertising for shops and shelves” and “business cards to hand out” and other things of a somewhat archaic nature. So with an extremely confused look on my face I asked “what about Facebook and Instagram?” to which the replay came “yep you can do that too” ?????? This baffled me.....I had grown my bridal makeup and hairstyling business for the previous 7 years using the power of Facebook and when they created “business pages” and paid ads - I was all over it like a rash, going from freelance beauty therapist to part-time bridal stylist raking in a full time wage. I built up a successful wedding business 3 times (we moved a lot) and I owe it all to the strategies I created for myself using Facebook and by the 3rd move, Instagram too became my go-to source for getting clients. And yet not once were they mentioned in my course? Its 2015 and noone in the school is teaching social media? At this point, I realised that there was a huge lack of education in our industry and in turn that became my number 1 obsession. It was coincidently at this time I discovered a platform called “Persicope” (the Facebook Live of TWITTER). There were these amazing hair educators (the hair-besties community - Guy Tang, Ruby Divine, The Hairdo Chick) and they were all live-streaming their days in their salons. Colour formulations, balayage techniques - it was amazing. I started following them, then connecting with their followers, then seeking out makeup artists. It was like a whole underground world, I’d never known about. Then I connected with the amazing Britt Seva and Ray Torregano who showed me that there was also a niche for business education and I realised that there was a gap for me. NOONE was teaching BRIDAL and more specifically, how to grow a business in the Bridal Industry.................Aaaaand side steps Dawn..........turns on the periscope camera and the rest they say is history........After a few progressive name changes Bridal Business School was formed. Twice a week I livestream right here on the Bridal Business School page, tips and tricks to help you build a successful bridal business. Along with the weekly “Bridal Business” podcast, you can listen to on your favourite Podcast App. We have a free Global Facebook Community where we share tools, thoughts, opinions and our bridal hair and makeup results. I spend my weeks behind the scenes absorbing all I can on the latest social media growth to keep up to date for my community. Discover More Brides and Take The Quiz https://bridalbusinessschool.com/bridetribe
So where should YOU start? If you are new to bridal, just starting out or perhaps struggling to attract high quality brides (you know, that don’t ask for discounts, or try to skip their trials to save money). Then I have a FREE quiz for you, to get you started. This will help you identify the type of bride you attract and deliver you free education to get you started with creating a BRAND. https://bridalbusinessschool.com/bridetribe
If you have been in the industry for a while and attract a good quality of clients but struggle with consistency, then I would love to invite you to my private facebook community https://facebook.com/groups/bridalbusinessschool
[NEW] Wedding Business Marketing CRM | Social Media Management
Creative Biz Hub allows you to post to multiple social accounts plus your Google Business Page
Welcome to the Creative Biz Hub, designed specifically for Wedding Businesses to manage their bridal & special occasion clients.
[NEW] Wedding Business Marketing CRM | Getting Started with your account
Welcome to the Creative Biz Hub, designed specifically for 👰♀️ Wedding Businesses to manage their bridal & special occasion clients.
Comment the word "demo" if you'd like to explore more.
An Open Letter To My Community...
Do you want the good news or the bad news?
LET'S START WITH BAD NEWS
It is with a heavy heart that I announce the "closure" of Bridal Business School. Having opened my education and learning platform back in 2017 I don't say this lightly. In fact, I'm quite devastated about it but you can't run a business when there is no interest from your followers.
Sadly in the last 2 years, somewhat due to covid, there has been a complete decline of interest in business education for our industry and therefore running an online business as I have done is just not financially viable
THE GOOD NEWS
As some of you may know, I have been working hard over the last 12 months to bring you a Wedding Business Marketing Software that not only will incorporate all my courses and lessons and freebies but will give you an "All In One" solution to run your Wedding Business.
This will include:
👰♂️ Being able to schedule your social posts to FB, IG, LinkedIn, Twitter (and soon TT & Pinterest). Right now you can post updates, images and vides and reels is coming soon.
👰♂️ Using Forms & Calendars. Prebuilt wedding quote form that you can embed in your website or use on its own link/page to capture information from brides. With your own Calendar that links to Google, Ical & Zoom for appointments that you can set times and days for.
👰♂️ Email marketing & automation. I have pre-built the platform with automation, so you can link the quote form to follow up with an email and TEXT sequence that warms up your bride ready to book. You can email in bulk, you can send newsletters (coming soon you'll have newsletter templates)
👰♂️ It includes website templates that you can adjust to fit your clients, use your own images and words. Plus you can add a blog for more Google traffic.
SO WHAT DOES THIS ALL MEAN?
Become A Bride Magnet Members still have access to the program inside our VIP Group https://facebook.com/groups/bridemagnet
The Bridal Business Community Public Facebook Group (this group) will have a name change (if Facebook lets me) to "Wedding Business Marketing Community" and I will be encouraging more wedding business owners in Planning, Floristry, Dress Shops & dressmakers, Venues etc to join. I will be using the group to release all the new features that the "Creative Biz Hub" is offering and being released.
The Bridal Business School Website is being updated at the moment and will start to look slightly different in time and will eventually be found under weddingbusinessmarketing.com.au but it takes time to do this so I'll keep you posted in the Facebook Group.
THANK YOU
I want to say a huge thank you to those of you who have been with me all these years, I know that I may lose some of you over the course of the next month or so. But please know that every message, every comment, every conversation on a livestream and just the overwhelming emails and positive reviews I've had from you have been greatly appreciated.
I hope that you will stick around for the next chapter of the Wedding Business Community Upgrade but I also know that this may not be right for some of you and therefore I wish you all the best in your bridal booking journey.
For those who stick around, brace yourself, its going to be a roller coaster but its also going to be the best ride you've ever taken!
See you soon!
If you would like a free DEMO of the The HUB go to https://creativebizhub.com.au
Creative Business Management Software designed to help local Australian small business owners, stay organised and nurture clients. Wedding Business Marketing Tool for
FREE website design (you pay for hosting).
Interested? Just give me a "let's do it" below!
You know the bride that isn't ready to book? She may follow you on social, you might get the odd like but lets face it, you might not be the only hair and makeup artist she is following.
Today we'll talk about THIS bride, I can her the browsing bride or Bride B - lets talk about how to connect with her in order to get her to become a Bride A or Booked bride.
Bride automation, how to set up your online quote form and nurture sequence, to easily move the bride from enquiry to booking in less than 7 days!
We’re so excited to announce the first ever Bridal Hairstylist Virtual Summit!!
This full day of incredible bridal hair education has expert speakers from all over the world-and the best part is that it’s totally free and all online! If you are ready to grow your bridal hair business, learn more updo skills, and be more inspired for the bridal industry, then this is for you!!
There’s something for everyone here and we can’t wait to see how you will grow and learn in our amazing industry!
Once you register you’ll get a link to join the private facebook group. On August 8th, each speaker's special workshop will be released at their scheduled time in the facebook group. The speaker will be live in the comments to answer any and all questions you have during the presentation!
You'll have the whole week to watch any of the workshops you missed, and you can catch up on the chats as well.
Following the summit day, you'll get special deals for more ways to further your education with each speaker!
Retention and referrals are the best way to attract revenue to your business. Especially as the ways I teach you in this video are FREE!
Part 2... Following on from yesterday, I've taken this recording from a previous training, to help you understand how you could differentiate yourself from others charging similar prices to you. Build a Pckage, not just Sell a Service.
Competing with other service providers charging the same, slightly less or slightly more than you.
Hi everyone! 🌟 You can support me by sending Stars – they help me earn money to keep making content that you love.
Whenever you see the Stars icon, you can send me Stars.
Want my exclusive bridal business training? Join the Facebook Group. (Groups/bridalbusineesechool) ITS A FREE GROUP.
Are you posting on the right platforms? Do they give you the most amount of exposure to your dream clients?
Where is your bride in the booking process? Do you know how to get a bride's attention, even if she's not ready to book yet? Join me to learn how to book more brides.
Here is my workflow that. youcan copy to help you turn more wedding quotes into wedding bookings
I loved my weddings but I also love working online. Both can bring in a substantial revenue. Make sure you explore other revenue streams to keep the income coming in, should your face to face business be affected by something beyond your control.
This weeks quick tips for booking more brides.
Recently a big account was hacked and they know me personally so to have them reach out for help, isn’t far fetched. They know I will always help anyone but this seemed a bit sus.
I went along at first but soon realised the scammers wanted access to my accounts and wanted me to add them to my social accounts to gain access to me and my socials.
Please be aware of these scammers. They either email and get you to click a link.
I NEVER click links from emails telling me my account has been hacked or it’s about to be suspended. It’s 100% a scam. If in doubt look at the email address it has come from. Unless it’s from an actual Facebook.com or meta.com acc. It’s fake!!!
Plus, Facebook will tell you if there is a problem directly in the app itself. So ignore emails and go to the app. No notification=no issue.
I will also never ask you to send me money. These too are scams. If you asked to pay for something via messenger from a source you have never used before. It’s a scam!
Share and pass this on!
Talking Reels, Tiktoks, Stories, Livestreams and Pre-recorded content - with special Guest Melissa Mitchell
Sorry everyone but due to tech streaming issues. Todays lesson is postponed to tomorrow.
Surfers Paradise, QLD
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[NEW] Wedding Business Marketing CRM | Social Media Management Creative Biz Hub allows you to post to multiple social accounts plus your Google Business Page Welcome to the Creative Biz Hub, designed specifically for Wedding Businesses to manage their bridal & special occasion clients. #weddingbusinessmarketing #weddingbusinesstips #weddingbusinesshelp #weddingbusinesscoach #smallbusinessmarketing #crmsoftware
[NEW] Wedding Business Marketing CRM | Getting Started with your account Welcome to the Creative Biz Hub, designed specifically for 👰♀️ Wedding Businesses to manage their bridal & special occasion clients. Comment the word "demo" if you'd like to explore more. #weddingbusinessmarketing #weddingbusinesstips #weddingbusinesshelp #weddingbusinesscoach #smallbusinessmarketing #crmsoftware
FREE website design (you pay for hosting). Interested? Just give me a "let's do it" below!
You know the bride that isn't ready to book? She may follow you on social, you might get the odd like but lets face it, you might not be the only hair and makeup artist she is following. Today we'll talk about THIS bride, I can her the browsing bride or Bride B - lets talk about how to connect with her in order to get her to become a Bride A or Booked bride.
Bride automation, how to set up your online quote form and nurture sequence, to easily move the bride from enquiry to booking in less than 7 days!
Retention and referrals are the best way to attract revenue to your business. Especially as the ways I teach you in this video are FREE!
Part 2... Following on from yesterday, I've taken this recording from a previous training, to help you understand how you could differentiate yourself from others charging similar prices to you. Build a Pckage, not just Sell a Service.
Competing with other service providers charging the same, slightly less or slightly more than you.
Where is your bride in the booking process? Do you know how to get a bride's attention, even if she's not ready to book yet? Join me @bridalbusinessschool to learn how to book more brides.
Hi everyone! 🌟 You can support me by sending Stars – they help me earn money to keep making content that you love. Whenever you see the Stars icon, you can send me Stars. #StarsEverywhere
Here is my workflow that. youcan copy to help you turn more wedding quotes into wedding bookings
Talking Reels, Tiktoks, Stories, Livestreams and Pre-recorded content - with special Guest Melissa Mitchell
Day 4 - Story Board Content How to come up with a year's worth of content in an instant
Welcome to Day 03 of Social Media Boot Camp for Bridal Stylists. Today we are going to look into how to ethically run and promote special offers, contests and giveaways, ethically on specifically Facebook & Instagram If you'd like access to the PDF workbooks, commend "workbook" below and I'll get that sent to you. If you are watching the recording, go ahead and #replay and ask me anything. I promise to reply. Days 4, 5 & 6 start up again next week!
OK guys, who's ready for Boot Camp? Type yes below I've created this boot camp to radically improve your social foot print to help you attract more of your dream brides. Social Media Boot Camp is a powerful FREE 6-day training program that teaches hairstylists & makeup artists how to use social media in a way that will rapidly grow their wedding business. Type "yes" below and we'll send you the details via messenger!
Why brides forget about you - All Eyes On You Let's take a dip into Module 5 of the Become A Bride Magnet program. We always want (potential) brides to keep in touch. Most of the time a bride forgets all about you - want to know why? Let's talk about it in today's show.
Let's walk through the path that every bridal business owner should take to have a revolving door of brides.
Welcome back to Sue Louise! Sue shares a quick update on the Bridal Beauty Pro App (go download at the app store) and then talks about the significance of being published. Her class is tomorrow in our priate community. This 4 Day Advanced Business Course is exclusive to hair and makeup artists growing their business in the wedding industry. You will have your mind blown with all the content in this course as well as see you bookings and revenue increase as you implement what you learn in this EXCLUSIVE business program. PLUS access to 7 amazing GUEST SPEAKERS.
BONUS: Maqpro goodie bag ($100+ value) https://becomeabridemagnet.com Today's Special Guest: SImone Waters, CEO of Maqpro Australia. A self-confessed nerd of cosmetics and business. With a passion for women entrepreneurs, Simone helps makeup artists with education on how to build a profitable and sustainable PRO-fession. Tickets still remaining for the 4 Day Live Event UNDER 48 hours to go
In 2015, I was reaching the end of my Certificate 111 in Hairdressing (I already had my Beauty, Nails & Massage Diploma from 2005, plus a Diploma in Floristry - this was my overly ambitious/addicted to education additional training I thought I needed too.
Anyway, I asked the question “where’s all the stuff on promoting your business?” I was shown to a few pages inside of a lesson booklet which showed things like “display advertising for shops and shelves” and “business cards to hand out” and other things of a somewhat archaic nature. So with an extremely confused look on my face I asked “what about Facebook and Instagram?” to which the replay came “yep you can do that too” ??????
This baffled me.....I had grown my bridal makeup and hairstyling business for the previous 7 years using the power of Facebook and when they created “business pages” and paid ads - I was all over it like a rash, going from freelance beauty therapist to part-time bridal stylist raking in a full time wage. Was it just me that was doing this?
I built up a successful wedding business 3 times (we moved a lot) and I owe it all to the strategies I created for myself using Facebook and by the 3rd move, Instagram too became my go-to source for getting clients.
And yet not once were they mentioned in my course? Its 2015 and noone in the school is teaching social media?
At this point, I realised that there was a huge lack of education in our industry and in turn that became my number 1 obsession. It was coincidently at this time I discovered a platform called “Persicope” (the Facebook Live of TWITTER). There were these amazing hair educators (the hair-besties community - Guy Tang, Ruby Divine, The Hairdo Chick) and they were all live-streaming their days in their salons. Colour formulations, balayage techniques - it was amazing. I started following them, then connecting with their followers, then seeking out makeup artists. It was like a whole underground world, I’d never known about. Then I connected with the amazing Britt Seva and Ray Torregano who showed me that there was also a niche for business education and I realised that there was a gap for me.
NOONE was teaching BRIDAL and more specifically, how to grow a business in the Bridal Industry.
.................Aaaaand side steps Dawn..........turns on the periscope camera and the rest they say is history........After a few progressive name changes Bridal Business School was formed.
So what do I do now?
So where should YOU start?
If you are new to bridal, just starting out or perhaps struggling to attract high quality brides (you know, that don’t ask for discounts, or try to skip their trials to save money). Then I have a FREE quiz for you, to get you started.
This will help you identify the type of bride you attract and deliver you free education to get you started with creating a BRAND.
If you have been in the industry for a while and attract a good quality of clients but struggle with consistency, then I would love to invite you to my Members’ Club. It’s an exclusive private coaching community for hair and makeup artists that includes organic and paid growth strategies using social media and digital marketing. If this is you, CLICK RIGHT HERE.
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