Cyan Loves Magenta Design

Cyan Loves Magenta Design Creative Freelance Graphic Designer

Hi, I'm Michelle, Creative Marketer behind Cyan Loves Magenta. A creative, marketing expert with a focus on brand & digi...
06/09/2024

Hi, I'm Michelle, Creative Marketer behind Cyan Loves Magenta. A creative, marketing expert with a focus on brand & digital marketing. With over 17 years in the industry, the culmination of my expertise has been pivotal in crafting compelling narratives and driving measurable growth for business.

My last role, at ANSA Homes, allowed me to reimagine the brand and steer its digital presence, resulting in an 85% increase in Marketing Qualified Leads and a 70% surge in brand engagement.

With proficiency in brand development and design, my strategies have consistently delivered results. My agile approach to digital campaigns fostered a culture of continuous improvement, ensuring a consistent and dynamic brand experience across all platforms.

🌟Reach out if your business is ready for growth.
https://www.seek.com.au/profile/michelle-moore-lyWVxKzLrt

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Brand: Australis Wind Energy Brand logomark for a producer of small wind turbines for farms, small businesses or homes. ...
05/09/2024

Brand: Australis Wind Energy

Brand logomark for a producer of small wind turbines for farms, small businesses or homes.
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APP and UX Design for The Health Education and Training Institute (HETI) Health education and training in collaboration ...
05/09/2024

APP and UX Design for The Health Education and Training Institute (HETI)

Health education and training in collaboration with NSW Government. Layout for app - circa 2017.

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BRAND CONCEPTS Developers NSWBrand concept for Developers NSW, a high end residential developer in NSW. Developed in 202...
05/09/2024

BRAND CONCEPTS Developers NSW

Brand concept for Developers NSW, a high end residential developer in NSW. Developed in 2021.
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Catalogue Design Proactiv Solutions (Skincare Brand Subscription) An oldy but a goody - working Jane from Oscar Winning ...
04/09/2024

Catalogue Design Proactiv Solutions (Skincare Brand Subscription)

An oldy but a goody - working Jane from Oscar Winning Productions to shoot the campaign and fresh products.
📸 Prue Ruscoe

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Brand Design: One Life Medical Centre(Client: Sustainable Marketing Services Brisbane) Brand Design for a medical centre...
04/09/2024

Brand Design: One Life Medical Centre
(Client: Sustainable Marketing Services Brisbane)

Brand Design for a medical centre providing a complete range of allied health services in Brisbane Suburbs.
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COMMUNITY PUBLICATION - Magazine - CCSA Connections Cover of Connections Magazine - A bi-annual publication spotlighting...
04/09/2024

COMMUNITY PUBLICATION - Magazine - CCSA Connections

Cover of Connections Magazine - A bi-annual publication spotlighting issues the regional, rural and remote childcare and education services face in NSW. Showcasing services with storytelling articles, resources and helpful government and supplier information.

👀Read Issue Four Here.
https://issuu.com/michellebatcock/docs/connections_magazine_issue_4-spreads_view_a

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PRODUCT MARKETING: Fallen Perfume Creative direction, brand positioning and packaging design for a startup beauty produc...
03/09/2024

PRODUCT MARKETING: Fallen Perfume

Creative direction, brand positioning and packaging design for a startup beauty product. Fallen Perfume.

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Brand: World of Wellness (WoW) Organic Tea (2014)A bold, organic direction for a new brand of organic tea. The Wow brand...
03/09/2024

Brand: World of Wellness (WoW) Organic Tea (2014)

A bold, organic direction for a new brand of organic tea. The Wow brand had a multilevel product range that included special ranges that fit under the main brand. Indulgence, wellness, parents(fertility) Christmas and Special Events - Wedding bonbonniere.

The outcome is illustrative and rich. Art direction and styling for the shoot used natural products and tea ingredients to promote the beautiful brand.
📸 Photography Gardiman Photography
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BRAND UPDATE: CCSA CCSA (Community Connections Solutions Australia) was a peak body advocating for Early Childhood Educa...
03/09/2024

BRAND UPDATE: CCSA

CCSA (Community Connections Solutions Australia) was a peak body advocating for Early Childhood Education and Care Services across NSW. Providing comprehensive support in governance, management, leadership, business development, compliance and workplace relations.

In 2019 I joined CCSA on a part-time basis to lead the marketing team to roll out the 2019 - 2021 strategic plan. A key element of this plan was to review and update the brand to better reflect the vibrant and inclusive workplaces that are Early Childhood Services.

The project was more than the creation of a logo and style guide or 'rule book', I took a comprehensive approach for the update across all business areas, encompassing all the business areas and considering the diverse audiences including ECEC Services, Government and Other Stakeholders, and then crafting a brand positioning and message that truly resonated with the audience.

👀See the full style guide here:
https://issuu.com/michellebatcock/docs/ccsa_brand_guidelines_2020

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Financial Services - Creative Advertising - SPDR - State Street Global Investors A Standard & Poor's Depositary Receipt,...
02/09/2024

Financial Services - Creative Advertising - SPDR - State Street Global Investors

A Standard & Poor's Depositary Receipt, or SPDR, is a type of exchange-traded fund. We ( Myself and copywriter Bruno Bouchet) were tasked to create a unique advertising campaign to promote the STW product. Known for it's stability and foundation of performance we based the concept on a familiar fairy tale of the Three Little Pigs to promote the fund. Working with a Sydney Illustrator we created a stand out concept that was bold and unusual from typical print advertisements in the Financial services trade magazine space.

The second creative "Precision" showcases the broad range SPDR products helping advisers with their search for the "perfect" financial product simple.

-----------------A Standard & Poor's Depositary Receipt (SPDR) is a type of exchange-traded fund. Our team was assigned the challenge of developing a distinctive advertising campaign to promote the STW product. Drawing on its reputation for stability and strong performance, we creatively adapted the well-known fairy tale of the Three Little Pigs to highlight the fund’s strengths. In a second campaign concept, we showcased the wide range of SPDR products, emphasizing how they simplify advisers' search for the "perfect" financial solution.
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with Bruno Bouchet

Print Advertisements: Adzuna Recruitment. Simple messages make big impact - this creative was utilised by Adzuna for ove...
30/08/2024

Print Advertisements: Adzuna Recruitment.
Simple messages make big impact - this creative was utilised by Adzuna for over 5 years.

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BRAND CONCEPT: Change YOUR Mind - World Mental Health Day The idea behind this concept was a piece of paper.. that paper...
30/08/2024

BRAND CONCEPT: Change YOUR Mind - World Mental Health Day

The idea behind this concept was a piece of paper.. that paper starts as a brain shape and then changes to a million amazing shapes ( bird, tree, book etc..) - demonstrating the power of the mind and also recognition of the importance of caring for your mental health and your own ability to change your mindset for better.
created 2010. (Pro-Bono Creative)

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WESTPAC: Crisis Management Brand Positioning Ad Campaign Westpac understood they were possibly going to lose their posit...
29/08/2024

WESTPAC: Crisis Management Brand Positioning Ad Campaign

Westpac understood they were possibly going to lose their position as Australia's No.1 choice of Institutional Bank. Anticipating the result we developed a campaign for the Financial Review leading up to the announcement that highlighted all of the other "No.1's " that the bank had achieved - effectively mitigating any negative press and reminding business clients that Westpact was still their, "No.1".

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APP DESIGN: Accessible SydneyWorking in partnership with the City of Sydney to develop an app that assists those with a...
29/08/2024

APP DESIGN: Accessible Sydney

Working in partnership with the City of Sydney to develop an app that assists those with a disability to locate toilets, restaurants, shopping, parking and entertainment.

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APP DESIGN: Accessible Sydney for ACD Children and families with disability need to know accessible locations. partnerin...
29/08/2024

APP DESIGN: Accessible Sydney for ACD

Children and families with disability need to know accessible locations. partnering with the City of Sydney this app was developed to help families navigate Sydney with accessible support in their hands.
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BRAND REFRESH: ACD-Association for Children with a Disability The Association for Children with a Disability is a not-fo...
28/08/2024

BRAND REFRESH: ACD-Association for Children with a Disability

The Association for Children with a Disability is a not-for-profit that advocates for the rights of children with a disability. Partnering with Bruno Bouchet we worked with the ACD on a pro-bono basis to refresh their brand.

➡️ SWIPE to see the original logo
🌈 Keeping the child figure that was so well known to the brand we opened up the space above the child and added a flow of colour indicating all the possibilities for a child with a disability.

The update was very well received by the association and families.

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Head Candy - Packaging
28/08/2024

Head Candy - Packaging

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Springwood, NSW
2777

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5am
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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