Broden Johnson

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Southport, QLD
Broden Johnson

Founder of Yakk & Eight Fifty Espresso | Author of Don't Be A Dick [Launching 2025]

05/06/2025

Life doesn’t need to be complicated.
Be good.
Don’t take things too seriously.
That’s 90% of the work done.

Read the full article and get my weekly email here: brodenjohnson.co

15/05/2025

People keep asking me why I write these posts.

Why I keep talking about Stoicism, death, discipline, ego, time, and how to not be a dick.

Here’s the real answer:

A few years ago, s**t got hard.

Business stuff. Life stuff. Internal stuff I probably didn’t even have the language for at the time.

So I started writing—mainly to myself.

Just trying to make sense of it all.

Trying to be a better dad, a better husband, a better human… and not completely lose the plot in the process.

Fast forward a few years, and that messy pile of notes turned into something real:

A book.

I’m not sure what I’ll call it yet.

I'm tossing up between'Don’t Be a Dick.'

or 'The Unconventional Guide for Life.'

Both feel about right. What do you think?

It started as something just for me—a way to sort through the chaos.

But somewhere along the way, it became about more than just me.

Now I write these posts because I know I’m not the only one figuring it out as I go.

Not the only one asking the hard questions late at night.

Not the only one trying to live a good life without needing to become a monk or an influencer.

I write because the world’s noisy as hell, and we need more honesty.

And less posturing.

And fewer people pretending they’ve got it all sorted.

If you’ve been reading these, thank you.

If you’ve shared one, replied to one, or even just quietly nodded while reading—that means more than you know.

And if you want more of this stuff, I send a weekly email that digs a little deeper.

No fluff. No life hacks. Just perspective, stories, and the occasional reminder that time is running out.

📩 Sign up here: brodenjohnson.co
📚 Read full article here: https://brodenjohnson.co/posts/why-i-started-writing-and-why-i-still-do

Appreciate you being here.

—

Broden📖📖

07/05/2025

Socrates drank poison with more calm than most people bring to a Monday morning.

No panic. No rage. Just conviction.

Even in death, he held his values.

He didn’t obsess over how he’d die.

He focused on how he would live—with clarity, purpose, and courage.

Your time is ticking too.

Live like it matters.

📖 Read the full article below: https://brodenjohnson.co/posts/what-a-man-facing-death-can-teach-you-about-how-to-live
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23/04/2025

If you had to pay for everything with your time—your literal lifespan—what would you stop doing immediately?

That’s not a metaphor. That’s real life.

You’re paying for everything in the only currency that matters: your time.

Spend it wisely.

🕒 Read the full post: https://brodenjohnson.co/posts/you-re-paying-for-everything-with-time

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10/04/2025

You won’t find character in your highlight reel. You’ll find it in your laundry pile.

The Stoics knew it.

Character isn’t built when everyone’s watching.
It’s built when no one is.
In the lunches packed.
The meetings endured.
The moments you choose kindness when you’d rather not.

Do the boring stuff.
That’s where it all happens.

📩 Read the full article below
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03/04/2025

Most people won’t like you. That’s not a problem—it’s a sign you’re being real.

We twist ourselves into knots trying to win approval from people who don’t even matter.

For what?

You’re not here to be liked. You’re here to live with purpose. To stand your ground. To be who you actually are—not the watered-down version people prefer.

That’s not a flaw. That’s freedom.

📖 Read the full post here: https://lnkd.in/gBy7nDV6

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27/03/2025

You don’t rise to the occasion. You fall to your training.

When an elevator full of screaming kids got stuck, chaos broke out. Kids crying. Mums panicking.

I stayed calm. Talked the kids down. Solved the problem. Got them out.

Not because I’m some Zen master—but because I’ve trained for pressure (or in other words, I'm practised in fu**ed up/stressful situations).

Years of business breakdowns. Family chaos. Hard lessons.

You learn to stay steady. Or you crumble.

And look—we’re all human. We’re bound to f**k it up sometimes. I still do all the time.

But that’s the game: practise, mess up, try again.

The goal isn’t perfection. The goal is becoming better when it matters.

📩 Read the full story + Stoic lesson at the article below.

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20/03/2025

Being a good person isn’t about knowing what’s right. It’s about doing what’s right.

Marcus Aurelius said, “Waste no more time arguing about what a good man should be. Be one.”

It’s not complicated. It’s just not always easy.

Want to be a better husband? Listen. Be present. Take the bins out without being asked twice.

Want to raise good kids? Model the values you want them to have.

Want to be a better person? Stop overthinking it and start acting like one.

Not tomorrow. Today.

Read full article here: https://brodenjohnson.co/posts/just-do-the-right-thing-not-tomorrow-today

12/03/2025

Perfection is impossible—but that’s not the point.

The Stoics knew they’d never reach it, but they worked on themselves anyway. Every day.

Parenting, business, life—it’s all about trying, failing, and trying again.

Every time I don’t snap at my kids when they ask me if “water expires” at bedtime, I’m improving.

Every time I don’t lose my cool over an email that makes me question my career choices, I’m improving.

The goal isn’t to be perfect. The goal is to become better.

PS: You’ll never be perfect, but that doesn’t mean you shouldn’t aim for it. Want a regular email like this? I send a weekly email with stuff just like this. Sign up free here: https://brodenjohnson.co/

27/02/2025

Love isn’t just a feeling—it’s fuel.

Viktor Frankl survived the Holocaust because of it. Marcus Aurelius led with it. Seneca said, “If you want to be loved, love.”

Love makes parents sacrifice for their kids. It makes us show up, push through, and build something greater than ourselves. And self-love? That’s the foundation of everything.

So, the real question isn’t what is love? It’s how are you showing it?

Read here: https://brodenjohnson.co/posts/love-the-most-important-thing-we-get-wrong

20/02/2025

Buying a couch shouldn’t feel like an existential crisis. But then you start asking: Leather or fabric? Splurge or save? Minimalist or do I need 12 throw pillows for my soul?

Before you know it, this isn’t about furniture—it’s about your values, your habits, and how you make choices.

The truth? Balance is found in the small stuff. The way we think about everyday decisions shapes how we handle the big ones. And every overthinking spiral is just a disguised lesson in figuring out what truly matters.

So, what’s the last “small” decision that sent you into a mental boot camp?

Read the full post here: https://brodenjohnson.co/posts/how-buying-a-couch-taught-me-a-life-lesson

15/02/2025

Waiting for the ‘right time’? You’ll be waiting forever.

How many times have you told yourself “I’ll start when I’m ready”?

I’ll quit my job when things settle down.
I’ll get in shape when life isn’t so hectic.
I’ll have that tough conversation… later.

Spoiler: later turns into never.

Seneca said it best: “While we wait for life, life passes.”

The truth? There is no perfect moment. No magical sign. No day where everything aligns just right. The only time you actually have is now.

Read the full article at brodenjohnson.co/posts/waiting-for-the-right-time-you-ll-be-waiting-forever
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About Me | Broden Johnson

Having started my first sales job at the ripe age of 18, I spent the first few months working in a call centre, cold calling hundreds of people a day, trying to convince them to buy a product priced at a whopping $18k. Without success…

This is where my passion (near-obsession) was ignited and began my journey of personal development and the desire to understand what made people buy (and what didn’t)… I studied the deep psychology of this and thus I began the journey of improving my sales and marketing skills.

By the age of 21, I had built a successful sales company and was personally earning in excess of $1.2mil a year.

Then one day, it all came tumbling down. After a failed business partnership, I went from earning over $1.2mil a year to being $200K in debt and suddenly not having a job… All in one day.