Broden Johnson

Broden Johnson Founder of Yakk & Eight Fifty Espresso | Author of Don't Be A Dick [Launching 2025]

Buying a couch shouldn’t feel like an existential crisis. But then you start asking: Leather or fabric? Splurge or save?...
20/02/2025

Buying a couch shouldn’t feel like an existential crisis. But then you start asking: Leather or fabric? Splurge or save? Minimalist or do I need 12 throw pillows for my soul?

Before you know it, this isn’t about furniture—it’s about your values, your habits, and how you make choices.

The truth? Balance is found in the small stuff. The way we think about everyday decisions shapes how we handle the big ones. And every overthinking spiral is just a disguised lesson in figuring out what truly matters.

So, what’s the last “small” decision that sent you into a mental boot camp?

Read the full post here: https://brodenjohnson.co/posts/how-buying-a-couch-taught-me-a-life-lesson

Waiting for the ‘right time’? You’ll be waiting forever.How many times have you told yourself “I’ll start when I’m ready...
15/02/2025

Waiting for the ‘right time’? You’ll be waiting forever.

How many times have you told yourself “I’ll start when I’m ready”?

I’ll quit my job when things settle down.
I’ll get in shape when life isn’t so hectic.
I’ll have that tough conversation… later.

Spoiler: later turns into never.

Seneca said it best: “While we wait for life, life passes.”

The truth? There is no perfect moment. No magical sign. No day where everything aligns just right. The only time you actually have is now.

Read the full article at brodenjohnson.co/posts/waiting-for-the-right-time-you-ll-be-waiting-forever
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Behind every successful Social Media Ad campaign, there's a winning team. 🥇The Yakk crew pulled together to make Stork F...
29/04/2024

Behind every successful Social Media Ad campaign, there's a winning team. 🥇

The Yakk crew pulled together to make Stork Furniture's latest campaign a resounding success. Our secret? The perfect blend of creativity, strategy, and in-house collaboration.From design to delivery, our talented lot crafted a campaign that clearly resonated with Stork's audience.

I'm so grateful for the innovative minds and collaborative spirit that make great things happen at Yakk!

I want to give recognition to the woman in my life: my wife Elise and my two girls, London and Isla-Rose. They are my dr...
07/11/2023

I want to give recognition to the woman in my life: my wife Elise and my two girls, London and Isla-Rose. They are my driving force that make me do what I do and support me all the way. Couldn’t ask for a better family.

Comment your driving force below.

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Southport, QLD

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About Me | Broden Johnson

Having started my first sales job at the ripe age of 18, I spent the first few months working in a call centre, cold calling hundreds of people a day, trying to convince them to buy a product priced at a whopping $18k. Without success…

This is where my passion (near-obsession) was ignited and began my journey of personal development and the desire to understand what made people buy (and what didn’t)… I studied the deep psychology of this and thus I began the journey of improving my sales and marketing skills.

By the age of 21, I had built a successful sales company and was personally earning in excess of $1.2mil a year.

Then one day, it all came tumbling down. After a failed business partnership, I went from earning over $1.2mil a year to being $200K in debt and suddenly not having a job… All in one day.