North Eastern Advertiser
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The North-Eastern Advertiser is an independent weekly newspaper based in Scottsdale, Tasmania.
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Scottsdale, TAS
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The North-Eastern Advertiser is an independent weekly newspaper based in Scottsdale, Tasmania. It is the only source of local news for this regional area, and carries news relating to federal, state and local government as it applies to the North-East. The Advertiser features extensive coverage of rural and agricultural issues for North-East producers, including the latest in cattle and lamb trends and prices, dairy issues and cropping news. Our local sports coverage is second to none as we cover local football, netball, cricket, pacing, tennis, lawn bowls, little athletics and everything else. Every local community event is covered, and we have the reputation of attending everything, even wedding anniversaries! The benefit of this is that everyone in the North-East buys and reads the Advertiser to get the latest on local news and views. Regional newspapers such as the North-Eastern Advertiser offer excellent value for advertising dollar, as 95 per cent of households in the North-East read the Advertiser to find out about issues and community events that bigger newspapers and online news sites simply cannot cover. As a result we offer the best access to North-Eastern residents of any medium – print, radio, TV or Internet. Only the Advertiser covers local issues and has local content written by local correspondents. Our opinion page features a local editorial every week and letters to the editor on every issue imaginable. As an icon of the North-East since 1909, the Advertiser is a must read for everyone in the North-East, and is therefore to perfect advertising platform to target the North-East. Distribution is around 3,500 copies per week via newsagent, small retailers, supermarkets, direct mail and via the extensive network of our paper girls and boys, who sell the paper directly to households in Scottsdale and Bridport. North-East statistics: • Area covered between Underwood and St Helens, including Pipers River to Cape Portland and inland as far as Mathinna. • Main towns: Lilydale, George Town, Scottsdale, Bridport, Ringarooma, Branxholm, Derby, St Helens, Pipers River, Weymouth, Winnaleah, Gladstone. • Main industries: health, tourism, forestry, farming, agriculture, contracting, education, service industries, retail, food. • Population: approximately 7,000 (male to female ratio 50:50) • Average age: 44 • Families: approximately 2,000 • Average weekly household income: approximately $750