The Story Shed

08/01/2025

Are you a business owner struggling with the 'marketing ick'? You're not alone! Many of us feel uncomfortable when it comes to promoting ourselves or our businesses.

Here's how to turn that awkwardness into authenticity using softer storytelling techniques to market with warmth, connect with your audience, build trust, and share your journey in a way that feels true to you 💬 ✨

https://thestoryshed.com.au/2025/01/02/overcoming-the-marketing-ick-embracing-the-softness-of-storytelling-marketing/

23/10/2024

Oh, hey!👋🏼 Thank you for the lovey mention, The Fold - Southern Highlands!

10/10/2024

A few recent happy clients🥰
Honestly, I’m so chuffed that I’ve uncovered my life’s mission. A love for stunning design and an exploding passion for people and their stories will always keep me ons this path💜
Business owners, make 2025 YOUR year. It’s time to let your business story shine.
Check out my Brand and Web Design Package via the link in bio.. and don’t forget to download your FREE Storify Your Business e-Guide while you’re there.

05/06/2024

Art has the power to open minds, stir souls and elevate the human experience.🎨
I had way too much fun creating this website for the lovely Pamela Morand, an intuitive artist based in Robertson, NSW.
She's offering prints of her artworks for sale via https://pamelamorandart.com.au/. "The House and the Red Flowers" is my absolute favourite🌹

View the Story Shed portfolio here --> https://thestoryshed.com.au/portfolio

18/04/2024

🎶And THIS, my dear friends, is why I 💜 what I do. I get to work with stage performers, passionate musicians and everyday people who are doing extraordinary things in and for their communities. Just in time for their Charlie and the Chocolate Factory production that kicks off in Camden tonight, please say hello to the Camden Musical Society's brand new website --> camdenmusicalsociety.com.au
And don't forget to check out their incredibly talented cast and production team - https://camdenmusicalsociety.com.au/charlie-and-the-chocolate-factory-cast-and-production-team
Thank you to the dedicated Committee Member (Marketing) Inge Marais and the entire committee for this joyous opportunity.
👉Services delivered: Brand support, Web Design, Copywriting.

21/02/2024

Although I enjoy working solo, teaming up with talented creatives every once in a while broadens my horizons vastly, and I'm eternally grateful for the opportunity to learn from industry leaders. Collaborating with Melanie from Rapid Websites to bring Shed Solutions and Building Versatility to life was a dream.💜

Announcing our latest project with Building Versatility, a leading builder in the Southern Highlands. 🛠️ We're excited to partner with Richard and Jennifer to create a stunning online presence that reflects their commitment to quality craftsmanship and innovative design. From custom homes to renovations, they do it all with style and precision. 🏡

It was also wonderful to work with Lani at The Story Shed, who crafted the compelling website content. 💻

https://buildingversatility.com.au/

07/12/2023

🥳 I’m thrilled to share that I’m taking on new Brand & Website clients for January - March 2024!
Start the year right by investing in a website that makes your clients fall in l💜ve with you.
Included:
⭐️Brand development
⭐️Logo design
⭐️Website design
⭐️SEO and all content

Email me at [email protected], or DM me to start the conversation 🙋🏻‍♀️

07/12/2023

🥳I'm excited to share that I'm now taking on new Brand & Website clients for January, February and March 2024!
Start the year right with a website that makes your dream clients fall in love with you.
Included:
⭐Brand development
⭐Logo design
⭐Website design
⭐SEO and all content

Email me at [email protected], or inbox me to start the conversation 💜

--> https://thestoryshed.com.au/

03/11/2023

These testimonials warm my heart like a hot choccy on a cold Robbo day.
Look, running your own business and resolving to deliver innovative solutions rarely happen without encountering hurdles. It’s how high you’re willing to jump over those hurdles - and how many times you’re prepared to jump again after falling down that matters.
And boy, have I got some bruises to show🩹
The Story Shed has been fortunate to attract clients from the very start who are compassionate, work with integrity, and are an absolute joy to serve. Clients whom I absolutely don’t mind trying new things with and gaining a few more battle scars. It’s ALWAYS worth it in the end✨
Here’s to successful projects, always learning new things, and many happy clients to come!

29/09/2023

Honestly, these cupcakes stole the show last night. Thanks for making them so magical, Ally! x

17/09/2023

A soulful & interactive workshop, wine tasting and networking event for small business owners in the Southern Highlands.

07/09/2023

Do you own a small business in the Southern Highlands? ✨LISTEN UP✨
The very first "Storify Your Business" Workshop and Wine-tasting Event is coming to Robertson, NSW, on the 28th of September, brought to you by The Story Shed😎
For only two hours out of your Thursday night and $20 out of your pocket, you'll learn the fundamentals of harnessing the only magic juice you'll ever need to grow your business... YOUR STORY.
If you've ever tried self-marketing through storytelling, you'll know it's 🗣hard 🗣as🗣heck.
The Story Shed's founder, Lani, has been writing stories for years as a crime reporter, magazine editor, promotional writer and digital content lead. She's breaking it down into bite-sized chunks for you.
And hey, when has a social and wine-tasting sesh with the Southern Highlands' own DiVino.com.au ever NOT been an idea of a fun night out?
Grab a friend or four, and let's enjoy an interactive mini-workshop at the CTC Robertson on identifying your unique story, aligning it with your business and knocking the socks off your dream clients.
Spots are very limited; please book here⤵️

A soulful & interactive workshop, wine tasting and networking event for small business owners in the Southern Highlands.

18/08/2023

🥁Drum roll... It's happening!!
The Story Shed's very first Storify Your Business Mini Workshop, right here in Robertson. If you own a small business, or work as a sole trader or freelancer, chances are a million percent that you have to market yourself in some way or another.
Injecting your own fantastic story (yes, your story IS interesting) into your business is 🗣hard as heck🗣.
So hey, storytelling is my thang.
For many years, I've been extracting and writing the stories of people from all walks of life... convicted murderers (as a crime reporter and feature writer), philanthropists and local celebs (as a magazine editor) and business owners (as a promotional writer and website storyteller).
I'm excited to now share my key learnings with you on using personal storytelling narratives to knock the socks off your dream clients.
Oh, and did I mention the evening includes a bespoke wine-tasting experience with DiVino.com.au?
There are limited spots available so book now, fam! --> https://www.eventbrite.com/e/storify-your-business-small-business-networking-workshop-wine-tasting-tickets-695140302357?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl
xx

27/06/2023

I've been wrong all my life.

A town or city is a living, breathing organism. It has the ability to bring immense joy.

I'm sharing a rather personal story of my family's journey and how a beautiful, tucked-away Southern Highlands town has changed our lives forever. --> https://thestoryshed.com.au/2023/06/27/robertson-is-truly-life-changing-and-heres-why/

26/06/2023

If our business ventures aren't driven by our own life stories... then what drives them?
Your target market craves to feel a real human connection in a life filled with digital noise. Give it to them.
My life's work has come to this - Storytelling. At The Story Shed, I help you bring your story to life through dreamy web design and brand storytelling.
And the best of all? I believe in old-school values like sharing a coffee in-person, doing what I promise (and even a bit more) and really listening.
Browse my offerings here -- https://thestoryshed.com.au/brand-and-story-package

22/06/2023

🗣ATTENTION small business owners and solopreneurs: Food for thought.
People don't buy things, they buy FEELINGS.
People don't pay for services, they pay for EXPERIENCES.
People ignore sales talk, but listen to STORIES.

Case in point:

"Morning Spinning Class; 60 mins Spinning Class Here"
vs.
"60 mins Morning Spinning; Goodbye morning monster, hello refreshed me!"

Make your marketing turn heads with storytelling.

More fun tips here --> https://lnkd.in/gEMb2NY5

09/06/2023

Hello, world! 👋
A warm welcome to my little corner of Facebook. I'm Lani, your go-to girl for eye-catching web design, binge-worthy brand stories and beautifully written autobiographies and memoirs. If you're a sole trader or small business owner in the beautiful Southern Highlands and desperately need help building a solid online brand, get a dreamy website up and running and attract your ideal clients to your door - say no more.
With more than 14 years of experience in digital content and media, I've finally arrived home... aka, doing something I'm passionate about for a community that has stolen my heart, right here in the heart of the Southern Highlands.
Please take a tour of my website --> thestoryshed.com.au
Or slide into my inbox... I'm always up for a chat!