Nina Christian

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Nina Christian

I'm on a mission to help more inspiring people rise up and be the voices of influence that the world

12/01/2026

This book was ahead of its time - and now, it’s right on time.

When I first wrote Marketing Me, many of the ideas felt counter-cultural. Less "marketing", more human (the "me" part of the title).

Less about chasing attention and way more about earning trust and building reputational equity.

Recording it last month, three years later, it was so clear how much the landscape has shifted.

People are wired to filter by default. Overstimulated. Skeptical of hype. Craving substance.

And suddenly, the principles in this book feel not just relevant - but necessary.

This isn’t about trends. It’s about getting the right foundations.

Solid ones, that are timeless and "transcend trends" (wow that feels just feels nice to say lol!)

It’s not about hacks or shortcuts. It’s about clarity, congruence, and connection - things that matter regardless of the tools we’re using in any single moment.

If you’re tired of chasing the elusive "what’s working right now” and want something that will help you build from a solid base this year… and next year....and the year after that… this is for you.

https://www.ninachristian.com/marketing-me-audiobook

23/12/2025

The last thing on my list before I switch off for the year is officially done.💃

(I’m calling this one of my “just scraped in, but deeply proud” moments.😌)

Earlier this year I committed to getting the Marketing Me® Audiobook recorded, edited, and live before the holiday break - because it's the ideal time of year for it...
....the time when we pause, reflect, and think about what matters most - and what we'd like the next chapter to look like.

How we show up in your work and in the world is one of those quietly powerful questions.

And hand on heart, the ideas in this book feel even more timely now than when I first wrote them three years ago.

It took more energy and persistence than I expected to complete this project (and yes, the people closest to me definitely felt it), but it’s done. 💃💃💃

I’m both relieved and excited that it’s now live - because I know how much it can help right now, and because I delivered on a commitment to myself that took next level persistance :-) .

This has truly been a labour of love - but absolutely worth it! Because listening is so much easier than reading for many of us these days!

If you’d like to have it in your pocket, on your phone, and in your ears over the break, you can start listening here:

👉 https://www.ninachristian.com/marketing-me-audiobook

And honestly - any and all encouragement, validation, high-fives, or general “you did it” energy… I will receive very gratefully. 💛

17/12/2025

This is how we’re thinking about 2026.

Rowena Millward and I spent the day together yesterday, sharing plans, ideas, theories, and hypotheses - with the simple intention of - cross checking our 2026 thinking - and each consolidating our own action plans.

We each have significant things in motion:
a new book,
marketplace expansion,
new tools and ways of supporting our clients.

We work in different spaces, with different clients but our approaches are deeply complementary. Asking each other big questions, being able to share our freshest thinking, and inspiring each other makes us both sharper.

We did this at my place, with good food, comfy recliners and time to slow down. Cooking for people I care about is one of my love languages, and blending that with big-picture strategy feels deeply natural to me.

Picking fresh herbs from the garden, peeling prawns, pottering in the kitchen all while talking through the real-time shifts we’re seeing - in our work, our clients, and the broader landscape - and what we each are seeing unfolding next year. So awesome.

So much business planning happens in formal, structured environments. This was the opposite.

A kitchen instead of a meeting room.
A garden instead of a zoom.

(not pictures were the myriad of notebooks, sketch pads and “thinking accessories” - and there were a lot of those!)

There was also ice cream, cherries, chocolate, popcorn - and yes, a nap afterwards. Which honestly felt like part of the activation. Integration matters. the ideas we were unpacking were huge and need space to settle.

Experiences like this remind me that big breakthroughs usually don’t come from forcing or drive.
they comes from flow, trust, receptivity and the right conditions for thought to expand and ideas to sharpen.

this is how it was for us yesterday. so if you’re thinking about how you might do something to play to your strengths….

here are a few things worth considering:

– Where do you actually do your best thinking, and how do you make space for that?

– Who are the people that expand your ideas rather than contain them?

– What do you need between now and the break to feel set up and firmly in the driver’s seat for next year?

Sometimes the most strategic thing you can do is create the conditions that let your best thinking emerge.

and this approach absolutely worked for us!

10/12/2025

There’s a myth in modern branding that says:

“If you can’t say it in one line, you’re not clear.”

But clarity doesn’t have to mean reduction.

You can be layered, nuanced, multidimensional - and still have a message that lands.

𝙏𝙝𝙚 𝙖𝙧𝙩 𝙞𝙨 𝙞𝙣 𝙘𝙧𝙚𝙖𝙩𝙞𝙣𝙜 𝙧𝙚𝙨𝙤𝙣𝙖𝙣𝙘𝙚, 𝙣𝙤𝙩 𝙟𝙪𝙨𝙩 𝙨𝙞𝙢𝙥𝙡𝙞𝙘𝙞𝙩𝙮.

08/12/2025

The journey of marketing yourself as an authentic personal brand is full of contrasts and paradoxes. Here’s one of my favourites because both are absolutely true.

You need to find your voice to use your voice.
You need to use your voice to find your voice.

The two exist together, simultaneously.

Your voice will be different in three months if you are using it continually as the very use of it will open the pathway for new aspects and depths to come.

Knowing you are going to grow and evolve on this journey is important, as well as being okay with that and starting to use it now.

It’s equally important to accept that you don’t have to have it all together.

You don’t have to be perfect. That said, you don’t have to share your imperfections either. It’s not about inciting drama, venting, or trauma dumping. If you don’t want public opinion, don’t share it or open it up to public expression.

Pick and choose, be selective, and exercise wisdom around which bits you share of yourself. This is important because as "personal brands", we are putting our "person" out there for all and sundry. So we want to be wise about it and withhold the parts that are deeply personal and precious to us.

(excerpt taken from Chapter Six of Marketing Me: Embracing Your Difference.
This part really stood out to me today as I was reading it aloud while recording my audiobook.)

04/12/2025

When it comes to marketing, especially if you are the face of your brand, please don't cave in to the pressure of being a certain way because that's what seems to be "popular" right now.

Please, DO YOU. 🦚

There is enough same-ness, out there.

The world will love your uniqueness more than your polish. 💛

By all means, always grow, level up and refine your message.

And yes, look for ways to do things efficiently.

But don't let short-cuts sell you short.

Taking the personality of who you are.

Trying to shoe-horn yourself into a version of what you think other expect of you (it's a delusion!) 🤡

We would rather watch your journey, and delight in the transition from the caterpillar to the butterfly....
....than for you to pick up some fake wings from the local discount store and strap them on, trying to "play the part".

You are amazing just as you are. 👑

Everyone is growing, we are all a work in progress.

There is strength in vulnerability and power in embracing the process.👣

There is only one YOU!

You are amazing.

And the world needs what you have! 🌞

03/12/2025

In the saturated world of marketing, simply following trends won't cut it.

Visionary brands carve out new spaces instead of fighting for existing ones.

They define the rules rather than conforming to them.

Building a brand with originality and intention establishes a new conversation and invites your audience to engage deeply.

02/12/2025

Each year I refine how I work, to be most aligned with what leaders need for the year ahead - based on how the market is shifting and where things are going next.

25+ years immersed in this space has given me perspective and a strategic instinct that’s adept at spotting patterns long before they’re mainstream.

I believe the next era of influence belongs to leaders who are clear, congruent, and confident about what makes them unique and distinct - and able to express that in a way that positions them as a “category of one.”

Especially as we move into the post-social era, and redefine what sustainable visibility looks like in an AI-saturated landscape.

My 2026 pathways reflect that, built intentionally to support experts and founders at different stages of their journey.

If you’re mapping your own evolution for next year, this overview might be something to sit with as you consider what’s next.

(And for keynotes, workshops or corporate engagements - that sits in its own lane; just reach out for info speaking, facilitation or team-up levelling initiatives.)

The faster change accelerates, the more powerful it becomes to understand your own essence - and to express the impact of your work in a way that feels good for you, and for the people it touches.

I’m excited for what’s ahead :-) and if you feel called to shape your next chapter with support beside you, I’m here.

30/11/2025

Imagine two train tracks running perfectly parallel.

At the starting point, they look identical: close enough that no one would notice a difference.

Now imagine that one shifts by just one degree.

It’s barely perceptible at first.
But over distance, that tiny divergence becomes a chasm.

That’s what’s happening right now with AI.

Two tracks that look the same - both using the “similar” tools (on the surface anyway), both creating content, both saying they “value authenticity.”

But one track is outsourcing thought.
The other is amplifying it.

One is letting AI generate.
The other is using AI to refine, clarify, and expand what’s already theirs.

Here’s where it gets tricky.

Most people think they’re being “original” because they start with a directive or a seed of thought.

They input something personal, AI gives them something that sounds brilliant – and sharper, smoother, more polished.

It’s intoxicating.
Because right now, everyone is “bedazzled by better”. e

But “better” is a seductive trap.

It’s how homogenisation creeps in unnoticed.

Because when you outsource the thinking, even just a little, you start to forget what your real voice sounds like.

The insights that shaped your worldview.
The sentences that built your credibility, your reputation, your identity.

The difference feels more subtle now.

But in six to twelve months, the gap will be unmistakable.

Because it’s not about whether you use AI
It’s about where the ideas are coming from.

and how the ideas come together.
merging, meshing and creating a unique perspective no one else in the world has.

If your content couldn’t stand on its own in a room,
if you wouldn’t say it out loud to a group of peers or friends,
then what you’re publishing might not actually be you.

And over time, those who hand over their creative instincts to machines will find it harder to cross back.

Because the gap won’t just be between two tracks - it’ll be between two selves.

When the public version of you becomes more polished than your lived one, congruence fractures.

And once that happens, credibility is harder to rebuild than content ever was.

So the real question is:
Which track are you on?

Because right now, they still look very, very similar.

12-months from now, the gap will be glaringly obvious.

Two people can start from the same place and end up in completely different futures.

All it takes is one degree of difference.

Your default, repeated often enough, becomes your brand, whether you meant it or not.

The future won’t belong to the ones who sound flawless.

It will belong to the ones who still sound like themselves.

29/11/2025

PSA: Like you i’m seeing thousands of BF offers, ads, emals and promos right now. It’s a lot. So if you’re in that world and you’re experiencing a dip in people buying right now here are 5 reasons for that.

1. Pattern fatigue.
People have seen the same funnels, launches, bonuses, “last chance” emails and founder stories so many times that their brains just tune out. It’s not personal - it’s become a season of saturation.

2. Trust erosion.
Years of overpromising in the online space have made audiences more sceptical. Even good offers (like yours, with a good track record) get caught in the crossfire, unfortunately. especially as people do “blanket bans” in an attempt to protect themselves.

3 AI sameness.
With content now so easy to create, everything is starting to look and sound the same. When nothing stands out, nothing converts. again not personal but you might have been the only “excellent choice” before, now “polished excellence” is way more accessible to anyone. again i think this is a temporary season to ride out.

4. Attention resistance.
The more people are bombarded, the more selective they become. They’re not engaging because their nervous systems are overloaded, not because your offer is bad.

5. Economic caution + cognitive load.
People are tired, decision-fatigued, and more careful with how they spend. They’re not impulsively buying in the way they did a few years ago. especially in the digital space and even more so around knowledge-based products. not because it’s bad, they just don’t feel like they have thr bandwidth to consume it.

What to do??

Mentally:
1. know that this is a temporary glut and will recalibrate and true credibility and expertise will rise to top - but it will take some time for the avalanche to settle. (i’ve been a marketer for 30 years so have lived lots of big shifts and evolutions)

like the late 2010’s when anyone who had done a basic youtube or udemy course was suddenly a “digital marketer” and selling training and silver bullet “tactics” and it took time for thr market to see through the shiny new toys.

with this current shift - which is thr biggest so far, it willl be vastly different on thr other side though, but true experts and credible voices will be able to adapt.

Practically:
2. Rethink your entire customer (and audience) experience. People aren’t responding because the whole experience feels predictable.

Audit your entire customer journey for sameness. Remove the formulaic structures. Introduce more nuanced, human touchpoints and rethink the cadence.

it’s not fixing just a step you’re recalibrating the whole system. think about how can you surprise. inject genuinely human encounters. (i spent most of this year doing this myself to adapt to “now” and prepare for what’s next.)

Hope that helps make sense of what you’re seeing. It’s not “you” - it’s the whole landscape (and world) shifting.

27/11/2025

Ever notice how some brands are instantly recognisable? It's not magic - it's consistency.

By harmonising your visual and verbal cues across all platforms, you build a cohesive identity that people trust.

This isn't about being flashy; 𝙞𝙩'𝙨 𝙖𝙗𝙤𝙪𝙩 𝙗𝙚𝙞𝙣𝙜 𝙪𝙣𝙢𝙞𝙨𝙩𝙖𝙠𝙖𝙗𝙡𝙮 "𝙮𝙤𝙪", 𝙚𝙫𝙚𝙧𝙮𝙬𝙝𝙚𝙧𝙚.

25/11/2025

Standing out today is one thing, but shaping what’s possible for tomorrow is where the true, lasting influence lives.

I’ve learnt over many years, (and many evolutions and iterations!), that brand visibility isn’t just about being seen now; it’s about staying relevant, credible, and trusted as the market evolves.

The brands (and leaders) who last aren’t chasing noise; they’re building "'brand equity'".

Showing up, again and again, as themselves - with wisdom, discernment, and as a force for what’s next.

If this idea resonates, here are a few ways to build steadily - aligning today’s realities with tomorrow’s possibilities. Each small step you take in integrity today becomes the foundation for a more magnetic and sustainable presence tomorrow.

What are you putting in place today that your future self will thank you for?

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Pyalong, VIC

Website

http://www.ninachristian.com/

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Meet Nina...

Nina Christian is a passionate marketer, with a career of over 24 years in marketing spanning technology, not-for-profits, tourism, fashion, sports, education and more. In 2000, Nina founded boutique-marketing agency Braveda (Winner, "Best Marketing Agency" at the 2018 AMI Awards) and in that time has worked with hundreds of marketers, agencies and award-winning clients around the globe helping them to make their marketing exceptional.

Even with a rich background in traditional marketing, Nina was an early adopter of our industry’s digital toolset – recognising changing buyer behaviour and the need for marketers to adapt.

Nina founded, grew and successfully exited a startup of international renown, is the Co-Founder of social enterprise EntreprenHer, and through her agency Braveda, has created a thriving online community of thousands of young marketers starting out under the @Launch Your MarketinLaunch Your Marketing Career brand.

Nina is the State Chair of the AMI in Victoria, an AMI Fellow, Winner of Certified Practicing Marketer of the Year (Victoria) 2018, and serves on multiple marketing advisory boards.