Truepenny Media

07/06/2024

Credibility and empathy take authenticity. Good article -

Perhaps politics stands out as the arena where communication skills, and being able to articulate a message, is most missing.

30/11/2023

What a great way to do some Christmas shopping and help the environment.

Deck the Halls with something a little bit different this Christmas. Come along to our special Christmas Wildplant Nursery sale on December 2 and go home with, well, some beautiful, affordable native plants and much, much more...

23/11/2023

Deck the Halls with something a little bit different this Christmas. Come along to our special Christmas Wildplant Nursery sale on December 2 and go home with, well, some beautiful, affordable native plants and much, much more...

21/11/2023

Everybody is talking about AI! I've even suggested that people who lack confidence with their writing can benefit from using it. The question is, can it deliver passion, pathos and power?

We are now being told Artificial Intelligence will have emotions and critical thinking. Well, based on today’s effort by ChatGPT I’d say the programmers have a long way to go.

11/10/2023

Another great initiative from CEN and Friends of Porters Creek Wetland

17/09/2023

This is an article written by AI https://truepennymedia.com/latest-news/f/did-a-robot-write-this-article It is factual. It has nicely structured sentences and some balance. It is, however, boring, devoid of humanity. I feel like I am reading loads of content like this at the moment. As a human who has made a living as a professional writer for almost 40 years, I wonder at the intent of publishers who think they can get away with feeding the public AI-generated articles. How do you feel about this issue?

Robot versus writer part 1

26/07/2023

I’ve spent today learning from Traditional Owners and Indigenous Rangers in the Kaṯiṯi-Petermann Indigenous Protected Area.

An honour.

26/07/2023

16-Year-Old Casey Phair of New Jersey made history as the youngest player in World Cup history on July 24.

26/07/2023

National Times Art Post

Skies painted by Vincent Van Gogh

26/07/2023

Set around a culture war in a nursing home, Chandran’s third novel has won Australia’s biggest literary prize – and yet, she says, she was almost too afraid to write it

26/07/2023

I often hear business and not-for-profit leaders say they don't need a website. Here are my reasons why I think websites are still essential tools for effective digital comms.https://truepennymedia.com/latest-news/f/who-said-web-is-dead
What do you think? Are you currently getting the most out of your digital content?

14/06/2023

I am so pleased to be invited to read some of my poems from my first collection, Mother's Song, at the Community Environment Network Winter Solstice gathering on 23 June. Have you got your tickets yet? Wine and cheese, speakers, local craft stalls and great company in the Wildplant Nursery at Ourimbah. Great to be on the same bill as Paul Craig and Dr Bob Fuller.
https://cen.org.au/events/cen-event-list/779-winter-solstice-2023

CEN's Wildplant Community Nursery will be holding their second Winter Solstice this year, celebrating the change of seasons was a success last year and we have decided to hold it again this year....

13/06/2023

Have you ever been lost for words? Perhaps you need a professional writer...
https://truepennymedia.com/how-we-can-help

Truepenny Media provides comprehensive services including research, article writing, public relations

29/05/2023

What's in a name? Well, names and faces can set your website apart from your competitors because potential customers want to know who the people are behind the brand...https://truepennymedia.com/latest-news/f/put-your-best-people-forward

Profile your talent and make it easy for potential customers to contact a real person if you want your website to be working as hard for you as it could.

22/05/2023

Six basic pieces of information can set your website apart from its competitors. Our latest article outlines those 'six essentials'. https://truepennymedia.com/latest-news/f/six-things-your-website-must-say

Remember to include all the basics next time you update your website content – including six basic facts can set you apart from your competitors.

01/05/2023

Now that we've established the importance of YouTube, it's time to shoot your first video. The key to success - keep it simple stupid https://truepennymedia.com/latest-news/f/putting-together-your-first-video
Truepenny Media is a professional content agency. Writing is all we do. If you need it, we can write it from a blog post to a complete website rewrite. Message us to find out more!

Video is an important ingredient in your content mix but that doesn’t mean you need to become the next Stephen Spielberg – the universal rule of Keep It Simple Stupid (KISS) definitely applies when you embark on making v...

25/04/2023

Ignore YouTube at your own peril. Even if you are camera-shy it is easy to start a YouTube channel as a way to generate new business.
https://truepennymedia.com/latest-news/f/why-youtube-still-rules

Think again if you don’t believe YouTube is a tool you should be using to promote your business, even if you are a bit video shy.

10/04/2023

This week we dig a little deeper into some simple tips you can use to get your web pages noticed by google.
https://truepennymedia.com/latest-news/f/let-the-organic-seo-flow

A ‘she’ll be right’ attitude to your website’s functionality and content will not give you the competitive edge you need to outperform millions of digital pages just like yours.

04/04/2023

A big thank you to the Goulburn Mulwaree Library and the Goulburn Club or hosting a workshop and launch for us last weekend. Next stop Wagga Wagga, with two events coming up...
https://www.eventbrite.com.au/e/how-to-become-an-activist-writer-tickets-506874163267?aff=odeimcmailchimp&mc_cid=3aa71da141&mc_eid=be7f28644b
and https://events.humanitix.com/jacquelene-anne-pearson-author-talk-with-open-mic-booranga?mc_cid=3aa71da141&mc_eid=be7f28644b

Jacquelene Pearson is a poet, publisher and activist who lives and works on the NSW Central Coast. She has worked as a journalist, content producer, editor and executive producer since 1988. Her career has included senior editorial roles with CHOICE Magazine and she spent around a decade as a contri...

04/04/2023

It is easy to make assumptions about how google works but making too many assumption can result in a low search ranking and that can make it tricky to grow new business. https://truepennymedia.com/latest-news/f/growth-starts-at-home

Return customers get used to your website because they have benefited from doing business with you but what impression would a first-time visitor to your website come away with and how would google judge your digital sho...

27/03/2023

Continuing our series on the basics of digital communication. If you need help with content for your website or social media, we are here to help
https://truepennymedia.com/latest-news/f/achieving-organic-digital-growth

Your existing customers are happy and keep coming back, your website is up to date. You regularly update information about existing customers but you know you need new ones – this week we start ti explore the basics of h...

13/03/2023

My latest article continues the theme of the best ways to communicate with existing customers. This one is about the importance of keeping your database accurate and current. Enjoy! https://truepennymedia.com/latest-news/f/every-business-needs-two-good-lists

At least one up-to-date list or client database can open many more marketing and business opportunities than most business owners expect.

26/02/2023

Thinking about the services we offer to our clients, electronic direct mail, or e-newsletters are still so important...https://truepennymedia.com/latest-news/f/why-newsletters-still-matter

Electronic Direct Mail (EDM) or your regular email newsletter to clients may seem slightly ‘last millennium’ but it is still a highly effective tool for keeping existing customers engaged.

20/02/2023

I'm not convinced Artificial Intelligence will ever replace expert human communicators or story tellers...https://truepennymedia.com/latest-news/f/can-artificial-intelligence-really-replace-a-human-writer

When I started hanging out at my local newspaper as a school girl in the 1980s, the journalists were still using typewriters, the printing press was in a shed out the back and the photographers had a dark room.

13/02/2023

Have you checked our events page lately? There's lots coming up... https://truepennymedia.com/events-list

Journalism and communications experts