01/10/2025
Would you pay for a subscription to stop seeing ads on Facebook and Instagram?
Over the coming weeks, Meta is giving people in the UK the choice to subscribe to stop seeing ads on Facebook and Instagram.
"It will give people in the UK a clear choice about whether their data is used for personalised advertising, while preserving the free access and value that the ads-supported internet creates for people, businesses and platforms," said the company.
The changes come after the UK's data watchdog, the Information Commissioner's Office (ICO), published guidance for firms about ad-free subscriptions earlier this year.
"This moves Meta away from targeting users with ads as part of the standard terms and conditions for using its Facebook and Instagram services, which we've been clear is not in line with UK law." said an ICO spokesperson.
The subscription offering is similar to a service offered by Meta in the EU where users of its platforms can already pay a fee starting from €5.99 a month ($10) to see no ads.
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