Do a ten80!
We were stoked to get the call from a London-based, SAP talent recruitment startup, called ten80. 💼💪⠀
Our strategy was to leverage the power of the brand name, derived from the idea of ‘doing a 1080’ (i.e. three full revolutions) which, in board-sports, is something truly awesome to achieve.
The logo uses a unique symbol to represent the motion of a 1080º spin. It features the numbers “80” as a superscript, similar to the degrees º symbol – a connection to 1080º and the meaning behind the name ten80.
When designing the customer-facing website, we had the challenge of wading through endless corporate IT and recruitment lingo in order to communicate to both SAP contractors and the enterprise-level clients looking to hire contractors.
The solution was to create a succinct, clean and highly visual website which conveyed just how easy it is to use the ten80 platform. Playing on the idea of a 1080º spin, we used 3D animation to illustrate the frustrations of hiring good contractors and how ten80 makes it easier. 🚀💼⠀
To check out the full case study click the link below🌪️😄
https://www.milkable.com.au/case-study/ten80/