Scrptd Media

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Scrptd Media

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A business dedicated to guiding clients toward their brand truth and helping them to achieve their business goals through consistent powerful social media marketing.

28/10/2024

Hands up if you find yourself consumed by all the ‘things’ you ‘should’ be doing on social media, but it feels too overwhelming to actually do any of them?

If we could guide you to do anything, it would be to follow the plan below. This is simplified so that whether you’ve just started your social media accounts or want to gear up to take them to the next level, you can follow these weekly Social Media Productivity Tips. Let’s be honest—social media shouldn’t be consuming. With some SIMPLE yet strategic planning, your time online can be productive—whether you're building a personal brand or a business.

Here’s a cheat sheet to help you maximise your impact:

//Organise Your Content: Sort your content from the week into separate albums—B-roll, other, and photos—to streamline access.

//Plan Your Posts: Edit and schedule at least three posts for next week, including a minimum of two reels and one carousel. Draft captions in advance and include key phrases along with 30 relevant hashtags.

//Get Inspired: Spend 30 minutes browsing Pinterest, Instagram, and TikTok to save ideas. Then, take 20 minutes to jot down your original concepts and any specific shots or videos you want to capture.

//Engage with Your Audience: Allocate 20 minutes in the morning and noon to interact with your feed. Respond to comments and DMs, and dedicate at least 15 minutes after posting to connect with followers.

Bonus Tips:
// Use engaging questions in your stories to encourage interaction.
// Check insights to see which posts resonate and adjust your strategy accordingly.
// Follow and engage with new accounts to expand your network.

Still stuck? Please reach out, we would love to HELP!

22/10/2024

… The incredible team at Ornare came to us with a stunning collection of ethically handmade jewellery, where no two pieces are the same. They needed a social media presence that would reflect the beauty and uniqueness of their designs. With amazing digital assets already in place, we focused on crafting a strategy that elevated the aesthetic—and nailed it.

The Ornare team had a clear vision for their brand, and we made it happen for them.

We can’t stop admiring their grid, just like their jewellery! If you haven’t already, go check them out—they’re simply incredible. 🌙🫶

09/10/2024

STEAL OUR CONTENT STRATEGY & END 2024 WITH A BANG...

Here’s how you can dominate your socials this October, November, and December. SWIP & SAVE all the deets.

👻 Spooky Season: Embrace Halloween vibes! Host exciting competitions or showcase your products with fun Halloween-themed content that engages your audience.

🛍️ Black Friday Sales: Get ahead of the game! Start planning your Black Friday offers now. The earlier you create buzz, the better!

🎄 Christmas Offerings: Don’t wait until it’s too late! Outline your holiday giveaways, sales, and promotional content now. Create epic Instagram posts and stories to get festivveeeeee!

Ready to implement this strategy and make the most of the holiday season - reach out if you need further assistance, we would love to help!

03/10/2024

at the WOOL RUNWAY, capturing content for our amazing client 🐑🤍🫶.

Thank you to the amazing creative team for having us!

✨Hair -
✨Makeup-
✨Photographer -
✨Brands - .may__

22/09/2024

🤍✨… It’s been a pleasure working with this wonderful family-owned business, known for curating some of the finest pieces of jewellery. Their attention to detail and craftsmanship speaks for itself!

Thank you for trusting us with your social media brand.

14/09/2024

INFLUENCER PARTNERSHIPS ARE NOT DEAD… 😵 There’s so much talk about micro vs. macro, macro vs. micro—blah, blah. Influencer partnerships remain a very healthy way to build your business, BUT the key takeaway here is ensuring the influencer or ambassador aligns with your existing audience and demographic (whether they are macro or micro). Your audience needs to be able to do one of two things:

1. Recognise the influencer and think, “Omg, they’re working together!”

Or,

2. Even if they don’t recognise them, they should say, “Omg, love their vibe!” because they can relate.

This is something our client does so well in her space. We’re so clear on her audience, and when we say “we,” we really mean Mia. From the outset, Mia has been crystal clear on her audience and knows her target market inside out. This makes our job so much easier when working with her to create campaigns to match her vision.

KEY TAKEAWAYS:

✨Influencers are great when they align with your audience.
✨Make sure you truly understand your audience, and if you need help with that, we’re here to work with you.

For further information on how we can assist you with your social media presence, please get in touch! We’d love to hear from you. 🤍🤍🤍

18/08/2024

... We are thrilled to unveil the fresh, elevated grid we created for the incredible Louise and her beautiful salon,

When Louise sought us out as her Social Media Manager, she noted that one of her main goals was to enhance the salon's page to attract new team members. We achieved this goal in less than a month of working with Louise and ...

HOW? It was very much a team effort - we drafted a strong concept grid aesthetic, booked in a couple of epic content shoots, and had a well-thought-out strategy!

This client's success demonstrates the impact of effective social media branding and the fact that as a business YOU NEED TO GET IT RIGHT - it is essential for the GROWTH OF YOUR BRAND.

Curious about how we can work with your social media brand? Reach out to us today—we would love to help!

06/08/2024

featuring ... Our amazing client's results really highlights the IMPORTANCE of participating in TRENDS.

Here’s WHY we recommend incorporating these into your content plan👇 :
💫 Boost Engagement: Trends are super catchy and encourage people to interact with your content, increasing views, likes, comments, and shares.
💫Algorithm Advantage: (Yes more Algorithm talk...) Engaging with trending content helps the Instagram Reels algorithm favor your posts, making them more likely to appear in the Reels tab and Explore page.
💫Broaden Your Reach: Trending content can help you reach a larger audience beyond your current followers.
💫Timely Relevance: Trends make your content more relatable and relevant, resonating better with viewers and driving more interactions.
💫Extended Visibility: Increased shares from trending content can extend your reach even further, helping you connect with new audiences.

HOW to Incorporate Trends into Your Content Strategy👇:
✨ Stay Updated: Regularly monitor social media platforms and trend-tracking tools to identify the latest trends relevant to your industry. Subscribe to trend newsletters or follow industry influencers to keep your finger on the pulse.
✨Align with Your Brand: Choose trends that align with your brand’s voice and values. Create content that integrates these trends in a way that feels authentic and fits with your overall content strategy.
✨Plan and Schedule: Incorporate trending topics into your content calendar. Develop a plan for participation, ensuring that your content is posted while the trend is still relevant to maximise engagement and reach.

For further information on how to effectively manage your social media brand, please reach out. We would love to help!

30/07/2024

featuring 🤎🤎🤎

The things we adore about working with this client is, the stunning space we get to create magic in—like seriously, this interior designed by founder is INSANE, the stunning coastal location and the team’s active involvement in the monthly content shoots make it even more amazing.

Thank you for trusting us with your social media brand , we LOVE working alongside you and your team! 🫶

24/07/2024

... Swipe for the amazing transformation of their Instagram grid!

It has been an absolute pleasure working with Aydan, founder of this incredible business. Aydan offers a niche service focused on healing + concealing stretch marks and scars, making her one of the few businesses in Perth to provide this unique service. This niche presented both challenges and opportunities when crafting her social media strategy.

WHAT WE DID TO ENHANCE THEIR SOCIAL MEDIA PRESENCE 👇

✨Updated her Instagram aesthetic
✨Created impactful Facebook Ads to raise awareness about this service
✨Launched targeted Facebook Ads to generate leads
✨Scheduled monthly content shoots to keep her presence fresh and engaging

If you would like assistance when it comes to your social media brand, please get in touch — we would love to discuss how we can work with you.

23/07/2024

… SAVE our strategy!👇

23/07/2024

Beautiful details at shooting with our amazing client ✨🫶🤍…

Thank you for trusting us with your social media brand. 🥹

23/07/2024

Sneak peek of last week’s content shoot with . We had a clear vision and direction for our focus, and it was executed flawlessly!

Stay tuned for the full reveal on socials 🖤 — for further assistance on how we can work with you to elevate your social media brand, get in touch!

30/06/2024

That one experience of immense heartbreak that bonded us for life 🤍🫶✨…

In our first episode of [UN]scrptd, .mitchell, founder of , and not only discuss what makes them work so well professionally, but they also dive into their personal journey together – including an intense period of loss and heartbreak.

For the full episode, head to our YouTube channel or our Apple Podcast (link in our bio / URLs below) 👇

https://www.youtube.com/
https://podcasts.apple.com/au/podcast/un-scrptd/id1754669829

24/06/2024

We are so excited to INTRODUCE the latest piece of 'coolness' that we have been working tirelessly on - [UN]scptd Podcast - by Shinnai Mitchell.

Shinnai and her team have created this podcast with the vision of having heartfelt conversations with business owners, public figures, and entrepreneurs who have successfully built digital brands through social media marketing. We absolutely love that we get to uncover what inspires them in their professional and personal lives, and how they've achieved a strong online presence.

The goal behind it is quite simple, really: to motivate and inspire you to stay true to yourself, embrace your unique gifts, and pursue what lights you up.

You can find the FIRST EPISODE here - https://tinyurl.com/4w2yfyy3

We hope you enjoy it as much as we've enjoyed bringing this vision to life.✨🫶

Thank you for your endless love and support,

Shinnai
Founder & Creative Director of Scrptd Media

19/06/2024

A quick day trip to Kal for one of our amazing clients, shooting content!

The country girl in me loved every second of it!

17/06/2024

ARE YOU GIVING YOUR AUDIENCE WHAT THEY WANT? ✨ Social media can so often be just ‘noise,’ unless you want to give your audience what they want (and that needs to maintain your focus, ALWAYS)!

From our experience working with successful clients, we have observed that the audience desires these six key points:

〰️Quality
〰️Honesty
〰️Authenticity
〰️Consistency
〰️Reliability
〰️Uniqueness

A gentle reminder to be yourself as much as possible online. We’re not urging you to share every part of your life—quite the opposite, actually. Showcase what excites you, what your business stands for – and if these details aren’t clear to you, take the time to clarify them and reset your approach.

If you need guidance in doing this, please feel free to reach out – we would love to HELP!

02/06/2024

OMFG — 26.3K VIEWS ON OUR VERY FIRST EVER IG POST… 🤓

This was the moment we knew we had executed our plan to a T! What’s crazy to think is that this reel was our client’s VERY FIRST EVER POST. had less than 200 followers, and it grew from there.

Launching ’s social media brand with a giveaway was incredibly helpful in gaining traction. This is why we tend to recommend launching or refreshing your socials with a giveaway — it really works to kickstart everything! 🚀

Other reasons for the SUCCESS of this reel?!?! Our tireless work with the client to perfect their brand as a whole… We created their logo, designed their website, established a cohesive Instagram look with curated brand assets, and coordinated shoots from across the globe. If you are in the market for an incredible photographer, is your girl! 🫶🤌

Want to know what’s even crazier? We launched less than six weeks ago, and since then, the page has been growing at a 30% GROWTH RATE.

MAGIC happens when we develop a strong working relationship with our clients - we are so blessed to have the opportunity to create / collaborate with amazing businesses and creatives!!!

If you are ready to take your socials to the next level, let’s chat. We would love to assist. 🫶🤍✨

30/05/2024

POV: When you are our client, we take care of it ALL and love every minute of it (can you tell?! 😍).

We provide so much more than your typical stock-standard “social media service.” We treat our clients’ brands as if they were our own, which is why we’ve got them covered for socials PLUS all the bits in between!

Our clients benefit from my project management background when it comes to coordinating marketing activities and other important projects such as branding shoots (like the amazing client you see here — ).

We have worked with and to execute her vision for her business over the past 12 months, and it’s been an absolute DREAM!

MORAL OF THE STORY… We are your digital brand partners—along for the ride and your support system—EVERY STEP OF THE WAY! The relationship side of our business is one of the MOST important parts. Skills can be learned, but the attitude, passion, and positive impact we strive to bring to our clients are unparalleled. This commitment to our clients is at the heart of everything we do.

Thank you for trusting us with your digital brand. 🥹🫶🤍

19/05/2024

… Did you know that we offer CONSULTING SERVICES as well?

For and the team at , they had the in-house resources to facilitate and execute the social media operations on a day-to-day basis. What they highlighted, was that they needed strategic guidance when it came to their overall direction and goals of their social media/online presence.

This is where we came in. We work closely with Nat and her team on a weekly basis to oversee the social media direction, provide recommendations on what needs improvement, and manage larger scale projects such as collaborating with local businesses, embracing new trends, and implementing META paid ads.

This is a great option for businesses that have someone in-house who just requires a bit more additional guidance, someone to bounce ideas off, or further strategic direction.

We absolutely LOVE working with Nat – her warm, personable approach, and somewhat holistic view of business and success (which totally aligns with our vibe ✨🧘‍♀️) is very inspiring. It also serves as a reminder that staying authentic to your values and who you are will attract your dream clients. Thank you for trusting us with your brand.

Whether you’re seeking strategic direction, collaboration opportunities, or simply fresh ideas, we would love to assist and work with your team! ✨🤍🙏

25/04/2024

One of the most overlooked gems on this platform...

The pinned post feature! 📌

To ensure you capture your audience in the 2 seconds you have once they land on your Instagram page, make sure you are pinning the right content based on whether you offer services, products, or both!

Your posts content should have the following goals:
✔️Grab attention visually, to immediately captivate
✔️Provide light yet informative content, fostering a sense of authenticity and connection with your brand
✔️Guide the visitor deeper into your content

While the specifics of what you should pin will vary based on your business, these overarching guidelines will steer you in the right direction! 🫶

14/04/2024

VISION | VOICE | VALUES | VISUALS

Does your brand take these into consideration when curating content? These elements ultimately shape your brand’s direction, personality, principles, and aesthetic. Covering off on these 4 points ensures cohesive content that resonates authentically with your audience. 🖤✨

08/04/2024

AUDIT YOUR INSTAGRAM IN LESS THAN A MINUTE WITH THESE FIVE POINTS…

It doesn’t have to be hard or time consuming… Consider these five points first when assessing whether your Instagram best showcases your brand. ✨

First things first, evaluate your profile picture—ensure it’s professional and aligns with your brand. How is your bio? It should be concise, engaging, and accurately represent your brand. Check your highlights to ensure they showcase your best content and are organised effectively. Dive into your analytics to understand what’s working and what’s not.

Remember, first impressions matter – MAKE IT COUNT!

If you need further assistance when it comes to your social media brand - get in touch! We would love to help. 🖤

17/03/2024

… Swipe for visuals of — the last pic is my fave. 🥹🐶

This feature holds a special place in my heart (don’t get me wrong, I adore all my clients and cherish the lasting relationships we’ve built – they stand the test of time). However, Clare is one of my longest-standing clients, and we’ve been part of each other’s professional lives for over a decade now!

FUN FACT: my background is in Real Estate (as many of you know), and back in 2012, I served as Clare’s Executive Assistant. Since then, Clare has risen to become the Director of The Property Exchange and one of Perth’s top-selling agents. It’s been an incredible journey watching Clare’s success unfold. I feel truly blessed to have had the opportunity to work with her, helping to communicate her digital brand to a growing audience.

What makes and my working relationship so effective is our deep understanding of the Real Estate industry and its intricacies, coupled with my ability to AUTHENTICALLY communicate Clare’s professional brand.

MORAL OF THE STORY: find a Social Media Manager who treats your business as if it were their own. 🤍✨

08/03/2024

… “Take the wisdoms of the women in this world and keep them at your side, always.”

Happy International Women’s Day 👯‍♀️ - thank you to all of the amazing women that have shaped me to be who I am today. May you always be surrounded by love and respect.

Address

Perth, WA
6000

Telephone

+61439824154

Website

http://www.scrptdmedia.com.au/

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Videos

That one experience of immense heartbreak that bonded us for life 🤍🫶✨… In our first episode of [UN]scrptd, @shinnai.mitchell, founder of @scrptdmedia, and @clare_nation not only discuss what makes them work so well professionally, but they also dive into their personal journey together – including an intense period of loss and heartbreak. For the full episode, head to our YouTube channel or our Apple Podcast (link in our bio / URLs below) 👇 https://www.youtube.com/@ScrptdMedia https://podcasts.apple.com/au/podcast/un-scrptd/id1754669829 . . . #podcast #podcastersofinstagram #perth #perthstory #realestateperth #socialmedia #socialmediamarketing #socialmediaqueen #socialmediamanager

In our very first episode of [UN]scrptd, we LOVED sitting down with one of our ‘OG’ clients, one of Perth’s most successful female real estate entrepreneurs, @clare_nation .For those of you who don’t know, @clare_nation is the Director of the @propertyexchange and one of Perth’s top-selling agents. During this episode, we explore the 13-year journey of our relationship, the professional and personal challenges we’ve overcome together — including navigating the loss of Clare’s husband. We delve into Clare’s personal journey of self-discovery after turning 40 and the legacy she’s now forging for herself, her team, and her family.You can watch the full episode on our YouTube channel - youtube.com/@ScrptdMedia (or you can find it by clicking the link in the bio).We hope you enjoy it and cannot wait to bring you more bite-sized goodies from this super raw episode! 🤍✨🫶....#social #socialmedia #socialmediamarketing #socialmediamarketing #socialmediamanager #socialmediatips #socialmediastrategy #socialmediaqueen #perthsocialmedia #perthmarketing #perthrealestate #perthstory #perthbusiness #perthlife #perthrealestate #perthproperty

POV: When you are our client, we take care of it ALL and love every minute of it (can you tell?! 😍). We provide so much more than your typical stock-standard “social media service.” We treat our clients’ brands as if they were our own, which is why we’ve got them covered for socials PLUS all the bits in between! Our clients benefit from my project management background when it comes to coordinating marketing activities and other important projects such as branding shoots (like the amazing client you see here — @soleil_tanning_studio). We have worked with @mistifuller82 and @soleil_tanning_studio to execute her vision for her business over the past 12 months, and it’s been an absolute DREAM! MORAL OF THE STORY… We are your digital brand partners—along for the ride and your support system—EVERY STEP OF THE WAY! The relationship side of our business is one of the MOST important parts. Skills can be learned, but the attitude, passion, and positive impact we strive to bring to our clients are unparalleled. This commitment to our clients is at the heart of everything we do. Thank you for trusting us with your digital brand. 🥹🫶🤍 . . . #socialmedia #socialmediaqueen #socialmediamarketing #socialmediamanagement #socialmediaexpert #perthnow #perthsocialmedia #perthbusiness #perth #socialmediamanager

LIFT YOUR REAL ESTATE GAME: Elevate Your Social Media Presence with The Five Tactics… Fun fact: In a previous life (before kids, LOL), I spent 12 years as a Project Manager for a large Real Estate Firm. Needless to say, I am extremely passionate and well-versed in this space. In fact, my initial social media clients were real estate agents and companies because promoting an industry I had fallen in love with was second nature to me! This is why I have compiled 5 Social Media Tactics to elevate your social media presence. ▪️ALLOCATE PART OF THE LISTING’S MARKETING BUDGET TO SOCIAL MEDIA ADS – Each listing should have a social media presence of some sort. It is the digital storefront of your brand. As a real estate agent, you have a ‘For Sale’ sign out the front of almost every listing. You should be using Instagram and Facebook as your ‘Digital For Sale Sign.’ By posting your listings and curating a strong ad behind this listing, it will allow for a strong reach and impressions, driving additional traffic! ▪️PROMOTE THE COMMUNITY, NOT THE SUBURB – People want to feel connected to a community. The best way to increase your profile (while also promoting the property you are selling in that particular area) is to nurture the community the property is located in. This looks like connecting, following, and discussing local businesses! You might choose to go to the nearest Coffee Shop and post/tag about your experience! ▪️ENGAGE WITH YOUR FOLLOWERS – You wouldn’t ignore a buyer’s call or SMS, would you? Then do not ignore conversations in your DMs. ▪️DO NOT EXCESSIVELY POST ABOUT YOUR PROPERTIES FOR SALE – People want to connect with you via social media. Convey your authentic self first and foremost. ▪️VIDEO, VIDEO, VIDEO – If you don’t post videos, this is your sign to start! Videos work to build a quicker emotional connection and authentically communicate who you are as a human being far better than a static image p

1. MAKE MORE REELS: This is your sign - embrace Reels… Video, especially Reels, makes up 20% of Instagram activity—start creating, as the algorithm is favoring Reels. 2. SHOW YOUR HUMAN SIDE: Reels with a personal touch, featuring you or your team, achieve a 25% higher click-through rate. Inject personality into every piece of content—your human side matters. Move away from the ‘hard sell’. 3. ADD TEXT INTO REELS: It’s a best practice to include text in your Reels. Beyond accessibility, consider the 20% of viewers who watch with sound off—text enhances engagement. 4. THE FIRST 3 SECONDS COUNT: Capture interest immediately with movement and enticing titles. Make sure your content delivers on its promise, avoiding clickbait. Show and tell viewers why they should stick around in the first three seconds. 5. EXPERIMENT WITH AD PLACEMENTS: Instagram ads can feature in various spaces, from the feed to stories, Reels, and the Explore tab. Leverage cost-effective opportunities to reach your audience effectively. 6. PARTNER COLLABS ARE IMPORTANT: Collaborate with partners to leverage off each others audiences. Choose collaborators aligned with your brand, values, and vision—building strong, selective partnerships is key. 7. BE SELECTIVE OF YOUR SCHEDULING TOOLS: Be discerning with scheduling tools. Utilise platform-provided tools (e.g., META’s tool) for content scheduling—platform algorithms tend to favor such content. While external tools save time, they may not optimize content performance as effectively. . . . . #socialmediamanager #socialmediamarketing #socialmedia #digitalmarketing #socialmediatips #socialmediamanagement #socialmediaperth #marketing #socialmediamanagerperth #contentmarketing #socialmediaexpert #perthbusiness #branding #adsmanagement