Here’s what you need to know ↓
Instagram is rolling out some major updates to profiles, aiming to simplify the layout and give creators more control.
→ Tall Grid Format: The grid now supports a 3:4 ratio (1015x1350), a shift from the traditional square format.
Note: feed posts are now 4:5 (1080x1350), so there’s a difference between how your content appears in the feed and on your grid. Keep this in mind when creating visuals to ensure your posts look great everywhere.
→ Customisable Thumbnails: A new tool will allow creators to tweak thumbnails and maintain their curated aesthetic, even with the taller grid.
→ Highlights Integration: Story highlights are moving into the grid and will also have their own tab, creating a cleaner, less cluttered profile.
→ Reordering Your Grid: A feature to re-order posts within your grid is on the way, letting you prioritise key content or perfect your visual flow.
→ Grid-Only Posting: Soon, you’ll be able to post directly to your grid without sharing it in the feed, giving you more flexibility over what appears on your profile.
With feed posts now in 4:5 ratio and grid posts in 3:4, these updates are designed to better showcase vertical content while still allowing creators to maintain control over their aesthetic and strategy.
What do you think of these changes?
Keep in mind these changes may come over the days, weeks or months to come. And may be different for everyone.
#instagramtips #socialmediatrends2025 #contentstrategy #videomarketingtips #socialmediamanagement
Feeling overwhelmed with Instagram? Struggling to stay consistent? Or just unsure what to post and when?
You’re not alone—but 2025 is the year to change that!
I created the Complete Guide to 2025 Instagram Content Planning to help business owners like you:
✨ Plan content with confidence and purpose.
✨ Stay consistent without the stress or overwhelm.
✨ Build a social media presence that works for your business.
Inside this FREE guide, you’ll get:
✅ Key 2025 dates to inspire timely posts.
✅ Simple tips to create content pillars that connect with your audience.
✅ Practical strategies for planning ahead, so you’re never scrambling for ideas again.
This guide is perfect for business owners who want to:
✔️ Show up with clarity and intention.
✔️ Create content that engages and converts.
✔️ Make Instagram work for their business, not the other way around.
📩 Want to feel confident about your content in 2025?
Comment “2025 Plan” below, and I’ll send you the link to download it for FREE!
Let’s make this your best year yet on Instagram. 🚀
#contentstrategy #socialmediatips #instagrammarketing #2025goals #socialmediaplanning #smallbusinessgrowth
You know that feeling when a new year rolls around, you’ve taken some well-deserved time offline… and suddenly, you have no idea how to come back?
→Your feed feels like a blank slate.
→You’re overwhelmed with ideas but unsure where to start.
→You want to hit the ground running, but instead, you’re stuck wondering, “What do I even post?”
I’ve been there.
And it’s why I’ve spent the last few weeks planning, creating, and refining my strategy for 2025.
Here’s the truth: the more clarity you have going into the year, the easier it is to show up with confidence 🫡
✨ I know what I want to achieve.
✨ I know how I’ll get there.
✨ And I have a clear plan for my content and messaging.
This prep work means when January hits, I’ll be ready to post with purpose — not scrambling for ideas.
The planning I’m doing now ensures that I’ll start 2025 with:
✅ Content that connects with my audience.
✅ A clear strategy that aligns with my goals.
✅ The confidence to show up consistently.
If you’re feeling stuck on where to start or how to make your content work for you in 2025, I’ve got something to help:
💡 My FREE 2025 Content Guide is packed with everything you need to feel confident with your content, including strategies, key dates, and tips to get you started.
📥 Comment “2025 PLAN” or head to the link in my bio to download it now 👌🏽
#contentplanning #contentstrategy #socialmediamarketing #smallbusinesssupport #contentthatconverts #elamazurcreative #mumpreneur #mumsinbusiness #momsinbusiness #mompreneur #perthgirlboss #perthbusiness #perthbusinesswomen #2025planner
2024 Reflections & 2025 Intentions ✨
If I had to sum up this year in a few words:
Family. Wholesome. Gratitude. Balance. Slow.
2024 was all about soaking in those precious family moments, finding a slower pace, and truly appreciating the everyday.
As we step into 2025, I’m holding onto that same gratitude and grounding, but with a few new intentions:
✨ More adventures — it’s time to travel again with the girls and create memories we’ll cherish forever.
✨ Focusing on myself — with self-discipline, health, and finding peace in the everyday.
✨ Purposeful growth in my business — rebuilding areas with intention and alignment, while staying present for my family.
This new season feels like a beautiful opportunity to embrace both ambition and ease, growth and stillness.
Here’s to a year of living fully, loving deeply, and working with purpose.
What’s one word or intention you’re holding onto for 2025? Share below — I’d love to know!
#2024reflections #2025intentions
Did you ask Santa for a social media manager for Christmas? 🥲🎄🎅🏽
If you did, we have started taking bookings for Jan 2025 🥳 because it’s officially our last week of work for year - Y A Y!
Want to know how we can work together next year? Slide on into my DMs 🚀
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#socialmediamamager
#perthgirlboss
#socailmediastrategy
#socialmediastrategist
#contentcreation
#marketinghelp
#instagramtips
Growing up in Subiaco, I’ve always loved how this community comes alive during the festive season.
Now, living here and running my own small business, it feels even more special to experience these moments with my family and share them with you.
Last weekend, we braved the ultimate adventure: two kids under two at the @subinightmarket ! And let me tell you, it was equal parts chaos and magic ✨
Navy (our one-year-old) was running here, there, and everywhere—having the absolute time of her life. My heart rate was through the roof, and I definitely regretted not wearing runners.
Meanwhile, Mila (4 months old) stayed snuggled in the pram.
But this is why I love Subiaco. It’s the perfect spot to create those spontaneous family memories you’ll cherish forever.
From delicious food (the Barata bowl was a hit), live music, dancing, and festive vibes that remind you why local events like this are so special—it was the perfect way to kick off summer and the Christmas season.
And just when we thought the night couldn’t get any better, we discovered the Subiaco Twilight Trail.
Stay tuned for Part 2, where I’ll share all the festive magic we found there!
If you’re looking for family-friendly Christmas fun, the Subi Night Market and Subiaco Twilight Trail, which features a brand new Twinkling Treasure Hunt, are a must-see and do!
Make your own magic this season—you won’t regret it!
#seesubiaco #subinightmarket #subiacotwilighttrail #christmasinperth #makingmemories #2under2
It only took me all week to edit and add the voice over for this but I did it 😅 and all while drinking a @cacao_collective in hand! As you can imagine with 2 under 2 things are a little busy, good busy though! The kind that makes you tired and fills your cup at the same time. I’m obsessed with my girls (as any parent should be) and having my afternoon cacao has been such a lifesaver. Not only is it a fun little activity to do with Navy but because I’ve been decreasing the amount of coffee I’ve been having it’s helped so much.
Also thank you @bartduys for putting it so high up there 🥲
Discount - ELA10 🍫
#cacaocollective #15monthsold #cacaolove #coffeealternative #healthymummy #mumpreneur
Some recent clips of my chatty one year old 🥲
I had to let her little chats have a permanent place on the grid.
Her speech for her age is amazing, she started at 8 months with mama and dada and this is her at 19 months.
She blows my mind 🥹🤍
This week she started finishing my sentences - so cheeky! I’ll say “oh my” and she says “goodness” before I can 😂
#19months #oneyearoldspeech
Please enjoy this video making a @cacao_collective with my 18 month old Navy and her 3 week old sister Mila - that is a cacao not a moo cow 🥲
She’s actually the cutest! 🥹
Discount - ELA10
#cacaocollective #15monthsold #cacaolove #coffeealternative #healthymummy #mumpreneur
Navy meets Mila 🥹🥹🥹 #sisters