Wherever possible, and on every external and internal touchpoint of your brand, choose language that will encourage connection and understanding, and is aligned with the overall brand objectives.
Often, certain industries or professions can get caught up in overly technical language, jargon or acronyms that only mean something to a small group of people. While sometimes technical language is necessary, it can also be something that reduces appeal and accessibility to a wider audience.
This is why working with an external provider (yes, like us!) can be so valuable. We’ll give you that outside perspective, informed by all of our brand and marketing experience, that will ensure your organisation can cut through and reach the people you want to reach.
For more on this, check out our founder @lanna.hill’s article on LinkedIn, or contact us for more info on how we can help.
At Leverage, LinkedIn is one of our favourite social media and networking tools, but we know that a lot of people can find it pretty intimidating!
In our most recent Louder by Leverage podcast episode, Tate and Tilly grilled Lanna about the platform, learning all about her experience and tips for thriving on LinkedIn.
However, nothing can happen before you start, so here is the ultimate guide on starting off on the right foot on LinkedIn.
Make sure to check out the whole episode on Apple Podcasts or Spotify to learn more 🎙️
#Podcast #MarketingPodcast #BrandingPodcast #Leverage #PerthBrandingAgency #PerthBrandAgency #PerthMarketingAgency #SocialMediaMarketing #Marketing #LinkedIn
The Leverage team have been hard at work recently making sure that our clients are receiving the best from all sides of our business.
Whether it be copy, videos, website refreshes, strategy or training, our aim is to be able to wrap around and support all aspects of your internal and external brand.
What’s on your brand to-do list for the rest of 2024?
At Leverage, training is one of our four key pillars, and media training for individuals and teams is something we love to do.
It is so important to have media training, no matter who you are and what stage of business you’re in. Why?
We sat down with Lanna to discuss, here are three reasons for why you should invest in media training for you and your team.
Reach out to us today!
#MediaTraining #MediaTrainingPerth #PerthMarketing #SocialMediaMarketing #TrainingPerth #Leverage #LeverageMedia
This is how Leverage like to party 🎉
There is still time to get tickets to our Thursday drinks!
Linkinbio!
Do you want to grow your personal brand presence online, but you’re not sure where to start?
We regularly get questions about personal branding, the various social media platforms, and the importance of an online presence. We know many of you are comfortable managing your own platforms but need some objective assistance on how to approach your brand and content and where to start.
Introducing the Leverage personal brand digital audit - a comprehensive look at your personal brand, and your existing footprint on your primary digital platforms. After an analysis of your competitors, we’ll outline key actions to maximise engagement and reach, in line with your brand objectives.
You can also add a one-hour coaching session with a member of the Leverage team to take your audit to the next level. These audits can be conducted for individuals or teams.
Get in touch via our linkinbio to find out more.
#Leverage #LeverageMedia #PersonalBrand #DigitalAudit #PersonalAudit #Audit #SocialMedia #Marketing #PerthMarketing #PerthSocialMedia #MarketingAustralia #MarketingSydney #PerthPR
A big welcome to @thestorytellerchef Zach Green, co-founder and culinary lead of @ilukashospitality, Gunditjmara and Palawa man and one of Australia’s most exciting chefs, to team Leverage, as a collaborative client with the wonderful Emma Fraser of @frasermarketinginternational.
We are thrilled to be working alongside Zach and managing his PR - stay tuned for many, many exciting things to come from Zach over the coming months.
#perthpublicrelations #perthagency #perthmarketing #marketingagency #publicrelationsperth #mediatrainingperth #perthbranding
We’re confirming numbers TOMORROW for our do next Thursday afternoon at the @subihotel guys - this is your sign to grab a ticket for you and your colleagues / friends / fam. All welcome, link in the bio 🥂
While we’re always staying busy ensuring our clients have the latest and best when it comes to their pictures and video content, we thought it was about time we do the same.
Thank you to Dylan from @partografiaphotographyandfilm for having us today, we had a blast!
Stay tuned for the final product, coming soon!
Content that cuts through and tells our client's authentic brand story is what we love to do at Leverage, and it was a real thrill for us to see this project come to life with our long-term client, @wolfecoaus.
The Wolfe brand is full of personality, so we didn't have to do much to help this awesome team shine.
We supported the guys with the creative brief, script production, and on-set coaching support on the day.
Big thanks to Jacob (@jacob_scholten) and Brendan (@brendancphoto) for their creative support on this one, and to Paul Van Dyke and the team for always being so much fun to work with.
#VideoContent #VideoShoot #LeverageMedia #Leverage #Wolfe #Creative #Makreting #VideoMarketing
Perhaps our favourite part of what we do at Leverage is helping our clients tell their stories with highly engaging and authentic content that connects with their audiences.
While video is incredibly powerful, we also know that not everyone feels comfortable on camera. This is why we also offer training and coaching for camera skills, the creation of scripts and interview outlines, and on-set support to get the best out of your people. We know the questions to ask (and how to ask them) to get your ‘talent’ relaxed and comfortable.
Thanks also to Jacob Scholten and Brendan Cecich for partnering with us on the photography and videography!
#pragencyperth #perthmarketing #socialmediamarketingperth #perthagency #perthmarketingagency
Video content is an incredibly important part of an effective marketing strategy, and it’s something we love helping our clients do well, and do more of.
We love this content (taken by the K-Drill team themselves, and edited by our wonderful Rosie Harrison!), which we’ve edited and then used to drive engagement, awareness and conversion across their digital platforms. This content has been a great complement to the leadership team videos we did with K-Drill lately last year.
To find out more about how we can help your business or brand with great video content (and the strategy and/or training to go with it!), head to the website or shoot us an email at [email protected].
#brandstorytelling #brandengagement #perthbusiness #perthagency #perthmarketing #perthbranding #perthpublicrelations #melbournebusiness #sydneybusiness #brandagency #publicrelationagency