New Gen Social

Social media isn’t just “nice to have” anymore it’s your top-of-funnel platform where people discover you, connect with your business, and decide if they even want to work with you. In 2025, vague and generic content just won’t cut it. Your audience is smarter, savvier, and scrolling faster than ever. If your content doesn’t reflect the true value of your brand or attract the right people, you’re leaving growth on the table. This is why investing in your social media is more important than ever. It’s not just about showing up. It’s about showing up with intention. If you’re considering outsourcing your social media, this is just one factor to think about. What do you think? Would love to hear your thoughts! 😊 And if you’re a service-based business earning $20k months or more and looking for a social media manager who not only manages your account but also creates content FOR YOU and execute lead-generating strategies… DM me ‘SMM’ and let’s chat! 😊

I guess I did alright… #2024recap #letsgo2025

Breakdown 👇 1. What tips, strategies, or ideas do you think are trending or will work next year? 2.Everyone loves a good wrap-up of the year (Spotify-style inspiration). Make it fun! It could be: 🏆Top 3 client achievements 🎯Results or number of people you’ve impacted 🥴 Or, make it lighthearted, like what your longest screen time was… or no. Of meltdowns you had this year… 3. Search ‘2024 season’ for an audio to highlight your best moments of the year in a Reel. If you want to be extra / unique, find your own preferred audio and manually add it in. 4. If you’ve kept a journal, look back and reflect on the 3 biggest lessons you’ve learned in 2024. 5. Many business owners are already thinking about their goals for 2025. Make it aspirational and think about how you can help them achieve those goals through your offer. Here’s a sample template over a B-roll: Every should implement to while/without Example: “Here’s my TAPS framework that every service- based business should know to boost engagement without spending hours creating. Have a Merry Christmas and I wish you a beautiful and restful end to the year ❤️

There are so many factors to consider when creating Reels, but here are the 3 most important ones I focus on: 1. Is your Reel evoking any emotions? 😭😂😍🥲🥹 In video content, it’s the intangible elements that count. Are your viewers feeling curious, surprised, entertained, or emotional while watching? When your viewers feel something, they’re much more likely to engage. The best video content isn’t about being 7 seconds long or using trending audio with under 10k uses. It’s the execution and how it makes the viewer feel. 2. Ask yourself this. Would you engage with a similar video posted by someone else? Be honest with yourself. If your answer is no, then the chances are your audience will feel the same. Make your videos crazy engaging. (Text hooks, visual hooks etc.) Because retention is key, and your video needs to hook viewers from the start. 3. Does your Reel fit with your overall strategy or goal? 🤔 Your Reel should align with your business or what you’re offering. It should feel like a natural extension of your brand and marketing goals. While it’s important to have fun and experiment with new ideas, make sure it’s still align with your goals. 🥰 Share this with someone who needs a boost in their Reel views and engagement! 🙌

I’m realising more and more that creating great content isn’t enough. You can share the best tips or have the highest-quality videos, but if your audience still isn’t engaged, it’s time to shift the focus onto your point of difference and who you are.

Which visual hook are you going to try next? 👀

And this is what it means to turn your Instagram account into an asset. 🌼 The time and effort you invest in your socials should work for your business. Whether that’s: 🌼 Increasing visibility and brand awareness 🌼 Building a loyal and engaged community 🌼 Driving more traffic to your website 🌼 Generating more enquiries and sales 🌼 Freeing up your time so you can enjoy weekends and evenings with your family… These are just some of the goals that social media marketing can help in your business. If you’re spending hours creating and posting content, but feels like nothing is working… Or you know what needs to be done but you simply don’t have the time and your marketing feels stagnant, let’s chat. 😊 I’d love to help you turn your Instagram into an asset that supports your business growth. ❤️

Sometimes when our posts are not performing well we think it’s because we are not posting at an active time. But I think it matters less and less as your posts are now shown based on your audience’s interests, not strictly in chronological order. As long as you’re not posting at odd hours like 12am, you’re probably fine most of the time! :)

Here’s 1 simple thing you can do to get your audience to watch till the end of your talking head videos. 👀