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New Gen Social

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New Gen Social

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21/02/2025

WOW! What an incredible 4 days. Perth. Brisbane. Sydney. Melbourne. ✈️

Still wrapping my head around it all. So grateful to for inviting me on the Art of Aesthetics Clinical Forum Roadshow.

This is something I never imagined myself doing…
And I had the time of my life.

Being able to travel, talk to people about one of my fav topics - content and Instagram, and help nurses and doctors navigate compliance while finding a way to advertise…I just want them to succeed in their businesses and I truly hope they found it helpful.

You’ve been great to travel and work with .aesthetic_ ❤️❤️❤️

And a massive thank you to .hugel.aesthetics.wa and for everything. So grateful for you both. ❤️

An experience to cherish forever!

16/01/2025

I used to think December/ early Jan was the worst time to post. 🎄🎇

For 6 years managing social media clients, mid December onwards was always quiet.

Lower engagement, everyone competing for attention with the overwhelming number of ads, and just overall Christmas madness.

But last year, I noticed that people were still going viral, story views were higher than usual, and people were online.

So I decided to challenge the “quiet December” notion and changed up my mindset and strategy.

And for the first time in 6 years, December didn’t feel like a quiet period. The results proved that people are still online and they’d engage if they are interested.

I’ve learnt not to let my assumptions hold me back.

So challenge your beliefs. And don’t assume you already know how things are going to play out. ❤️

30/12/2024

2024 had its fair share of funny moments. 😂 Here are my top 3 content creation moments that you guys couldn’t get enough of :’).

18/12/2024

I was about to do a bit of journaling during my morning routine on Monday when it suddenly hit me. ‘Wait, next week is the last week of 2024?!’ 😱

How did that happen?? Some of you might be thinking, ‘Duhhh?’ But I’m glad I’m not the only one who were as surprised as I was when I shared it on my stories earlier today.

It made me ask myself, ‘Did I finish the year proud of what I’ve accomplished? Did I get all the things done I wanted to do?’

And honestly, no. Not really.

I’ve been avoiding a lot of things.

Mostly out of fear. And anxiety.

Recently, one of my mentors shared three questions that have helped me process my disappointment:

1. What have I been avoiding?
2. What’s the worst thing that could happen?
3. And how would I react if the worst thing did happen? (I think we all know the answer in our ❤️).

For me, I was avoiding posting content (yes, even as a social media manager).

The worst thing? No engagement, and no views.

And how would I react? Re-evaluate and try again.

So, as the year comes to an end, whether you’re ready to take an intentional break, or you’ve still got some fuel left to tackle what you’ve been avoiding and make it ‘right’ for you, I hope this practice will help you get there. ❤️

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15/12/2024

And of course no one is perfect. But I always have a motto that when you do things, put in more effort. Do it to the best of your abilities, and do it well. ❤️

17/11/2024

Focus on posting quality content. But the more frequent you post, the faster you’ll see results.

I know, it can be tricky to manage your content especially when you’re doing it all on your own or your team is stretched thin.

That’s why delegating your content marketing is a great investment that keeps you consistent in your marketing.

Whether it’s collaborating with a reels expert to create your video content or having someone manage your entire social media presence, outsourcing gives you a hands-off marketing experience. This lets you focus more on working on your business, while your content works for you to drive growth.

Whether it’s getting a reels expert to get your video content done with you or to manage your whole socials… you can get someone to take the action for you and have a hands off marketing experience while you spend more time working on your business. Whilst l your content aiding you in help you grow.

I currently have 2 spots available for Reel Bliss 💋 (DFY Reels)in January.

Plus, I’ve updated my SMM packages to align with the quality and frequency.

DM me ‘results’ if you’re ready to start posting high-quality content consistently, without burning yourself out in the process. 🥰👌🏼

26/09/2024

I’ve helped clients crush their offers — not just for small offers, but for 4-figure ones too! 🔥

As a social media strategist, I go beyond just creating and posting content. I also develop personalised marketing strategies that align with your offers and work closely with you behind the scenes to help you sell out.

Yes, it’s more than what a traditional SMM does!

Ready to level up your content and turn your Instagram into an asset, while taking a load off your plate?

Let’s get to work! 😊❤️😊

DM me ‘SMM’ if you would like to know my packages!

Oh, and I forgot to mention that they decided to add an extra day for each! This means we had to sell an extra 100 seats, and we did it! ❤️

26/07/2024

Your social media content is like your favourite meal in a restaurant. You might love their wagyu steak, but if you had it every night for dinner, you’d soon get sick of it and want something different.

Just like our taste buds, we want variety.

We crave for something new.

We want to get entertained.

You can’t expect the same content to perform well forever.

And you need to experiment and change when a content is not already performing well.

As a content strategist and social media manager for the past 6 years, I’ve been constantly evolving, adapting, and keeping on the pulse what content works to deliver impactful results for my clients.

If you’re keen for me to build your brand and an engaged audience on Instagram 🤝, DM me ‘SMM’ and let’s have a chat!

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25/07/2024

09/07/2024

If you haven’t already slide through and have a read… do it! 👀

And with that as my promise, if you’re looking for a social media manager with a blend of experience, good character, and a track record of delivering results for clients, you know where to find me. :)

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12/05/2024

As a social media manager for the past 5.5 years I’ve noticed that a lot of business owners were just posting content online for the sake of it because they felt they had to.

However, with the demands of running a business, social media often ended up at the bottom of their priority list, leaving little time to focus on the marketing efforts they were told you have to.

As a result, they were not seeing much results…

So how do I help my clients?

By providing a holistic SMM service. ❤️

How?

By developing an Instagram content strategy and producing creative and strategic content for my clients.

I create about 70-80% of the content for my clients so that they can free up at least 24 hours of their time per month while making sure that the content is working towards their marketing goals.

Such as growing your brand presence on Instagram online or generating leads.

I’m looking for one more SMM client in the brick-and-mortar service-based business space.

If you’re interested, DM me ‘SMM’ for more info! 🌼

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05/05/2024

3 YEARS IN NEW GEN SOCIAL 🌼🥳

It was meant to be last Monday, but life got a hold of me. Also, I can’t find any recent photos of myself as 90% of my 82,000+ photos and videos are clients’ content 🙈😅. So here’s one from last year.

I’m learning soooo much in biz and life, and I would love to share some of my lessons with you.

👉 Swipe right for the 7 lessons I’ve learned in biz the past year.

I celebrated so many wins for my clients, but when it comes to myself, my mind goes blank 🙈. Took me so long to dig out some stuff I’m proud of myself for doing and achieved:

🌼 It was my first time being invited as a guest to do a Reels Masterclass. Twice!

🌼 Did 2 Reels and Instagram in-person workshops last year!

🌼 Highest month in biz this April!

🌼 Continue supporting my clients reaching their online presence goals, whether it’s more engagement, getting inquiries, and reaching up to 30k launches!!

🌼 Did 12 Instagram monthly lives to get over the fear of Instagram lives.

🌼 Joined Toastmasters (and still have been going consistently) to improve my public speaking skills.

🌼 Getting back to my hobbies again (silks) because I didn’t have time the year before and was saving $$$.

🌼 Got to know so many other kind and ambitious business owners. ❤️

🌼 And finally, a biz friend recently told me last week how much more confident I’ve been. She witnessed me when I first started and saw how much I’ve grown.

To me, that was the biggest compliment I could get, and it makes me want to cry.

It’s so hard to see my progress as the incremental changes and improvements are so small, sometimes you can’t really tell.

I’ve been working towards a better version of myself every day so that I can serve my clients better!!!

Here’s to my growth in my business in year 3! 🥳

I am eternally grateful for my clients past and present, and my business honestly would not be here without you. Thank you ❤️

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24/04/2024

I used to see other coaches or social media managers achieving great results and think they must be doing a better job than me.

Even worse, when I looked at my own insights at times, they weren’t as impressive.

I found myself thinking I needed to lower my SMM prices (which was already so low) and buy from these successful coaches because they were obviously better.

However, after purchasing and learning from them, I realised much of what they taught was already familiar to me.

And the impressive results showcased is probably not achieved in every post but it’s perceived in that way (marketing), which is so duhhh. But it works!

The truth is, especially in content marketing where everything can be quite unpredictable , whether you work with me as a SMM or coach, or you work with someone else, client results vary greatly depending on the industry and business you’re in.

Most importantly, it takes time, patience, and consistency to achieve those results.😊

21/04/2024

“Control the input not the outcome of the experiment . We don’t know which ones will work.”

What said in his live event.

One of the reasons that used to stop or take me ages to post is the fear that it won’t do well…

But the reality is that you wouldn’t know what content is going to work for you if don’t try.

Nor the offer you create.

After all, marketing is always evolving and can be HIGHLY unpredictable.

Over the past year, I’ve been actively working to improve my relationship with failing.

My body used to freeze and I go into anxiety mode. For one post. 😂 Ridiculous I know. What has social media done to our mental health. There are more important things to be concerned about.

But now I’ve been training myself to be curious and find out why it didn’t work. And separating my ‘failure’ from my self-worth. A work in progress!!

And then revisiting it again so I can gather the feedback and try again!

Whenever something disappointing happens in my life, I always remind myself that…

FAIL = First Attempt In Learning

(my favorite acronym from a guest panel two years ago!) Maybe you can use that to remind yourself too!

The most successful people fail more than we do :’).

So, whatever you’re doing, remember perfection doesn’t exist. Take action, gather feedback and repeat! Xx

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26/03/2024

You see, there are heaps of tips and rules out there on how you should create and what’s currently trending.

You’ve got to find trending audio with less than 6000 users…

You’ve got to make your Reels short and less than 15 seconds.

You have to hack the algorithm by doing all these small and tedious things (There’s a Reel I saw recently where it says you have to write your caption ON the Instagram app otherwise Instagram thinks you’ve copied/plagiarised and will decrease your reach??)… I wonder where Alex Homozi writes his captions…

Sometimes you have to think… are they really helpful ?

The social media space is crowded with ‘rules’ on how you should create and post on Instagram.

It’s no wonder why you are feeling overwhelmed trying to figure out where to begin and how to keep up the consistency.

This is where I step in to tell you that… the only thing that matters is to understand the foundations of content marketing and to find your FUN! 🕺

Where you discover a Reel style 🌼 that aligns with YOU.

One where you’re genuinely excited to hit that record button. 📹

Because guess what? People can feel your energy when you’re creating.

If you’re feeling low or forced to create, it’s going to be translated through your content.

Conversely when you create content that you truly enjoy, your audience enjoys.

This is why I came up with this Reel style concept & process, to help you solve the biggest barrier to creating Reels and seeing the results you want.

When you find your Reel style,
🌼 not only are you more willing to invest the time to create Reels (creating content IS your marketing. It needs to be a high priority).

🌼 But you’re also more likely to enjoy the process while seeing more reach, engagement and followers rolling in!

If you’re keen to create a unique and memorable Reel style that stands out and get your content to sell for you without making video creation a frustrating or dreaded task, I have 2 spots in my 1:1 6 week coaching program this April!

Curious to learn more? DM me ‘style’ for more info.🌼

21/02/2024

Soooo yesterday, I met up with someone who quickly became a biz friend. He was one of the first to follow me when I first started out. 😱

He mentioned that he has been enjoying my content, how consistent I was and is inspired by how I’ve built my biz… NGL it was flattering to hear, especially coming from someone with experience in a well-known marketing agency.

But in all honesty, consistency isn’t my strength.

I have a track record of starting things and not finishing it. Colouring one page in my colouring book and then abandoning it. Starting a challenge, and then stopping halfway.

I lived most of my life with an identity of not being consistent.

But in that moment, it made me realised that if I have kept myself stuck in that identity of always being inconsistent, I wouldn’t have any clients or built a wonderful community today.

It got me thinking about the power of consistency.

And you know what held me back from being consistent?

Perfectionism.

I would spend hours on my own content, taking twice as long creating content for my clients.

I would overthink because I was scared of people’s judgements. Or get worried it wouldn’t do well. Because I didn’t trust myself.

Then I learned about the concept of self-trust ha ha and started working on it (a work in progress) to help me overcome this hurdle.

It all began with making small promises to myself that was non- biz related. Like starting a morning routine. To going for a 10-minute run. And then going to the gym regularly.

I slowly built trust in myself in my expertise and skill sets. That I know my s**t.

Last year, I challenged myself to do an Instagram Live every month with a guest to overcome my fear of going live.

It’s still a struggle for me at times, but I’ve found that when I let go of my perfectionist tendencies, I become more consistent and experienced less overthinking. Because 80% done is better than 100% perfect.

So if consistency feels like a challenge for you, start with something small that you can commit today, it will build your self-trust and consistency muscles. 💪

How you show up in other areas of your life reflects how you show up in your business.❤️

03/02/2024

Expect to feel more confident and excited to create your Reels content again.❤️

Expect full 1:1 support. ❤️

Expect more traction and leads coming in when you implement them. ❤️

BONUS: 🎁 Receive a FREE mini Reels editing course when you work with me 1:1 inside the Rapid Reels coaching program!

DOOR CLOSES IN 3 DAYS! 😱

Yes I know, I have doors closing to my 1:1 as I have very limited time over the next couple of months! And I would loooove to work with you and give you my full support to level up your video game. 🏎️

Link in bio for all the deets or DM me if you would like to chat! 😊

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Videos

What’s actually working right now for Reels 👀 And no it’s not 7 second Reels… 1️⃣ Collabs. If your Reel features another Instagram user and the Reel also ADDS value to them, invite them as a collaborator! That way, your content gets pushed to their audience too. Double the audience, double the reach = a win win win situation. (Where are my The Office tv show fans) 2️⃣ Build a community not just online. But IRL too! It’s a fact that organic growth is getting harder and harder on Instagram compared to 5 years ago. But if you’re building strong connections offline (events, networking, partnerships), you’ll naturally see more engagement online too. People love supporting people they actually know. 3️⃣ EGC (Employee-Generated Content) is the new UGC. If you have a team or work in a cosmetic clinic, you’re sitting on a goldmine of content. Most people are probably offering the same service or product as you. But the only way you can stand out is the people. No one can replicate your team and their personalities. So if you want to stand out, start showing more of your people. It builds trust and makes your brand so much more relatable. 4️⃣ Create shareable content. Shares = free reach. When someone shares your post on stories, their audience sees it too. And if someone from their audience shares it, you’ve just started a domino effect. Which strategy are you trying in your next Reel? 👀 …. #instagramgrowthhacks #instagramstrategy #instagramalgorithm #instagramcoach #instagramexpert #instagramforbusiness #smallbusinesscoach #reelsideas #reelsstrategy #instagramforbusiness #engagementgrowth #instagramgrowth #howtogrowyourinstagram #reelstips #instagramtips #instagrammarketingtips #instagramhacks #socialmediastrategy

Would you still do it if no one else was?

Here’s a more engaging way to share your before and after videos :) …. #videomarketingforbusiness #engagementstrategy #reelstrategy #reelsforbusiness #businessreels #videomarketingstrategy #smallbusinesssupport #reelstips #reelstipsandtricks #reelscoach #perthwomeninsmallbusiness #perthwomeninbusiness #perthsocialmediamanager

Your mum might be your #1 fan… and that’s ok :’) …. #perthsocialmediamanager #socialmediamanager #perthreels #reelscoach #socialclubmemembership #reelsforsmallbusiness #perthwomeninsmallbusiness #perthwomeninbusiness #perthentrepreneur #perthlife

The only time I would suggest doing outbound engagement (or more engagement that you really need to) is when your insta account feels ‘dead’. When that happens, you need to work harder to boost your engagement. And sometimes, putting in extra effort to interact with your accounts OUTSIDE your following (that is your target audience) can help spark activity and bring in more views and engagement back #Reciprocity But if your account is healthy, your content is valuable and you have a strong niche, engaging 10-15 mins every time you post to connect with your community is good enough :)

The shifts I’ve been noticing on Reels. 👀 Especially after the announcement over the weekend that Instagram lets you record up to 3 minute Reels, it’s clear that people want more depth and connection with your content. Share this with someone who needs to know this! … #perthsocialmedia #instagramhelper #reeltips #reelscoach #instagramalgorithm #instagramexpert #instagramtipsandtricks #perthsmallbusiness #reelsforbusiness #instagramforbusiness #instagrammanagement #instagramtips #reelaudios #instagramforsmallbusiness #instagramstrategy #instagramstrategies #instagramtipsdaily

I used to spend so much time trying to figure out how to be “different” until I realised I was looking outwards when I should have been looking inwards. So much learnings and setbacks creating this video haha but excited to be sharing this new series :))

I’m not a fan about it. Wbu? … #perthsocialmedia #instagramhelper #reeltips #reelscoach #instagramcoaching #reeltrending #instagramalgorithm #instagramexpert #instagramtipsandtricks #perthsmallbusiness #socialmediatipsandtricks #instagramforbusiness #instagrammanagement #instagramtips #instagramupdates #instagramforsmallbusiness #socialmediatips #instagramstrategy #instagramstrategies #instagramtipsdaily

Social media isn’t just “nice to have” anymore it’s your top-of-funnel platform where people discover you, connect with your business, and decide if they even want to work with you. In 2025, vague and generic content just won’t cut it. Your audience is smarter, savvier, and scrolling faster than ever. If your content doesn’t reflect the true value of your brand or attract the right people, you’re leaving growth on the table. This is why investing in your social media is more important than ever. It’s not just about showing up. It’s about showing up with intention. If you’re considering outsourcing your social media, this is just one factor to think about. What do you think? Would love to hear your thoughts! 😊 And if you’re a service-based business earning $20k months or more and looking for a social media manager who not only manages your account but also creates content FOR YOU and execute lead-generating strategies… DM me ‘SMM’ and let’s chat! 😊

I guess I did alright… #2024recap #letsgo2025