Lucky Cat Social

30/03/2022

✨ introducing me (again) ✨

in case you're new here, I thought I would share a little bit about the person behind Lucky Cat Social! Get to know the girl behind the laptop 👩🏻‍💻

🧋 Bubble tea courses through my veins. You'll never catch me with a coffee or matcha (sorry) but bubble tea? absolutely!

☀️ I'm such a beach baby! Being at the beach in the summer time is my favourite thing ever!

🐶 I recently got a puppy! Her name is Miso and she's a Cavoodle x Maltese (and the light of my life)

🌏 Travel is such an important part of my life. Even when I was a kid, I knew I wanted to work for myself so I could travel and work from anywhere! Possibly going away this year too 🇫🇷🤫

🧶 If I'm not working or playing with my puppy, then I'm crocheting. I got into crochet in 2021 and I'm addicted to making clothes now (for me and my dog hehe)

🎥 I've been making YouTube videos since 2013 and it is such a passion of mine! I absolutely love making videos and documenting my life! (search 'Cass Wong' if you're interested in subscribing!)

♉️ I’m a Ta**us ~ yes I am very stubborn 😂

And that’s pretty much everything you need to know about me! 💗 Do we have anything in common?!
-

28/03/2022

what exactly are my services and how can they help YOU 🤔

One way to reach people that no other medium can is through video content. I've always loved the way people use video to connect with each other, and I want to help businesses/creators/youtubers connect with their audience!

Here's how I can help:
✦ Video editing (for YouTube, reels/tiktoks & podcasts)
✦ YouTube management (for new or existing YouTube channels who are wanting to grow their audience)
✦ Content creation (for brands who are looking for reels/tiktoks)

I am currently taking on new video editing & youtube management clients!! 🎉

If you're ready to take the next step with your video content or have any questions, click the link in my bio or DM me 💜
-

11/01/2022

hellloooo 2022 🎉I'm officially back in the (home) office after a 2-week break and I am actually SO excited to be back at work! (what a weirdo 😅) enjoy this mini photo dump from my time off!

Seriously though, I feel so lucky that I have found a job where I am actually excited to go back to work instead of dreading it! Don't get me wrong, I definitely will be missing lounging around on my couch all day though haha

I thought I'd reintroduce myself for any new faces (and incase some of you have forgotten me 🤪). My name is Cass and I am a freelance content creator, social media manager and youtube video editor! I started Lucky Cat Social almost a year ago after quitting my 9-5 job and I couldn't be happier! It’s my dream to work with content creators and businesses to help them create their dream socials 💕(If anyone wants to chat more about this then DM me!)

I also wanted to share some of my goals for 2022:
✿ grow my own YouTube channel and help manage other people's channels
✿ do a course to spice up my video editing skills (as this is what I am most passionate about!!)
✿ organize small breaks at least every quarter so I can avoid burnout (and actually rest)
✿ be less hard on myself when things don't go to plan or I'm having a not so productive day
✿ overall be the happiest and healthiest I can be!

What are your goals for 2022? Let me know in the comments 👇🏼
________________________________

23/12/2021

officially OOO! Today was my last full day of work for this year! I cannot thank you all enough for your support, this first year in business has been incredible and I cannot wait to see what 2022 has in store for us! I'll be taking a short break to spend time with family and friends but I already can't wait to get back to work soon (wow did I really just say that 😅perks of absolutely loving my job!!)

Don’t be a stranger 💌 [email protected]
____________________________

11/11/2021

Kim honestly says it best 😂but I guess I'll TRY to explain: what exactly is a Social Media Manager/Content Creator?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
A SMM is responsible for curating a brand's social platforms. This can mean setting up an account, optimising that account and monitoring it to make sure it fulfils the brands marketing goals. They focus on different platforms such as Instagram, Facebook, YouTube, LinkedIn, Pinterest & more. They also create and implement social media/content strategies in order to further achieve the brands goals as well as responding to clients messages/DMs. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
They work with business owners to best optimise/monetise their platforms so that they can focus on their business and not have to worry about the social media side of things.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
A Content Creator creates content for a brands social account (not to be confused with an Influencer who posts to their own account to promote a product to their audience). This can mean creating graphics, taking photos & videos for the brand to use. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Does this clear things up a little? How would you explain either of these job titles better? If you are looking for a Social Media Manager or Content Creator for your business then you've come to the right place, send me a DM 💘 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
__________________________________⠀⠀⠀⠀⠀⠀⠀⠀⠀

28/10/2021

November is right around the corner and if you haven't gotten your content sorted for the upcoming month well... I got you 💜
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Get your November content organised around these National holidays to give you inspiration on what to post. From to , there's something for everyone & every niche ☁️
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Remember these days are made to bring awareness so use the ones that best suit your business and that you can put your on own spin on! Maybe you could share your best de-stressing tips on National or do a poll to find out your followers favourite candy on ... the possibilities are quite literally endless!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Make sure to SAVE this post to come back to throughout the month! And if you'd like more tips for your content planning then send me a DM and let's work together 💜
_______________________

14/09/2021

Let’s catch up over a coffee ☕️✨ With a re-brand comes a re-introduction right? There are so many new faces here so I wanted to say hey! From leaving my 9-5 in January to now it’s been a crazy journey so let’s catch up!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you’ve followed me from the start, you’ve probably noticed that I’ve been going back and forth about the services I offer and even done a re-brand (or two). When I started this business 8 months ago, I had absolutely no idea what I was doing but since then I have grown so much and learned A LOT! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
For a little while there, I was filled with self doubt and uncertainty about the future and even though I am still working through it I realised that I don’t need to have everything figured out and what is meant to be will be 💘 I’m just focusing on enjoying every single moment of this journey and being kinder to myself! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Now, I am so secure in where I want my brand to go and what services I want to offer. I am solely focusing on services I love: video editing, content creation and social media management in order to grow my skills to be able to give my clients the BEST possible service! It’s my dream to work with content creators and businesses to help them create video content and sky rocket their social platforms 🚀 (If anyone wants to chat more about this then DM me!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
And I wanna say thank you to all of you who have supported me along the way! Couldn’t have done it without all of you! 💗💗⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Don’t be a stranger 💌 [email protected]⠀⠀⠀⠀⠀⠀⠀⠀⠀
_____________________________________________

30/08/2021

Nothing like the feeling of receiving a fresh new batch of business cards 💘aren't they so cute?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
designed by: me⠀⠀⠀⠀⠀⠀⠀⠀⠀
printed by: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
logo by: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Don’t be a stranger 💌 [email protected]⠀⠀⠀⠀⠀⠀⠀⠀⠀
_____________________________________________⠀⠀⠀⠀⠀⠀⠀⠀⠀

27/08/2021

TYSM for all the love on the rebrand! 💘As someone who loves branding & design this was such a fun rebrand to do but the best part is showing it off to the world!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here's a little summary of my services for those who have been enquiring:
⭐️Video editor (specialising in YouTube videos, Reels, Branded videos)
⭐️Digital Content Creation (specialising in Stories, Reels & Video Content)
⭐️Social Media Manager (specialising in beauty, lifestyle & wellness brands)
⭐️Branding + Design (specialising in logos, brand guides, etc)
⭐️1:1 Consultation (specialising in Instagram coaching, marketing consulting, Content Creation mentoring & more)
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Don’t be a stranger 💌 [email protected]
_____________________________________________

25/08/2021

NEW WEBSITE is officially live 💘✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
with a new rebrand obviously comes a new website. I designed her myself using and loved how easy it was to customise it with my new branding colours. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Check her out 💻 www.luckycatsocial.com.au⠀⠀⠀⠀⠀⠀⠀⠀⠀
_____________________________________________

23/08/2021

Welcome to ❣️a creative marketing agency based in Perth specialising in social media strategy, content creation and video editing for beauty & lifestyle brands.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Special thanks to the talented for my wonderful new logo (I am obsessed!) 🥰⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Don’t be a stranger 💌 [email protected]⠀⠀⠀⠀⠀⠀⠀⠀⠀
_____________________________________________⠀⠀⠀⠀⠀⠀⠀⠀⠀

20/08/2021

20/08/2021

25/05/2021

NEW PRESETS AVAILABLE AT LUCKYCATSOCIAL.COM.AU ❣️Photo editing has never been easier! I've been editing my own pics for social media since 2011 and have had so many compliments on my editing style. So I decided to share that with you all!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Up on my website right now is 8 different Lightroom presets to match any Instagram aesthetic. You can purchase and download straight away to give your Instagram that extra little bit of spice!
⠀⠀⠀⠀⠀⠀⠀⠀⠀

14/05/2021

GET TO KNOW ME 💁‍♀️ There are a whole heap of new faces around here, so I thought it was time I introduce myself (or re-introduce myself to the OG gang 😉)⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
BUT to keep things interesting we're going to do a game: 5 truths and 1 lie! I'm going to state 5 facts about myself but 1 of them will be a lie, and you have to guess which one. Lets do this:⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🐈 I am incredibly allergic to cats ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🇦🇺 I was born in Melbourne but have lived in Perth my whole life⠀⠀⠀⠀⠀⠀⠀⠀⠀
☕️I'm not a huge fan of coffee ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🏖 The beach is my happy place⠀⠀⠀⠀⠀⠀⠀⠀⠀
💓 I've had 3 businesses in my life and started my first one when I was only 17⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Start guessing which one is the lie! I'll pop onto my stories in 24 hours to tell you the answer! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
📸 by ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

12/05/2021

AND LUCKYCATSOCIAL.COM.AU IS (finally) LIVE ❣️This has only taken me.... 3 months to complete 😅 Feel free to take a gander at the freshly designed website, by yours truly! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Website design is something I love to do and have had 4+ years experience in. I've designed websites for 2 of my past businesses as well as friends/family businesses too.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you are needing a website built on Shopify, Wix or Squarespace and want a little help with it then shoot me a message! 💌 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

07/05/2021

has had a glow up ✨A very subtle difference but still enough to be excited about! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
First up:⠀⠀⠀⠀⠀⠀⠀⠀⠀
❤️️ Bio has been OPTIMIZED! Really defined what I want to focus on and overall tidied it up⠀⠀⠀⠀⠀⠀⠀⠀⠀
❤️️ Added my email to my bio & a new link⠀⠀⠀⠀⠀⠀⠀⠀⠀
❤️️ Subtle change to my logo + highlight covers⠀⠀⠀⠀⠀⠀⠀⠀⠀
❤️️ New and more aesthetic fonts have been used⠀⠀⠀⠀⠀⠀⠀⠀⠀
❤️️ and it seems like Iost a follower 🤣⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
What do you think of the new look? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

05/05/2021

With a social rebrand comes a new service! I am happy to announce that aftermany requests, I am now offering mentoring and consulting! 👏🏼 If you're a business or aspiring influencer who wants to take your social media to the next level then you're in the right place ⭐️
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I have been creating content on social media since 2013, run multiple successful business (both product and service) as well now working with brands I love. I have successfully turned my hobby into a stream of income and you can too!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Be sure to pop me a DM in you're interested in hearing more about this! Or book in for your consult through the Calendly link in my bio! 📩
⠀⠀⠀⠀⠀⠀⠀⠀⠀

04/05/2021

It may not be spring here in Australia but that's not going to stop me from blooming into a new social rebrand 🌷 (spring pun hehe) ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I look forward to sharing with you what I've been working on and how I plan to run this business moving forward.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But for now I will leave you with this: if you are unhappy, make a change. Life is too short to not be happy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

03/05/2021

❤️️ Welcome to 2.0 ❤️️⠀⠀⠀⠀⠀⠀⠀⠀⠀
Freelance consulting for all things social media, influencer marketing and content creation.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Don’t be a stranger 💌 [email protected]

02/05/2021

A much needed refresh of my services here at ❤️️

01/05/2021

With being a creative, comes constant indecisiveness and redesigining. Look out for a complete rebrand here at ❣️

28/04/2021

me sitting on the couch after a long day of work trying to relax... 😅⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Self-doubt and imposter syndrome has been hitting me hard recently .... but also going through my head is the tune 🎶 I'm not the kind of girl who gives up just like that ohh, nooo 🎶 (name that song in the comments👇) ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
In all seriousness though, these intrusive thoughts can really be damaging. I won't tell you the amount of times I've said to myself that this is too hard and I should just go get a full time job... but then I have to remind myself that it's literally only been less than 3 months since I started this business and I need to be less hard on myself!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I may not be making $10k a month with hundreds of clients and thousands of Instagram followers ... but that doesn't mean I've failed or am not doing good work.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Before I turn this into an essay, I'll just leave you with this. No matter who you are, how long you've been doing your business, how many sales you make a week, how many followers you have... you are doing great ♥️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

26/04/2021

Hey you there, I was just wondering...have you been showing your face on your socials lately?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
People love buying from people, not brands. They love seeing the face behind the business! Whether you're a service or product-based business this is something that is important to remember.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Showing who you are is so important. Building a connection with your audience is going to be the #1 strategy that leads you to increase in sales and brand awareness. Most industries are saturated right now so the main way to be different from everyone else... is to show yourself! There's no one like you! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Now I know not everyone will want to show their face on socials... especially if you're a product-based business so a way around this: use influencers or user-generated content and have REAL humans showing off your product! It'll help to humanize your brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Do you struggle to show your face on socials? What is your main concern/what is stopping you from doing so? Let me know in the comments 👇 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

23/04/2021

Here are six FREE ways you can support your favourite small businesses! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Showing your love and support is now easier than ever and doesn't cost you a single cent. It may seem like a couple taps of the screen to you but to a small business it can truly make their day.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
What are some of your favourite ways to support your favourite small businesses? ⭐️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

21/04/2021

So what exactly IS a Social Media Manager?🤔And what can I do for you if you hired me?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Well, let me explain - as a business owner myself I can understand why people are cautious or hesitant to hire someone such as myself - use of the word “manager” can be scary and it can often be seen as someone taking over their business and their socials. But let me clear up any confusion.... this isn’t the case!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
My role is to help you in any way that I can - not to take over! I simply complete any online tasks that you no longer have time to do, or to simply give you more time to focus on what is important... your business! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Some things that I can help you with:⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨Social Media Strategy & Analytics⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨Digital Content Creation (specialising in Stories, Reels & Video Content)⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨Product Photography⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨Influencer Marketing Campaigns⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨Community Growth & Engagement⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Whether it's replying to customers DMs and comments, creating content for your platforms or scheduling and rebranding things, I got you 😉 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

16/04/2021

Work from home inspo ✨Fun fact: since I was young I have always wanted to be my own boss mainly so I could work from bed 😂⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I am a true introvert and love having my own space. Being at home is where I feel comfortable and I love working from home!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Do you prefer working from home or in the office? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

14/04/2021

13/04/2021

Working hard or hardly working? 😜 All my goals are becoming a reality and I couldn’t be happier!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Both my Instagrams & are growing steadily, as well as my Tiktok & YouTube channel. I’m making an income from social media and having amazing brands wanting to work with me! All my time is spent creating content which is something I truly love. And all within only a few short months!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Let this be motivation for you all. If there is something you are working towards then keep working at it! If there is a goal you want to achieve then just start! If I can do it, so can you ❤️️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀