28/12/2025
Drone supplier EE Group admits to resale price maintenance
Industrial drone supplier, EE Group Australia Pty Ltd (EE Group), has admitted to engaging in resale price maintenance by directing certain resellers to not advertise or sell DJI drone products to consumers below a specified price.
Between April 2024 and at least June 2025, EE Group directed its resellers to not sell DJI drone products below the recommended retail price, and resellers were required to agree to comply with EE Group’s pricing strategy. EE Group also informed some resellers that it would not supply them with DJI drone products if they did not agree to sell those products at a specified minimum price....
http://infoblaze.com/news/details/116031
“Recommended retail prices are only a recommendation or suggestion and cannot be mandated by a supplier or distributor.” Luke Woodward - ACCC Commissioner
ACCC