Mumbrella

09/12/2024

“We love it when a partner truly speaks our language at IKEA, and Afterpay has taken it to the next level by going full Swede!"

Afterpay has gone ‘full Swede’ in a new campaign with IKEA Australia, to celebrate the buy now, pay later platform being made available at IKEA stores.Developed by Afterpay’s in-house creative team, the campaign humorously taps into IKEA’s Swedish heritage, using Nordic language to capture a...

09/12/2024

Last month, Fender unveiled a huge collaboration with Sanrio's pop culture icon, Hello Kitty. Mumbrella's Lauren McNamara joined APAC president, Edward 'Bud' Cole, in Tokyo to chat about it.

Fender is no stranger to a collaboration.What started as informal partnerships with iconic artists – the likes of Jimi Hendrix and Eric Clapton – swiftly moved to formal collaborations with brands, placing the music giant at the forefront of culture and creativity.And while some brands may lose ...

09/12/2024

Ray Hadley has announced who will be stepping into his Mornings slot on 2GB, as he steps down after a 43 year broadcasting career.

"I’m looking forward to the challenge ahead and I can’t wait to speak to our loyal listeners every morning about the issues affecting them in what’s shaping up as an important election year.”

Ray Hadley has announced who will be stepping into his Mornings slot on 2GB, as he steps down after a 43 year broadcasting career.Mark Levy will take over from Hadley, after being a regular fill-in for Hadley and Ben Fordham across 2GB over an 18 year career.Levy has won six Australian Commercial Ra...

09/12/2024

Woolworths has posted a grim ASX update showing the financial impact of a 17-day strike at its distribution hubs.

“We would once again like to apologise to our customers for this disruption and thank them for their support."

Woolworths has posted a grim ASX update showing the financial impact of a 17-day strike at its distribution hubs.The strike ended over the weekend, as the supermarket and workers agreed to individual enterprise agreement offers that guarantee team members a wage increase of approximately 11% over th...

09/12/2024

“Despite challenges such as the cost-of-living crisis, we generated remarkable new momentum. I am extremely proud of the team for our achievements in improving the lives of vulnerable children worldwide.”

World Vision Australia’s chief marketing officer, Louise Cummins, has made the “difficult decision” to leave the non-government organisation in the new year.Cummins joined World Vision Australia nearly three years ago, tasked with boosting the profile and impact of the humanitarian organisatio...

08/12/2024

The Victorian Aboriginal Community Controlled Health Organisation has released a campaign to inspire Indigenous Australians to leverage their over 60,000 years of rich history for a career in Aboriginal health, via Think HQ.

The Victorian Aboriginal Community Controlled Health Organisation (VACCHO) has released a campaign to inspire Indigenous Australians to leverage their over 60,000 years of rich history for a career in Aboriginal health, via Think HQ.A component of VACCHO’s Victoria Aboriginal Health & Wellbeing Wo...

08/12/2024

In this week’s Media Mayhem, we chat to the CEO of Independent Media Agencies Australia, Sam Buchanan.

How is the operating environment impacting your team, your clients, and or your partners?No one can argue that 2024 has been a challenging year. Even the Australian national Dictionary has chosen ‘Colesworth’ as its word of the year, which is not just a reflection of the perceived duopoly of the...

08/12/2024

Per the Wall Street Journal (WSJ), a transaction between the holding companies could be announced as early as this week.

Omnicom Media Group (OMG) is reportedly in advanced talks to acquire Interpublic Group (IPG), which could see it become the world’s largest advertising group.Per the Wall Street Journal (WSJ), a transaction between the holding companies could be announced as early as this week.Citing “people fam...

08/12/2024

The ABC has announced who will be replacing ABC News Breakfast anchor Michael Rowland and popular sports reporter Tony Armstrong in 2025.

The ABC has announced who will replacing ABC News Breakfast anchor Michael Rowland and popular sports reporter Tony Armstrong in 2025.Regular correspondent James Glenday will replace Rowland, while sports presenter Catherine Murphy will be the permanent replacement for Tony Armstrong. Both reporters...

06/12/2024

The ABC’s recent decision to either reduce or remove a number of key broadcaster roles at its radio network appears to be its attempt to connect to a new audience, at the cost of alienating its established one.
 
But, as explores in this week’s , the cuts are a testament to the ABC’s ability to nurture talent.
 
Head through the ‘Opinion Pieces’ tab in our Linktree to see why!
 
📸: ABC
 

06/12/2024

ABC chair, Kim Williams, said late last month, “I want the ABC to go after younger viewers, listeners and readers on every platform," citing this as “a vital part of our civic duty”.

"It’s lofty language. I’m not sure 'reconnecting with the young is now an urgent democratic and cultural imperative' as Williams claims, or even necessarily a good idea.

"And, in its rush to contemporise its radio offering, the ABC might find its loyal audiences, those who have come to rely upon those familiar voices that have chatted in their ears for decades, will go elsewhere.

"But where elsewhere? This is where some canny entrepreneur with a love for radio, a few investors on speed dial, and an old Beat The Drum sticker on their new EV can step in and build a radio station out of the talent that ABC has recently discarded."

“Change is never easy,” the ABC’s audio boss, Ben Latimer, said late last month as the broadcaster put some of its most talented and beloved radio personalities out to pasture.The ABC’s recent decision to either reduce or remove a number of key broadcaster roles at its radio network “refle...

06/12/2024

In an effort to expand country music’s reach across major markets, ARN is officially relaunching “iHeartCountry Australia as a National DAB+ Network”.

In an effort to expand country music’s reach across major markets, ARN is officially relaunching “iHeartCountry Australia as a National DAB+ Network”.The revitalisation will see iHeartCountry added to ARN’s superbrands portfolio – a catalogue that already contains CADA, GOLD, KIIS and fell...

06/12/2024

Nine News Melbourne has confirmed the appointment of a new deputy news director.

Nine News Melbourne has confirmed the appointment of a new deputy news director.In an email sent to staff late on Thursday, Melbourne news director, Hugh Nailon, announced his need to “step up and help out with key elements of the broader news network”, and named producer Nathan Tanti to fill th...

05/12/2024

Spotify Wrapped is back for another year, and so is Spotify Wrapped: CMO edition.

Spotify Wrapped is back for another year, and so is Spotify Wrapped: CMO edition.Today, Mumbrella is giving you an inside look into Australia’s leading marketing professionals’ favourite songs of 2024.Ruth Haffenden, chief marketing officer, Boody2 Be Loved (Am I Ready) – LizzoYou’ve Never H...

05/12/2024

Mark Geyer has spoken publicly for the first time since he was abruptly dumped from Triple M after 17 years, confirming that other media outlets have already approached the rugby league legend.

“Breakfast radio is good money but it’s not about money, it’s about opportunity and now I have a lot of opportunities."

Mark Geyer has spoken publicly for the first time since he was abruptly dumped from Triple M after 17 years, confirming that other media outlets have already approached the rugby league legend.Geyer – who co-hosted the 104.9 Triple M Breakfast show with Mick Molloy – was dropped late last month,...

05/12/2024

Eddie McGuire will be producing two AFL programs for the station he dubbed “channel copycat” only a few months ago.

Eddie McGuire will be producing two AFL programs for the station he dubbed “channel copycat” only a few months ago.After much speculation regarding a possible defection from Nine to Seven, it has been confirmed that McGuire’s JAM TV will produce Sunday Footy Feast for Seven, and The Wash Up, b...

05/12/2024

ARN is reportedly looking to claw back costs after its two highest-paid broadcasters have failed to put a dent in the Melbourne radio market, with reports the network will be cutting between 30 and 50 jobs.

ARN is reportedly looking to claw back costs after its two highest-paid broadcasters have failed to put a dent in the Melbourne radio market, with reports the network will be cutting between 30 and 50 jobs.The Age reports that between 30 and 50 staff from the content, sales and marketing divisions w...

05/12/2024

Have a stage-worthy session idea? You have exactly one week to craft your session submissions for a chance to be part of the 2025 Mumbrella360 program. We suggest you embrace the theme. Think right brain - science/data/econometrics and left brain - creativity/craft/emotion. But above all think... FAME and share of mind effectiveness.

Plus, don’t forget to secure your super earlybird savings also ending next week (11 Dec).