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With the cost-of-living crisis continuing to rage on, marketing a music festival - and justifying ticket prices - has ne...
26/12/2024

With the cost-of-living crisis continuing to rage on, marketing a music festival - and justifying ticket prices - has never been more challenging.

For Untitled Group, whose portfolio includes Beyond The Valley, Wildlands, and Pitch Music & Arts, it's all about connection, according to director of marketing, Casey Serrao.

Plus, Mumbrella gets a sneak peek at some of this year's Beyond The Valley brand activations.

Marketing a music festival has never been more of a challenge for promoters like Untitled Group.A cost-of-living crisis, shifts in consumer appetite, and lack of government support for the arts are just some of the barriers Untitled Group and others are having to face that are quickly diminishing th...

Australians spent $6.1 million on movie tickets last Boxing Day, a 24% increase on the 2022 takings, and the perfect cap...
25/12/2024

Australians spent $6.1 million on movie tickets last Boxing Day, a 24% increase on the 2022 takings, and the perfect cap to a year that saw audiences return to cinemas in droves off the back of the Barbenheimer phenomenon.

Is Boxing Day at the movies back?

According to HOYTS, this year’s Boxing Day lineup has “a lot more variety” than last, which saw Aquaman and the Lost Kingdom take $2.04 million on the day, Wonka bring in $1.18 million, and Sydney Sweeney rom-com, Anyone But You, take $806,000.HOYTS predicts Sonic the Hedgehog 3 could take out...

Mumbrella has bundled up the Christmas campaigns of 2024 into one merry celebration. With sleigh-loads of joy and heaps ...
23/12/2024

Mumbrella has bundled up the Christmas campaigns of 2024 into one merry celebration. With sleigh-loads of joy and heaps of cheer, take a look at the festive campaigns from this year.

This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series. Mumbrella has bundled up the Christmas campaigns of 2024 into one merry celebration. With sleigh-loads of joy and heaps of cheer, take a look at the festive campaigns from this year.MyerMy...

As 2024 comes to an end, it is clear the out-of-home industry is leading the way in many areas of media innovation. Sara...
23/12/2024

As 2024 comes to an end, it is clear the out-of-home industry is leading the way in many areas of media innovation. Sara Lappage, chief operating officer at QMS, takes a look back at some of its biggest highlights from the year.

Despite tough economic conditions, weakened consumer spending and flexible advertising markets, the out-of-home industry (OOH) didn’t slow down this year. Instead, it sped up by offering something few others can: the optimal blend of digital innovation, consolidated and scaled audience reach and m...

After weeks of speculation, News Corp has confirmed the sale of Foxtel Group to UK-based sports streaming platform, DAZN...
23/12/2024

After weeks of speculation, News Corp has confirmed the sale of Foxtel Group to UK-based sports streaming platform, DAZN.

After weeks of speculation, News Corp has confirmed the sale of Foxtel to UK-based sports streaming platform, DAZN.Announced on Monday, the $3.4 billion deal will be finalised in the second half of 2025.Under News Corp’s management, Foxtel strengthened itself as a digital and streaming leader in s...

Need something to listen to over the break? Check out some of our favourite one-on-one podcast episodes below.
22/12/2024

Need something to listen to over the break? Check out some of our favourite one-on-one podcast episodes below.

Greg Hoffman – “There’s nothing worse than lazy marketing”The very first episode of the one-on-one series featured the former Nike CMO and headlining act at this year’s Mumbrella360 conference, Greg Hoffman.In this chat, Hoffman talked about the brand leader’s 28-year stint at Nike and l...

Mumbrella's Lauren McNamara recaps some of the biggest creative agency talent movements and moments of 2024.
22/12/2024

Mumbrella's Lauren McNamara recaps some of the biggest creative agency talent movements and moments of 2024.

2024 was a huge year for creative agencies. Mergers and acquisitions, the continuation of the indie revolution, and a number of huge talent changes.It’s time to recap just a few of the biggest moments…Farewelling The MonkeysThe start of December marked the official return of Droga5 to the ANZ ma...

Breaking: ARN Media has announced the appointment of Michael Stephenson as its new chief operating officer.
22/12/2024

Breaking: ARN Media has announced the appointment of Michael Stephenson as its new chief operating officer.

ARN Media has announced the appointment of Michael Stephenson as its new chief operating officer.The former Nine Entertainment executive will be responsible for leading the company’s commercial strategy and operations, focused on accelerating digital innovation, enhancing operational efficiencies,...

Lisa Muxworthy, who drove record readership numbers at news.com.au, has been appointed to the newly created role of head...
20/12/2024

Lisa Muxworthy, who drove record readership numbers at news.com.au, has been appointed to the newly created role of head of growth content at Nine's metro mastheads.

“I am thrilled to join the talented team of editors and journalists at The Sydney Morning Herald and The Age and have the opportunity to execute strategies for growing audiences and push the boundaries of content discovery and distribution."

Lisa Muxworthy, who drove record readership numbers at news.com.au, has been appointed to the newly created role of head of growth content at Nine’s metro mastheads.Muxworthy will drive a growth content strategy to attract new audiences to The Sydney Morning Herald, The Age, Brisbane Times and WAt...

Mumbrella's Lauren McNamara asked creatives to share their favourite Aussie campaigns of the year.“Oh how I dream of one...
19/12/2024

Mumbrella's Lauren McNamara asked creatives to share their favourite Aussie campaigns of the year.

“Oh how I dream of one day making a poster this deceptively simple."

The votes are in. Drum roll please…Psembi Kinstan, chief creative officer, DDB Group Melbourne1. The Cassette – Palliative Care Queensland via Cocogun and Rowdy“I didn’t see a thing that made me feel more than Cassette,” he said. “It made me consider an issue I’ve never given a second ...

News Corp is finalising a sale for its majority stake in Foxtel, with reports suggesting that the deal may be announced ...
19/12/2024

News Corp is finalising a sale for its majority stake in Foxtel, with reports suggesting that the deal may be announced to the ASX early next week.

News Corp is finalising a sale for its majority stake in Foxtel, with reports suggesting that the deal may be announced to the ASX early next week.UK-based sports streaming platform, DAZN, has been in talks with News Corp for months over a potential sale, according to numerous sources.Earlier this m...

Legendary Australian cartoonist Michael Leunig has died."The pen has run dry, its ink no longer flowing — yet Mr Curly a...
19/12/2024

Legendary Australian cartoonist Michael Leunig has died.

"The pen has run dry, its ink no longer flowing — yet Mr Curly and his ducks will remain etched in our hearts, cherished and eternal."

Legendary Australian cartoonist Michael Leunig has died, age 79, months after his retirement.Leunig’s storied career started with the Melbourne Age in 1969, where he worked as a political cartoonist, and closed out in September, after he was dumped by The Age in what the artist dubbed “a throat-...

"Over the past few months they have provided leadership stability and strong editorial guidance to their respective news...
19/12/2024

"Over the past few months they have provided leadership stability and strong editorial guidance to their respective newsrooms, and I am proud to formally announce them in these roles today.”

Nine has announced even more movements this week, confirming new TV news directors for both Queensland and Western Australia.More to come.

Mumbrella's Lauren McNamara recaps some of the biggest media agency talent movements and moments of 2024.
19/12/2024

Mumbrella's Lauren McNamara recaps some of the biggest media agency talent movements and moments of 2024.

2024 was a huge year for media agencies. Mergers and acquisitions, the continuation of the indie revolution, and a number of huge talent changes.Time for a well deserved break, I think…Omnicom and IPGArguably the biggest news, to no surprise, was the recently confirmed merger of Omnicom and Interp...

Mumbrella's Lauren McNamara recaps some of the huge media pitches of 2024.
18/12/2024

Mumbrella's Lauren McNamara recaps some of the huge media pitches of 2024.

Frustrations over the state of pitching have grown over the past year, with many arguing the process has significantly worsened.Defined as the competitive process through which advertising agencies and consultancies win new business, presenting an advertising solution in response to a client’s bri...

The US Supreme Court has agreed to consider an appeal by TikTok and its parent company ahead of a proposed ban of the ap...
18/12/2024

The US Supreme Court has agreed to consider an appeal by TikTok and its parent company ahead of a proposed ban of the app.

The US Supreme Court has agreed to consider an appeal by TikTok and its parent company ahead of a proposed ban of the app.Per CNN, the Supreme Court has agreed to hear TikTok and Chinese internet tech company ByteDance’s argument that the ban is a violation of the First Amendment, with the platfor...

Gaming was top of mind in November, with Xbox and PlayStation taking first and second place in YouGov’s Biggest Brands M...
18/12/2024

Gaming was top of mind in November, with Xbox and PlayStation taking first and second place in YouGov’s Biggest Brands Movers list.

Gaming was top of mind in November, with Xbox and PlayStation taking first and second place in YouGov’s Biggest Brands Movers list.The list, derived from YouGov’s brand tracker, BrandIndex, is a monthly reporting series which ranks the top 10 brands that have registered the most statistically si...

Sound the saxophones, because smooth is the most popular FM station in both Sydney and Melbourne. And speaking of those ...
18/12/2024

Sound the saxophones, because smooth is the most popular FM station in both Sydney and Melbourne. And speaking of those two cities, you can ignore the battle between SCA and ARN, because Nova Entertainment actually boasts a larger listenership in both. In fact, as chief growth officer Adam Johnson confirms, this has been the most successful year in the radio network’s history.

"It’s more than we could have we could have hoped for."

Sound the saxophones, because smooth is the most popular FM station in both Sydney and Melbourne. And speaking of those two cities, you can ignore the battle between SCA and ARN, because Nova Entertainment actually boasts a larger listenership in both. In fact, as Johnson confirms, this has been the...

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At #Mumbrella360 you'll hear from those leading the charge using futurist tech and AI, innovative brands shaping culture and visionary creatives rewriting the marketing rule book. Grab your tickets before 1 March to lock in $600 savings.

Whether it's navigating the cost-of-living crunch, nailing your customer loyalty game or staying ahead of the rapidly evolving world of retail media, a ticket to Mumbrella's Retail Marketing Summit is a sure-fire way to upskill your team for the year ahead. Book by Friday to lock in earlybird ticket savings. #MumbrellaRetail #RetailMarketing #FMCGMarketing #eCommerce #Media #Marketing #Advertising #RetailMedia #Mumbrella

Have you heard the news? Lion, Thinkerbell, Intrepid Travel and FleishmanHillard have joined the Mumbrella CommsCon lineup. Browse the growing program and grab a ticket as earlybird prices end in 1 month (February 16). Secure your ticket: https://bit.ly/3U1VpAe

Final countdown alert! ⏰ Snag your super earlybird savings tickets for Mumbrella360. With a fresh venue, new dates, and irresistible savings, this is an event you absolutely cannot miss. Act now to secure your spot and be part of an industry-defining experience! #M360

Only 7 days left to take advantage of the Super Early Bird Savings for #Mumbrella360. Don’t miss this unparalleled opportunity to elevate your knowledge, connect with industry leaders, and unlock exclusive networking opportunities. Secure your ticket now #M360

The Bravery Is Here's Claire Maloney and Cato & Clive partners confirmed for #MumbrellaCommsCon. Get ready to witness a live interactive workshop from renowned crisis management specialists Cato & Clive. Find out more: https://bit.ly/47xdb1F

Mumbrella's CommsCon Awards is back for 2024 and we're looking for the very best campaigns, talents and businesses. Enter across 25 categories for your chance to make a splash in the PR and comms space. Find out more https://bit.ly/3FVXiGp First entries due 15 December. #Mumbrella #CommsConAwards

TBWA\Sydney's Anna Thairs will be leading a panel of experts from Cathay Pacific, The Travel Corporation, Tourism NZ and CABN at Mumbrella's Travel Marketing Summit in 10 days' time. Will you be there? Group bookings available. Book tickets here: https://bit.ly/3OsfBXz #Mumbrella #MumbrellaTravel #Marketing #Travel #Tourism

In just 3 weeks' time, Mumbrella Travel Marketing Summit delegates will be hearing from Tourism Fiji's CMO, Srishti Narayan. Here's what her session will entail. Grab your tickets 👉 https://mumbrella.com.au/travel #Mumbrella #MumbrellaTravel #Marketing #Travel #Tourism

The world's premier media and marketing talent are beginning to touch down in Sydney, and the #Mumbrella360 stage is being readied for what will be an extravaganza of creativity, learning, debate and networking. Be sure to take a look at the stellar speaker lineup 👉https://mumbrella.com.au/mumbrella360

Kicking off at 3pm on 18 July, #M360's networking afternoon will enable three-day pass holders the opportunity to rub shoulders with key brand, agency and media leaders. If you're keen to build new relationships, talk up your own capabilities and strengthen personal networks, grab a ticket before 12pm (AEST) tomorrow when the portal officially opens and lock in time with prospective clients.

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