31/07/2024
My first video to ever get to 500k and it was not on the platform I expected. Facebook is the platform I create content for the least due to it being an outbound content strategy with a short shelf life.
Full-Time Content Creator - YouTuber, Podcaster, Amazon Influencer - My content works for me 24-7.
My first video to ever get to 500k and it was not on the platform I expected. Facebook is the platform I create content for the least due to it being an outbound content strategy with a short shelf life.
I am used to seeing my Instagram reels and YouTube content do well, but I hardly focus on this platform, so this is a first for me. A FB reel with over 50k views in 24 hours now is that's unexpected.
YouTube saw a 25% increase in 2023 in watch time for videos that help people shop on YouTube. So they recently announced new shopping features to help make it easier for YouTube Partners (like me) to sell both physical and digital products on the platform.
Main changes included "Shopping Collections," the new "Affiliate Hub" for brands and creators to partner, and now the ability to tag products across multiple videos.
Shoppable content is become the next big thing in retail and taking e-commerce to the next level.
With ebay live auctions now a thing in the US and UK, it will only be a matter of time before this will be available in Australia. WhatNot is another online shoppable live stream auction site, yet to reach our shores. What does this mean, it means collectors can turn collections into cash, or sell products in auction format live online.
Australia has hardly seen the wave of shoppable live streams and content that is happening overseas. But this wave will reach our shores in the next couple of years.
As an Amazon Influencer in Australia and US, I am already seeing the value sellers get when they combine video content with shoppable items. My videos achieve an average of 18% sales conversions when someone watches one of my videos.
When you add the element of gamification, in an auction format, the opportunity can be considered as, "the sky's the limit".
Sometimes you can't be too serious.
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As an Amazon Influencer I earn commissions when you make a qualifying purchase using my links.
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I ordered some sample decorative pins to see the quality and robustness of each design. Both designs exceeded my expectations, looked awesome, and had a quality feel and smart appearance.
I will definitely be ordering these to be gifted to guests as a thank you for appearing in person on Season 3 of my People with a Passion podcast.
I have owned multiple businesses, but none is more important than this.
Here are 12 ways basketball helps human beings live a happy life:
1. Improves Concentration: Regular physical activity, such as basketball, can help improve concentration and focus.
2. Improves Time Management: Basketball provides excellent time management skills when you turn up to practice and games on time.
3. Improves Brain Function: It increases blood flow to your brain, improving cognitive skills like memory and learning.
4. Reduce Stress: Basketball is an excellent way to alleviate stress and anxiety, contributing to good mental health.
5. Encourages collaboration: Playing on a basketball team helps you improve communication and work with others toward a common goal.
6. Promotes Discipline: Training and improving skills leads to developing good habits, curiosity, and a growth mindset.
7. Improves Confidence: Winning and losing can build resilience and help you with self-awareness and self-esteem.
8. Promotes healthy sleeping habits: physical activity like playing basketball can help tire your body to ensure you get good rest each night.
9. Goal Setting: Basketball requires the ability to define and achieve goals, a key component of measuring success in all aspects of life.
10. Networking: Create long-lasting friendships and valuable relationships with trust and support that can withstand the test of time.
11. Good Health: Basketball promotes good health in the respiratory and circulatory systems, leading to reduced health risks.
12. Belief: Basketball makes people believe they can fly, but only for a moment.
Participating in basketball can help develop well-grounded, healthy human beings (i.e., employees, employers, business owners, entrepreneurs, etc.). But don't take my word for it; ask the 450,000,000+ people actively participating in basketball around the world today.
What would you add to this list?
In 2021 I interviewed my first billionaire. In 2024 I plan to interview more. I start recording season 3 of People with a Passion podcast this coming July. The video prodcast will be released on YT, Applae, Amazon and Spotify in 2024.
In the ever-evolving digital marketing landscape, two terms often emerge at the forefront: “content marketing” and “content strategy”. This is their story. Get it FREE.
Understanding these concepts and their roles within a broader marketing plan is crucial for businesses aiming to thrive in today’s competitive digital environment.
This content marketing glossary will help demystify words and jargon, highlight their significance, and ensure you can master frequently used marketing language.
Get your hands on this free 20-page digital download, which not only includes a thorough glossary of marketing terms but also tips to improve your content marketing strategy and mix.
If you want this, then click on this download link now: https://applaudablemedia.com/downloads/content-marketing-tips-and-terms/
This free digital download will only be offered for a limited time.
Looking for content marketing tips? This provides both tips and a glossary of marketing terms to help you both walk the walk and talk the talk.
Superkeen to get back to doing in-studio interviews starting in July. In the same way I built my Better Basketball Training channel. I plan to take PwaP to a whole new level in 2025. It charted in the Top 50 people category prior to the pandemic. Let's get it to #1
Season 3, I will be talking with guests who are solving real world problems and having an impact on a global scale.
If you're looking to start a podcast, the following podcast planner is now available for purchase in the digital downloads section of applaudablemedia.com.
The digital downloads menu includes both paid and free digital products to help improve your content creation.
https://applaudablemedia.com/downloads/podcast-launch-strategy-checklist/
The Successful Podcast Launch Strategy Checklist will help you navigate the process of thinking about and planning your podcast. In a simple tick-and-flick
Dusting off the cobwebs on the People with a Passion YouTube channel, organising playlists according to seasons and most popular episodes.
I plan to take the next season to a whole new level, raising the standard of guests, I already have some guests lined up.
Seaspm 3 will hear from legitimate industry leaders, researchers, innovators, and entrepreneurs driving change with a global impact.
Sorry, no more life coaches, self published authors, small business owners, fellow podcasters/youtubers or friends will be guesting.
I will still likely have 1 international remote interview as a couple of international guests have reached out.
Recording of the in person guests begins in July at my studio, and new episodes will be planned to be released weekly starting in 2025.
As well as guests, I am also looking for financial sponsors and patrons to help support the podcast.
If you want to help financially, you can make a small contribution here: https://square.link/u/opNa1r3I
If you prefer to support by watching, please subscribe here:
https://www.youtube.com/
I look forward to getting back to finishing what I started before the pandemic, which is the long term vision to create an Australian Podcast Production Powerhouse.
Discover the Passions that drive us, the purpose that defines us and the stories that connect us. A one on one conversational format with those who are drive...
Another small achievement for the Better Basketball Training channel—starting the Q&A and posting a 3-hour clinic video as well as 6 shorts—has seen my channel attain the biggest amount of views in a single month since the channel's inception.
Given that the channel is seasonal and the NBA and NBL are over, the channel will go into a bit of a hibernation until US schools go back and professional/college basketball returns. Meaning I expect the views will drop significantly as they have done each year.
While that happens, I will be planning, recording, and editing the next series of content for the channel for release later in the year when basketball spins back up.
I will however continue to do the live Q&As on a monthly basis and share more short videos too to keep some fresh content coming.
Once again, thank you to those who support by watching, subscribing, commenting and sharing my content to help basketball coaches, teachers and players improve.
The Better Basketball Training (aka Ozswoosh) channel reached its first 1 million views overnight. The main reason I chose to focus on this platform during the pandemic was it works like a digital employee 24-7.
Here's some other reasons:
1) To help others grow and learn
2) To invent never-before-seen content
3) To build legacy that will exist beyond me and my brand
4) To create a digital version of me for people to meet globally
5) To create a body of work, much like writing a book, but in video
6) To demonstrate knowledge, experience, expertise and authority
7) To contribute to industry growth and thought leadership
8) To attract brands, sponsorships and partnerships
9) To better understand my audience and, and therefore, people
10) To be found by like-minded coaches and teachers via search
11) To improve my presentation, editing and content creation skills
12) To earn income from ad revenue, patrons and partnerships
13) To create something from nothing - idea to action to outcome
14) To understand the platform and help others achieve the same
15) Because my tertiary training (journalism and radio) is a good fit
16) To evolve with the new media/modern media landscape
Thank you to all involved whether helping, watching, sharing or commenting, everyone contributes to the success of the channel. I look forward to moving towards the next million views with new content coming soon.
Exciting News! I am thrilled to be featured on Medioq, a premier platform connecting individuals with top-notch media, news, and broadcasting companies worldwide. Explore my profile to stay informed, entertained, and connected with the latest news and updates not only from me, but from other awesome media outlets and content creators:
Craig Rowe Content Marketing Coach & Amazon Influencer | applaudablemedia.com |
It's been a while since I added a new tool to my content creation kit. This was a bargain.
I don't tend to check my Applaudable Media YouTube channel too often, but on the occasions I do I am always surprised to see how my content continues to get views even though I don't really promote the content their, I just park my product reviews and reshare also decided to reshare Season 1 and 2 of the People with a Passion vodcast there. YouTube gets easier when you understand the strategies.
What makes GoBrunch awesome as a virtual meeting space for 1 on 1, co-working, webinar and online events is how warm you can make your spaces feel. Not only can you share your screen, music and YouTube content live you can also use presentation mode and have up to 400 attendees at an online event. You can also create branded breakout rooms. It certainly beets how boring zoom and the like look and feel. Plus of course you can record your rooms too. I got all these features for a lifetime subscription of about A$130.
Watch the Coach Craig Rowe Livestream on May 21st at 11:00 am
https://amazon.com/live/broadcast/b7e4008d-f5c8-43a7-97af-fd94475cba04?tag=craiganthonyr-20&linkCode=ilv&ref_=social
Stationery and Office Items
I am hosting another US Amazon Live Stream this coming Tuesday 11.00 am sharing my thoughts on products from Amazon Seller Four Candies, among other items.
You can watch here: https://www.amazon.com/shop/coachcraigrowe-ozswooshbasketball
I guess this makes it official.
I am starting the process of finding guests for Season 3.
Seasons 1 and 2 were recorded prior to the pandemic and charted in the top 50 in the people category.
I feel I have unfinished business.
Originally an in-studio video podcast, Covid saw me take the podcast online and, in some instances, live, due to lockdowns.
With the pandemic behind us, this past month, I contemplated creating a "new" show with a new title and theme, but then I realized something.
I have unfinished business.
Ending People with a Passion was not my choice, nor was cancelling the Applaudable podcast network I had started to build.
It was this epiphany that made me decide to get back on this "People with a Passion" horse.
I am seeking local "High Calibre" researchers, innovators, entrepreneurs, and leaders who are making real change in the world.
You will need to be prepared to travel to my YouTube studio in North lakes, Queensland to guest.
I am seeking amazing people with amazing stories who are having an impact and can share their wisdom and knowledge to help others grow.
I am accepting media kits to help identify potential candidates.
If you know someone in your network who would make an amazing guest, please tag or share this with them.
Potential guests may email their media kit to [email protected] providing links to other articles and interviews.
Potential show sponsors, please email [email protected] in the first instance to express initial patronage or financial sponsorship support.
Thanks, Coach Craig Rowe
Perspective is the foundation of your truth.
I will be doing an Amazon live stream on my US influencer page tomorrow.
Offering last-minute gift ideas for the special lady in your life.
I am doing some mechanical pencil-shoppable product videos for Four Candies on Amazon US and AU. Here's what I see from behind my product review desk.
It was good to answer questions from the audience on a virtual panel today discussing different types of microphones used for content creation. I joined other content creators, voice-over artists, social audio experts, and the founder of the Gobrunch virtual events platform on stage at the live event.
The edited version of yesterday's Youth Basketball Q and A is now available.
Ozswoosh Coach Craig Rowe responds to questions asked within youth basketball coaching communities on Facebook and Reddit offering advice and tips to youth b...
What makes something go viral?
I had the privilege of presenting this to an amazing group of business owners and am sharing the presentation.
When you examine content, patterns emerge, helping you identify traits and trends.
In the video, I discuss a few characteristics or fundamental qualities that viral content frequently demonstrates.
I have created several viral videos related to my own basketball business, and after analyzing my own and other people's viral content, I discovered the information I shared in my presentation to be true.
I hope anyone who takes the time to watch it gains some insights and value from what was shared.
Coach Craig Rowe provides insights into what makes something go viral on social media, offering 8 core traits viral content has.As well as sharing his though...
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Now that's just wonderful, "Kevin". But for those who don't speak your language, allow me to translate. Posting organically on social media reduces the cost of acquiring customers. If you use paid ads, your organic content will have already helped a platforms algorithms work out who your most likely customer is. This reduces the cost you need to also acquire customers through paid promotion. Mr Wonderful is correct! In today's online world, if you don't have a presence on social media,. You're screwed!
I am slowly releasing my "How to Start a Podcast for Beginners" online video course to the Modern Media Makers YouTube Channel. Enjoy!
If you devote time to making content and posting it on social media. Make sure you employ and deploy the right approach. Business owners, your content should work for you 24-7 like a digital employee, if it is not doing that, you may be wasting valuable time, resources and opportunity. #podcasting #contentcreation #contentmarketing
I really enjoyed this Diary of a CEO interview with Daniel Priestley, it reinforced some concepts I have been talking to business owners about for the past few years. Your content should continue to work for you 24-7, it is a digital asset, that works like an employee 24-7.
I will be hosting another FREE content marketing event for those interested on Sunday, March 31st from 12:30 -2:30pm in North Lakes. Spots are limited, DM me if you are interested or know someone who may be. #contentstrategy #contentcreationtips #moretonbayregion
Here's a little behind-the-scenes magic at my studio. I use this Towerjc Tower Power strip to manage power to all my content equipment. Placing it in a central location and having the ability to turn sections off when not needed are two of the selling points of the product. Not to mention the USB connections. Perfect for workshops, offices and home use. Fellow Aussies you can get yours here: https://amzn.to/49FiTzL I earn a small commission when you make qualifying purchases from my Amazon links. #ad #amazonfinds #contentcreationtips
The podcast industry is growing at a rate of 28% year over year, which will see it go from being a $23 billion to $350 billion industry by 2032. As Gary Vee suggested, the growth over the next decade is a massive opportunity for businesses, entrepreneurs and professionals. If you live in the Moreton Bay Region and have wanted to start a podcast or YouTube channel, here is your chance applaudablemedia.com/events It's time you stopped thinking, and started doing.
One of the Strategies I shared at my recent free seminar on the Best Content for 2024 was repurposing podcast content from your own show or shows you guested on. Some of the best and most viral content circulating the internet and social platforms today is repurposed short form videos from podcast formats. The question I have as a business owner where is your "podcast strategy"? Do you guest or perhaps better yet, do you have your own show? If not, why not? In April I will be running a hands-on workshop in North Lakes for entrepreneurs looking to start their own podcast. We will deep dive into every aspect of creating an audio podcast. Visit applaudablemedia.com/events to find out more. #contentmarketing #podcasting #spokenwordstrategy
Podcasting has a low barrier to entry, yet 50% of podcasters get less than 25 listens per episode. From a content marketing perspective businesses have an awesome opportunity this medium offers due to lower competition, with an estimated 4 million podcasts on the planet, 85% of which are archived shows, the less remaining active. New shows get promoted over older shows, and with a vast array of categories, you can position your podcast to be heard by people in your industry to position you and your content as an authority in your field. If you want to fast track your journey to becoming a podcaster, then visit applaudablemedia.com/events to find out more about my upcoming Podcasting and Youtube in-person training workshops.
There are many ways to produce content that I love to share with other business owners and entrepreneurs. Live streaming is among them. As Gary Vaynerchuk points out here, there is opportunity on platforms like Twitch among others to grow brand through lives. Us content marketers believe streaming will become more mainstream. As a StreamYard Insider I recommend the platform for multi-casting to a number of social platforms at the same time. It's how I work my magic on YT, IG, FB, Twitch and X when I go live. If you are not familiar with the StreamYard software, you can use my referral link to check out the features in the free version. where you can go live to one platform. Here's the link: https://streamyard.com/?fpr=applaudable Please note I will receive a small commission should you decide to subscribe to a paid package in the future, using my referral link. I hope you like the platform.
I really enjoyed this Diary of a CEO interview with Daniel Priestley, it reinforced some concepts I have been spruiking for the past 2 years to local business owners about digital content creation. The content you create is (or should be) a digital asset that works for you like an employee 24-7. If it's not doing that, you need to rethink your content strategy. When you take the approach, every piece of content you create has the potential to earn income, either directly or through inbound opportunity, it will change your life and business forever.
Here's one reason why content creation is so important from a business perspective. If following Mr Wonderful on Instagram taught me anything, it is this. CAC and ROAS, I understood what these were before watching this video, but he shared the significance of why making content was so important to any business. When you create content, it helps the algorithm find your audience. Later when you advertise on a platform the cost to do so is reduced because the platform has more data about your customers, followers and fans. Also people are more likely to become customers organically through posts you share, reducing the cost of acquiring that customer. This helps reduce the cost. CAC and ROAS.
You too can learn how to start a podcast for Reach, Respect and Revenue. Visit applaudablemedia.com/events for full details.
Are you someone who has a great idea for a podcast but doesn't know how to do it? Then, sign up for my 2-day practical podcasting workshop in April. I will cover everything you need to know to plan, record, edit and distribute your show. Spots are limited to maximize practical learning. Visit applaudablemedia.com/events for full details. #podcasting #contentcoach #contentstrategy
My next 'Best Content Strategies for 2024' FREE seminar will be held on Sunday 7th April in North Lakes. Only 12 spots on offer. Visit applaudablemedia.com/events to register. #contentcreationtips #contentstrategy #contentmarketing
YouTube's CEO just announced the next frontier for YouTube creators is the Living Room, with over 1billion watch hours racked up on television screens globally last year alone. Making it the leading streaming platform for watch time in just 1 year in the US. With top creators increasing their viewership by 400% on big screens. For those interested in all the CEO's insights and announcements of what is coming next for YouTube and those of us in the creator economy, check out this BLOG. https://blog.youtube/inside-youtube/2024-letter-from-neal/ #contentcoach #contentstrategy #influencermarketing
Lol - This brings back some memories. The intro to my local award-winning radio show from the mid-2000s on 99.7fm in Redcliffe. I tend to find myself having a lot of fun sitting behind a microphone, much like I did as a kid pretending to be a radio host in my bedroom at age 10. I love doing stuff like this, I am starting to think, maybe I have never grown up. #contentcreator #contenttrainer #marketingcoach