Create content that works for you like a digital employee.
Now that's just wonderful, "Kevin". But for those who don't speak your language, allow me to translate.
Posting organically on social media reduces the cost of acquiring customers.
If you use paid ads, your organic content will have already helped a platforms algorithms work out who your most likely customer is.
This reduces the cost you need to also acquire customers through paid promotion.
Mr Wonderful is correct!
In today's online world, if you don't have a presence on social media,.
You're screwed!
I am slowly releasing my "How to Start a Podcast for Beginners" online video course to the Modern Media Makers YouTube Channel. Enjoy!
If you devote time to making content and posting it on social media. Make sure you employ and deploy the right approach. Business owners, your content should work for you 24-7 like a digital employee, if it is not doing that, you may be wasting valuable time, resources and opportunity.
#podcasting #contentcreation #contentmarketing
I really enjoyed this Diary of a CEO interview with Daniel Priestley, it reinforced some concepts I have been talking to business owners about for the past few years. Your content should continue to work for you 24-7, it is a digital asset, that works like an employee 24-7.
I will be hosting another FREE content marketing event for those interested on Sunday, March 31st from 12:30 -2:30pm in North Lakes.
Spots are limited, DM me if you are interested or know someone who may be.
#contentstrategy #contentcreationtips #moretonbayregion
Here's a little behind-the-scenes magic at my studio. I use this Towerjc Tower Power strip to manage power to all my content equipment. Placing it in a central location and having the ability to turn sections off when not needed are two of the selling points of the product. Not to mention the USB connections. Perfect for workshops, offices and home use.
Fellow Aussies you can get yours here: https://amzn.to/49FiTzL
I earn a small commission when you make qualifying purchases from my Amazon links.
#ad #amazonfinds #contentcreationtips
The podcast industry is growing at a rate of 28% year over year, which will see it go from being a $23 billion to $350 billion industry by 2032. As Gary Vee suggested, the growth over the next decade is a massive opportunity for businesses, entrepreneurs and professionals. If you live in the Moreton Bay Region and have wanted to start a podcast or YouTube channel, here is your chance applaudablemedia.com/events It's time you stopped thinking, and started doing.
One of the Strategies I shared at my recent free seminar on the Best Content for 2024 was repurposing podcast content from your own show or shows you guested on. Some of the best and most viral content circulating the internet and social platforms today is repurposed short form videos from podcast formats. The question I have as a business owner where is your "podcast strategy"? Do you guest or perhaps better yet, do you have your own show? If not, why not? In April I will be running a hands-on workshop in North Lakes for entrepreneurs looking to start their own podcast. We will deep dive into every aspect of creating an audio podcast. Visit applaudablemedia.com/events to find out more.
#contentmarketing #podcasting #spokenwordstrategy
Podcasting has a low barrier to entry, yet 50% of podcasters get less than 25 listens per episode. From a content marketing perspective businesses have an awesome opportunity this medium offers due to lower competition, with an estimated 4 million podcasts on the planet, 85% of which are archived shows, the less remaining active. New shows get promoted over older shows, and with a vast array of categories, you can position your podcast to be heard by people in your industry to position you and your content as an authority in your field. If you want to fast track your journey to becoming a podcaster, then visit applaudablemedia.com/events to find out more about my upcoming Podcasting and Youtube in-person training workshops.
There are many ways to produce content that I love to share with other business owners and entrepreneurs. Live streaming is among them. As Gary Vaynerchuk points out here, there is opportunity on platforms like Twitch among others to grow brand through lives. Us content marketers believe streaming will become more mainstream.
As a StreamYard Insider I recommend the platform for multi-casting to a number of social platforms at the same time. It's how I work my magic on YT, IG, FB, Twitch and X when I go live.
If you are not familiar with the StreamYard software, you can use my referral link to check out the features in the free version. where you can go live to one platform.
Here's the link: https://streamyard.com/?fpr=applaudable
Please note I will receive a small commission should you decide to subscribe to a paid package in the future, using my referral link. I hope you like the platform.
I really enjoyed this Diary of a CEO interview with Daniel Priestley, it reinforced some concepts I have been spruiking for the past 2 years to local business owners about digital content creation.
The content you create is (or should be) a digital asset that works for you like an employee 24-7. If it's not doing that, you need to rethink your content strategy.
When you take the approach, every piece of content you create has the potential to earn income, either directly or through inbound opportunity, it will change your life and business forever.
Here's one reason why content creation is so important from a business perspective.
If following Mr Wonderful on Instagram taught me anything, it is this. CAC and ROAS, I understood what these were before watching this video, but he shared the significance of why making content was so important to any business.
When you create content, it helps the algorithm find your audience.
Later when you advertise on a platform the cost to do so is reduced because the platform has more data about your customers, followers and fans.
Also people are more likely to become customers organically through posts you share, reducing the cost of acquiring that customer.
This helps reduce the cost. CAC and ROAS.
You too can learn how to start a podcast for Reach, Respect and Revenue.
Visit applaudablemedia.com/events for full details.
Applaudable Media Podcast Workshop
Are you someone who has a great idea for a podcast but doesn't know how to do it?
Then, sign up for my 2-day practical podcasting workshop in April. I will cover everything you need to know to plan, record, edit and distribute your show.
Spots are limited to maximize practical learning.
Visit applaudablemedia.com/events for full details.
#podcasting #contentcoach #contentstrategy
My next 'Best Content Strategies for 2024' FREE seminar will be held on Sunday 7th April in North Lakes. Only 12 spots on offer.
Visit applaudablemedia.com/events to register.
#contentcreationtips #contentstrategy #contentmarketing
YouTube's CEO just announced the next frontier for YouTube creators is the Living Room, with over 1billion watch hours racked up on television screens globally last year alone. Making it the leading streaming platform for watch time in just 1 year in the US. With top creators increasing their viewership by 400% on big screens.
For those interested in all the CEO's insights and announcements of what is coming next for YouTube and those of us in the creator economy, check out this BLOG.
https://blog.youtube/inside-youtube/2024-letter-from-neal/
#contentcoach #contentstrategy #influencermarketing
Lol - This brings back some memories. The intro to my local award-winning radio show from the mid-2000s on 99.7fm in Redcliffe.
I tend to find myself having a lot of fun sitting behind a microphone, much like I did as a kid pretending to be a radio host in my bedroom at age 10.
I love doing stuff like this, I am starting to think, maybe I have never grown up.
#contentcreator #contenttrainer #marketingcoach
I have a number of FREE seminars for people looking to improve their content marketing in 2024. My goal is to help every professional I meet to think differently about the content they publish.
Learn How to Podcast - Hands-on Training