Why I am building a video podcast production house in Australia.
It's simple, because new media is replacing legacy media.
There is a shift from a closed media system to a more open, independent media landscape.
In the United States, YouTube's watch time on TV screens has increased by more than 90% in a 12-month period. In April 2023, YouTube's viewing time on TV increased by 1.5%.
Here's what YouTube's research found:
- YouTube is the most popular streaming service on big-screen TVs.
- YouTube is the biggest and most watched streaming service, commanding around 25% of total streaming time.
- YouTube is used for a variety of content, including live sports, self-care, and podcasts.
- YouTube's watch time on TV has increased as more people use YouTube on their TVs.
You only have to think about your own behaviors.
How much do you watch YouTube on a big screen in your home compared to traditional television or other streaming platforms?
And how has that behavior shifted in the last 12-24 months?
Podcasting, YouTube, live streaming, and even social audio are democratizing a once highly curated media environment.
Ultimately the commodity always being bought and sold in media is not advertising or space; it's actually eyeballs, ear holes, and attention.
As someone who graduated in print and broadcast journalism from the University of Queensland and was a former award-winning radio host, I see how this seismic shift in the media landscape is playing out.
Modern media is poised for innovation, evolution, and revolution, and I am keen to pioneer the space as we transition away from newspapers, magazines, radio, and terrestrial television.
My goal is to build a podcast production studio that educates and entertains the next generation of content consumers, but from an Australian perspective, and is independent.
Follow me on my journey here to see how I navigate the journey to building my new business in Brisbane, Australia.
#creatoreconomy #socialselling #podcast
When you solve and serve others, you have more chance for success.
I see this all the time people selling and pitching, rather than solving and serving.
Selling anything becomes easier when you have something that can solve problems or is useful.
The question is, are you solving and serving others, or just pitching and selling who you are and what you do all the time?
#success #successmindset #winningmindset
This video supports what I already believe.
Your perspective is the base for all your truth.
Every choice, belief, truth, and action comes from a decision you make.
Those decisions are based on the stories you tell yourself and the possibilities you imagine in your mind.
In my post last week, "Choice, Not Chance, Determines Destiny," I asked if choice really does shape our future.
The main idea is this: what you believe to be true will guide how you live your life.
Your beliefs, in turn, shape your destiny.
I’m Craig Rowe, founder of Applaudable Media, a former award-winning radio host and journalist, currently recording Season 3 of the People with a Passion video podcast to build my podcast production house to promote Australian voices on the global stage.
If this is your first time seeing me here on LinkedIn, I’d love for you to follow me on that journey.
#experiment #lifestyle #marketing