RepSocial Brand Management

17/11/2021

Please support research into Childhood Brain Cancers by becoming a RUN DIPG monthly giver. This is an easy way to help fund vital research and make a big difference.

To find out more please visit https://rundipg.org/monthly-giver/

02/12/2019

NEWS: TikTok Reaches 1.5 Billion Downloads.

TikTok is either the next big thing in digital marketing, or simply the latest fad that will eventually peter out. Where you stand on this will come down to your individual perspective.

On one hand, TikTok's popularity doesn't appear to be slowing. According to the latest data from Sensor Tower, the short video app has now exceeded 1.5 billion downloads worldwide, making it the third most downloaded, non-gaming app of the year (after WhatsApp and Messenger).

TikTok is also looking into new music streaming partnerships, which would enable it to not only connect its users to downloadable music from major artists, but would also facilitate the creation of its own music library, which users could then search through and add to their TikTok videos, streamlining the process.

TikTok's also experimenting with social commerce links and new ad types which could expand on its potential for brands and businesses.

If your hospitality venue is looking to ramp up its social media presence give our team a call on 0490371637.

16/10/2019

Two Thumbs Up From Leo Sayer.

It's been a HUUUGE couple of weeks for the repsocial team with our Spring/Summer hospitality venue promotions moving into full swing.

Such a pleasure to finally meet the legendary Leo Sayer who was every bit the ultimate professional on stage and off and a thoroughly nice guy.

If your hospitality venue is looking to ramp up its social media presence give our team a call on 0490371637.

12/09/2019

Today is national Day, A day that puts the spotlight on asking a mate, work colleague, family member or a perfect stranger R U Ok?

Learn the signs and how to ask so you can start a conversation that could change a life: http://ruok.org.au

14/08/2019

NEW FEATURE: How to schedule posts on Instagram from Creator Studio

First you will have to connect your Instagram account to your Creator Studio. After that, it is as straight forward as you could imagine.

The publishing and scheduling feature works exactly like what you may be used to on third-party platforms like Buffer or HootSuite:

1. Choose content from your computer or directly from your page
2. Crop your image within the tool if necessary
3. Write your caption and add the location (optional)
4. Choose “Schedule” by clicking on the arrow on the right of the blue “Publish” button
5. Choose a date and time

If you do everything right, your post will be published on your Instagram account at the date and time chosen, without any further action required.

For more information and a Free Online Presence Report specific to your business, message us here, or phone us on 1800 375 022.. . . .

29/07/2019

Twitter Canada is beginning its test of a radical and controversial change to its service with the launch of a new “Hide Replies” feature. Effectively, this option gives users the ability to wrestle back control over a conversation they’ve started by hiding any replies they feel aren’t worthy contributions — for example, replies that are irrelevant or outright offensive.

One of the problems with Twitter — and with many social networks, for that matter — is that an otherwise healthy conversation can easily be disrupted by a single individual or a small number of people who don’t contribute in a positive fashion. They come into a thread to start drama or they make inappropriate, rude or even hateful remarks.

For more information and a Free Online Presence Report specific to your business, message us here, or phone us on 1800 375 022.. . . .

23/07/2019

REWARDS PROGRAM DATA = DOLLARS.... Woolworths media business to harness shopping data.

"Cartology was launched in March with the aim of commercialising its media operations under one roof and allowing its suppliers to target shoppers instore, online and in Woolworths other media assets, including Fresh Magazine, using a range of data from its rewards program and its 50 per cent owned data analytics business Quantium."

Cartology was launched in March with the aim of commercialising its media operations under one roof and allowing Woolworths' suppliers to target shoppers.

18/07/2019

Social Media News:

"Instagram users in Australia will no longer be able to see how many likes a post has a received under trial changes to “remove pressure” on the digital platform’s users.

Instagram will on Thursday begin rolling out the trial update removing the total number of likes on photos and viewings of videos on user feeds and profiles, and permalink pages.

Users will still be able to see a list of likes on their posts, just not the overall number."

For more information and a Free Online Presence Report specific to your business, message us here, or phone us on 1800 375 022.. . . .

Social media giant says the trial, which rolls out Thursday, will ‘reduce pressure’ on users of the platform

12/07/2019

Could Chin Chin Surry Hills in Sydney have the best tasting Asian food in the entire city? Maybe....

Every dish was amazing, the service friendly and the decor, fresh and funky.

My tip, try the PAD SEUW - BRAISED WAGYU BEEF g*i laan, rice noodles & shallots.... it's out of this world.

Bookings can be made at https://www.chinchinrestaurant.com.au/sydney/bookings/

16/06/2019

Facebook to make conversations more meaningful by ranking comments

Facebook says:
"To improve relevance and quality, we’ll start showing comments on public posts more prominently when:

The comments have interactions from the Page or person who originally posted; or
The comments or reactions are from friends of the person who posted.
We will continue to take other signals into account so we do not prominently show low-quality comments, even if they are from the person who made the original post or their friends"

So how does Facebook decide which order to show your comments in specifically? Well it depends.

If your Page has a lot of followers, Facebook automatically switches on 'Comment Ranking', which, as noted, will work to highlight the most engaging comments. This can also be switched on for Pages with few followers, but it's normally not necessary, as they won't be seeing high comment volume overall.

Page owners and admins can still hide and delete comments as preferred.

For more information and a Free Online Presence Report specific to your business, message us here, or phone us on 1800 375 022.. . . .

15/06/2019

Are you ready to register your Beanie Day and help us in the fight ag*inst brain cancer? This years Beanie Week is July 29 - August 2. Get your school, work, club and friends involved and register your event at: https://beanie.markhughesfoundation.com.au/how-can-i-help/host-a-beanie-day/

Please share and help us spread the word 🙌

15/06/2019

Are you considering investing some of your marketing budget into Instagram? Want to know if the platform is a good fit for your business?

The team from FameMass share the stats you need to know in this infographic.

They break things down as follows:

Instagram demographics
Instagram usage
Instagram for business
Check out the infographic for more detail.

For more information and a Free Online Presence Report specific to your business, message us here, or phone us on 1800 375 022.. . . .

19/04/2019

Facebook Changing Tack

"In case you missed it, in a single blog post last month Mark Zuckerberg quietly upended the world of social media. Gone (or nearly so) is the quaint idea of social media as a public broadcast channel or "town square" — a way for anyone to reach a mass audience, start a dialogue and change the world. It was an inspiring vision, to be sure, but one undone by trolls and data mining, invasive ads, Russian interference and addictive algorithms.

The big takeaway for brands is that the rules, both written and unwritten, of social media are changing. The viral, broadcast model — filled with catchy posts, likes and comments, and big followings — is being replaced by a more personal and more earnest vision of social connection. These changes won’t happen overnight, but companies hoping to keep pace need to begin adjusting their strategies now to account for a post-social, messaging-based future. But as much as some things change, others stay the same. Engaging content, personal attention and the ability to deliver real value to users will be just as important as ever, if not more so, in the years ahead.

For more information and a Free Online Presence Report specific to your business, message us here, or phone us on 1800 375 022.. . . .

12/02/2019

3 Tips on How to Post and Share Effectively on Social Media.

Here's the latest thinking on how to increase engagement with posts and shares.

1) Identify specific goals you want to accomplish with your social media activity..
Pursuing a broad set of goals on social media is more productive. Whatever your goals may be, it is important to identify them and conduct your social media activity accordingly.

2) Every social media platform is unique, use it in ways compatible with its purpose.
Nothing is more cringe-worthy than seeing an inappropriate joke. Every social media platform is clearly demarcated. What is appropriate for one platform is unsuited for another. Experts suggest distinguishing between personal and professional social media use and using different platforms for these different uses.

3) Be consistent and persistent in what you post and share about and when.
One study of 1.6 million social media posts found that 99% get no engagement whatsoever. The key to getting people to engage with your content is to do two things: (a) post consistently on the same topics over a lengthy period, and (b) be persistent, without being discouraged when your posts receive no engagement.

For more information and a Free Online Presence Report specific to your business, message us here, or phone us on 1800 375 022.. . . .

11/02/2019

10 Need to Know Facebook Marketing Stats for 2019

1. 39% of Facebook users say that they follow Facebook Business Pages because they want to receive special offers.

2. A post’s average organic reach is only around 6.4% of the Page’s total likes.

3. 47% of Facebook users only access the site through the mobile app.

4. One study says that the most effective length for Facebook ad titles is four words, with 15-word link descriptions.

5. Videos with auto-playing sound annoy 80% of users.

6. Videos with closed captions increase viewing time by about 12%.

7. Your video ad has about three seconds to capture viewer attention.

8. Shorter posts get about 23% more interaction than longer Facebook posts

9. Video posts get more shares than any other post type.

For more information and a Free Online Presence Report specific to your business, message us here, or phone us on 1800 375 022.. . . .

05/02/2019

Instagram Adds Option to Link to Instagram Stories, Expands Stories Promote Tool.

Instagram looks to be rolling out a new option which would enable users to share a direct link back to an Instagram Story, providing a new way to boost Stories awareness and engagement.

The new option looks to provide a separate URL for an Instagram Story - either your own or someone else's.

The addition could be a big bonus for brands who are looking to maximize their investment in Stories creation.

For more information and a Free Online Presence Report specific to your business, message us here, or phone us on 1800 375 022.. . . .

30/11/2018

3 Easily Overlooked Essentials of Digital Marketing and Web Design:

Here are three key elements of your strategy that absolutely cannot be overlooked.

1. Understanding Purpose
Before anything has been drawn or written for your website, you should know what the site's purpose will be. In other words, you should be able to describe who the website is for, and what you want those visitors to do after they’ve arrived.

2. UX-friendly Website Design
The way you put a website together, and how the finished product looks, is important, but smart website design is more than choosing the right layouts, fonts, and color schemes. It’s also about aligning your marketing goals with the buyer personas.

3. Activation and Engagement
Even in 2018, a lot of business owners and executives assume that a good website will generate its own traffic and interest. Unfortunately, that just isn’t the case. It takes a lot of work to interest your prospects and get them to take action.

If your website isn’t delivering that kind of value, it’s going to affect your ability to form relationships and generate leads.

For more information and a Free Online Presence Report specific to your business, message us here, or phone us on 1800 375 022.. . . .

26/11/2018

Instagram Flags Coming Profile Changes, for Both Regular and Business Users.

Instagram has announced that its currently testing a few variations of profile formats, both for regular users and businesses.

But interestingly, not everyone will see the same changes - or at least, not yet.

As explained by Instagram:

"Over the next several weeks, you may see features re-arranged at the top of your profile including changes to icons, buttons and the way you navigate between tabs, which we hope will make profiles easier and cleaner to use. The photos and videos you’ve shared on your grid won’t change."

So rather than test with a small group ahead of a bigger launch, Instagram appears to be A/B testing in the live environment, with a couple of different variations.

More interesting, however, is the second frame - here, you can see that Instagram is putting mutual follows front and center, helping to provide more context as to how a user is linked to others in your own network.

For more information and a Free Online Presence Report specific to your business, message us here, or phone us on 1800 375 022.. . . .