House of Fields Design

House of Fields Design Your Social Media and Organic Marketing Agency.

02/02/2025

Have You Kicked Off Your 2025 Business Plan Yet?

A killer business plan is great, but what really matters is getting it off the ground.

If you've already started implementing your strategies, awesome work! Keep that momentum going. For those still in the planning phase, remember, the best plan is the one you actually act on. Don’t wait for the perfect moment—it doesn’t exist.

What’s New in Social Media for 2025?Instagram is rolling out some killer updates. The new grid layout is here, giving yo...
30/01/2025

What’s New in Social Media for 2025?

Instagram is rolling out some killer updates. The new grid layout is here, giving your profile a fresh vibe and letting your creativity flow more freely. And with ‘Advanced Insights’, you can track how your posts are performing over weeks and months, not just days. It's perfect for those who like to see the bigger picture and tweak strategies for better engagement.

Facebook introduced ‘Group Shops’—a cool way to transform your community into a buzzing marketplace. Imagine your content, but with the added bonus of a storefront right where the conversation is happening.

TikTok’s ‘Brand Collab Manager’ just made connecting with creators smoother. If you’re looking to bring more authentic voices to represent your brand, this is your go-to.

LinkedIn’s ‘Job Matching AI’ is smarter than ever, ensuring you find the right fit for your professional circle without the fuss.

Instagram's new tools are definitely a game changer this year, helping you keep your profile sharp and your strategy smarter.

If your business isn't on social media, I can't stress this enough—you’re going to get left behind. We’re all a bit snob...
29/01/2025

If your business isn't on social media, I can't stress this enough—you’re going to get left behind. We’re all a bit snobby when it comes to social media nowadays, aren’t we? Personally, I go straight to TikTok to search for what I need; I don’t even bother with Google anymore.

So, if you’re not taking your socials seriously, it’s time to do something about it. Otherwise, you could be missing out on a ton of clients, sales, bookings—you name it. Your potential customers are scrolling through social media every day, so you need to be where they are. Don't let your business fall behind. Jump on the social media bandwagon and watch your presence and profits grow!

26/01/2025

Running your own business was supposed to give you freedom, right? But instead, do you find yourself swamped with tasks that leave no time for life itself? Let's flip that script today! Here are three changes you can make right now to free up your time:

Delegate and Automate: Start by identifying tasks that don't require your personal touch—things like scheduling, social media posts, or even email sorting. Use tools like scheduling software or outsource. Automation and delegation not only free up your time but also ensure that these tasks are handled more efficiently.

Set Boundaries: It’s tempting to be 'always on', especially with a business that feels like your baby. However, setting specific work hours (and sticking to them!) can drastically improve your productivity during work hours and give you guilt-free downtime. This might mean turning off notifications post-5 PM or having a no-email policy on weekends.

Prioritise and Outsource: Sometimes, the secret to doing more is doing less. Prioritise your tasks based on what directly contributes to revenue or business growth. For everything else, consider outsourcing. Whether it’s accounting, marketing, or customer service, getting experts on board can be a game-changer.

23/01/2025

Jumping into the world of social media can feel like stepping into a whirlwind, especially when you're trying to juggle running a business. Between hashtags, algorithms, and engagement metrics, it's like learning a new language!

Here's the thing: social media is its own universe with its own rules, and building your brand's presence there doesn't happen overnight. It takes time, patience, and a lot of trial and error. The good news? You don't have to do it alone.

Enter the Social Media Manager – your guide through the digital jungle. 🌿👩‍💻 They’re the experts who live and breathe social media. They know how to translate those buzzwords into strategies that make sense for your brand. They work behind the scenes so that your social media doesn't just look great, but actually works to bring you closer to your business goals.

So, if you're feeling overwhelmed, remember: it’s okay not to have all the answers right away. It's okay to ask for help.

Stay organised and elevate your Instagram game 😘
19/01/2025

Stay organised and elevate your Instagram game 😘

Why Outsource Your Marketing? Let’s Break It Down!As a small business owner, wearing multiple hats is part of the game, ...
16/01/2025

Why Outsource Your Marketing? Let’s Break It Down!

As a small business owner, wearing multiple hats is part of the game, but some hats fit better than others. Marketing, with its ever-evolving nature, is one such complex hat that might benefit from a professional touch. Here’s why outsourcing your marketing could be a game-changer:

Expertise on Tap: Just as you are an expert in your field, marketing agencies / freelancers live and breathe market trends and strategies. They bring specialised knowledge that can catapult your brand into the spotlight.

Cost Efficiency: Think hiring an agency is expensive? Consider the cost of hiring full-time staff, from salaries to benefits and training. Outsourcing often provides more bang for your buck with access to a team of experts for less than the cost of a single employee.

Focus on What You Do Best: With experts handling your marketing, you can focus on the core activities that only you can perform in your business, ensuring your operations run smoothly and efficiently.

Scalability: As your business grows, your marketing strategies need to evolve. An outsourced team can scale your marketing efforts up or down based on your current needs and budget, without the HR headache.

Fresh Perspectives: Sometimes, being too close to the project can mean missed opportunities. An external marketing team brings fresh eyes and new ideas that can lead to innovative campaigns and strategies.

Outsourcing isn't just about delegating tasks; it's about empowering your business with expert knowledge and strategic insights that drive growth.

Life lately: No BS.I hope your 2025 started off amazingly but let's be so for real—I am struggling to be back working. I...
14/01/2025

Life lately: No BS.

I hope your 2025 started off amazingly but let's be so for real—I am struggling to be back working. I only took one week off, but it was enough to get a taste. Are YOU?

For the last few months, I have been trying to work at least a month or so in advance, so that I can eventually stress less. In the past, I would end up working 10+ hour days when projects would come up—because I'd packed my work life so full that taking on anything more was a death sentence to any social life. However, I have recently been asked to be Maid of Honour for one of my besties, and this means EUROPE 2025!!!! Which in turn means—that by the time I get on that plane (even though I'm only planning to go for 3 weeks), I need to be 6 weeks in advance, so when I come back it's not STRESSSS, it's ease in again!

How do you project manage as a business owner? Do you try to work in advance or do you mainly focus on being reactive?

2025 is The Year of Self-Care for Business OwnersAs we dive into 2025, let's put our well-being at the forefront. Gone a...
12/01/2025

2025 is The Year of Self-Care for Business Owners

As we dive into 2025, let's put our well-being at the forefront. Gone are the days when 'burnout' was a badge of honour. This year, it's all about sustainable success.

So, how are you ensuring that burnout remains a tale of the past? Here are a few strategies I've embraced:

- Scheduled Downtime: Just like important meetings, schedule your downtime. Whether it's a quiet coffee break or a day off, make it non-negotiable.
- Delegate: Learning to delegate more effectively has been a game changer. It’s not just about lightening your load, it’s about empowering your team.
- Mindfulness Practices: Whether it's meditation in the morning or a walk at lunch, integrating mindfulness into my daily routine has been pivotal.
- Hobbies and Interests: Rediscover or take up a hobby. It’s vital to have interests outside your business to maintain a balanced life.

Remember, taking care of your business starts with taking care of yourself. What self-care practices are you committing to this year?

First week back in action for 2025 - first Thank F*** It's Friday! How did everyone else pull up?
09/01/2025

First week back in action for 2025 - first Thank F*** It's Friday!

How did everyone else pull up?

Avoiding these common mistakes can help you build a stronger, more engaging social media presence. Remember, the key to ...
07/01/2025

Avoiding these common mistakes can help you build a stronger, more engaging social media presence. Remember, the key to success on social media is providing value, understanding your audience, optimizing your content, maintaining consistency, and adding a personal touch to your posts.

Stepping in front of the camera can feel daunting, but 2025 is your year to shine! Here are some tips to boost your conf...
05/01/2025

Stepping in front of the camera can feel daunting, but 2025 is your year to shine! Here are some tips to boost your confidence and start creating standout content:

Start Small: Begin with short clips. As you get comfortable, gradually increase the duration.

Prepare Thoroughly: Knowing your material well can significantly reduce anxiety. Prepare your key points but try to keep your delivery natural.

Create a Comfortable Environment: Set up your filming area in a way that makes you feel at ease. Good lighting and a tidy background can also boost your confidence.

Practice Makes Perfect: The more you practice, the better you'll become. Record yourself, watch it back, and note areas for improvement.

Seek Feedback: Don’t hesitate to ask for feedback from people you trust. Constructive criticism can be incredibly helpful.

Mind Your Body Language: Your body language speaks volumes. Keep your posture open and use hand gestures to convey your enthusiasm.

Dress for Success: Wear something that makes you feel confident and ensures you look great on camera.

Remember Your 'Why': Keep in mind the reason behind your decision to create content. This can be a powerful motivator and confidence booster.

Visualize Success: Before recording, visualize yourself successfully delivering your content. Positive visualization is a powerful tool for building confidence.

Just Do It: Sometimes, the best way to overcome fear is to just dive in. The more you put yourself in front of the camera, the more natural it will feel.

It's 2025!!!! Start your year off strong by auditing your own instagram profile!
02/01/2025

It's 2025!!!! Start your year off strong by auditing your own instagram profile!

Starting a business in 2025? Not sure how to set your business up for social media success? We've got you 😉             ...
29/12/2024

Starting a business in 2025? Not sure how to set your business up for social media success? We've got you 😉

As we dive into 2025, mastering the art of B-roll is essential for amplifying your brand's visual storytelling. Here are...
26/12/2024

As we dive into 2025, mastering the art of B-roll is essential for amplifying your brand's visual storytelling. Here are some expert tips to streamline your B-roll footage collection, ensuring your content remains top-notch:

Strategic Planning: Always have a clear plan for the B-roll you need. Consider the narrative you’re aiming to enhance and jot down the key scenes that will best complement your primary footage.

Continuous Capture: Don’t just hit record for the main events. Valuable moments often occur in the lead-up and wind-down. These shots can add a layer of depth and authenticity to your content.

Invest in Stability: Shaky footage can distract from your message. Using a quality gimbal or stabilizer will help maintain the professionalism of your videos.

Diverse Perspectives: Don’t shy away from capturing the same scene from multiple angles and distances. This not only provides you with more editing options but also injects energy and variety into your visuals.

Context is Key: Remember, B-roll is about setting the scene. Capture the ambiance, the intricacies, and even mundane details like weather conditions or background activities. These elements are crucial for setting the tone.

Routine Captures: Make it a regular practice to gather B-roll. Having a rich library of footage can be a lifesaver on tight deadlines or when unexpected needs arise.

Efficient Management: Organise and label your footage as soon as you can. Effective management of your digital assets will save you time and frustration when it’s crunch time for editing.

Adopt these practices, and you'll not only enhance the visual appeal of your content but also save time and reduce stress.

Today's the day to hit 'pause' on our scrolling, put down our devices, and spend some real quality time with those who m...
24/12/2024

Today's the day to hit 'pause' on our scrolling, put down our devices, and spend some real quality time with those who matter most. May your day be filled with love, laughter, and plenty of delicious food. And remember, the only 'stories' you're required to do today are the ones shared around the Christmas table!

Wishing you a day as joyful and heartwarming as a perfectly curated feed 😉

If you're struggling with what to post on social media in 2025? It's time to embrace the concept of Content Pillars! The...
22/12/2024

If you're struggling with what to post on social media in 2025? It's time to embrace the concept of Content Pillars! These are key themes or topics around which you can structure your content, ensuring consistency, relevance, and engagement.

Here's why Content Pillars are a game-changer:

- Consistency: Keep your messaging focused and consistent. This helps in building a recognisable brand voice.
- Engagement: By focusing on specific themes, you can dive deeper into topics, increasing engagement and relevance for your audience.
- Simplified Planning: Reduce the stress of daily content decisions. With pillars in place, planning becomes more streamlined and efficient.

Implement Content Pillars today and transform your social media from good to great!

Is your social media game on point? 🎯As a business owner, discovering the right platforms can transform your brand’s pre...
19/12/2024

Is your social media game on point? 🎯

As a business owner, discovering the right platforms can transform your brand’s presence and drive success.

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Newcastle, NSW
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