The Social Haus

The Social Haus We help non-boring brands shake things up on socials.

It’s SO fine if your New Year goals are feeling as watered down as the last sips of an Aperol left in the sun....You don...
27/01/2025

It’s SO fine if your New Year goals are feeling as watered down as the last sips of an Aperol left in the sun....You don’t need a new year—or even a new month—to hit reset.

January can be your warm-up lap, the practice run before you hit your stride. Permission granted to ease into the rhythm, refocus, and make it count from here on out.

Ready to kick things into gear? Book a call with us and let’s get started.

An engaged audience? Love that for you. A warm email list? Absolutely essential. But the real MVP? Turning likes and s...
22/01/2025

An engaged audience? Love that for you.

A warm email list? Absolutely essential.

But the real MVP? Turning likes and subscribes into *actual* sales.

If you need to turn up the heat on your digital strategy & keep the conversions coming, you need to book a clarity call today 🌶️

OK... if the past few days have taught you anything about existing online, let it be that no single platform should carr...
20/01/2025

OK... if the past few days have taught you anything about existing online, let it be that no single platform should carry your business.

Platforms change, algorithms shift, leaders of the free world may be insane, and staying adaptable is the real flex.

Diversify, nurture, and create a loyal community around your brand.

Cool? Cool.

New Year, New Gig?We're on the hunt for a part-time Social Media Manager to help us create and curate content that makes...
14/01/2025

New Year, New Gig?

We're on the hunt for a part-time Social Media Manager to help us create and curate content that makes brands unforgettable.

Swipe for more info and email [email protected] to apply.

We’re officially back in the Haus and ready to dive in with energy, creativity, and BIG goals—for us and our clients. Th...
12/01/2025

We’re officially back in the Haus and ready to dive in with energy, creativity, and BIG goals—for us and our clients. The kind of goals that demand MORE and are so bold they *almost* feel out of reach.

This year, the vibe is anything but business as usual.

We’re not just riding the waves—we’re carving our own path through them.

Because if your goals don’t scare you, they’re not big enough 🌊

When your audience is aligned, you’re not wasting energy convincing anyone to like you—or importantly, to buy from you. ...
09/12/2024

When your audience is aligned, you’re not wasting energy convincing anyone to like you—or importantly, to buy from you.

You show up as your juicy, unapologetic self and the right people say “Yup, this is for me.”

Dita said it best: “You can be the ripest, juiciest peach in the world, and there's still going to be somebody who hates peaches.” 

You're not going to be for everyone, so don't keep trying to be for everyone. What you do need is crystal clarity on your message, your values, and who you’re showing up for.

Need help nailing your audience? Hola 🍑

We recently walked away from a workshop with a ✨ game-changing ✨ realisation: the standards we're willing to uphold sha...
05/12/2024

We recently walked away from a workshop with a ✨ game-changing ✨ realisation: the standards we're willing to uphold shape everything—our business, our mindset, our outcomes and ultimately? How we feel in life!

Standards aren’t just lofty ideals—they’re the boundaries you enforce, the quality you refuse to compromise on, and the promises you keep to yourself and others, even when it’s inconvenient.

It can be tempting to let those standards slide when things get hectic. Content deadlines loom, a red flag client wants to pay you the big bucks, or the pressure to deliver faster makes you consider cutting corners. 

But here’s the kicker: your standards are your foundation. They dictate your boundaries, the quality of your work, the clients/customers you attract, and ultimately, your long-term success.

Right now, we’re doubling down on ours:

🌶️ We do what we say we’ll do—because trust is everything. 
🌶️ We keep clients in the loop. No one likes radio silence.
🌶️ We think creatively. Strategy + imagination = next-level impact.
🌶️ We’re honest and transparent. With clients and ourselves.
🌶️ We don’t engage with rude or unkind people. Our energy is sacred.
🌶️ We won’t be rushed. Great work takes time.

It’s not always easy to honour these standards. It takes discipline, clear boundaries, and confidence. But the pay-off? A business that feels good to run and delivers impact for those we work with.

So, what standards are you setting for your business—and are you honouring them?

Monday: I’m going to be super healthy this week.Thursday: 😅
05/12/2024

Monday: I’m going to be super healthy this week.

Thursday: 😅

Less stress, more success 🎯
04/12/2024

Less stress, more success 🎯

Well, $100,389.05, but who’s counting? Hint: It's us. We're definitely counting 🙋🏼‍♀️Here’s the breakdown:🌶️ Three campa...
03/12/2024

Well, $100,389.05, but who’s counting? 

Hint: It's us. We're definitely counting 🙋🏼‍♀️

Here’s the breakdown:

🌶️ Three campaigns.
🌶️ Seven ad sets (turned two off for being underachievers).
🌶️ 22 after optimisations.
🌶️ Average ROAS for Nov: 7.55X

We used mostly interest-based audiences, with a test of Advantage+ campaigns. Retargeting focused on engaged users across web & socials (excluding those who had recently purchased).

Creative? Majority video, with a sprinkle of static and carousel posts. The secret sauce? The founder talking to the camera like they were born for it.

When this client first came to us, their ROAS was in the negatives—yes, negatives. The audience was older than they thought, and their creators? Too young to connect.

We switched gears. Put the founder front and centre and adjusted the targeting strategy.

The result? Immediate turnaround from Month 1. Two years later, they’re pulling six figures in a single month with an average ROAS of 7.55X. 

Ready for results like these? You know where to find us!

December-core 🎀
02/12/2024

December-core 🎀

We’ve been working with this incredible client since September 2022 – over two years of building and refining their stra...
11/11/2024

We’ve been working with this incredible client since September 2022 – over two years of building and refining their strategy. Early on, we helped them establish a dedicated landing page that we use every time there’s a sale period or special offer. This consistency signals search engines like Google that the page is worth noticing, which boosts its effectiveness when it matters most.

🌶️ Client Snapshot 🌶️

Business Model: Solely Online Retail
Campaign Duration (so far): 4 Days (continuing through to Cyber Monday!)
Daily Ad Spend: $200
Total Purchases: 83 (and counting!)
ROAS: 19x 🔥

Want results like these for yourself? We’ve had ONE spot open up for Meta Ads to kick off in the New Year. DM us now to find out more!

ATTN biz owners in Newcastle: Getting over WFH? Need a little social interaction and hell, even some inspiration??Introd...
04/07/2024

ATTN biz owners in Newcastle: Getting over WFH? Need a little social interaction and hell, even some inspiration??

Introducing , a boutique co-working space coming to the heart of Newcastle soon.

If you’re ready to get out of your trackies, head to our website via the link in our bio and join the waitlist to be the first to know when desks go live.

04/02/2024

Understanding your audience is marketing 101.

But so many business owners skip this crucial step.

Big mistake, huge!

If you're not clued in on your audience, your ads will sound like they're just screaming into the void. 📢

But it doesn't have to be that way.

If you want to know how to understand your audience and make your ads sound like they were tailor-made for your dream client, we have something coming that you’re going to want to get around: We're dropping a FREE training that steps you through the process we undertake for clients, plus we'll throw in some AI tips to make it time-efficient and extra spicy. 🌶️✨

Ready for better ROAS? Hit that link in our bio and get sign up for early access.

Sucky ROAS might not be all on your agency...It's most likely because YOU don't understand your audience as well as your...
01/02/2024

Sucky ROAS might not be all on your agency...

It's most likely because YOU don't understand your audience as well as your competitors do.

Sorry to call you out, but if you’re not putting the groundwork in to understanding your audience… what they want, their hesitations, how they speak, the memes they’ll love…you are leaving cash on the table.

We know how crucial this is to ad success.

That's why, from the goodness of our hearts 🥰 we're sharing with you the exact process we use to understand our client's audience, craft better ad copy, and boost ROAS.

This is the conversation you need to be having to better understand your audience and enjoy that sweet, sweet ROAS.

And if your agency isn't having this convo, then hey, maybe it is on them after-all! 🤭

Hit the link in bio to be the first to access the FREE training 💌

Anyone else blink and miss January? We're declaring a do-over. If getting your marketing sorted was one of your New Year...
31/01/2024

Anyone else blink and miss January?

We're declaring a do-over.

If getting your marketing sorted was one of your New Years resolutions that now feels more like a New Year's hangover...is it time to hand it over?

Don't let marketing slip to the bottom of your list for another min. We're hand selecting a few new clients to work with this month.

We're picky because we aim for impact. If you have a brand that is bold, passionate, and fills a market need? You sound like someone we'd love to speak with.

Slide into our DMs and let's chat ✨

We're ready to start 2024 with a BANG!Are you??If you want to see what we could do for your marketing, there's no time l...
14/01/2024

We're ready to start 2024 with a BANG!

Are you??

If you want to see what we could do for your marketing, there's no time like the present to book a Clarity Call 💅

This call is like a casual first date so we can suss out if we both want to take things to the next level. Because, fair warning, we can be a little fussy! We love working with brands that:

🌶 Fill a market need
🌶 Share our fiery passion for their product or service
🌶 Crave a multi-channel marketing adventure

If this sounds like you, book in quick! Our client slots are filling up fast, with limited availability starting FEB 2024.

Address

Newcastle, NSW
2300

Telephone

+61412227452

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Boundaries? What boundaries? In our early days, they didn’t exist. We worked with whoever we could and let them treat us however they wanted 🥲 Now? We have standards. We vet all clients with one important question: would we want to go out for dinner with these people? If the answer’s no, it’s a pass. Listen to our latest podcast ep on Spotify to for more of our hot takes on what Social Media Managers need when they're just starting out 🎧

Welcome to the mad Haus @grippyau 🩷

Seriously, stop wasting your money creating ads in Business Suite. If you want to see actual ROAS, you need to be creating targeted campaigns in ads manager. Don’t know how? We got you 🎯 #DigitalMarketing #AdsManager #SocialMediaTips

Understanding your audience is marketing 101. But so many business owners skip this crucial step. Big mistake, huge! If you're not clued in on your audience, your ads will sound like they're just screaming into the void. 📢 But it doesn't have to be that way. If you want to know how to understand your audience and make your ads sound like they were tailor-made for your dream client, we have something coming that you’re going to want to get around: We're dropping a FREE training that steps you through the process we undertake for clients, plus we'll throw in some AI tips to make it time-efficient and extra spicy. 🌶️✨ Ready for better ROAS? Hit that link in our bio and get sign up for early access.

2024, let’s go 💥

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Who We Are.

Hola. We are The Social Haus. We create compelling digital content and develop actionable social media strategies that help small businesses look good and do better online.