Hygieia Marketing

28/10/2022

You're a specialist, a practice manager, a hospital administrator. You know you could be utilising social media to keep your community up to date, spread awareness and attract new clients but you aren't sure where to start?

We break down 4 tips to help create a successful social media marketing strategy! 👇👇

1. Decide on your goals:
What are you trying to accomplish with your social media presence? Do you want to attract more clients or doctors? Ensure customer satisfaction? Communicate better? Knowing your goals will allow you to focus on sending out relevant information to your audience.

2. Know your audience:
Understanding who your audience is and what they want will help you create a content strategy and help to identify what platforms you should be putting your time into. If your audience is younger, then platforms such as Instagram and Facebook will be effective however if your audience is older or business oriented, platforms such as LinkedIn or Twitter could perform better.

3. Research your competitors:
Researching competitors allows you to see what they're doing in their social space and what platforms are working for them. You can also gauge their tone of voice and analyse what content their customers are engaging with and interested in so you can emulate this or take it in another direction.

4. Plan your content:
Once you've got a strong understanding of your goals, audience and competitors you can begin to plan your content. Create a tone of voice for your brand whether that be casual, or formal and stick to it. Create content themes for example if you're a dentist you could create a content theme around client results.

Need some more guidance on your strategy or want us to manage it for you? We'd love to have a chat. 👏

28/10/2022

Our November intake for the 'Social Media Marketing for General Practice' short course has now closed!

We'd like to thank all of our clients who've supported us so far. Keep an eye out on our socials for upcoming courses to be run in the new year.

We'd love to hear what sort of information you'd be interested in learning, please let us know in the comments below! 👇

27/10/2022

We are so excited to welcome Tori to the team here at Hygieia Marketing. 👋

Tori is our Marketing Associate and is involved in planning and implementing our inbound and outbound marketing strategies, and providing digital and social media focused solutions for our clients. She has a degree in Visual Communications Design and has a passion for all things social media and graphic design. She joined our team because she was excited to be part of a growing business which has the potential to help shape the future of healthcare through the power of educated and informed marketing. If you get the chance to meet Tori you should know:

🌟 She grew up on a farm near Coolah in Central West NSW
🌟 She is a dog Mum to an 11 month old Golden Retriever pup called Ollie
🌟 She enjoys a walk and coffee start to the day and a wine and cheese (or tea and chocolate) end to the day with her friends
🌟 When she’s not at work you’ll find her walking Ollie or at the beach

25/10/2022

Is your clinic effectively leveraging social media to remind your patients of key health screenings?

At Hygieia Marketing, we understand the key factors that increase consumers' acceptance of digital health information by health providers.

Contact us for more information today.

20/10/2022

In today's digital-driven environment, embracing social media is a business and marketing must have for healthcare providers. You can use it to connect; keeping step with your patients to provide a holistic healthcare experience and fulfil your community education reach.

Enrolments for our November Social Media Course available now.

19/10/2022

Delivering patient-centric integrated care marketing models combined with an increased focus on empowerment, wellness and collaboration is paramount for long-term sustainability and better health outcomes for all.

17/10/2022

Healthcare consumers do not use social media to circumvent healthcare professionals, but rather use it as a complement to healthcare professional services to fulfil their needs more holistically (BMC Health Services Research 2016).
It's time to shift focus and leverage social media to enhance patient bookings and satisfaction and empower quality of care.

It's time to shine on social media.
Visit hygieiamarketing.com.au today

17/10/2022

Be the place patients go for reliable, safe, and accessible online health information.

13/10/2022

Just like patients, your practice or clinics' online presence should have regular health check-ups to ensure you are getting the most for your practice goals. Ask Hygieia Marketing how we can help you find opportunities to improve your digital presence for business success.

12/10/2022

We are so excited to be attending the annual national conference. We'd love you to come and see us at stand 17. 🥰

11/10/2022

Healthcare practices that have a large and varied market of patients often struggle with creating campaigns that speak effectively to their audience.

Target Marketing allows you to get specific about healthcare marketing strategies, direction and initiatives for your practice- no matter if you are big or small.

11/10/2022

Social media use by patients has been found to affect the healthcare professional and patient relationship by leading to more equal communication between the patient and healthcare professional.

To start your social media marketing strategy and empower your patients, contact Hygieia Marketing today!

03/10/2022

Limited placements available for our industry-specialised short course in Social Media Marketing for General Practice and Specialists. Secure your spot for our November 2 offering.

Book here: https://www.hygieiamarketing.com.au/healthcare-marketing-courses

30/09/2022

We manage your healthcare practice or clinic's social media, so you have more time for the furry ones (and non-furry ones) in your life 🙂

Check out our Social Media Marketing Packages here: https://www.hygieiamarketing.com.au/social-media-marketing-packages

25/09/2022

Register now for our industry-specialised short course. Learn how to use AHPRA-compliant Social Media Marketing for General Practice and Specialists. Gain relevant practical skills and knowledge to successfully use social media for your healthcare practice.

Register Now: https://www.hygieiamarketing.com.au/healthcare-marketing-courses

14/09/2022

Healthcare Marketing links the fields of marketing and healthcare as an increasingly recognised and necessary element in the effort to improve personal and public health.

We provide social media marketing packages and industry-specific courses that connect your GP and Allied Health Practice with patients and enhance your professional reputation.

13/09/2022

Understand the important role that social media is playing in your patient's healthcare journey.

Learn how consumers are using social media in selecting a healthcare provider so you can capitalise on these trends in your healthcare social media marketing.

05/09/2022

How does your healthcare practice manage patient satisfaction?

04/09/2022

04/09/2022

02/09/2022

02/09/2022

19/08/2022