Relearn Digital

Always Struggling with Time?

I’m a small business owner and I’m CONSTANTLY struggling with time. Sound familiar? This free micro-course is the tool I wish someone had handed me many years ago, when digital marketing was just another confusing task on my to-do list… and it just takes an hour to complete. When your digital marketing strategy is kicking, so are your results. This may be the most powerful tool you ever come across to get clarity on your digital marketing, reduce the overwhelm, and crystalise your next digital marketing campaign. Your downloadable template is waiting for you in our 15-minute Bulletproof Digital Plan mini-course. You’re welcome! https://relearndigital.ck.page/b01b29dc79

Attention SMEs! Tired of swimming in a sea of digital marketing jargon? 🐠 Sick of feeling like a clueless goldfish? Going round and round with no clear direction? You’re eager to conquer the digital marketing game. But every time you dive in, you're hit with confusing terms like SEO, ROI, and CTR. 💡 Well, fear not, because we've got your back. Introducing our on-demand, no jargon, totally FREE, digital marketing mini-course, specially designed for savvy business owners like you. 🤓 No more headaches from deciphering complex concepts. We'll break it down for you like a game of backyard cricket. And we won't just leave you with a bunch of useless theories. You’ll also get access to a private FB group to ask questions and network with other savvy business owners. Let us guide you through the treacherous waters of digital marketing. You'll be surfing the waves of online success in no time, leaving your competitors in a daze like a kangaroo caught in headlights 🦘! Unlock your FREE digital marketing mini-course today! - https://relearndigital.ck.page/b01b29dc79

🥹Any chance you’re overwhelmed by the noise surrounding digital marketing? If you’re like most Australian business owners, the odds are high. Good news, my friend: you’re in the perfect place to start. You give us 20 minutes, and we’ll walk you through just what’s really going on in your digital marketing. In our free 15-minute Bulletproof Digital Plan mini-course, you’ll find the tools and the free template you need to get crystal clear on what’s working, what isn’t, and what you need to do next. Access it right away - https://relearndigital.ck.page/b01b29dc79

Ever felt like strategy and tactics in digital marketing are two peas in a confusing pod? Let's break it down. Picture this: You're a candle entrepreneur. Your **strategy**? Target a new market by wooing the younger crowd on platforms like TikTok and IG. And the **tactics**? Whip up some candle-making TikToks, capture those candles in their best light on Insta, and create some quirky posts on Tumblr. Get these two right, and watch your business goals light up like a Christmas Tree. Don’t be afraid to think big and create a number of clever strategies with even craftier tactics. Liked this post? Our Facebook Group is where it's at. All the insights, epic support, zero fluff. Dive in today. Link below https://www.facebook.com/groups/NoJargonDigitalMarketing/✨ . . . . . #relearndigital #relearndigitalmarketing #smallbusinesstruth #digitalmarketingstrategist #communityovercompetition #socialmediamarketing #socialmediaaustralia #businesswithheart #levelupyoursocials #inspireothers #socialmediaguru #smallbizmarketing #yourmarketingcoach #businessowner #digitalmarketinglife #smallbusinessaustralia #australianbusiness #socialmediapresence #socialmediaau #digitalproducts #digitalmarketer #smallbusiness tips #marketingideas #digitalmarketingaus #digitalmarketingtrends #digitalmarketingaus #sayyestosuccess #growthmarketing #smallsupportingsmall #australianbusiness #socialmediamanagementtools #digitalmarketinghacks

Myth 2: More traffic automatically = more conversions (...right?) I asked ChatGPT to give me a list of the top 50 digital marketing myths that are confusing small business owners. Second on its list? The myth that more traffic automatically leads to more conversions. This one’s a little more nuanced than #1 - in reality, we don’t just want more traffic. We want more of the RIGHT traffic.  Keen for more tips about how to build more of the right traffic and less of the meaningless traffic? Make sure you’re signed up for the No Jargon email! . . . . . #relearndigital #relearndigitalmarketing #smallbusinesstruth #digitalmarketingstrategist #communityovercompetition #socialmediamarketing #socialmediaaustralia #businesswithheart  #levelupyoursocials #inspireothers #socialmediaguru #smallbizmarketing #yourmarketingcoach #businessowner #digitalmarketinglife #smallbusinessaustralia #australianbusiness #socialmediapresence #socialmediaau #digitalproducts #digitalmarketer #small business tips #marketingideas #digitalmarketingaus #digitalmarketingtrends #digitalmarketingaus #sayyestosuccess #growthmarketing #smallsupportingsmall #australianbusiness #socialmediamanagementtools

Email Marketing is Dead. I asked ChatGPT to tell me the top 50 digital marketing myths that small business owners are always told. Together, we’re debunking the myths that keep you confused, annoyed, and well away from the target of communicating well with your humans! Here are my thoughts on just where this myth comes from, and why it’s completely without substance. What’s your favourite digital marketing myth? At this rate, it’d be easier to turn them into a game of bingo! If you’re looking for real conversations about what does move the needle in the digital marketing world, our Facebook group’s full of no-nonsense, no-bs advice and insights. Link’s in bio - come on in and join us.  . . . . . . #relearndigital #relearndigitalmarketing #smallbusinesstruth #digitalmarketingstrategist #communityovercompetition #socialmediamarketing #socialmediaaustralia #businesswithheart  #levelupyoursocials #inspireothers #socialmediaguru #smallbizmarketing #yourmarketingcoach #businessowner #digitalmarketinglife #smallbusinessaustralia #australianbusiness #socialmediapresence #socialmediaau #digitalproducts #digitalmarketer ​#small business tips #marketingideas ​#digitalmarketingaus #digitalmarketingtrends ​#digitalmarketingaus #sayyestosuccess #growthmarketing #smallsupportingsmall #australianbusiness #socialmediamanagementtools #digitalmarketinghacks

An effective sales funnel is fundamental to getting the most out of your digital marketing. A sales funnel is the final piece in the puzzle, mapping out the process your humans go through to buy with you, using your content to convert. If you’re not sure how you make sales, you’re not going to know how to make more of them. Sales isn’t all about increasing traffic or customers. When you know how you make your sales, you can focus on the specific areas in your existing traffic that are key to making more of them. The great news is this is a hell of a lot easier than increasing website traffic or form completions. Examples of a sales funnel include: - Business coach: A person hands over their email address to gain access to a pre-recorded webinar. After the webinar, they arrange a 1:1 phone call, which prompts them to book a spot in a mentoring program. - Electrician: Someone fills out the request a quote form, providing their phone number. The electrician follows up with a 1:1 phone call and arranges a location visit. After the visit, they provide a free quotation, which leads to a booking. The ingredients most sales funnels will need? Lead generation. Landing pages. Email marketing. Ways to measure for success. In your lead generation stage, you’ll use offers, calls to action, landing pages and forms to generate leads. Your landing page is a standalone web page where visitors ‘land’, designed to guide your visitor towards a single action. Your email marketing is all about building relationships, with sales emails a part of a larger email marketing strategy focused on nurturing your humans. Then, you’ll measure for success to know what’s working (and what isn’t) in your plan to achieve your objectives and further optimise your digital marketing strategy. For step-by-step support in building your own sales funnel, check out our free guide to digital marketing strategy for small business owners. https://www.relearndigital.com.au/free-digi

If you’re a part of the product or service your business offers, you’re going to need to put yourself out there. Personal branding plays a major role in businesses where the person behind the offer is integral to its value. People buy from humans. The more you can humanise your content, the stronger a brand you’ll be able to build in the most authentic manner possible. Take Relearn, for example: I offer courses and mentoring. It’s necessary for me to be present on my content to find out whether or not people like me. If they don’t like me, they’re not going to buy from me. And that’s ok! Some people will love me - for others, I won’t be their cup of tea. It’s not personal. It’s just business. If you’re looking to integrate your personal brand into your business’s brand, remember: 1. Some people won’t like you. 2. But that’s ok, because everyone is not for everyone. 3. If you’re a substantial part of the business’s value, you need to be a part of its marketing. 4. Show up as yourself - not who you think your audience wants you to be. Authentic marketing is the most sustainable form of marketing there is. Follow for more digital marketing tips. . . . . . . #socialmediapresence #businessmarketingstrategy #socialmediahelp #socialmediaexpert #marketingideas #communityovercompetition #socialmediaguide #digitalmarketingtrends #sydneymade #relearndigitalmarketing #socialmediatrends #marketingtips #australianbusiness #relearndigital #growthmarketing #communityovercompetition #digitalmarketingtools #smallbusinesstips #digitalmarketingaus #socialmediamanagementtools #sayyestosuccess #instagramgrowthexpert #instagramstrategy #smallsupportingsmall #digitalmarketinghacks #digitalmarketingexpert #socialmediaguru #marketingstrategies #instagramgrowth #levelupyoursocials

At Relearn, we like to refer to our audience as humans. It helps us to remember that we’re talking to people, not to numbers. People are humans - they have human problems. By keeping that word front of mind, we’re able to build a digital marketing strategy that’s much more effective for our small businesses. You’ll often see brands are advised to build personas. Good advice, but it’s not always easy to do, and for small to medium businesses, personas aren’t often achievable without the expertise, data, or tools necessary to build them. That’s why we’ve simplified the process, looking at the triggers and the pain points of our humans. These two core things are some of the most essential tools you can use in understanding your audience. You can get a first-hand look at how we put these tools to work in providing solutions to our humans’ problems in our free and paid digital marketing courses. https://www.relearndigital.com.au

What’s the job of a good marketer? To help buyers make great choices. Marketers don’t have a particularly good reputation. There’s a common myth that marketing = manipulation. While some marketers might give us plenty of reason to believe it, it’s not true for all of us - if it was, I’d be in a different profession. The reality is that most of us already want (or need) to make buying decisions. We’ve got to fill the fridge, get to work, make dinner, and hopefully fit in a minute with a good book. Every small act in our daily routine represents a buying decision, where we’re looking for solutions to small and large problems. Instead of believing that marketing = manipulation, you can create a brilliant shift in how you approach marketing by realising that your job, ultimately, is to give your potential customers the most useful insights they need to make an effective buying decision. That’s it. Nothing secretive, manipulative, or ‘icky’ about it. This simple shift can transform every aspect of how you market your products, services and work. Sign up to my free weekly email for more small business marketing tips. All of the good stuff and none of the jargon. . . . . . #instagramstrategy #sydneymade #instagramgrowth #socialmediatrends #digitalmarketingaus #relearndigitalmarketing #socialmediaexpert #socialmediahelp #relearndigital #smallsupportingsmall #communityovercompetition #digitalmarketingexpert #smallbusinesstips #socialmediamanagementtools #communityovercompetition #levelupyoursocials #marketingstrategies #marketingideas #socialmediaguru #instagramgrowthexpert #digitalmarketingtrends #socialmediaguide #sayyestosuccess #businessmarketingstrategy #digitalmarketinghacks #socialmediapresence #australianbusiness #growthmarketing #marketingtips #digitalmarketingtools

‘Learn from buyers’ are three powerful words. They cover three core areas that centre on your humans: - Understand buyer psychology - Customer/audience research - Experimentation All too often, business owners and marketers treat buyers (aka customers, aka humans) as nothing more than anonymous numbers on a spreadsheet. Our buyers aren’t a statistic. They’re humans, and we’ve got a lot to learn from them, both in their human experiences and in their buying patterns. How can you put this approach into practice? Remember that people are humans. Dig into the data from your sales and marketing activity. Use those learnings to experiment with a strategy or a hypothesis, testing and learning how your humans respond to it. Rinse and repeat until learning from buyers becomes second nature. You’ll end up with a rich tapestry of insights that can be used in formulating all of your marketing strategies and creative messaging. It’s a whole lot better than chasing the latest guru’s tips and tricks! https://relearndigital.com.au?utm_content=sked_645f5620b1025c6afc0275ea&utm_medium=social&utm_name=sked&utm_source=facebook

Myth - You need to measure everything

Myth - 👉 You need to measure everything Just because we can measure just about everything in digital marketing does not mean we should. Too much data leads to analysis paralysis. So give yourself a break. Track what matters to your business, make sure you have a central place to look at what matters to your business and then leave a little room for serendipity.....its how the world works sometimes ——- Follow @relearndigital_ for more content like this Sign Up for "The No Jargon Email" - A weekly email on digital marketing that gives it to you straight by clicking the link ➡ relearndigital.com.au/nojargon #digitalmarketingtips #marketingstrategy #digitalmarketing #smallbusinesssydney #smallbusiness #smallbusinessowner #smallbusinessaustralia #supportsmallbusinessbrisbane #smallbusinessmelbourne #badmarketingideas

Myth - You need to be on social media!

Myth - 👉 You need to be on social media! Unpopular opinion but true. You are not a magpie chasing shiny new things. You are a business owner, growing a business. So head up and think logically about how your human find a business like yours, more often than not social media is not the main answer. ——- Follow @relearndigital_ for more content like this Sign Up for "The No Jargon Email" - A weekly email on digital marketing that gives it to you straight by clicking the link ➡ relearndigital.com.au/nojargon #digitalmarketingtips #marketingstrategy #digitalmarketing #smallbusinesssydney #smallbusiness #smallbusinessowner #smallbusinessaustralia #supportsmallbusinessbrisbane #smallbusinessmelbourne #badmarketingideas

Myth - 👉 Produce personas for your business

Myth - 👉 Produce personas for your business This is an unpopular opinion, but producing personas (especially if you are a smaller independent business) is mostly useless. I have produced 100's in my time and i can tell you A LOT of them were useless. The data, time and resources needed to produce them is rarely attainable for most businesses. I am not saying that we ignore our audience research when planning out digital marketing, heck no. We need to know our humans, but it's the jobs they need to get done and the pain points that are the most useful. People don’t buy because of who they are. They buy because they have specific “jobs” they want to get done and they “hire” products or services to help them complete these jobs. We want to understand the "jobs" our humans want to get done because when we do we can position your product or service as the best solution. We can also use the insights from these jobs to inform all aspects of our digital marketing plans. Go deep into the jobs they need to get done by looking in these areas: 👉 Customer feedback 👉 Mine competitor reviews 👉 Be active in Facebook groups and look at questions asked 👉 Review search trends 👉 Review FAQ's (you are competitors) So don't get bogged done in age, location etc....and waste time on personas. Understand what your humans need to get done and talk to how you solve their problem 💪💪 ——- Follow @relearndigital_ for more content like this Sign Up for "The No Jargon Email" - A weekly email on digital marketing that gives it to you straight relearndigital.com.au/nojargon #digitalmarketingtips #marketingstrategy #digitalmarketing #smallbusinesssydney #smallbusiness #smallbusinessowner #smallbusinessaustralia #supportsmallbusinessbrisbane #smallbusinessmelbourne #badmarketingideas

💡 Business Owners become smarter marketers. 1 email - Once a week. No Jargon digital news & tips 👉 Cut through the digital marketing C**P 👉 "No Jargon" thoughts, tips, and news written just for business owners. 👉 1 email once a week. 👉 Subscribe for free today and get your first "No Jargon Email" instantly https://relearndigital.ck.page/9d586158ce

Monday 300

Discovery paths and the posy IOS 14 world

Monday 300 - May 10th

Digital D&M - Google Analytics Basics

Monday 300 - SKAG's

Monday 300 - Triggers