With the rest of the world distracted by short-form content and trends to grow their business, creating high-quality, long-form is the simplest way to stand out. 🎯
It's not just because it looks good either. It's more so because it allows you to share a point of view that's unique to your competitors, showcase your distinctive way of doing things, and present how you can give your ideal clients the outcome they are after.
More on this in the Big Brand Energy episode called: Why Modern Marketing Fails: Secret to Standing Out in 2025
The no.1 error I see savvy business owners go wrong with their marketing ☝🏼
On Monday, I published a whole podcast episode on this & other common mistakes I see service businesses make with their marketing + what do instead. Watch/ listen wherever you get your podcasts and LMK what you think ☺️
Building your personal brand is NOT a marketing strategy 🥵
Yes your personal brand will impact your ideal clients purchase decision🤏🏼 but a complete marketing strategy also includes:
- A client acquisition strategy (attracts ideal customers and converts them to a sales call)
- Content aimed at cold audiences (automatically going out meaning you are not manually posting it)
- Authority building content that explicitly shows why your method works
So why don’t you focus on building a system that hits all of those targets AND builds your personal brand (without any extra thought from you)?
A well-optimised video podcast is what can power this system…
Think about it, all you have to do is record once or twice a month and you have video content to schedule across all of your platforms and BAM 💥 your personal brand is building. And if you follow my Podcast Funnel Method, the rest of your marketing is *also* taken care of.
Hear more about what shifts I am making this year by searching Big Brand Energy on your fav podcast app.
operation: bring back BIG BRAND ENERGY is a go 🚀
A short but BIG first episode back where I talk about:
⚡️ My business pivot: why I’m no longer just a podcast agency—and what that means for On Track Studio in 2025
⚡️ Lessons from 2024: The fragmented marketing mistakes I’ve seen (and how to fix them).
⚡️ My marketing plan for 2025: It’s all about building systems, simplifying my content, and showing up consistently—without the overwhelm.
I also treat you to a hot take on what *really* matters in marketing: less strategy, more execution. 👊🏼
Watch or listen on Spotify, YouTube or Apple Podcasts and follow/ subscribe to ALL of them like the true fan you are 😜
Podcasters and production clients, don't freak out! On Track will still be servicing you as normal through studio hire and editing packages, but we are now expanding our service offering to be a one-stop shop for all your marketing needs. 🚀
This service is for my fellow service-based businesses that desire more leads and sales from their content and are interested in using a video podcast to systemise their marketing efforts and maximise their results.
I have been developing this system over the past 3 years. After years of refining, testing, and transforming businesses across competitive industries like health, fitness, coaching, and marketing, I am ready to share it with more of you as a complete done-for-you service.
This system doesn’t rely on posting every day or chasing clients. Instead, it’s designed to position you as the authority in your field, using strategic content and a client-acquisition funnel that works even while you’re offline.
We will only be working with 3 businesses per month from Feb 2025, so if you'd like to find out a bit more, throw me a DM 💌
People overcomplicate the process of podcast success by getting caught up in things like "whether they should have an pre-recorded intro vs naturally read intro", or fixating on recording and editing softwares, or wondering how they're going to get a "big enough" guest. And then they release 7 episodes anddddd that's the end of that 🥲
I used to think my production clients success was thanks to the high quality video and audio experience we created for their audience, but I no longer think that's true.
I think it's got more to do with the initial conversations we have BEFORE we press record. 🔴
Some questions I ask in these meetings are:
what does success look like for you with regards to your show?
who are you picturing is listening each week?
what emotional response would you like your listeners to have?
what's something you disagree with on the topic that you're about to facilitate discussions about? why?
This allows you to connect with the purpose behind what you're doing which eliminates the risk of becoming a graveyard creator (definition: podcaster with 10 or less episodes and hasn't released any in 6 months) 💀
I spoke a lot more about what it takes to have sustainable growth as a creator on my latest episode of Big Brand Energy that you listen wherever you get your podcasts 🎧
Can always count on @mitchadams to provide the hard-hitting questions 😮💨
Scroll back in the @stillnesseveryday podcast feed to find this gem of an episode and hear what these blokes have to say about the energetics of creation.
Sharing big news with your audience hits different with B-roll 😮💨
Featuring a snippet from a listener's favourite episode from a long-term remote client: @thejessiewilliamsshow hosted by entrepreneur and business mentor, @jessiewilliams.
If you like fun and thought provoking conversations around money, business and self development then I strongly suggest going to binge this pod. 💥
Each time @alioetjen enters the studio she speaks to the importance self love has to play in our lives.
To hear the rest of this conversation, search Stillness Everyday in your fav podcast app and scroll until you see the title: Integrating Deep Self Love... to Attract the Reality You Desire with Ali Oetjen 🎧
As a podcast host myself I fully get the urge to be across every detail of your workflow, out of fear that it won't be edited *exactly* as you would do it buttt here's what my clients and I have learnt since @on.track.studio has come into the mix:> people who are passionate about editing do a better job than those who aren't > collaborating with experts get better results > the mental space that frees up when you delegate parts of your process is 😮💨🤌🏼> audience growth is easy when you follow proven tactics> high quality content attracts high quality guests My advice is to take inventory of where, in your podcast workflow, you can loosen your grip slightly to allow you to focus on what's going to make you successful in this space 💅🏽
If you're podcast is *not* generating you leads or sales, use these proven conversion tactics and thank me later 😘
