The 8 Percent is a group of unique thinkers and industry trail blazers whose end goal is to make the world better through pioneering advances in business, science, the arts, and literature. The 8 Percent is not only home to the world’s leading game changers and innovators but acts as a platform for business consulting, marketing as well as book publishing for those who want to make a positive impa
ct on their industry. We are fascinated by excellence. People, in any industry or field, who are obsessed with changing things. Over the last few years people have developed names for them: Game changers. Disruptors. We call them The 8 Percent
Why The 8 Percent? I’ve been an Apple fanatic since my first job out of high school in 1998. I briefly worked at an Apple reseller in the early 2000s as a sales person. I worked at a store in the Sydney CBD, which meant we got a bit of celebrity traffic. Artists, actors, creatives, disruptors – people I loved. It was a well known fact that Apple’s pe*******on of the PC market was 8 Percent . We wore that like a badge of pride. We knew our product was superior. We knew most people didn’t get it. And we knew that the people who DID get it were special. We were part of an elite clique. These 8 Percent are The Creators. People who go out of their way to buy the thing that no one else is buying. They want to be different (to “Think Different”) – they are the “Crazy Ones”. Who are The 8 Percent? Social activist, Malala Yousafzai. US Vogue editor, Anna Wintour. Facebook founder, Mark Zuckerberg. Apple founder and visionary, Steve Jobs. Chef, Heston Blumenthal. Theoretical physicist, Stephen Hawking. South African musicians, Die Antwoord. Could these people be any more different? And yet, they all have one thing in common. The Work. Read more here: http://the8percent.com/about/
