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Creative Seed Co, Melbourne (2025)

17/10/2025

What matters most right now when it comes to content?

Saves. Shares. Reposts.

And here’s why, every time someone shares your post, reposts, or saves it for later, Instagram’s algorithm flags your content as high value.

That signal tells the platform your content is worth showing to more people, especially new audiences who look just like your current followers.

Think of it like this 👇

When people take these actions, they’re saying one of three things:

✨ “This is so me.”

✨ “I have to share this.”

✨ “I want to come back to this later.”

That’s the kind of reaction you want to spark.

So next time you’re planning content, don’t just ask:

👉 “Will this get likes?”

Ask:

👉 “Would someone save or share this?”

Over the next few weeks, we’ll share some simple ways to create content that’s repostable, shareable, and saveable, without losing your authenticity or spending hours overthinking it.

Because when your content makes people feel seen, understood, or inspired, that’s when your audience, and your impact , starts to grow🙌🏼

29/04/2025

🙋‍♀️ CONFESSION OF A SOCIAL MEDIA MANAGER:

Do I always have my s**t together with my own socials? NOPE. And I'm not afraid to admit it.

After all, I'm human first, social media strategist second. Life happens. Family needs happen. Client deadlines loom. And when I have to prioritise client work over my own content calendar - I absolutely will, every single time.

Some weeks I'm all strategy, planning content sessions and scheduling posts like the professional I am. Other weeks? It's pure "go with the flow and what feels good" energy, posting when inspiration hits or when I finally come up for air between client projects.

It's giving "chef who orders UberEats after a long shift". My client feeds are gourmet meals while I'm over here with social media instant noodles at times. That's not failure - it's just real life behind the highlight reel.

And honestly? This lived experience makes me better at what I do. I understand the struggle because I'm in it too sometimes. I know what it's like to feel the pressure of consistency while juggling a million other priorities.

So if you're beating yourself up about your inconsistent posting... know that even the pros have their moments. We're all just doing our best with the time and energy we have.

Drop a 🙋‍♀️ in the comments if you've ever felt the same!

17/04/2025

Hey YOU! 👋 This is your official permission slip to switch OFF this weekend! ✨

I know that to-do list is as long as your arm (and probably growing by the minute- I feel ya), but rest isn't something you earn once you tick off that last box – it's ESSENTIAL to your wellbeing and honestly, your business too!

This weekend might not be quiet with Easter celebrations, but relish in those moments of relaxation and give yourself permission to truly rest. Close that laptop, turn off those notifications, just for four days.

And something someone wise told me recently? Now is the perfect time to rest because everyone else is resting too! 🙌

Take the time now to recharge, before your body forces you to. Trust me, I've learned this the hard way (5am fitness classes can only compensate for burnout so much!).

So this is me, giving you permission... or better yet, this is YOU giving YOURSELF permission.

How are you planning to rest this long weekend? Drop it in the comments and I'll be checking in when I'm back (because yes, I'm taking my own advice! Time for chocolate, wine, and beachside family time for this girl! 🍫🍷🏖️)

Bec x

24/02/2025

"But I'm boring..." 🙄

STOP RIGHT THERE! ✋

Let me let you in on a little secret... There's no such thing as a boring business - only boring stories!

You think you're boring because:

- "I just do [insert your craft here]"
- "My day-to-day isn't exciting"
- "Nobody wants to see behind the scenes"
- "Other businesses are more interesting"

But here's what your audience sees:

- Your expertise that solves their problems
- The magic in your everyday process
- The human behind the business
- The relatable moments (like leaving your 3rd coffee of the day on the bench to go cold because you started something else)

Your audience isn't following you for Hollywood-level drama. They're following you because:

- They want to learn from you
- They're curious about what you do
- They enjoy connecting with you
- They love seeing real, authentic moments
- They need your specific knowledge

Remember that time you explained something super basic and got DMs saying "OMG I never knew that!"? Yeah, that's because what's basic to you is GOLD to someone else!

So next time you think "I'm boring," remember: You're not boring, you're just too close to your biz to see how fascinating it really is!

24/02/2025

“But I’m boring...” 🙄

STOP RIGHT THERE! ✋

Let me let you in on a little secret... There’s no such thing as a boring business - only boring stories!

You think you’re boring because:

- “I just do [insert your craft here]”
- “My day-to-day isn’t exciting”
- “Nobody wants to see behind the scenes”
- “Other businesses are more interesting”

But here’s what your audience sees:

- Your expertise that solves their problems
- The magic in your everyday process
- The human behind the business
- The relatable moments (like leaving your 3rd coffee of the day on the bench to go cold because you started something else)

Your audience isn’t following you for Hollywood-level drama. They’re following you because:

- They want to learn from you
- They’re curious about what you do
- They enjoy connecting with you
- They love seeing real, authentic moments
- They need your specific knowledge

Remember that time you explained something super basic and got DMs saying “OMG I never knew that!”? Yeah, that’s because what’s basic to you is GOLD to someone else!

So next time you think “I’m boring,” remember: You’re not boring, you’re just too close to your biz to see how fascinating it really is!

Drop a 😴 if you’ve ever felt “boring” - let’s change that narrative!

17/02/2025

Clear is kind! Being crystal clear isn’t just good manners, it shows your audience you respect their time! And when it comes to social media in 2025, those first few seconds are EVERYTHING.

💾Save these 20 scroll-stopping hooks (and customise them for your brand!):

👉🏼“This [industry] hack saved me 2 hours...”
👉🏼“Want to batch content without burnout? Start here”
👉🏼“The template that doubled my bookings”
👉🏼“I gave this up.... for one week, and this is what happened”
👉🏼“This trick makes phone photos look professional”
👉🏼“The morning routine that changed my business”
👉🏼“A simple way to price with confidence”
👉🏼“This viral smoothie recipe had 1 million views, but does it REALLY taste that good?”
👉🏼“The client template that saves me daily”
👉🏼“This one product changed my skin”
👉🏼“The mindset shift that transformed my business”
👉🏼“A simple framework for creating content”
👉🏼“Stop overcomplicating your strategy - try this”
👉🏼“The website tweak that boosted my conversions”
👉🏼“Want more engagement? Try this out - it got my client a 30% increase in one week”
👉🏼“The content framework that never fails”
👉🏼“Create content that converts (without overwhelm)”
👉🏼“The easiest way to repurpose content”
👉🏼“This scheduling method saved my sanity”
👉🏼“A no ick approach to selling that works”

Why clear hooks matter👇🏼
✔️Your audience instantly knows if the content is for them
✔️The algorithm loves content that stops the scroll
✔️Clear hooks = better engagement = more reach
✔️Your audience feels seen and understood

Remember: Always deliver on what your hook promises! Nothing builds trust faster than consistently delivering. The best part? When you’re clear, you’re kind - and kindness is ALWAYS on trend!

10/02/2025

BUT HOW...wonder why some content gets shared like wildfire while other posts just... sit there? No gatekeeping here(we got you)... this is what makes content shareable!

💬But first, let’s talk about the why:
Community and connection! It’s that magical “You just GET me!” moment when content hits so close to home, you can’t help but share it. Think about the last post you shared, what made you hit that share button?

So what makes people hit share?

👉🏼INSPIRATION & MOTIVATION
That post that makes you feel ready to conquer the world
Success stories that feel achievable
“If they can do it, I can too” moments
That *f**k yeah* feeling that motivates you

👉🏼ENTERTAINMENT VALUE
That dopamine hit we all crave
Unexpected laughs, tears or awwww moments
Relatable moments that make you go “Same girl, same! 😅”

👉🏼VALUE BOMBS
Tips too good not to share
Game-changing hacks
“My bestie needs to see this stat!” information

👉🏼RELATABILITY FACTOR
Those “are you spying on me?” moments
Common struggles explained perfectly
Shared experiences that unite us

👉 THE SHAREABILITY CHECKLIST: Before you post, ask yourself:
✔️Does this make someone feel seen?
✔️Will this help someone’s day/business/life?
✔️Is this something I’d send to my bestie or biz buddy?
✔️Does it spark any emotion?

If your content ticks ONE of these boxes, you’re well on your way to creating shareable content🙌🏼

30/01/2025

This deserves a spot on the feed!

As a small business owner, the juggle of school holidays is real - we bend and flex, reshape our days, and somehow make it all work. Why? For moments exactly like this.

The tears were all mine😭, off he goes into his high school journey. The same little one who inspired me to build a business with flexibility at its heart is now walking into his next big adventure.

We adapt our work lives to be there for these moments, and every reshuffled meeting and late-night has is worth it.

Proud doesn’t begin to cover it, Ems - have the most amazing first day of high school!

Here’s to new beginnings and the next chapter...

02/01/2025

✨ My 2025 intention: Less busy, more being✨

You know what? Sometimes, one word just isn’t enough to capture what we’re reaching for. As I’ve been reflecting on the year ahead, I keep coming back to this intention: doing less for more -less busy, more being.

This isn’t about doing less just for the sake of it. It’s about being intentional with every ‘yes,’ every project, and every commitment. If it doesn’t light me up or drive my business or personal life forward, it’s a BIG NO from me!

I’m leaving behind the days of stretching myself thin just because I can.

Instead, I’m choosing to pour my energy into the things that truly matter - the projects that make my heart sing, the work that creates real impact, and the moments that fill my cup.

2025 will be about quality over quantity, impact over busyness, and meaningful progress over constant motion.

Share below - are you choosing a word, an intention, or maybe both for 2025?

27/12/2024

To you, yes YOU reading this right now!

🎄We know Christmas is over, but it doesn't mean that you should jump straight back into the everyday!

We challenge you to use these beautiful days between Christmas and New Years to really rest and recharge that mind so that you can come back and dream big in 2025.

Right now, the best thing you can do for your business is allow yourself to sleep, soak up that sun, spend some precious time with loved ones, and focus on things that make YOU happy!

❤️ Because we know you absolutely deserve this rest!

Creative Seed Co

17/10/2025

29/04/2025

17/04/2025

24/02/2025

24/02/2025

17/02/2025

10/02/2025

30/01/2025

02/01/2025

27/12/2024

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