16/09/2026
You wrote the post, one where you actually said what you really think. Then you read it back and thought about your old boss seeing it, or that client, or the mums from school with who follow you.
So you changed the hook, softened that sentence, took out the bit that felt a little too honest, and eventually posted the much safer version instead, or maybe the most common one didn’t post anything at all.
This is the part of “being consistent” we don’t talk about enough, because sometimes, you’re not struggling to post because you don’t have time, not stuck for ideas, we both know your notes app would disagree with that one, it’s about being SEEN!
Sometimes, you know exactly what you want to say, you’re just not entirely comfortable with people seeing you say it.
Saying what you actually think means people can have an opinion about it, selling means someone might think you’re “too much”, talking about what you want from your business means admitting that you take this seriously, and sharing the less polished parts means letting people see that maybe you don’t have it all figured out either.
So we find clever little ways around it, we post the useful tip instead of the opinion, spend another hour tweaking the carousel that was great 45 minutes ago, and tell ourselves we’ll post it tomorrow when we’ve “had another look”.
Or suddenly find 14 other things that desperately need doing before we can possibly open Instagram, and because all of that looks like work, it’s easy to miss what’s actually happening.
We’re editing out the very bits that would give someone a reason to connect with us.
What is needed is to feel safe enough to stop sanding all the edges off the ideas you already have, and I’m including myself in that, because I’ve absolutely caught myself doing it too.
So if you’ve been telling yourself you need to “get more consistent”, I’d look at something else first, what did you nearly post recently, but talk yourself out of? And what were you worried people would think if you did?
There might be more useful information in that answer and consider this your permission slip to stop editing out the very thing that would make someone connect with you.
