Red Herring Digital

15/01/2025

Influencer? Content Creator? Ambassador? If you're confused, don't worry! 🤔

With the creator economy projected to reach $250 billion in 2025, if you don't have influencers, creators or ambassadors in your marketing mix, it's time we catch you up to speed!

Learn the difference and when it's best to engage with each in our latest blog: https://redherring.net.au/red-herring-digital-blog/influencers-creators-or-ambassadors-decoding-the-roles-to-elevate-your-2025-content-strategy/

19/12/2024

Wishing all our friends, clients and supporters a safe and festive holiday season! 🎄🎁🕯️

We ended the year with some fun at City Of Melbourne Bowls Club followed by a delicious dinner at Lagoon Dining.

Please note that while our office will be shut from 19th December to 6th January, we will still have members of the team looking after accounts during this time. Enjoy the break - we can't wait to come back refreshed in the new year ready for a BIG 2025! ✨

05/12/2024

2024 Wrapped: ✨Red Herring Digital edition✨

It's been a fun 2024 - here's a little glimpse into life (and our love of lunch) in our office.

27/11/2024

Can you believe it's almost 2025? 🤯 Here are our insights to help you adjust your business' marketing strategy and hit the ground running in 2025 🫧

Read the full list here: https://redherring.net.au/red-herring-digital-blog/digital-marketing-trends-for-2025

20/11/2024

1 week, 3 different shoots - lots of businesses gearing up for the new year! 🚀

07/11/2024

Check out the new logo we designed for our client E2E Broker Solutions! 🏦

Combining a minimalist, geometric design with subtle references to the path people follow to home ownership and symbolising seamless mortgage services.

We are a Melbourne based digital marketing agency, that truly understands what businesses need today to succeed tomorrow. Call us on 1300 646 118.

30/10/2024

It's spooky season here in the office! 🎃🧛👻🌛🍬

We asked our team what scares them the most as a digital marketer and here are their responses...

23/10/2024

The biggest sale event of the year Black Friday (or as we call it, the Shopocalypse) is coming up on 29th November and if you haven't planned your marketing, time is quickly running out.

We've put together some of our recommendations for product and service based businesses to build momentum now, instead of coming up with something last minute.

Read the full list of tips at redherring.net.au/2024/10/15/are-you-ready-for-the-shopocalypse-your-guide-to-surviving-black-friday-2024/

10/10/2024

Some snaps of our recent photoshoot for Champion Teamwear AU-NZ showcasing the lifestyle and features of their customisable jerseys, shorts and training apparel.

Thankfully the spring weather held up!

01/10/2024

Happy International Coffee Day! ☕

In case you didn't know, we are in love with coffee over here at Red Herring Digital and what better way to celebrate than some epic slow mo videography of our reliable office Quick Mill Rubino coffee machine feat ST. ALi coffee?

(Yes. we're coffee snobs, get over it)

That's gotta be the World's Sexiest Coffee 🤎

Eureka Grinders - Conti valerio Srl Eureka Grinders Australia

25/09/2024

If your marketing team are struggling to stay up to date with industry knowledge, and find yourself constantly playing catch up, (we hear you!) then this one's for you 🫶

We've put together exactly how you can build a high-performing marketing team and the best practices for success

Read the full blog at redherring.net.au/2024/09/25/how-to-build-a-high-performing-marketing-team-best-practices-for-success/

In 2024’s fast-paced digital landscape, staying on top of current trends, new technology, and shifting consumer expectations is a necessity. And leveraging

28/08/2024

Raise your hand if you've been personally overwhelmed by digital marketing metrics (like why we care about bounce rate) 🙋‍♂️

The Red Herring Digital team have put together exactly which metrics you need to worry about based on your business goals.

Read here: https://redherring.net.au/2024/08/22/measuring-success-which-marketing-metrics-you-should-actually-care-about/

21/08/2024

We're celebrating our 9th birthday this month, and we couldn’t have done it without you! 🎈

We’re excited to see what we can achieve with the businesses we work with and our partners as we head into our 10th year of Red Herring Digital.

15/08/2024

We ideated and launched the 'Book, Load, Go' campaign for KINTO Australia, driving van hire in key locations with a strategic digital push.

By focusing our efforts on Google Ads, Meta Ads, social media, blogs, and teaming up with influencers and brands, we created a buzz in the right places.

08/08/2024

Team lunch but make it aesthetic 📸

We thought we'd turn the camera on ourselves for once - we're so often behind the screens as digital marketers - so enjoy our montage of An Afternoon Out in Footscray sharing artistic moments with the team.

26/07/2024

An outdated or poorly designed website can significantly impact your brand’s performance and drive customers straight to your competitors 😱

So how can you tell when it’s time to revamp your website? We've put together six tell-tale signs to look out for.

Learn what could be hindering your business growth in our latest blog: https://redherring.net.au/2024/07/16/6-signs-its-time-for-a-website-revamp/

11/07/2024

New website reveal 🤩

When PLC Group asked us to help them expand and engage with their ideal clientele, we knew a website refresh was in order.

We repositioned their brand with quality photography, added engaging content for individuals and businesses, and categorised their service offerings.

You can visit their new website at plcgroup.com.au

21/06/2024

AI and its role in creativity have been hot topics over the last year as copyright material, machine learning and algorithms challenge our morals.

But is jumping onto the AI tools really the best thing for your business?

Well, yes and no.

The team at Red Herring Digital have put together insights on how you can leverage AI without the weird fingers, robotic voices and unexpected responses.

https://redherring.net.au/2024/06/20/the-creativity-crisis-ai-and-you/

By now, you’ve probably used or seen some form of AI. From creating impressive digital masterpieces in Midjourney to crafting content and driving personalised