Digital Marketing World

17/01/2023

Do You Want to rank higher? Digital Marketing World will help you through SEO and Google ads.If you have any questions, please ring on 0466993589

08/11/2022

Powerful SEO backlink-building strategies
1. Replicate your competitor's SEO backlinkUse tools of online backlink checkers to find out who is the powerful links that they do. And you will ask this site if you can link your site
2.Use broken link-building strategy
Broken link building is the process of finding backlinks that lead to 404 pages on other sites, contacting those sites, and suggesting they replace the 404 links with the one leading to a similar page on your website. It is a great way to get backlinks while also offering value to the site by giving you the backlink
3Try to regain missing backlinks
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28/10/2022

05/10/2022

If you have any questions about content, please click >>www.digitalmarketingworld.com.au

Type of content
1. Evergreen content
Very useful and last a long time, but eventually expired.
Evergreen content is great for SEO as this will be around while, builds a lot of authority and links, still remaining relevant years down the road. Because of this, it can tend to rank higher than other forms of content. Evergreen content should be always closely aligned with your audience and service. stories. Technology as they change roughly
2. Trending content
Trading content is also great for SEO, trending content takes advantage of part of the google algorithm, refers to as QDF, or querry deserve freshness. or information related to whatever just accrued. Content published directly before or during the trending searches, is more likely to be relevant for what search engine users are seeking at that time. So this content is more likely rank higher than a post which has been around for while gaining authority.
3.Seasonal content
Which takes holiday, time of years
Seasonal content is slightly related to trending topics. Especially as more people are likely to search for holiday, seasonal related topic. For these types of searches, it is a good idea to brainstorm the type of content that you want to create in advance and then publish these few weeks before it becomes relevant and then still publishing throughout the whole season.
4. General content
Currently relevant and shorter than evergreen.
The last content is general content, which is not trending, particularly evergreen, or seasonal in nature. Chances are, the majority of posts will be these types of content. You should always have a call to action and sharing abilities.

05/10/2022

Type of content
1. Evergreen content
Very useful and last a long time, but eventually expired.
Evergreen content is great for SEO as this will be around while, builds a lot of authority and links, still remaining relevant years down the road. Because of this, it can tend to rank higher than other forms of content. Evergreen content should be always closely aligned with your audience and service. stories. Technology as they change roughly
2. Trending content
Trading content is also great for SEO, trending content takes advantage of part of the google algorithm, refers to as QDF, or querry deserve freshness. or information related to whatever just accrued. Content published directly before or during the trending searches, is more likely to be relevant for what search engine users are seeking at that time. So this content is more likely rank higher than a post which has been around for while gaining authority.
3.Seasonal content
Which takes holiday, time of years
Seasonal content is slightly related to trending topics. Especially as more people are likely to search for holiday, seasonal related topic. For these types of searches, it is a good idea to brainstorm the type of content that you want to create in advance and then publish these few weeks before it becomes relevant and then still publishing throughout the whole season.
4. General content
Currently relevant and shorter than evergreen.
The last content is general content, which is not trending, particularly evergreen, or seasonal in nature. Chances are, the majority of posts will be these types of content. You should always have a call to action and sharing abilities.

21/09/2022

If you have any questions about keywords, just ring on 0466993589
www.digitalmarketingworld.com.au

30/08/2022

We are a digital marketing agency in Melbourne offering online marketing and web design services, serving clients Australia wide.

30/08/2022

Optimize a website for google research
Keywords research and apply for your website
Use a keyword to increase traffic to your website, effective use of your keywords is one of the most powerful tools at your disposal for increasing traffic to your website. Identifying the best keywords for your website means not only anticipating your potential customers' think, it also involves a great deal of research and analysis.
1. Elements in the process for selecting keywords phrases
Keyword competitive analysisresearch the best keywords to use.
Collecting keywords to decide to which keywords are the best to use. While we ended up with a large number of keywords, we will actually be using a small percentage of them. The extra keyword we don’t use is always great to have available for future addition or changes to the website, as well as for blog post ideas. So, don’t completely get rid of keywords that you did not end up using. Also, remember that depending on how well users engage with the site and convert to these keywords
www.digitalmarketingworld.com.au

We are a digital marketing agency in Melbourne offering online marketing and web design services, serving clients Australia wide.

01/07/2022

Factors that impact Google Ads pricing
1. Industry
The biggest influence on Google Ads pricing is industry. For example, the business services vertical (legal, accounting, real estate, etc.) is one of the more competitive verticals in Google Ads, which generally translates to higher costs per click (CPC). This is due to the nature of the professional services industry: one new client could yield upwards of $1,000 – $10,000 depending on your business, so a CPC of $50 is a small price to pay for that client.
2.Customer lifecycle
You also have to take into account the lifecycle of your customer. For bigger ticket offerings, it takes longer for potential clients to move through the decision-making process, and your business needs to stay top-of-mind throughout that journey. This may involve multiple visits to your website, a content download or two, participation in a webinar, and more—before taking that final step.
3.Current trends
Neither consumer trends nor online advertising platforms are ever in a state of rest. It’s important to keep up with what’s going in your industry and within your niche—sentimentally and empirically. Take COVID, for example. At the height of the pandemic, average cost per click for the apparel industry was about $1.40. It dropped down to $0.70 in April when average conversion rates went up, and then ended up at $0.89 in May.

If you want to know more, please ring on 0466993589
www.digitalmarketing.com.au

28/04/2022

How to win potential customers on Google?
https://bit.ly/3rY04nF

If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding those potential customers and their conversation with Google by using the customer journey mapping method to....

22/04/2022

3 things for backlinks
1. Relevance/Importance- the site the backlink is from should be of great importance to your website and the content. If you are taking backlinks from the relevant website then it makes sense to Google otherwise it seems to be all manipulation.
2. Domain Authority and Page Rank- Domain Authority has become the single most important factor while deciding the quality and power of a domain for search ranking. Try this DA checker tool
3. Inspiration- The content from the website backlinking you, should be of good quality, relevance, and uniqueness should be the priority. Once, all these things are considered, one can search for a backlink.

13/04/2022

Why your Website does not rank well?

1- Be Aware of The Tough Competition
In order to rank top and appear on the first page, your website needs to be stronger. Do not ignore the fact that the first page is moreover dominated by popular established websites. Before you create content and links for the website and select keywords, do watch out for the existing competition for the target keywords.

2- On-Page Optimization
Well, the reason could be poor on-page optimization which means your page is not properly optimized for organic search. Page Titles, keywords etc play an important role here. Title tags must be effective, and on-page SEO structure must be right.
Do not forget to add meta descriptions. There are tools like Yoast SEO for WordPress and others to help you start with on-page optimization
3- Content Relevancy
Google shows up a good ranking as a reward for a website that are helpful with its content in the form of results for the users and has relevant content.
It is designed in this manner. Short and simple content will not be good enough for Google to show it up as the relevant result for the target keywords because the content which is not unique and is quite thin in nature does not prove to be of much value for the users. Therefore, it does not show up.
4- Links Do Matter
Targeting keywords that are simple and has less amount of competition with good on-page optimization, it gets good ranking comparatively.
To make it to the first page, you need to create good content targeting your niche with great links. Chances for you to appear in the list of top five results will be more. And remember more links adds value. So more the links (but pertinent), more the views.
5-Unethical Link Building
If your website is great with content and links and the rest of everything as well but does not rank for its keywords anymore, then probably it could be due to manual or algorithmic penalty.
Actions are taken against unethical link building. Make sure you are not into such activities so that the Google webspam team does not take any action against your website

25/03/2022

Do you want to get more target customers? Please click here >>
https://bit.ly/3uKYZjZ

22/03/2022

A good backlink depends on 3 Things:
Every website owner wants their site to get a lot of reviews, well as they want the content in their website reviewed. A website with a lot of traffic is always a plus to the owner. To create traffic one needs backlinks which are usually very available to all.
1. Relevance/Importance- the site the backlink is from should be of great importance to your website and the content. If you are taking backlinks from the relevant website then it makes sense to Google otherwise it seems to be all manipulation.
2. Domain Authority and Page Rank- Domain Authority has become the single most important factor while deciding the quality and power of a domain for search ranking. Try this DA checker tool to calculate the DA, PA, and Moz Rank of any web pages
3. Inspiration- The content from the website backlinking you, should be of good quality, relevance, and uniqueness should be the priority. Once, all these things are considered, one can search for a backlink from such sites.
www.digitalmarketingworld.com.au
Ph:0466993589|90135513

We are a digital marketing agency in Melbourne offering online marketing and web design services, serving clients Australia wide.

18/03/2022

7 Tips to promote a website

03/03/2022

What is the difference between paid and organic search?
1. Position
Paid search results appear at the top of search engine results pages, and organic results appear beneath them.
2. Time
With paid search, you get near-instant results, sometimes in minutes; whereas, with organic search, results take more time - often weeks, months, and even years. So you have to play the medium to long-term game with organic search.
3. Payment
When it comes to paying, well, as the name suggests, with paid search traffic is paid. You pay-per-click (PPC) on a cost-per-click (CPC) basis. What that means is, you pay a fee every time a user clicks on your ad. So instead of relying on organic traffic to your website, you buy traffic for your page by paying Google to show your ad when your visitor does a search for your keyword. For organic search, traffic is free, although it does require an investment of both resources and time.
4.ROI
In terms of the return on investment or ROI, it's actually much easier to measure with paid search. That's partly because Google provides more keyword data that you can capture in Google Analytics. However, with paid search, ROI can stagnate or decline over time. With organic search, ROI is a little bit harder to measure, but it often improves over time. Over the long term, organic search can offer a very good return on investment.
5. Share of traffic
When it comes to the share of traffic, roughly 20% to 30% of searchers click on paid results, and 70% to 80% of searchers click on SEO results. So the lion’s share of clicks is actually on the organic results.
www.digitalmarketingworld.com.au

16/02/2022

Google Ads is an online advertising platform for businesses to advertise on its many products and wider search network. Through the ad platform, you can advertise to the world’s two largest search engines: Google and YouTube.
For many businesses advertising on Google has become necessary to stay competitive rather than just a way to increase revenue and reach.
How Google Ads Works In A Nutshell?
In Search Ads, you aim to place your ad at the highest search result positions as possible while serving users’ search intent as closely as possible. And the goal for Display Ads is to combine user’s interests with ads they might be interested in receiving.

To put it simply in Google Ads, advertisers bid on keywords to have a chance to place their ads on search results pages or other websites.

An ad auction happens whenever a user searches anything on Google Search or visits a website in the broader network.

At every auction, Google calculates an Ad Rank for every ad in the auction, which determines if the users see your ads in the first place.

There are currently six factors that define an Ad Rank:

Your Max Bid
Ad quality and landing page experience
Ad rank has to be higher than the thresholds
Competitiveness
User search context (For example, device, location, time of day, and search intent)
Expected impact of ad formats and extensions
Then your ads may appear on top search results if your Ad Rank is high enough. There are currently four available ad slots on top of the results. And more ad slots are available on the bottom of the search results pages.

One key component of getting ads to rank higher is to optimize ad quality. You can monitor a metric called Quality Score, a combination of ad quality metrics from past performance.

Quality Scores is on a scale from 1 to 10, and it determines how relevant your ads are. Google doesn’t use Quality Scores themselves in an active ad auction, which is vital to understand. But it instead helps you optimize your overall ad quality.
If you want to know more about Google ads, please ring on 03-09135513 or Click here >>https://bit.ly/3rSdMsJ

16/02/2022

20/09/2021

Not only is your audience on YouTube, but as the internet’s second largest search engine, YouTube can help improve your SEO and overall brand presence.

15/09/2021

The only question is, are you the one seizing the chance? We’ve perfected the art of social media marketing and our results speak for themselves.

11/09/2021

Website optimization is divided into 3 areas of SEO
Key area of SEO
1. On-page SEO
2. Technique SEO
3. Off-page SEO
On-page optimization is the practice of optimizing elements of a page. On-page optimization optimizes page elements to improve SEO. Various elements focus on a page.
This refers to content on the page, keywords choice for the page. Optimizing the page’s meta data.
If you want to get more information, please contact expert on 1300613997