Melbourne Social Co is a boutique digital marketing agency, specialising in premium content creation
Comprised of 15 digital specialists, Melbourne Social Co is a boutique creative agency with a proven track record of excellence in social media strategy, content creation, digital marketing, content distribution and online community management. From complex brand amplification through to daily social media management, Melbourne Social Co offer a complete service that allows clients to confidently
to step away from their social media channels to focus on what they do best – the operation of their business. For over eight years, the agency has assisted clients locally and internationally to reach their full digital potential through identifying gaps in their current social media output, new audiences to reach, digital marketing opportunities to explore and targeted advertising to strengthen and grow their digital footprint. Developing a deep understanding of a business’s goals and objectives, Melbourne Social Co help clients make an impact online by elevating their brand, prompting further enquiry and by turning their social media channels into a key conversation point.
27/11/2024
Building a community on Instagram is all about engagement—it’s what keeps your followers coming back for more and, ultimately, converts them into loyal advocates for your brand.
But in 2025, where trends move at the speed of light, how do you create content that stands out and drives meaningful interactions?
Here are five handy tips to boost your Instagram engagement in 2025.
Building a community on Instagram is all about engagement—it’s what keeps your followers coming back for more and, ultimately, converts them into loyal advocates for your brand. But in 2025, where trends move at the speed of light, how do you create content that stands out and drives meaningful ...
21/07/2024
Is trending content a gap in your social media strategy?
Sign up to our weekly social media trend report to make sure your finger remains well and truly on the pulse of what’s happening in the world of social media.
Visit melbournesocialco.com.au/social-media-trends-report/ to subscribe now for less than the cost of a glass of wine.
14/06/2024
Have a little left over?
As we approach the end of financial year, we tend to look towards budgets and planning for FY24, but more often than not, there’s a little budget left over to squeeze out of the year we’re currently in.
If your brand has a little left over, and you’re not sure where best to use it, our team have some ideas.
Be it a refreshed social media strategy, some training for your team to nail those TikTok trends, a months’ worth of content to share on the platform or another social media gap you’re needing to fill, our expert team has the perfect service for your left over budget, and can quickly turn around projects to meet your needs.
Get in touch with us today about your end of financial year requirements.
This week, our team headed along to the TikTok Australia agency day in Melbourne.
It was great to chat with the TikTok team about all things trending on the platform in 2024.
Ready for some key takeaways?
📲 The average age of TikTok users is 34 years old
✨ 79% of users agree that businesses should show personality and create content that is familiar to their TikTok audience, in comparison to overly produced brand videos
⏰ Australians spend 100 minutes per day on TikTok — ranking it as the number one social app in Daily Average Time Spent
🍴 3.5 million Australians visited a restaurant or shop that they discovered on TikTok
🛒 One in two users are open to making a purchase directly from TikTok
💗 73% of TikTok users say they feel a deeper connection with brands they interact with on TikTok vs other sites or apps they use.
If you’re yet to embrace the platform, you’re missing out!
Chat to us today about how you can leverage for your brand.
07/02/2024
Humour = Conversions?
Stats are showing it’s time for brands to consider cracking a joke (or two) on socials.
Recently released stats from show that 30% of users said humour in creator content was a top motivation for purchase intent. And - 7 in 10 viewers say "making people laugh" is considered the most enjoyable aspect of watching TikTok ads.
That being said, there’s nothing worse than brands jumping on a bandwagon and forcing a trend or humour where it doesn’t fit. Authenticity in tone of voice is important. So brands - it’s time to get funny - in a way that’s true to your brand and ethos. For products and services where humour perhaps doesn’t come naturally, a great entry point is through working with creators to inject some quirk and fun on your behalf.
Who are your favourite funny brands to follow on social media?
Be the first to know and let us send you an email when Melbourne Social Co posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Contact The Business
Send a message to Melbourne Social Co:
Videos
Is trending content a gap in your social media strategy?
Sign up to our weekly social media trend report to make sure your finger remains well and truly on the pulse of what’s happening in the world of social media.
Visit melbournesocialco.com.au/social-media-trends-report/ to subscribe now for less than the cost of a glass of wine.
Comprised of 15 digital specialists, Melbourne Social Co is a boutique creative agency with a proven track record of excellence in social media strategy, content creation, digital marketing, content distribution and online community management.
From complex brand amplification through to daily social media management, Melbourne Social Co offer a complete service that allows clients to confidently to step away from their social media channels to focus on what they do best – the operation of their business.
For over eight years, the agency has assisted clients locally and internationally to reach their full digital potential through identifying gaps in their current social media output, new audiences to reach, digital marketing opportunities to explore and targeted advertising to strengthen and grow their digital footprint.
Developing a deep understanding of a business’s goals and objectives, Melbourne Social Co help clients make an impact online by elevating their brand, prompting further enquiry and by turning their social media channels into a key conversation point.
Meet Melbourne Social Co’s Director Shelley
Melbourne-based creative Shelley Friesen, is the Director of Melbourne Social Co and sister brand The Social Co Academy, and makes no excuses for being a digital geek – in fact, she’s proud of it.
With a traditional fashion editorial background, Shelley began forging a career in social media over ten years ago – long before her contemporaries knew their MySpace from their My Little Ponies!
While pursuing IT wasn’t a stylish choice for a child of the 80’s, Shelley’s intuition to pursue social media was bang on (much like Olivia Newton John’s leotard in Let’s Get Physical!)
Now leading a team of fifteen, most of whom can’t remember a world without selfies and Snapchat, Shelley has been instrumental in building the digital presence of some of Australia’s biggest brands.
