Melbourne Social Co

21/07/2024

Is trending content a gap in your social media strategy?

Sign up to our weekly social media trend report to make sure your finger remains well and truly on the pulse of what’s happening in the world of social media.

Visit melbournesocialco.com.au/social-media-trends-report/ to subscribe now for less than the cost of a glass of wine.

14/06/2024

Have a little left over?

As we approach the end of financial year, we tend to look towards budgets and planning for FY24, but more often than not, there’s a little budget left over to squeeze out of the year we’re currently in.

If your brand has a little left over, and you’re not sure where best to use it, our team have some ideas.

Be it a refreshed social media strategy, some training for your team to nail those TikTok trends, a months’ worth of content to share on the platform or another social media gap you’re needing to fill, our expert team has the perfect service for your left over budget, and can quickly turn around projects to meet your needs.

Get in touch with us today about your end of financial year requirements.

www.melbournesocialco.com.au

17/05/2024

This week, our team headed along to the TikTok Australia agency day in Melbourne.

It was great to chat with the TikTok team about all things trending on the platform in 2024.

Ready for some key takeaways?

📲 The average age of TikTok users is 34 years old
✨ 79% of users agree that businesses should show personality and create content that is familiar to their TikTok audience, in comparison to overly produced brand videos
⏰ Australians spend 100 minutes per day on TikTok — ranking it as the number one social app in Daily Average Time Spent
🍴 3.5 million Australians visited a restaurant or shop that they discovered on TikTok
🛒 One in two users are open to making a purchase directly from TikTok
💗 73% of TikTok users say they feel a deeper connection with brands they interact with on TikTok vs other sites or apps they use.

If you’re yet to embrace the platform, you’re missing out!

Chat to us today about how you can leverage for your brand.

07/02/2024

Humour = Conversions?

Stats are showing it’s time for brands to consider cracking a joke (or two) on socials.

Recently released stats from show that 30% of users said humour in creator content was a top motivation for purchase intent. And - 7 in 10 viewers say "making people laugh" is considered the most enjoyable aspect of watching TikTok ads.

That being said, there’s nothing worse than brands jumping on a bandwagon and forcing a trend or humour where it doesn’t fit. Authenticity in tone of voice is important. So brands - it’s time to get funny - in a way that’s true to your brand and ethos. For products and services where humour perhaps doesn’t come naturally, a great entry point is through working with creators to inject some quirk and fun on your behalf.

Who are your favourite funny brands to follow on social media?

21/11/2023

So – you want to work with a social media agency.

Great! You’ve come to the right place.

But what does working with a social media agency actually entail?

Well, let’s lay out the process for you, from start to finish.

Read more: https://melbournesocialco.com.au/work-with-a-social-media-agency/

21/09/2023

If you’ve got a hunch that TikTok is the place to be for content creators, you’re absolutely right! It’s not just a platform for dance challenges and lip-syncing anymore. TikTok has evolved into a powerhouse for content of all kinds.

So, let’s break down what types of content are key when it comes to TikTok.

Read more:

If you've got a hunch that TikTok is the place to be for content creators, you're absolutely right! Read our latest blog on TikTok content.

14/09/2023

Social Media Trends.

Are you across them?

Want them to magically land in your inbox weekly?

With actionable prompts on how they can be utilised for your brand?

Sounds too good to be true right?

We’ve taken the hard work out of sourcing social media trends, with our weekly trend report.

What’s better? We’re currently offering a FREE three month trial subscription. That’s 12 weeks of social media trend reports on us.

Run, don’t walk. Limited subscriptions are available.

Use the coupon SOCIALSLAY

Sign up here: https://melbournesocialco.com.au/social-media-trends-report/

T’s and C’s. This coupon code enables a free 12 week trial of the Social Media Trend Report. There is one coupon use allowed per customer. The Social Media Trend Report is a subscription service. At the conclusion of your 3 month trial, you will be charged a weekly fee of $10. You can cancel this service at any time via this link: https://billing.stripe.com/p/login/7sI5lVbRXdiF6jKbII or contact us - [email protected]

Are you across the latest social media trends for business? Sign up to our weekly social media trend report.

12/09/2023

Our talented Head of Production Hannah graces the digi-pages of Fashion Journal this month.

Click below to read more.

Hannah Coombs works at Melbourne Social Co, a boutique, socially led creative agency. Here she shares her best career advice.

04/07/2023

Thanks to Mediaweek for this great write up!

Shelley Friesen, director of Melbourne Social Co, spoke to Mediaweek about its recent wins and how 2022 has led to their "biggest year yet."

06/03/2023

Some great results achieved for our client over the past three months.

Want to work with our team? Get in touch today!

[email protected] or send us a message via DM.

02/03/2023

Do you love a before and after as much as we do?

When you balance out your content pillars and post with a strong content strategy in mind, this will have a flow on effect to a more cohesive, professionally curated social media feed. No more posting on the fly guys!

Here is an example of how we have transformed this clients’ Instagram feed based on our strategic recommendations.

Want to work with our team? Get in touch today!

email us at [email protected] or send us a message via DM.

21/01/2023

Is it time for businesses to BeReal? We discuss in our latest blog post.

Read it here:

Is it time for businesses to BeReal? We discuss the app that is gaining momentum in our latest blog post - read it now.

18/01/2023

There is quite a bit happening in the world of Instagram at the moment, so we've popped together a quick rundown.

Read more:

Social Media News - January 2023. There is quite a bit happening in Instagram at the moment. Here's a quick rundown.

17/01/2023

2023 Social Media Trend Predictions

We have to admit, we love checking out all of the posts, blogs, articles, Reels and Tik Toks about 2023 predictions. That being said, when it comes to social media, forget trying to forecast the next 12 months. Our crazy industry changes so quickly, that you can bet that what’s in style now, while be so-out-of-fashion come the middle of the year. Anyone who thinks they can predict the social media landscape of December 2023 doesn’t really work in social media.

So let’s just start with Q1 2023. We’re focusing on brand authenticity, socially led copy, video video video, eye catching stills in carousels, fun graphics that engage and of course, trending content.

What’s on your content radar for the start of the year?

15/01/2023

We welcomed most of our team back in to the office last week, joining our skeleton staff who have been holding down the fort over the festive season. It’s wonderful having everyone back in the office and the vibe is exciting.

2023 is set to be a year of growth, both for us as a business and as individuals.

I (Shelley) shared the following Q1 points of focus with our team on Slack on Monday. These were…

* To check in with me for a one on one every month
* To ask about upskilling opportunities
* To use the monthly wellness allowance (at MSC we pay for our staff to undertake wellness activities monthly)
* To schedule a coffee with a mentor in our team once a month
* To assess your in person and video meetings - could these be more productive as a quick phone call?
* To get outside during your lunch break
* To practice mindfulness - we have a wonderful client, Smiling Mind and are excited to work through their Small Business Mindfulness app in Q1
* To identify opportunities to generate new business for the agency

What’s on your team to-do in Q1?

- Shelley

12/01/2023

Just a few things on our resolutions list.

What’s on your list?

11/01/2023

Sure, glossy photos and videos are great (nobody loves a beautiful product shot more than we do) but when it comes to appealing to Gen Z, we know that UGC is the way to cut through in 2023.

When it comes to the hotel industry? Showcasing properties in an authentic way is a great way to balance out the slick, stylised imagery and video of the hotel.

Our team have been busy creating UGC for our roster of hotel clients, and are seeing some great results. Here’s a Reel we created on a recent trip to Hotel Kurrajong Canberra for TFE Hotels.

If you’d like to chat to our team about creating for your brand in 2023, please reach out to us.

18/12/2022

Every social media strategy in 2023 needs a pillar dedicated to trending content.

While every business’ approach will vary, an awareness of trends and ability to adapt quickly to platform changes is so important in todays’ landscape.

Some key tips to nailing trending content are:

💙 Make sure you’re staying on top of what’s trending every week. (If you subscribe to our Social Media Trend Report, this will magically land in your inbox weekly - no scrolling required! Sign up link below.

💙 Identify when trends are relevant to your business. Some trends will work for your brand and your objectives, and some wont! There’s no need to try to jump on every trend that emerges - be selective and utilise trends that work best with your authentic tone of voice

💙 Act on trends quickly. There’s no time for a 4 week approval process here - if you’re not acting on a trend within 48 hours, you’re too late

💙 Create and edit your content within platform where you can. Stats are suggesting that native content created within app outperforms content designed and edited elsewhere

💙 Remember that trending content doesn’t need to be perfect. While it can be challenging for brands to move away from slick, professionally designed content that has been through months of revisions and approvals, we know that the audience today is craving authenticity. Not every piece of content you share needs to be perfect - it just needs to create positive sentiment with your audience

If you are keen to update your 2023 social strategy to include authentic, fast moving, native or trending content, subscribe to our Weekly Social Media Trend Report!

Use the code: signmeup for 50% off your first month, for a limited time only.

Subscribe Now: melbournesocialco.com.au/social-media-trends-report